NOAH Conference                                26 June 2012NOAH CONFERENCE SAN FRANCISCO
Company Overview   FOUNDERS                          INVESTORS                              FACTS                 Dr. Oren...
What is Magisto?NOAH CONFERENCE SAN FRANCISCO
NOAH CONFERENCE SAN FRANCISCO
Magisto Positioning                                 Easy         Amateur                            Professional          ...
Product Overview & Business Model    Product    • Magisto for iPhone         • #1 App in nearly 20 countries (photography ...
Product Overview & Business Model    Product    • Magisto for iPhone         • #1 App in nearly 20 countries (photography ...
Metrics    Usage    • approximately 1 million Magisto videos produced in 6 months    • 3 million videos of raw footage upl...
Metrics    Usage    • approximately 1 million Magisto videos produced in 6 months    • 3 million videos of raw footage upl...
NOAH CONFERENCE SAN FRANCISCO
What’s Next     Product    • Magisto – the home for your memoriesNOAH CONFERENCE SAN FRANCISCO
What’s Next     Product    • Magisto – the home for your memories    Acquisition    • Focus on user acquisition and distri...
What’s Next     Product    • Magisto – the home for your memories    Acquisition    • Focus on user acquisition and distri...
NOAH CONFERENCE SAN FRANCISCO
NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique                                                      ...
Introduction to the NOAH Conference                                                      Overview of the NOAH Conference 2...
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57 magisto - NOAH SF 2012

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Presentation given at NOAH Conference San Francisco on June 26 2012 www.noah-conference.com

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57 magisto - NOAH SF 2012

  1. 1. NOAH Conference 26 June 2012NOAH CONFERENCE SAN FRANCISCO
  2. 2. Company Overview FOUNDERS INVESTORS FACTS Dr. Oren Boiman Magma Venture $2.0M Series A (May 2010) CEO Partners $5.5M Series B (Aug 2011) Dr. Alex Rav Acha Horizons Founded 2009 CTO Ventures 15 Employees HQ in Ness Ziyona, Israel CORE TECHNOLOGY Groundbreaking Video Artificial Intelligence (AI) Technology Platform • “Holy Grail” generic AI • People, Behaviors, Objects, Scenes, Music, Speech, Images, Video.. • Patent Pending, 3 core patents filedNOAH CONFERENCE SAN FRANCISCO
  3. 3. What is Magisto?NOAH CONFERENCE SAN FRANCISCO
  4. 4. NOAH CONFERENCE SAN FRANCISCO
  5. 5. Magisto Positioning Easy Amateur Professional Quality Quality DifficultNOAH CONFERENCE SAN FRANCISCO
  6. 6. Product Overview & Business Model Product • Magisto for iPhone • #1 App in nearly 20 countries (photography category) • Android available shortly, followed by tablet optimized versionsNOAH CONFERENCE SAN FRANCISCO
  7. 7. Product Overview & Business Model Product • Magisto for iPhone • #1 App in nearly 20 countries (photography category) • Android available shortly, followed by tablet optimized versions Business Model • Freemium model, no barriers – upload, produce, view and share (in SD) • Premium features • download to own • HD creation, streaming and download • “tweaking” • À la carte and subscription billing through app storesNOAH CONFERENCE SAN FRANCISCO
  8. 8. Metrics Usage • approximately 1 million Magisto videos produced in 6 months • 3 million videos of raw footage uploaded to Magisto, each session averages 3.7 minutes of footage • average 9.7 views per videoNOAH CONFERENCE SAN FRANCISCO
  9. 9. Metrics Usage • approximately 1 million Magisto videos produced in 6 months • 3 million videos of raw footage uploaded to Magisto, each session averages 3.7 minutes of footage • average 9.7 views per video User FeedbackNOAH CONFERENCE SAN FRANCISCO
  10. 10. NOAH CONFERENCE SAN FRANCISCO
  11. 11. What’s Next Product • Magisto – the home for your memoriesNOAH CONFERENCE SAN FRANCISCO
  12. 12. What’s Next Product • Magisto – the home for your memories Acquisition • Focus on user acquisition and distribution • Over 60% of installers create a second Magisto movieNOAH CONFERENCE SAN FRANCISCO
  13. 13. What’s Next Product • Magisto – the home for your memories Acquisition • Focus on user acquisition and distribution • Over 60% of installers create a second Magisto movie Partnerships • Mobile operators, handset and other device manufacturers • Video servicesNOAH CONFERENCE SAN FRANCISCO
  14. 14. NOAH CONFERENCE SAN FRANCISCO
  15. 15. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions May 2012 April 2012 Unique Industry Know-How Core Investment Banking Competence Sale of a 100%-stake in 100% focused on Internet companies, covering  The NOAH team has 25+ years of media 150 million growth equity investment from over 25 sub-verticals in this highly complex investment banking experience industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and to - 15+ years active coverage of leading European transactions with sizes of several billion euros Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing Total $300 million investment Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders thinking of industry leaders  8 successfully completed NOAH Advisors Ability to add value beyond banking advice transactions underline successful transfer of - Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011 management distraction Sale of a majority stake in Sale of a majority stake in Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs! NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to to and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG the industry reputation for excellence Exclusive Financial Advisor to - Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande potential buyers’ key decision makers short time frames - Coverage of over 500 companies and 4,000  Highly success-based compensation structures individuals align interests of clients and NOAH Advisors, and April 2011 April 2011 - Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in investment opportunities for leading have acquired a majority stake in investors (e.g. Bigpoint) Annual NOAH Conference to for $350m from The NOAH Advisors Core Team Exclusive Advisor to Advisor to Yatego Summit Partners and TA Associates Marco Yoram Jan Rodzynek Wijngaarde Brandes December 2009 April 2009 Managing Director Director Director Partial sale of $80m partial sale of and Founder to toContact Details Contact Details Contact Details Valuing Softonic at €175mmarco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com Advisor to Softonic Advisor to FotoliaUK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984Swiss Mobile: + 41 79958 1512
  16. 16. Introduction to the NOAH Conference Overview of the NOAH Conference 2011 The NOAH Conference is an annual Internet event taking place once a Summary Overview Conference Program year in London, focused on top management from Internet start-ups to global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes, investment transactions presentations and panels over 2 full days Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications the world’s leading financial investors  NOAH party with additional guests from London and a great live band on the evening of the first day NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on twitter and in the press The conference will again take place at Old Billingsgate in London Registration will open in early 2012 Selected Conference Impressions For updates, please check: www.noah-conference.com Event Sponsors Strategic Sponsors

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