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COMPANY PRESENTATION
     Marco Kloots, CEO
Overview

• Founded in 2006 by Marco Kloots and Arnoud van Leeuwen
• One of the First independent European Digital Media
  companies to focus 100% on premium inventory
• Investment from eValue Group
• Headquartered in Amsterdam with offices in Dusseldorf,
  Berlin, Madrid, Stockholm, Moscow (opening 2012)
• Operates with custom built DSP technology
Some Characteristics
  USA: a large and      Multi-lingual base of operations
homogenous market            • Cultural differences
                      • Different supply-demand dynamics




                       We’ve built our business and technology
                                     around this
Case: a DSP Working for a Publisher
                                  Direct Sales Team     Remnant Inventory
• Company: TMG (Holland’s
  largest publisher)
• TMG operates an internal
  Trading Desk to compete
  with Agency Trading Desks
                                            Display Ad Inventory
• Migrated from Appnexus to
  Platform161
• Result: within one month
  50% uplift in display revenue
Outlook

• Pan-European growth                         Revenue Trajectory

• Active in Display, Video,
  Mobile and Social
• Tech driven, innovative
  companies are winning
• Operating in the epicenter of
  Digital Marketing
                                   2008A   2009A     2010A    2011A        2012E
                                    Netherlands    Germany         Spain
                                    Nordics        Platform 161
NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique                                                        Selected Completed NOAH Transactions
                                                                                                                                                                May 2012                                            April 2012
           Unique Industry Know-How                                    Core Investment Banking Competence
                                                                                                                                                                                        Sale of a 100%-stake in
 100% focused on Internet companies, covering                 The NOAH team has 25+ years of media
                                                                                                                           150 million growth equity investment from
    over 25 sub-verticals in this highly complex                  investment banking experience
    industry                                                      - Routine execution of M&A and financing               for a 50% stake alongside Fotolia’s Founders and
                                                                                                                                                                                                    to
    - 15+ years active coverage of leading European                   transactions with sizes of several billion euros
        Internet companies and investors                         The team has been working together closely for 7        Additional $150 million senior debt financing
                                                                                                                                 Total $300 million investment
   Deep understanding of industry dynamics and                   years (including 6 years at Lehman Brothers)           Financial Advisor to Fotolia and its Shareholders   Financial Advisor to Toprural and its Shareholders
    thinking of industry leaders                                 8 successfully completed NOAH Advisors
   Ability to add value beyond banking advice                    transactions underline successful transfer of
    - Facilitates overall process and minimizes                   competencies to the Internet sector                                                      November 2011                                             July 2011
        management distraction                                                                                                    Sale of a majority stake in                         Sale of a majority stake in

     Unmatched Network and Relationships                          Full Commitment - We Are Entrepreneurs!
 NOAH Advisors is globally very well connected                The NOAH team are entrepreneurs and focused                                 to
                                                                                                                                                                                                    to
    and has direct access to virtually all key players in         on growing the business and establishing a                    Quants Financial Services AG
    the industry                                                  reputation for excellence                                       Exclusive Financial Advisor to
    - Knowledge of and strong relationships with                 Full commitment to deliver top quality results in               grupfoni and its Shareholders                            Advisor to EnGrande
        potential buyers’ key decision makers                     short time frames
    - Coverage of over 500 companies and 4,000                   Highly success-based compensation structures
        individuals                                               align interests of clients and NOAH Advisors, and                                            April 2011                                          April 2011
    - Proactively finds and unlocks attractive                    demonstrate conviction to deliver top results                                                                       Sale of a majority stake in
        investment opportunities for leading                                                                                 have acquired a majority stake in
        investors (e.g. Bigpoint)
   Annual NOAH Conference                                                                                                                                                                          to
                                                                                                                                        for $350m from
                                      The NOAH Advisors Core Team
                                                                                                                                     Exclusive Advisor to                                    Advisor to Yatego
                                                                                                                               Summit Partners and TA Associates
                Marco                                       Yoram                                 Jan
                Rodzynek                                    Wijngaarde                            Brandes
                                                                                                                                                           December 2009                                           April 2009
                Managing Director                           Director                              Director
                                                                                                                                         Partial sale of                                  $80m partial sale of
                and Founder

                                                                                                                                                to
                                                                                                                                                                                                     to

Contact Details                    Contact Details                     Contact Details                                            Valuing Softonic at €175m
marco.rodzynek@noah-advisors.com   yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com
                                                                                                                                        Advisor to Softonic                                  Advisor to Fotolia
UK Mobile:       +44 77 85 330 330 UK Mobile:        +44 79 17 084 784 German Mobile:    +49 174 2010 984
Swiss Mobile:      + 41 79958 1512
Introduction to the NOAH Conference                                                      Overview of the NOAH Conference 2011
 The NOAH Conference is an annual Internet event taking place once a
                                                                                               Summary Overview                               Conference Program
 year in London, focused on top management from Internet start-ups to
 global media companies as well as senior investment professionals         NOAH ‘11 took place on 9-10 November 2011 at Old
 NOAH’s goal is to create a marketplace for the European Internet eco-    Billingsgate in London
 system to discuss key trends, generate business and facilitate            Fantastic line-up of 90 speakers from 20 countries in keynotes,
 investment transactions                                                   presentations and panels over 2 full days
 Over the past 3 years numerous high-profile speakers presented at        1,150 attendees from 35 countries – 57% from Internet
 NOAH, including over 100 CEOs                                             companies, 26% from investors, 15% from corporates (media
 The NOAH Conference was founded in 2009 by Marco Rodzynek and is         companies, advisors, PR and recruiting) and 2% press
 organised by the NOAH Advisors team with sponsorship from some of         representatives from leading on- and offline publications
 the world’s leading financial investors                                   NOAH party with additional guests from London and a great
                                                                           live band on the evening of the first day
         NOAH ‘12 on 6-7 November – Save the Date                          Extremely positive feedback from numerous attendees, on
                                                                           twitter and in the press
 The conference will again take place at Old Billingsgate in London
 Registration will open in early 2012                                                  Selected Conference Impressions
 For updates, please check: www.noah-conference.com




                                                                                                         Event Sponsors                             Strategic Sponsors

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ClickDistrict- NOAH12 San Francisco

  • 1. COMPANY PRESENTATION Marco Kloots, CEO
  • 2. Overview • Founded in 2006 by Marco Kloots and Arnoud van Leeuwen • One of the First independent European Digital Media companies to focus 100% on premium inventory • Investment from eValue Group • Headquartered in Amsterdam with offices in Dusseldorf, Berlin, Madrid, Stockholm, Moscow (opening 2012) • Operates with custom built DSP technology
  • 3. Some Characteristics USA: a large and Multi-lingual base of operations homogenous market • Cultural differences • Different supply-demand dynamics We’ve built our business and technology around this
  • 4. Case: a DSP Working for a Publisher Direct Sales Team Remnant Inventory • Company: TMG (Holland’s largest publisher) • TMG operates an internal Trading Desk to compete with Agency Trading Desks Display Ad Inventory • Migrated from Appnexus to Platform161 • Result: within one month 50% uplift in display revenue
  • 5. Outlook • Pan-European growth Revenue Trajectory • Active in Display, Video, Mobile and Social • Tech driven, innovative companies are winning • Operating in the epicenter of Digital Marketing 2008A 2009A 2010A 2011A 2012E Netherlands Germany Spain Nordics Platform 161
  • 6. NOAH Advisors - Europe’s Leading Internet Corporate Finance Boutique Selected Completed NOAH Transactions May 2012 April 2012 Unique Industry Know-How Core Investment Banking Competence Sale of a 100%-stake in  100% focused on Internet companies, covering  The NOAH team has 25+ years of media 150 million growth equity investment from over 25 sub-verticals in this highly complex investment banking experience industry - Routine execution of M&A and financing for a 50% stake alongside Fotolia’s Founders and to - 15+ years active coverage of leading European transactions with sizes of several billion euros Internet companies and investors  The team has been working together closely for 7 Additional $150 million senior debt financing Total $300 million investment  Deep understanding of industry dynamics and years (including 6 years at Lehman Brothers) Financial Advisor to Fotolia and its Shareholders Financial Advisor to Toprural and its Shareholders thinking of industry leaders  8 successfully completed NOAH Advisors  Ability to add value beyond banking advice transactions underline successful transfer of - Facilitates overall process and minimizes competencies to the Internet sector November 2011 July 2011 management distraction Sale of a majority stake in Sale of a majority stake in Unmatched Network and Relationships Full Commitment - We Are Entrepreneurs!  NOAH Advisors is globally very well connected  The NOAH team are entrepreneurs and focused to to and has direct access to virtually all key players in on growing the business and establishing a Quants Financial Services AG the industry reputation for excellence Exclusive Financial Advisor to - Knowledge of and strong relationships with  Full commitment to deliver top quality results in grupfoni and its Shareholders Advisor to EnGrande potential buyers’ key decision makers short time frames - Coverage of over 500 companies and 4,000  Highly success-based compensation structures individuals align interests of clients and NOAH Advisors, and April 2011 April 2011 - Proactively finds and unlocks attractive demonstrate conviction to deliver top results Sale of a majority stake in investment opportunities for leading have acquired a majority stake in investors (e.g. Bigpoint)  Annual NOAH Conference to for $350m from The NOAH Advisors Core Team Exclusive Advisor to Advisor to Yatego Summit Partners and TA Associates Marco Yoram Jan Rodzynek Wijngaarde Brandes December 2009 April 2009 Managing Director Director Director Partial sale of $80m partial sale of and Founder to to Contact Details Contact Details Contact Details Valuing Softonic at €175m marco.rodzynek@noah-advisors.com yoram.wijngaarde@noah-advisors.com jan.brandes@noah-advisors.com Advisor to Softonic Advisor to Fotolia UK Mobile: +44 77 85 330 330 UK Mobile: +44 79 17 084 784 German Mobile: +49 174 2010 984 Swiss Mobile: + 41 79958 1512
  • 7. Introduction to the NOAH Conference Overview of the NOAH Conference 2011  The NOAH Conference is an annual Internet event taking place once a Summary Overview Conference Program year in London, focused on top management from Internet start-ups to global media companies as well as senior investment professionals  NOAH ‘11 took place on 9-10 November 2011 at Old  NOAH’s goal is to create a marketplace for the European Internet eco- Billingsgate in London system to discuss key trends, generate business and facilitate  Fantastic line-up of 90 speakers from 20 countries in keynotes, investment transactions presentations and panels over 2 full days  Over the past 3 years numerous high-profile speakers presented at  1,150 attendees from 35 countries – 57% from Internet NOAH, including over 100 CEOs companies, 26% from investors, 15% from corporates (media  The NOAH Conference was founded in 2009 by Marco Rodzynek and is companies, advisors, PR and recruiting) and 2% press organised by the NOAH Advisors team with sponsorship from some of representatives from leading on- and offline publications the world’s leading financial investors  NOAH party with additional guests from London and a great live band on the evening of the first day NOAH ‘12 on 6-7 November – Save the Date  Extremely positive feedback from numerous attendees, on twitter and in the press  The conference will again take place at Old Billingsgate in London  Registration will open in early 2012 Selected Conference Impressions  For updates, please check: www.noah-conference.com Event Sponsors Strategic Sponsors