NFC Forum Tap Into NFC Developer Event

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Full slide deck from the NFC Forum Tap Into NFC Developer Event held June 2014 in Edinburgh Scotland.

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NFC Forum Tap Into NFC Developer Event

  1. 1. Welcome to the Tap Into NFC Developer Event Paula Hunter Director, NFC Forum June 17, 2014| Edinburgh
  2. 2. Agenda 6:10 State of the Market Koichi Tagawa, SONY; Chairman, NFC Forum 6:20 State of the Technology John Hillan, Qualcomm; Chair, NFC Forum Technical Committee 6:30 Compliance Committee and Development Henrique Costa, NEC; Co-Chair, NFC Forum Compliance Committee 6:40 Lightning Talks Crowdfunding an NFC Adventure John McLear, McLear Ltd/ NFC Ring HCE: Repeating the Same Mistakes? Neal Michie, Helixion Transforming the Commercial World with NFC Craig Stephens, Scantech NFC and RFID Brand Protection by the Consumer Duncan Carmichael, Agriyork400 Ltd NFC for the Internet of Things Donatien Garnier - AppNearMe Ltd HCE for payments and Value Added Services Ron Carter, Proxama MasterCard and Penrillian Partnership in NFC Ian Hetherington, Penrillian NFC: Making Life Easier Ed Pippin, Eagle Eye Technology Showcasing & Networking Happy Hour *Please hold questions for the Showcasing Happy Hour
  3. 3. State of the Market Koichi Tagawa Chairman, NFC Forum Sony June 17, 2014 | Edinburgh
  4. 4. NFC Industry Update
  5. 5. Global Market Situation Recent Developments • Wearables market takes off • Nationwide NFC payment device rollouts in US • New HCE feature in Android 4.4 • Global payment networks launch HCE solutions • Major North American coffee shop launches NFC pay • First NFC-enabled household appliances launched • New NFC/Bluetooth LE solutions – Smart thermostats, hybrid beacons
  6. 6. Market Segment Status Healthcare Taking off!! Transport Taking off! Payment Preparing for take off Retail Preparing for take off Remote Healthcare Airline Ticket Public Transport Ticket Coupon / Royalty ProgramCredit / Debit Consumer Electronics Soaring! One Touch to BT/WiFi Automotive/Mobile Printing Accessory / Wearable
  7. 7. NFC Phones Available Now (Representative – hundreds of models available) Flagship models with NFC Samsung Galaxy S4 & S3 LG G2, select Optimus series HTC One series Motorola Moto X Blackberry Z10 & Q10 Nokia select Lumia series Sony select Xperia series Google Nexus 4/7/10, Galaxy Nexus Android, BlackBerry, Windows Phone 8 all support NFC at operating system level 100% of Top 25 Amazon US contract phones
  8. 8. NFC Forum Update
  9. 9. Mission and Goals • Developing standards-based specifications that ensure interoperability among devices and services • Encouraging the development of products using NFC Forum specifications • Educating the market globally about NFC technology • Ensuring that products claiming NFC capabilities comply with NFC Forum specifications • Promoting the NFC Forum N-Mark The mission of the NFC Forum is to advance the use of NFC technology by:
  10. 10. Specification Development 21 NFC Forum specifications approved spanning: • Data exchange formats • Tag types • Record type definition • Device interface controller • Protocols • Reference applications • Personal Health Device Communications www.nfc-forum.org/specs/spec_dashboard/
  11. 11. New Set of Integrated Specifications • NFC Activity 1.1 • Connection Handover 1.3 • NCI 1.1 • Digital Protocol 1.1 • LLCP 1.2 • Type 1/2/3/4 Tags … designed for use together to streamline and accelerate NFC product development Mediated Handover: A new feature of Connection Handover 1.3
  12. 12. Updated Bluetooth Secure Simple Pairing with NFC Announced today! • Application Document guides developers in building solutions that seamlessly combine Bluetooth and NFC • Updated to include Bluetooth® Smart devices • Product of formal liaison with Bluetooth SIG signed last November • Free download: http://nfc-forum.org/our- work/specifications-and- application- documents/application- documents/
  13. 13. Wi-Fi Alliance Pushes the NFC Button NFC Forum Liaison Partner  Wi-Fi CERTIFIED Wi-Fi Protected Setup™ now includes NFC “tap-to-connect” for simple setup of security- protected Wi-Fi devices and networks  Extends the reach of Wi-Fi Protected Setup to smart home devices (refrigerators, thermostats, security systems) with a single tap  Key enabler for the Internet of Things
  14. 14. Supporting the Developer Community • Tap Into NFC Developer Events • Located inAsia, Europe, U.S. • NFC DeveloperToolkit http://tap-into-nfc.com • Resources for your development needs • Application Showcase • Highlight your app on our website, in our newsletter, via social channels • Co-host aTwitter chat orGoogle Hangout • Write a guest blog: http://nfc-forum.org/nfc-forum- blog/ • Participate in the NFC Developer Community
  15. 15. Thank you and Join Us!
  16. 16. State of the Technology John Hillan Chair, Technical Committee, NFC Forum Qualcomm June 17, 2014| Edinburgh
  17. 17. NFC Forum Architecture
  18. 18. RF Frames Technology Commands/Responses NFC-DEP Protocol LLCP PDUs SNEP Commands/Responses NDEF Messages NFC FORUM DEVICE RTD NDEF SNEP LLCP Activity Digital Protocol Analog Application Application Data NFC FORUM DEVICE RTD NDEF SNEP LLCP Activity Digital Protocol Analog Application Application Data Peer-to-Peer Architecture
  19. 19. Type N Tag Commands/Responses RF Frames Technology Commands/Responses NDEF Messages NFC FORUM DEVICE RTD NDEF Type N Tag Operation Activity Digital Protocol Analog Application Application Data NFC FORUM TAG RTD NDEF Activity (Listen) Digital Protocol Analog Information Read-Write Architecture
  20. 20. Thank you!
  21. 21. Compliance Committee and Development Henrique Costa, CC co-chair Matt Ronning, CC co-chair June 17, 2014| Edinburgh
  22. 22. What does the Compliance Committee do? • Assure means of establishing compliance and interoperability with the NFC Forum’s published open standards; • Develop and maintain a product certification program with a recognizable certification mark guaranteeing the NFC brand promise of compliance and interoperability; • Develop and maintain an interoperability program capable to verify the interoperability between NFC Forum compliant devices.
  23. 23. The programs Certification Program COMPLIANCE PROGRAM Interoperability Program Certified Device PlugFests
  24. 24. Certification program • Testing of the device under test against a test tool emulating the other party, either a R/W, a tag or a device in P2P mode • Assures all the logical blocks do what they should do • Currently test Digital Protocol and the 4 Tags Types Operations • Will be added LLCP & SNEP (P2P upper layers) and Analog (lowest layer) • Some test tools allow to simulate the application layers and or trace the transactions between devices • Allows to debug development problems on more stressing and demanding usages including where timing is crucial
  25. 25. Interoperability Program • The NFC Forum provides a place to for developers to meet, 3 times a year, once on each territory (Asia, North America, Europe) • Can test against other devices, against the NFC Forum IOT devices library and test tools • Lately usability test cases with performance testing • Some speciality tracks with as close as possible end to end solutions (payment track in the past and we hope transit track in the near future) • Open to from prototype implementations to commercial devices • Test results will be kept confidential however problem founds will be easily and quickly reported to the TC or CC
  26. 26. You are cordially invited . . . • 26 September – 4 October Sony Corp. Headquarters Tokyo, Japan • During the event – Hands-on opportunities for both device-to-device and end-to-end sharing testing – Testing across dozens of NFC-enabled devices and tags, in multiple formats from various manufacturers – Peer-based analysis and support with testing and troubleshooting – A safe and confidential environment for testing across all product implementations
  27. 27. Lightning Talks Crowdfunding an NFC Adventure | John McLear, McLear Ltd/ NFC Ring HCE: Repeating the Same Mistakes? | Neal Michie, Helixion Transforming the Commercial World with NFC | Craig Stephens, Scantech NFC and RFID Brand Protection by the Consumer |Duncan Carmichael, Agriyork400 L NFC for the Internet of Things | Donatien Garnier - AppNearMe Ltd HCE for payments and Value Added Services | Ron Carter, Proxama MasterCard and Penrillian Partnership in NFC | Ian Hetherington, Penrillian NFC: Making Life Easier | Ed Pippin, Eagle Eye Technology
  28. 28. Crowdfunding an NFC adventure John McLear Storm Trooper, NFC Ring June 17, 2014| Edinburgh
  29. 29. What did we make? Raised £240K in 6 weeks Secured VC funding
  30. 30. Chronological Oct 2012 -Turned 30 & quit day job as Founder/MD at PrimaryT, began prototyping ring Jan 2013 – Began marketing/raising funds for NFC Ring project Mar 2013 – Raised funds from VC Apr 2013 – Began implementing marketing / application to KS Aug 2013 – Launched crowd funded campaign Oct 2013 – Got funds through and began production To present – Fulfilling orders
  31. 31. Were we successful? Raised £240K in 4 weeks Secured VC funding Sold 15k rings Successful pre-order since Crowd funding However.... Started shipping 5 months late Burnt through all crowd-sourced funds
  32. 32. Platform options Indiegogo – Easy to get onto, lots of vapor, has referal scheme Kickstarter – Lots of prep work to get onto, confident consumers, difficult handling messages Bitcoinstarter – Bitcoin only funding SelfStarter – Higher initial bar, keep all funds
  33. 33. Dragons Lots of communication w/ backers required. Lose a % of all fees raised VAT fees unavoidable Hard to operate behind closed doors Success as a double edged sword
  34. 34. Unicorns Strong & vocal community Very fast iteration / feedback Lateness is expected Press and Media attention R&D Funds
  35. 35. Preparing £20k in marketing prep PRIOR to K/S £10k in Videos £5k in Prototypes (All open source) £5k in Source code (All open source)
  36. 36. Things we learned Our factory were saying yes to everything despite not knowing what they were doing. What you get as a prototype is not what you get from a production run. NFC Crowd-funders like Open source NFC Crowd-funders will engage with a community The NFC community helps each other out (big help from NFC Forum members who will remain anonymous)
  37. 37. Come at me. john@mclear.co.uk http://mclear.co.uk Also has social tentacles.
  38. 38. HCE: Repeating the same mistakes? Neal Michie Technical Business Development Director Helixion Ltd June 17, 2014| Edinburgh
  39. 39. HCE: Repeating the same mistakes? • NFC is a very powerful technology supporting a wide variety of use cases. • Market became focused on using it with a secure element to “emulate” payment cards. – To the detriment of other uses. • Only now are we starting to see a range of uses come to market. • Market requires this complete range to develop an eco-system and start the move to the next level of usability where we tap our phone rather than tapping our phone’s screen.
  40. 40. HCE: Repeating the same mistakes? • HCE (Host Card Emulation) provides a means to emulate smartcards without the need for a secure element. • This includes many types of smartcard not just payment cards. • Payment is arguably the hardest type of card to emulate as consumers rightly expect a high level of security. • Yet the focus seems to be on giving the banks away to bypass the secure element and so the mobile network operators.
  41. 41. HCE: Repeating the same mistakes? With HCE are we endanger of repeating the same mistakes and only focusing on the payment use case? As with other forms of NFC, the reality is that HCE opens up many opportunities of which payment is just one.
  42. 42. Thank you! neal.michie@helixion.com
  43. 43. Transforming the commercial world with NFC Craig Stephens Director, Scantech June 17, 2014| Edinburgh
  44. 44. Who are Scantech? • Lithographic, digital and wide format print business • Specialist NFC and mobile services • App development, design & creative solutions
  45. 45. NFC - Not just for mobile wallets
  46. 46. Commercial uses for NFC • Typical verticals – Security – Events & Leisure – Homecare – Catering – Retail – Charity – ...and more
  47. 47. Three Examples • Mobile workforce management – Tracking & protecting – Improving efficiency – Advanced reporting • Retail – Loyalty – Payments – Enhanced marketing – Behaviour analytics • Charity – Reduced overheads – Wider site coverage
  48. 48. The Power of NFC Re-imagined • Multi-task Tags • One single NFC tag can be used for... – Security teams – Health & Safety – Facilities management – Marketing – Stock management • Cost-effective, quick to use, easy to set up
  49. 49. Case study: PayByPhone • Part of the PayPoint group • Cashless payment option via customised app • NFC payment solutions across 60k+ sites • UK, France, US, Australia • Perfect for adding commercial services – targeted ads, promotions and updates
  50. 50. Why PayByPhone chose Scantech • Unique combination of – Mobile solutions – App development – Tag production & integration – Wide scope of print technology – Friendly, personal service
  51. 51. Questions? Contact us to find out more: hello@scan-tech.co.uk 0845 257 1300 www.scan-tech.co.uk
  52. 52. NFC and RFID Brand protection by the consumer Duncan Carmichael June 17, 2014| Edinburgh
  53. 53. Allow Consumers to confirm brand authenticity • First system which empowers consumers at the point of sale to confirm product is genuine • RFID tag is unique and is tamperproof • Manufacturer sees immediate update of tag database when the consumer taps the tag using the custom phone App.
  54. 54. Near Field Communications
  55. 55. Tag has unique ID
  56. 56. Components of a “System” • RFID Tags • RFID Reader • Application • Database NTAG
  57. 57. Follow a tag anywhere Yorkshire Manchester Hamburg Consett
  58. 58. Phone user inputs information directly onto secure database
  59. 59. Consumers can send inputs to database Direct messaging from buyer/browser to retailer/manufacturer
  60. 60. NTAG - RFID asset tracking
  61. 61. Tap the RFID Tag NTAG
  62. 62. Track the movement of a single tag 15/02/2013 08:38:47 18929b2b379040 7587631320 East Common Lane, Selby, North Yorkshire YO8, UK 53.776736 - 1.049074 15/02/2013 08:51:24 18929b2b379040 7587631320 Heck and Pollington Lane, Goole DN14, UK 53.680833 - 1.098372 Doncaster 5 Minutes north 15/02/2013 08:53:12 18929b2b379040 7587631320 Heck and Pollington Lane, Goole DN14, UK 53.680833 - 1.098372 Doncaster Station 15/02/2013 08:57:27 18929b2b379040 7587631320 Doncaster Centre, X2, Doncaster, South Yorkshire DN1, UK 53.522082 - 1.138374 Doncaster South 15/02/2013 09:25:50 18929b2b379040 7587631320 64, Newark, Nottinghamshire NG23, UK 53.136383 - 0.780355 Newark Northgate 15/02/2013 10:54:00 18929b2b379040 7587631320 Stagg Hill, EN6, UK 51.679504 - 0.171186 Emirates 15/02/2013 11:03:10 18929b2b379040 7587631320 Goods Way, London Borough of Camden, N1C, UK 51.534978 -0.12351 Kings Cross 15/02/2013 11:30:15 18929b2b379040 7587631320 187-199 Grays Inn Road, London, Greater London WC1X 8UL, UK 51.52606 - 0.117672 Grays Inn 15/02/2013 11:30:33 18929b2b379040 7587631320 187-199 Grays Inn Road, London, Greater London WC1X 8UL, UK 51.52606 - 0.117672 Grays Inn 139 Grays Inn Road, London, Database Updated by reads
  63. 63. Social networking between consumers 26/02/2014 13:34:07 0436b6ca0e2081 7587631320 A43, Towcester, Northamptonshire NN12, UK 52.084387 - 1.022776 26/02/2014 13:36:37 0436b6ca0e2081 7914765773 3 Kennel Road, Towcester, Northamptonshire NN12, UK 52.08039 - 0.997961 belinda 26/02/2014 13:39:59 0436b6ca0e2081 7914765773 3 Kennel Road, Towcester, Northamptonshire NN12, UK 52.08039 - 0.997961 belinda 26/02/2014 13:59:13 04734c614e2380 7914765773 3 Kennel Road, Towcester, Northamptonshire NN12, UK 52.080414 - 0.997953 Jerry Item is transferred to new “owner” BELINDA RECEIVES Item
  64. 64. Track the movement of a single tag 15/02/2013 08:38:47 18929b2b379040 7587631320 East Common Lane, Selby, North Yorkshire YO8, UK 53.776736 - 1.049074 15/02/2013 08:51:24 18929b2b379040 7587631320 Heck and Pollington Lane, Goole DN14, UK 53.680833 - 1.098372 Doncaster 5 Minutes north 15/02/2013 08:53:12 18929b2b379040 7587631320 Heck and Pollington Lane, Goole DN14, UK 53.680833 - 1.098372 Doncaster Station 15/02/2013 08:57:27 18929b2b379040 7587631320 Doncaster Centre, X2, Doncaster, South Yorkshire DN1, UK 53.522082 - 1.138374 Doncaster South 15/02/2013 09:25:50 18929b2b379040 7587631320 64, Newark, Nottinghamshire NG23, UK 53.136383 - 0.780355 Newark Northgate 15/02/2013 10:54:00 18929b2b379040 7587631320 Stagg Hill, EN6, UK 51.679504 - 0.171186 Emirates 15/02/2013 11:03:10 18929b2b379040 7587631320 Goods Way, London Borough of Camden, N1C, UK 51.534978 -0.12351 Kings Cross 15/02/2013 11:30:15 18929b2b379040 7587631320 187-199 Grays Inn Road, London, Greater London WC1X 8UL, UK 51.52606 - 0.117672 Grays Inn 15/02/2013 11:30:33 18929b2b379040 7587631320 187-199 Grays Inn Road, London, Greater London WC1X 8UL, UK 51.52606 - 0.117672 Grays Inn 139 Grays Inn Road, London,
  65. 65. Map the location of a tag
  66. 66. Phone ID hidden – Consumer’s choice
  67. 67. Asset Location via RFID and NFC
  68. 68. Tap the RFID Tag NTAG
  69. 69. Track the movement of a single tag 15/02/2013 08:38:47 18929b2b379040 7587631320 East Common Lane, Selby, North Yorkshire YO8, UK 53.776736 - 1.049074 15/02/2013 08:51:24 18929b2b379040 7587631320 Heck and Pollington Lane, Goole DN14, UK 53.680833 - 1.098372 Doncaster 5 Minutes north 15/02/2013 08:53:12 18929b2b379040 7587631320 Heck and Pollington Lane, Goole DN14, UK 53.680833 - 1.098372 Doncaster Station 15/02/2013 08:57:27 18929b2b379040 7587631320 Doncaster Centre, X2, Doncaster, South Yorkshire DN1, UK 53.522082 - 1.138374 Doncaster South 15/02/2013 09:25:50 18929b2b379040 7587631320 64, Newark, Nottinghamshire NG23, UK 53.136383 - 0.780355 Newark Northgate 15/02/2013 10:54:00 18929b2b379040 7587631320 Stagg Hill, EN6, UK 51.679504 - 0.171186 Emirates 15/02/2013 11:03:10 18929b2b379040 7587631320 Goods Way, London Borough of Camden, N1C, UK 51.534978 -0.12351 Kings Cross 15/02/2013 11:30:15 18929b2b379040 7587631320 187-199 Grays Inn Road, London, Greater London WC1X 8UL, UK 51.52606 - 0.117672 Grays Inn 15/02/2013 11:30:33 18929b2b379040 7587631320 187-199 Grays Inn Road, London, Greater London WC1X 8UL, UK 51.52606 - 0.117672 Grays Inn 139 Grays Inn Road, London, Follow on Tag
  70. 70. Allow Consumers to confirm brand authenticity • First system which empowers consumers at the point of sale to confirm product is genuine • RFID tag is unique and is tamperproof • Manufacturer sees immediate update of tag database when the consumer taps the tag using the custom phone App.
  71. 71. Questions: See me later Duncan Carmichael
  72. 72. NFC for the Internet of Things Donatien Garnier, AppNearMe Ltd June 17, 2014| Edinburgh donatien.garnier@appnearme.com @donatiengarnier
  73. 73. The Internet of Things
  74. 74. The Internet of Things • $19 trillion market over the next decade according to Cisco • 26 billion devices by 2020 (Gartner)
  75. 75. Challenges with Connectivity • Cost • Power • Infrastructure requirements • Setup • Security and Privacy
  76. 76. NFC
  77. 77. NFC • Cheap H/W cost • Low power (target mode) • No Infrastructure required • Intuitive interaction (just tap) • Mitigates security risks
  78. 78. MicroNFCBoard
  79. 79. MicroNFCBoard NFC-enabled IoT devices development kit
  80. 80. Compatibility Arduino mbed Raspberry Pi
  81. 81. Or on its own! UARTI2C USB Onboard regulator SPI Analog Inputs Splittable antenna LEDs Buttons Drag n Drop Programming
  82. 82. Features Android Beam (SNEP) Dynamic Tag Emulation Tag reading/writing Easy to use!
  83. 83. AppNearMe Mode • Free Android App • No connectivity required • Phone can act as gateway to the Internet
  84. 84. Contact Register your interest: http://micronfcboard.com donatien.garnier@appnearme.com @donatiengarnier
  85. 85. HCE for Payments and Value Added Services Ron Carter Proxama June 17, 2014| Edinburgh
  86. 86. About Proxama Proxama PLC is a global platform provider of mobile proximity marketing, mobile wallet and payment solutions. We connect physical and digital assets via mobile to increase consumer engagement, retail sales and loyalty. Proxama’s customers are retailers, global brands, mobile network operators and financial institutions.
  87. 87. End to End Retail Loyalty
  88. 88. HCE Payments
  89. 89. MasterCard and Penrillian Partnership in NFC Ian Hetherington Head of Sales and Marketing | Penrillian June 17, 2014 | Edinburgh
  90. 90. Why we’re here… Introduce ourselves (first time at NFC Forum today!) Introduce MasterCard Tap & Go. Explain how we built Tap & Go using the Mobile MasterCard PayPass UI SDK. + =
  91. 91. Who we are…
  92. 92. Penrillian and Mobile Payments a/c management app server PrePay Solutions Financial Backend
  93. 93. MasterCard Tap & Go Challenge: Build an NFC payment app with the MasterCard MMPP UI SDK and integrate with a prepaid card.
  94. 94. Business Context Pilot with Mobistar and MasterCard 500 staff of MasterCard Belgium office and identified Mobistar users PPS as issuer, processor and programme manager Penrillian as mobile technology partner Oberthur as Sim card fulfilment partner Using the MasterCard SDK Linked to a mobile Application Use “Virtual Card” for online payments Real-time balance and transaction history shown in App Available on Samsung Galaxy S4
  95. 95. How we did it… UI App (Payment) Mobile Device UI Component API MMPP Payment API MMPP UI API MMPP Cardlet* Secure Element Business Logic API PPSE MMPP Cardlet- Mobile MasterCard PayPass cardlet Application Image from MasterCard MMPPUI Presentation © 2011 PPS Mobile App Server PPS Authorisation Platform
  96. 96. Outcome
  97. 97. Lessons learned… SDK White Label App works A great reference app for those looking to integrate SDK was easy to customise, e.g. we used custom data fields on the SIM cardlet. We built it (twice) and it works – you could too!
  98. 98. Thanks for listening!
  99. 99. NFC: Making Life Easier Ed Pippin (CEO) Eagle Eye Technology www.EagleEyeTechnology.com June 17, 2014| Edinburgh
  100. 100. We Are Eagle Eye Technology • Strategic Software Systems Company • Develop Bespoke Platforms for our Clients • Use cutting edge technology to provide a competitive advantage • Specialise in Mobile, NFC, Payments and Secure Content Distribution • Work closely with MasterCard on conceptual demonstrations of NFC Payment Technology
  101. 101. Clear Channel NFC
  102. 102. Making Bus Stops Interactive • Programme to make all Clear Channel bus stops interaction points for consumers • Allow consumers to use mobile to access: – Enhanced mobile advertising experience across devices – Bus Times – Third Party Content eg Metro, Amazon Local • NFC and QR code make every bus stop interactive • UK-wide roll-out completed early 2013 with additional cities added in Q2 2014
  103. 103. Skoot, Contactless Payment
  104. 104. Making Festivals Cashless • NFC payment system for outdoor events • On average £500,000 transacted through the system at each event • Events are NFC wristband payment only – no cash or card payments allowed at concessions • Funds added to user’s account, stored centrally and on encrypted wristband. • Secure system with transactions and live online reporting
  105. 105. What Next? • The most successful services will use NFC to make an existing processes more simple • People want everything easier. NFC can do that! • BUT – Just because you can do it doesn’t mean you should – Education is slow, solutions must be intuitive – We need to remove barriers. We have the technology to give everyone a contactless payment solution on their phone but it still is not available to the general public
  106. 106. Thank You! • Come and talk to me or my colleagues if you have any questions • Ed Pippin (CEO) • Email: Ed@EagleEyeTechnology.com • Web: www.EagleEyeTechnology.com • Tel: 01483 452626
  107. 107. Thank you for coming! Enjoy the Networking & Showcasing Happy Hour

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