Full slide deck from the NFC Forum Tap Into NFC Developer Event held June 2014 in Edinburgh Scotland.

1. Welcome to the Tap Into
NFC Developer Event
Paula Hunter
Director, NFC Forum
June 17, 2014| Edinburgh

2. Agenda
6:10 State of the Market
Koichi Tagawa, SONY; Chairman, NFC Forum
6:20 State of the Technology
John Hillan, Qualcomm; Chair, NFC Forum Technical Committee
6:30 Compliance Committee and Development
Henrique Costa, NEC; Co-Chair, NFC Forum Compliance Committee
6:40 Lightning Talks
Crowdfunding an NFC Adventure John McLear, McLear Ltd/ NFC Ring
HCE: Repeating the Same Mistakes? Neal Michie, Helixion
Transforming the Commercial World with NFC Craig Stephens, Scantech
NFC and RFID Brand Protection by the Consumer Duncan Carmichael, Agriyork400 Ltd
NFC for the Internet of Things Donatien Garnier - AppNearMe Ltd
HCE for payments and Value Added Services Ron Carter, Proxama
MasterCard and Penrillian Partnership in NFC Ian Hetherington, Penrillian
NFC: Making Life Easier Ed Pippin, Eagle Eye Technology
Showcasing & Networking Happy Hour
*Please hold questions for the Showcasing Happy Hour

3. State of the Market
Koichi Tagawa
Chairman, NFC Forum
Sony
June 17, 2014 | Edinburgh

4. NFC Industry Update

5. Global Market Situation
Recent Developments
• Wearables market takes off
• Nationwide NFC payment device
rollouts in US
• New HCE feature in Android 4.4
• Global payment networks launch
HCE solutions
• Major North American coffee shop
launches NFC pay
• First NFC-enabled household
appliances launched
• New NFC/Bluetooth LE solutions
– Smart thermostats, hybrid beacons

6. Market Segment Status
Healthcare
Taking off!!
Transport
Taking off!
Payment
Preparing for take off
Retail
Preparing for take off
Remote
Healthcare
Airline
Ticket
Public
Transport
Ticket
Coupon / Royalty ProgramCredit / Debit
Consumer Electronics
Soaring!
One Touch to BT/WiFi
Automotive/Mobile Printing
Accessory / Wearable

7. NFC Phones Available Now
(Representative – hundreds of models available)
Flagship models with NFC
Samsung Galaxy S4 &
S3
LG G2, select Optimus
series
HTC One series
Motorola Moto X
Blackberry Z10 & Q10
Nokia select Lumia series
Sony select Xperia series
Google Nexus 4/7/10,
Galaxy Nexus
Android, BlackBerry,
Windows Phone 8
all support NFC at
operating system level
100% of Top 25 Amazon US
contract phones

8. NFC Forum Update

9. Mission and Goals
• Developing standards-based specifications
that ensure interoperability among devices
and services
• Encouraging the development of products
using NFC Forum specifications
• Educating the market globally about NFC
technology
• Ensuring that products claiming NFC
capabilities comply with NFC Forum
specifications
• Promoting the NFC Forum N-Mark
The mission of the NFC Forum is
to advance the use of NFC technology by:

10. Specification Development
21 NFC Forum specifications
approved spanning:
• Data exchange formats
• Tag types
• Record type definition
• Device interface controller
• Protocols
• Reference applications
• Personal Health Device
Communications
www.nfc-forum.org/specs/spec_dashboard/

11. New Set of Integrated Specifications
• NFC Activity 1.1
• Connection Handover 1.3
• NCI 1.1
• Digital Protocol 1.1
• LLCP 1.2
• Type 1/2/3/4 Tags
… designed for use
together to streamline and
accelerate NFC product
development
Mediated Handover: A new feature
of Connection Handover 1.3

12. Updated Bluetooth Secure Simple Pairing with NFC
Announced today!
• Application Document
guides developers in
building solutions that
seamlessly combine
Bluetooth and NFC
• Updated to include
Bluetooth® Smart
devices
• Product of formal liaison
with Bluetooth SIG
signed last November
• Free download:
http://nfc-forum.org/our-
work/specifications-and-
application-
documents/application-
documents/

13. Wi-Fi Alliance Pushes the NFC Button
NFC Forum Liaison Partner
 Wi-Fi CERTIFIED Wi-Fi
Protected Setup™ now
includes NFC “tap-to-connect”
for simple setup of security-
protected Wi-Fi devices and
networks
 Extends the reach of Wi-Fi
Protected Setup to smart
home devices (refrigerators,
thermostats, security systems)
with a single tap
 Key enabler for the Internet of
Things

14. Supporting the Developer Community
• Tap Into NFC Developer Events
• Located inAsia, Europe, U.S.
• NFC DeveloperToolkit http://tap-into-nfc.com
• Resources for your development needs
• Application Showcase
• Highlight your app on our website, in our newsletter, via
social channels
• Co-host aTwitter chat orGoogle Hangout
• Write a guest blog: http://nfc-forum.org/nfc-forum-
blog/
• Participate in the NFC Developer Community

15. Thank you
and Join Us!

16. State of the Technology
John Hillan
Chair, Technical Committee, NFC Forum
Qualcomm
June 17, 2014| Edinburgh

17. NFC Forum Architecture

18. RF Frames
Technology Commands/Responses
NFC-DEP Protocol
LLCP PDUs
SNEP Commands/Responses
NDEF Messages
NFC FORUM DEVICE
RTD
NDEF
SNEP
LLCP
Activity
Digital Protocol
Analog
Application
Application
Data
NFC FORUM DEVICE
RTD
NDEF
SNEP
LLCP
Activity
Digital Protocol
Analog
Application
Application
Data
Peer-to-Peer Architecture

19. Type N Tag Commands/Responses
RF Frames
Technology Commands/Responses
NDEF Messages
NFC FORUM DEVICE
RTD
NDEF
Type N Tag Operation
Activity
Digital Protocol
Analog
Application
Application
Data
NFC FORUM TAG
RTD
NDEF
Activity (Listen)
Digital Protocol
Analog
Information
Read-Write Architecture

20. Thank you!

21. Compliance Committee
and Development
Henrique Costa, CC co-chair
Matt Ronning, CC co-chair
June 17, 2014| Edinburgh

22. What does the Compliance Committee do?
• Assure means of establishing compliance and
interoperability with the NFC Forum’s
published open standards;
• Develop and maintain a product certification
program with a recognizable certification mark
guaranteeing the NFC brand promise of
compliance and interoperability;
• Develop and maintain an interoperability
program capable to verify the interoperability
between NFC Forum compliant devices.

23. The programs
Certification Program
COMPLIANCE
PROGRAM
Interoperability
Program
Certified Device
PlugFests

24. Certification program
• Testing of the device under test against a test tool
emulating the other party, either a R/W, a tag or a
device in P2P mode
• Assures all the logical blocks do what they should
do
• Currently test Digital Protocol and the 4 Tags Types
Operations
• Will be added LLCP & SNEP (P2P upper layers) and
Analog (lowest layer)
• Some test tools allow to simulate the application
layers and or trace the transactions between
devices
• Allows to debug development problems on more
stressing and demanding usages including where
timing is crucial

25. Interoperability Program
• The NFC Forum provides a place to for developers to
meet, 3 times a year, once on each territory (Asia,
North America, Europe)
• Can test against other devices, against the NFC
Forum IOT devices library and test tools
• Lately usability test cases with performance testing
• Some speciality tracks with as close as possible end
to end solutions (payment track in the past and we
hope transit track in the near future)
• Open to from prototype implementations to
commercial devices
• Test results will be kept confidential however problem
founds will be easily and quickly reported to the TC
or CC

26. You are cordially invited . . .
• 26 September – 4 October
Sony Corp. Headquarters
Tokyo, Japan
• During the event
– Hands-on opportunities for both device-to-device and end-to-end
sharing testing
– Testing across dozens of NFC-enabled devices and tags, in
multiple formats from various manufacturers
– Peer-based analysis and support with testing and
troubleshooting
– A safe and confidential environment for testing across all product
implementations

27. Lightning Talks
Crowdfunding an NFC Adventure | John McLear, McLear Ltd/ NFC Ring
HCE: Repeating the Same Mistakes? | Neal Michie, Helixion
Transforming the Commercial World with NFC | Craig Stephens, Scantech
NFC and RFID Brand Protection by the Consumer |Duncan Carmichael, Agriyork400 L
NFC for the Internet of Things | Donatien Garnier - AppNearMe Ltd
HCE for payments and Value Added Services | Ron Carter, Proxama
MasterCard and Penrillian Partnership in NFC | Ian Hetherington, Penrillian
NFC: Making Life Easier | Ed Pippin, Eagle Eye Technology

28. Crowdfunding an NFC
adventure
John McLear
Storm Trooper, NFC Ring
June 17, 2014| Edinburgh

29. What did we make?
Raised £240K in 6 weeks
Secured VC funding

30. Chronological
Oct 2012 -Turned 30 & quit day job as Founder/MD at PrimaryT, began
prototyping ring
Jan 2013 – Began marketing/raising funds for NFC Ring project
Mar 2013 – Raised funds from VC
Apr 2013 – Began implementing marketing / application to KS
Aug 2013 – Launched crowd funded campaign
Oct 2013 – Got funds through and began production
To present – Fulfilling orders

31. Were we successful?
Raised £240K in 4 weeks
Secured VC funding
Sold 15k rings
Successful pre-order since Crowd funding
However....
Started shipping 5 months late
Burnt through all crowd-sourced funds

32. Platform options
Indiegogo – Easy to get onto, lots of vapor, has referal
scheme
Kickstarter – Lots of prep work to get onto, confident
consumers, difficult handling messages
Bitcoinstarter – Bitcoin only funding
SelfStarter – Higher initial bar, keep all funds

33. Dragons
Lots of communication w/ backers required.
Lose a % of all fees raised
VAT fees unavoidable
Hard to operate behind closed doors
Success as a double edged sword

34. Unicorns
Strong & vocal community
Very fast iteration / feedback
Lateness is expected
Press and Media attention
R&D Funds

35. Preparing
£20k in marketing prep PRIOR to K/S
£10k in Videos
£5k in Prototypes (All open source)
£5k in Source code (All open source)

36. Things we learned
Our factory were saying yes to everything despite not knowing what they
were doing.
What you get as a prototype is not what you get from a production run.
NFC Crowd-funders like Open source
NFC Crowd-funders will engage with a community
The NFC community helps each other out (big help from NFC Forum
members who will remain anonymous)

37. Come at me.
john@mclear.co.uk
http://mclear.co.uk
Also has social tentacles.

38. HCE: Repeating the same
mistakes?
Neal Michie
Technical Business Development Director
Helixion Ltd
June 17, 2014| Edinburgh

39. HCE: Repeating the same mistakes?
• NFC is a very powerful technology supporting a
wide variety of use cases.
• Market became focused on using it with a
secure element to “emulate” payment cards.
– To the detriment of other uses.
• Only now are we starting to see a range of uses
come to market.
• Market requires this complete range to develop
an eco-system and start the move to the next
level of usability where we tap our phone rather
than tapping our phone’s screen.

40. HCE: Repeating the same mistakes?
• HCE (Host Card Emulation) provides a means to
emulate smartcards without the need for a
secure element.
• This includes many types of smartcard not just
payment cards.
• Payment is arguably the hardest type of card to
emulate as consumers rightly expect a high level
of security.
• Yet the focus seems to be on giving the banks
away to bypass the secure element and so the
mobile network operators.

41. HCE: Repeating the same mistakes?
With HCE are we endanger of repeating the same
mistakes and only focusing on the payment use
case?
As with other forms of NFC, the reality is that HCE
opens up many opportunities of which payment is
just one.

42. Thank you!
neal.michie@helixion.com

43. Transforming the commercial
world with NFC
Craig Stephens
Director, Scantech
June 17, 2014| Edinburgh

44. Who are Scantech?
• Lithographic, digital and wide format print
business
• Specialist NFC and mobile services
• App development, design & creative solutions

45. NFC - Not just for mobile wallets

46. Commercial uses for NFC
• Typical verticals
– Security
– Events & Leisure
– Homecare
– Catering
– Retail
– Charity
– ...and more

47. Three Examples
• Mobile workforce management
– Tracking & protecting
– Improving efficiency
– Advanced reporting
• Retail
– Loyalty
– Payments
– Enhanced marketing
– Behaviour analytics
• Charity
– Reduced overheads
– Wider site coverage

48. The Power of NFC Re-imagined
• Multi-task Tags
• One single NFC tag can be used for...
– Security teams
– Health & Safety
– Facilities management
– Marketing
– Stock management
• Cost-effective, quick to use, easy to set
up

49. Case study: PayByPhone
• Part of the PayPoint group
• Cashless payment option
via customised app
• NFC payment solutions
across 60k+ sites
• UK, France, US, Australia
• Perfect for adding
commercial services –
targeted ads, promotions
and updates

50. Why PayByPhone chose Scantech
• Unique combination of
– Mobile solutions
– App development
– Tag production & integration
– Wide scope of print technology
– Friendly, personal service

51. Questions?
Contact us to find out more:
hello@scan-tech.co.uk
0845 257 1300
www.scan-tech.co.uk

52. NFC and RFID
Brand protection by the
consumer
Duncan Carmichael
June 17, 2014| Edinburgh

53. Allow Consumers to confirm brand authenticity
• First system which empowers consumers at the
point of sale to confirm product is genuine
• RFID tag is unique and is tamperproof
• Manufacturer sees immediate update of tag
database when the consumer taps the tag using
the custom phone App.

54. Near Field Communications

55. Tag has unique ID

56. Components of a “System”
• RFID Tags
• RFID Reader
• Application
• Database
NTAG

59. Follow a tag anywhere
Yorkshire
Manchester
Hamburg
Consett

60. Phone user inputs information directly onto secure
database

61. Consumers can send inputs to database
Direct messaging from buyer/browser to retailer/manufacturer

62. NTAG - RFID asset tracking

63. Tap the RFID Tag
NTAG

64. Track the movement of a single tag
15/02/2013
08:38:47 18929b2b379040 7587631320
East Common
Lane, Selby,
North Yorkshire
YO8, UK 53.776736
-
1.049074
15/02/2013
08:51:24 18929b2b379040 7587631320
Heck and
Pollington Lane,
Goole DN14,
UK 53.680833
-
1.098372
Doncaster
5 Minutes
north
15/02/2013
08:53:12 18929b2b379040 7587631320
Heck and
Pollington Lane,
Goole DN14,
UK 53.680833
-
1.098372
Doncaster
Station
15/02/2013
08:57:27 18929b2b379040 7587631320
Doncaster
Centre, X2,
Doncaster,
South Yorkshire
DN1, UK 53.522082
-
1.138374
Doncaster
South
15/02/2013
09:25:50 18929b2b379040 7587631320
64, Newark,
Nottinghamshire
NG23, UK 53.136383
-
0.780355
Newark
Northgate
15/02/2013
10:54:00 18929b2b379040 7587631320
Stagg Hill, EN6,
UK 51.679504
-
0.171186 Emirates
15/02/2013
11:03:10 18929b2b379040 7587631320
Goods Way,
London
Borough of
Camden, N1C,
UK 51.534978 -0.12351
Kings
Cross
15/02/2013
11:30:15 18929b2b379040 7587631320
187-199 Grays
Inn Road,
London, Greater
London WC1X
8UL, UK 51.52606
-
0.117672 Grays Inn
15/02/2013
11:30:33 18929b2b379040 7587631320
187-199 Grays
Inn Road,
London, Greater
London WC1X
8UL, UK 51.52606
-
0.117672 Grays Inn
139 Grays Inn
Road, London,
Database Updated by reads

65. Social networking between consumers
26/02/2014
13:34:07 0436b6ca0e2081 7587631320
A43, Towcester,
Northamptonshire
NN12, UK 52.084387
-
1.022776
26/02/2014
13:36:37 0436b6ca0e2081 7914765773
3 Kennel Road,
Towcester,
Northamptonshire
NN12, UK 52.08039
-
0.997961 belinda
26/02/2014
13:39:59 0436b6ca0e2081 7914765773
3 Kennel Road,
Towcester,
Northamptonshire
NN12, UK 52.08039
-
0.997961 belinda
26/02/2014
13:59:13 04734c614e2380 7914765773
3 Kennel Road,
Towcester,
Northamptonshire
NN12, UK 52.080414
-
0.997953 Jerry
Item is transferred to new
“owner”
BELINDA RECEIVES
Item

66. Track the movement of a single tag
15/02/2013
08:38:47 18929b2b379040 7587631320
East Common
Lane, Selby,
North Yorkshire
YO8, UK 53.776736
-
1.049074
15/02/2013
08:51:24 18929b2b379040 7587631320
Heck and
Pollington Lane,
Goole DN14,
UK 53.680833
-
1.098372
Doncaster
5 Minutes
north
15/02/2013
08:53:12 18929b2b379040 7587631320
Heck and
Pollington Lane,
Goole DN14,
UK 53.680833
-
1.098372
Doncaster
Station
15/02/2013
08:57:27 18929b2b379040 7587631320
Doncaster
Centre, X2,
Doncaster,
South Yorkshire
DN1, UK 53.522082
-
1.138374
Doncaster
South
15/02/2013
09:25:50 18929b2b379040 7587631320
64, Newark,
Nottinghamshire
NG23, UK 53.136383
-
0.780355
Newark
Northgate
15/02/2013
10:54:00 18929b2b379040 7587631320
Stagg Hill, EN6,
UK 51.679504
-
0.171186 Emirates
15/02/2013
11:03:10 18929b2b379040 7587631320
Goods Way,
London
Borough of
Camden, N1C,
UK 51.534978 -0.12351
Kings
Cross
15/02/2013
11:30:15 18929b2b379040 7587631320
187-199 Grays
Inn Road,
London, Greater
London WC1X
8UL, UK 51.52606
-
0.117672 Grays Inn
15/02/2013
11:30:33 18929b2b379040 7587631320
187-199 Grays
Inn Road,
London, Greater
London WC1X
8UL, UK 51.52606
-
0.117672 Grays Inn
139 Grays Inn
Road, London,

67. Map the location of a tag

68. Phone ID hidden – Consumer’s choice

69. Asset Location via RFID and NFC

70. Tap the RFID Tag
NTAG

71. Track the movement of a single tag
15/02/2013
08:38:47 18929b2b379040 7587631320
East Common
Lane, Selby,
North Yorkshire
YO8, UK 53.776736
-
1.049074
15/02/2013
08:51:24 18929b2b379040 7587631320
Heck and
Pollington Lane,
Goole DN14,
UK 53.680833
-
1.098372
Doncaster
5 Minutes
north
15/02/2013
08:53:12 18929b2b379040 7587631320
Heck and
Pollington Lane,
Goole DN14,
UK 53.680833
-
1.098372
Doncaster
Station
15/02/2013
08:57:27 18929b2b379040 7587631320
Doncaster
Centre, X2,
Doncaster,
South Yorkshire
DN1, UK 53.522082
-
1.138374
Doncaster
South
15/02/2013
09:25:50 18929b2b379040 7587631320
64, Newark,
Nottinghamshire
NG23, UK 53.136383
-
0.780355
Newark
Northgate
15/02/2013
10:54:00 18929b2b379040 7587631320
Stagg Hill, EN6,
UK 51.679504
-
0.171186 Emirates
15/02/2013
11:03:10 18929b2b379040 7587631320
Goods Way,
London
Borough of
Camden, N1C,
UK 51.534978 -0.12351
Kings
Cross
15/02/2013
11:30:15 18929b2b379040 7587631320
187-199 Grays
Inn Road,
London, Greater
London WC1X
8UL, UK 51.52606
-
0.117672 Grays Inn
15/02/2013
11:30:33 18929b2b379040 7587631320
187-199 Grays
Inn Road,
London, Greater
London WC1X
8UL, UK 51.52606
-
0.117672 Grays Inn
139 Grays Inn
Road, London,
Follow on Tag

72. Allow Consumers to confirm brand authenticity
• First system which empowers consumers at the
point of sale to confirm product is genuine
• RFID tag is unique and is tamperproof
• Manufacturer sees immediate update of tag
database when the consumer taps the tag using
the custom phone App.

73. Questions: See me later
Duncan Carmichael

74. NFC for the
Internet of Things
Donatien Garnier, AppNearMe Ltd
June 17, 2014| Edinburgh
donatien.garnier@appnearme.com
@donatiengarnier

75. The Internet of Things

76. The Internet of Things
• $19 trillion market over the next decade
according to Cisco
• 26 billion devices by 2020 (Gartner)

77. Challenges with Connectivity
• Cost
• Power
• Infrastructure requirements
• Setup
• Security and Privacy

78. NFC

79. NFC
• Cheap H/W cost
• Low power (target mode)
• No Infrastructure required
• Intuitive interaction (just tap)
• Mitigates security risks

80. MicroNFCBoard

81. MicroNFCBoard
NFC-enabled IoT devices
development kit

82. Compatibility
Arduino
mbed
Raspberry Pi

83. Or on its own!
UARTI2C
USB
Onboard
regulator
SPI Analog Inputs
Splittable
antenna
LEDs
Buttons
Drag n Drop
Programming

84. Features
Android Beam
(SNEP)
Dynamic Tag
Emulation
Tag reading/writing
Easy to use!

85. AppNearMe Mode
• Free Android App
• No connectivity
required
• Phone can act
as gateway
to the Internet

86. Contact
Register your interest:
http://micronfcboard.com
donatien.garnier@appnearme.com
@donatiengarnier

87. HCE for Payments and
Value Added Services
Ron Carter
Proxama
June 17, 2014| Edinburgh

88. About Proxama
Proxama PLC is a global platform
provider of mobile proximity marketing,
mobile wallet and payment solutions.
We connect physical and digital assets
via mobile to increase consumer
engagement, retail sales and loyalty.
Proxama’s customers are retailers, global
brands, mobile network operators and
financial institutions.

89. End to End Retail Loyalty

90. HCE Payments

91. MasterCard and Penrillian
Partnership in NFC
Ian Hetherington
Head of Sales and Marketing | Penrillian
June 17, 2014 | Edinburgh

92. Why we’re here…
Introduce ourselves (first time at NFC Forum
today!)
Introduce MasterCard Tap & Go.
Explain how we built Tap & Go using the Mobile
MasterCard PayPass UI SDK.
+ =

93. Who we are…

94. Penrillian and Mobile Payments
a/c management app server
PrePay Solutions Financial Backend

95. MasterCard Tap & Go
Challenge: Build an NFC payment app with the
MasterCard MMPP UI SDK and integrate with a
prepaid card.

96. Business Context
Pilot with Mobistar and MasterCard
500 staff of MasterCard Belgium office and identified
Mobistar users
PPS as issuer, processor and programme manager
Penrillian as mobile technology partner
Oberthur as Sim card fulfilment partner
Using the MasterCard SDK
Linked to a mobile Application
Use “Virtual Card” for online payments
Real-time balance and transaction history shown in App
Available on Samsung Galaxy S4

97. How we did it…
UI App (Payment)
Mobile Device
UI Component API
MMPP Payment API
MMPP UI API
MMPP Cardlet*
Secure
Element
Business Logic API
PPSE
MMPP Cardlet- Mobile MasterCard PayPass cardlet Application
Image from MasterCard MMPPUI Presentation © 2011
PPS
Mobile
App
Server
PPS
Authorisation
Platform

98. Outcome

99. Lessons learned…
SDK White Label App works
A great reference app for those
looking to integrate
SDK was easy to customise, e.g. we
used custom data fields on the SIM
cardlet.
We built it (twice) and it works – you
could too!

101. Thanks for listening!

102. NFC: Making Life Easier
Ed Pippin (CEO)
Eagle Eye Technology
www.EagleEyeTechnology.com
June 17, 2014| Edinburgh

103. We Are Eagle Eye Technology
• Strategic Software Systems Company
• Develop Bespoke Platforms for our Clients
• Use cutting edge technology to provide a
competitive advantage
• Specialise in Mobile, NFC, Payments and
Secure Content Distribution
• Work closely with MasterCard on conceptual
demonstrations of NFC Payment Technology

104. Clear Channel NFC

105. Making Bus Stops Interactive
• Programme to make all Clear Channel bus stops
interaction points for consumers
• Allow consumers to use mobile to access:
– Enhanced mobile advertising experience across
devices
– Bus Times
– Third Party Content eg Metro, Amazon Local
• NFC and QR code make every bus stop
interactive
• UK-wide roll-out completed early 2013 with
additional cities added in Q2 2014

106. Skoot, Contactless Payment

107. Making Festivals Cashless
• NFC payment system for outdoor
events
• On average £500,000 transacted
through the system at each event
• Events are NFC wristband
payment only – no cash or card
payments allowed at concessions
• Funds added to user’s account,
stored centrally and on encrypted
wristband.
• Secure system with transactions
and live online reporting

108. What Next?
• The most successful services will use NFC to
make an existing processes more simple
• People want everything easier. NFC can do that!
• BUT
– Just because you can do it doesn’t mean you should
– Education is slow, solutions must be intuitive
– We need to remove barriers. We have the technology
to give everyone a contactless payment solution on
their phone but it still is not available to the general
public

109. Thank You!
• Come and talk to me or my colleagues if you
have any questions
• Ed Pippin (CEO)
• Email: Ed@EagleEyeTechnology.com
• Web: www.EagleEyeTechnology.com
• Tel: 01483 452626

110. Thank you for coming!
Enjoy the Networking & Showcasing Happy Hour