NFC & The Growth of Connected Consumer Electronics Devices

2,091 views

Published on

Presentation by Paula Hunter, Executive Director of the NFC Forum, at the 2014 NFC Solutions Summit.

Published in: Technology

NFC & The Growth of Connected Consumer Electronics Devices

  1. 1. NFC & The Growth of Connected Consumer Electronics Devices Paula Hunter NFC Solutions Summit June 3-4| Austin, TX
  2. 2. Agenda  Internet of Things  Global Market Situation  Convergence - IOT and NFC  NFC Forum Update 2
  3. 3. 3 What is the Internet of Things?
  4. 4. What is the Internet of Things? A world in which every device that produces data can connect to the Internet  Remote sensors  Home appliances  Consumer electronics  Heating/cooling systems  Office equipment  Automobile engines … and many, many more 4
  5. 5. What is the Internet of Things?  The Internet of Things removes barriers: – Machine-to-machine – Machine-to-people – People-to-machine  The Internet of Things promises: – Greater access to data – Greater management of data – Greater control of devices  Gartner: 26+ billion connected devices by 2020 5
  6. 6. Benefits of the Internet of Things  Increased productivity  Fewer steps  Less data re-entry  Greater, easier control  Better coordination  Data analytics  Cost savings 6
  7. 7. Business Examples of the Internet of Things According to Information Week:  Union Pacific cut train derailments by 75% using remote sensors  Dubai Aluminum used sensor data to improve efficiency and increase output by 3.4%  FedEx expects to save $9 million/year with truck sensors for more efficient dock assignments 7
  8. 8. Consumer Examples of the Internet of Things  Wearable baby monitors  Cars that send alerts for service needs  Smart thermostats that automatically adjust the temperature  Ovens that preheat in time for your arrival home … and many more 8
  9. 9. What Does the Internet of Things Require?  An inexpensive means of providing intelligence  Easy network access  A way to link physical objects to the online world  A means of easy user control  NFC-enabled chips  NFC Connection Handover  NFC tags  Intuitive tap interface NFC Provides: 9
  10. 10. 10 NFC Technology Global Market Situation
  11. 11. Recent Developments  First NFC-enabled household appliances launched  Wearables market takes off  First nationwide NFC payments rollout in US  New HCE feature in Android 4.4  Top payment associations launch HCE solutions  Major North American coffee shop launches NFC pay  New NFC/Bluetooth LE solutions – Smart thermostats, hybrid beacons 11
  12. 12. NFC Phones Available Now (Representative)  Flagship models with NFC  Samsung Galaxy S4 & S3  LG G2, select Optimus series  HTC One series  Motorola Moto X  Blackberry Z10 & Q10  Nokia select Lumia series  Sony select Xperia series  Google Nexus 4/7/10, Galaxy Nexus  Android, BlackBerry, Windows Phone 8 all support NFC at operating system level  100% of Top 25 Amazon US contract phones 12
  13. 13. DLI 9000 NFC Tablets (Representative) 13 NFC-enabled tablets on the market or coming soon Google Nexus 7 Kuoziro FT701W Asus Vivo Tab/Tab RT HP Elitebook Revolve Google Nexus 10 Asus Padfone Infinity Asus Vivo Tab Smart Asus Padfone 2 BWC ToughSlate Fujitsu Arrows Tab HP Elitepad 900 Asmaitha Sruta 7” Tablet 7″Cetrix CT973G Cetrix CD661
  14. 14. Samsung NFC-enabled laser printer More NFC Devices Additional types of NFC devices available now or on the way Moneto: NFC microSD for the iPhone & Android Revosys V5 taxi terminal/tablet ViVOtech NFC payment terminals Sony RC-S380 reader/writer Glidepoint NFC trackpad Smart Meters for utility companies Nintendo Wii U controllers Barclay Card Payment wristbands RhythmTrak Heart Monitor I-O Data WiFi Router 14
  15. 15. HP Envy x2 Lenovo ThinkPad Helix Sony Vaio Fit NFC Laptops 15
  16. 16. More N-Marks in the World 16 2,708 downloads since 2009 198 217 517 722 843 2009 2010 2011 2012 2013 N-Mark Licenses per Year
  17. 17. Analyst Forecasts  ABI Research – 125M NFC handsets shipped in 2012; 285M shipped in 2013; 500+M in 2014 – NFC-enabled smartphone shipments are anticipated to increase by 481% from 2012 to 2015  Berg Insight – 1 in 3 mobile phones will come with NFC by 2017 – From 2012 to 2017, installed base of NFC handsets will increase at a CAGR of 65% to reach 2.1bn units – By 2017, the penetration rate for NFC in handsets will reach approximately 32%  Gartner – 50% of smartphones will have NFC capability by 2015  IHS Technology – Two in three phones will come with NFC by 2018 – Annual shipments increasing from 275M units in 2013 to 1.2B units in 2018  Juniper Research – 1.5B+ mobile wallets in use around the world by 2018 – By 2017, 1 in 4 US consumers will use NFC-enabled devices to pay for goods in-store 17
  18. 18. 18 Convergence of NFC and IOT
  19. 19. Recent NFC Developments Supporting the Internet of Things Bluetooth 4.0 • Extends power and reach of NFC • Enables seamless customer experience Wi-Fi Alliance • Extends power and reach of NFC • Enables seamless customer experience Host Card Emulation (HCE) NFC model • Supports easy development and deployment of NFC solutions 19
  20. 20. Updated Bluetooth Secure Simple Pairing with NFC  Application Document guides developers in building solutions that seamlessly combine Bluetooth and NFC  Updated to include Bluetooth® Smart devices and Bluetooth LE  Product of formal liaison with Bluetooth SIG signed last November 20
  21. 21. Wi-Fi Alliance Pushes the NFC Button 21  Wi-Fi CERTIFIED Wi-Fi Protected Setup™ now includes NFC “tap- to-connect” for simple setup of security-protected Wi-Fi devices and networks  Extends the reach of Wi-Fi Protected Setup to smart home devices (refrigerators, thermostats, security systems) with a single tap  Key enabler for the Internet of Things
  22. 22. HCE on Android 4.4 22 New mode introduction: Host Card Emulation and RW mode covered, additional to P2P mode (Android Beam) http://developer.android.com/guide/topics/connectivity/nfc/hce.html Secure Element
  23. 23. NFC in the Internet of Things eProvenance  Temperature/humidity sensors in fine wine cases  Provides data en route with a tap of an NFC-enabled device  Tracks cold chain for quality  Ensures provenance 23
  24. 24. NFC in the Internet of Things Touch an NFC-enabled phone to the TV remote and its screen is instantly mirrored on the TV 24
  25. 25. NFC in the Internet of Things  Smart Lighting  Link energy-harvesting wireless light switches to a home network with a touch an NFC-enabled phone  Simplifies setup and control 25
  26. 26. NFC in the Internet of Things NFC-enabled appliances allow control from anywhere and receive helpful Web content. 26
  27. 27. NFC in the Internet of Things NFC-enabled vending machines  Pay with a tap  Earn loyalty points 27
  28. 28. 28 The NFC Forum
  29. 29. Mission and Goals  The mission of the NFC Forum is to advance the use of NFC technology by: 29  Developing standards-based specifications that ensure interoperability among devices and services  Encouraging the development of products using NFC Forum specifications  Educating the market globally about NFC technology  Ensuring that products claiming NFC capabilities comply with NFC Forum specifications  Promoting the NFC Forum N-Mark
  30. 30. Members – February 2014 30 SPONSOR MEMBERS PRINCIPAL MEMBERS
  31. 31. Members – February 2014 31 ASSOCIATE MEMBERS
  32. 32. Members – February 2014 32 NONPROFIT MEMBERS IMPLEMENTER MEMBERS
  33. 33. New Set of Integrated Specifications  NFC Activity 1.1  Connection Handover 1.3  NCI 1.1  Digital Protocol 1.1  LLCP 1.2  Type 1/2/3/4 Tags … designed for use together to streamline and accelerate NFC product development Mediated Handover is a new feature of Connection Handover 1.3 33
  34. 34. Special Interest Group Sectors Potential to establish additional working groups as partners identify high market importance and opportunity Transport Air Transport & Ticketing Public Transport & Ticketing Other Transport Schemes …future… Health Pharmacy Insurance Clinic Hospital Management Payment Financial Institutions Terminal Manufacturers Merchants …future... Retail Product Tags POS, Vending Coupons Points, Rewards Consumer Electronic s PC, Tablet, Embedded Handsets, Remote Controls Computer Peripherals Appliances Personal Auto 34
  35. 35. Liaison Partners 35
  36. 36. NFC Is Here! Still Some Challenges to Overcome 1 NFC adoption varies by region. 2 Payment is complex due to multiple players and business models. Solutions and simpler models like HCE are underway. 3 Customer awareness limited outside Asia, fewer opportunities to experience NFC. 4 The NFC Forum is the place to foster adoption and help overcome challenges. 36
  37. 37. Thank You … and Join Us! 37 www.nfc-forum.org

×