Digital marketing stratergy for engineering companies www.bleap.in

1. Partnering with you for a Leap in Growth & Profitability
By invoking the power of Mobile & Digital Marketing.
Digital Marketing Strategy For Engineering Companies

2. Our Approach – Integrated Marketing

3. • xxxx is a leading manufacturer of conveyor belts systems. Their product range includes Belts, Rollers,
Chains and other type of conveyor systems.
• xxx would like to improve awareness for the brand amongst relevant target audience like packaged food
manufacturers, chemicals, Tea e.t.c . Conveyor systems is a major automation tool used widely in
manufacturing systems. Therefore all MSME’s and large manufacturing companies will be the audience for
xxx products.
What should be your brief to your agency

4. Search Term : Conveyor manufacturing companies
Result : The first portion of the google search comprises
of paid ads. This is very important tool to generate
enquiries from manufacturing companies, distributors
e.t.c
Cost: This is a low cost and effective medium to improve
awareness. This is recommended for all related keywords
for all the important markets like Chennai, Coimbatore,
Hyderabad etc
Campaign Period: Six months
Budget : Rs. xxx per month(This may vary.)
Build Awareness Through Google Paid Ads

5. Google Local Business
Audit : There is no SEO done for our website.
Result : That’s the reason why even in Coimbatore our
factory and office is not listed on Google.
Cost: Local SEO is very important for getting reputation
and visibility amongst our own peers, competitors,
prospective employees, suppliers, bankers etc. We will do
local SEO for our website.
Campaign Period: One time
Budget : Rs. xxx

6. Audit : When we type conveyor manufacturers in Chennai
or Hyderabad(large markets), we don’t rank on any page.
Results : Prospective enquiries, brokers, consultants,
dealers don’t even know about us. We are missing.
Approach: We will do On-page and Off-page SEO for our
website whereby we will rank on top(1st to 5th position)
for the relevant key words all over India.
Campaign Period: Six months
Budget: Rs. Xxx per month
Build Awareness in other Markets through
Google Organic

7. Proposal : We will design emailers for dour products range and send it a database of relevant industries. This database will be for
various trade & industry exhibitions like Plast India, Print Pack, Smart Cities, Wind Energy e.t.c If you have any database of industries
or companies that you would like us to target, we will include this as well.
Results : This exercise will help create awareness.
Campaign Period: Six months
Budget: Rs. xxx per month
Database Cost – As per actuals
Email Campaign

8. Proposal : We will design corporate brochure and product pamphlets with applications of various products(conveyor systems) to
industries like Food, Pharma e.t.c These pamphlets can be distributed by your Business Development teams in local industry body
exhibitions, trade shows (Codissia)
Results : This exercise will help create awareness and also generate enquiries.
Campaign Period: Assignment based
Budget: Rates will be shared as per the brief. Photography, Image touch up etc will be chargeable extra.
Brochure Design

9. Thanks very much for your time
Want to read more about how you can build awareness for B2B businesses,
Read our blog http://www.bleap.in/blog/
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