The document discusses recruitment strategies using digital marketing techniques like retargeting, contextual targeting, demographic targeting, and behavioral targeting to reach potential job candidates. It provides an example of a campaign for a distribution company that experienced high employee turnover. The campaign used behavior, content, IP and retargeting to reach potential candidates and resulted in over 750,000 impressions and 900 interested applicants over 3 months, helping the company maintain a constant flow of available labor and shorten the hiring process.

1. The David Group

2. 2
Recruitment Strategies – Audience Extension

3. Awareness
Interest Intent
Purchase
RETARGETING
CONTEXTUAL
DEMOGRAPHIC
GEOGRAPHIC
BEHAVIORAL
3
We provide campaign planning and management expertise that leverages data
such as: Job Seekers, Career Interests, Management Level, SIC Targeting, Zip
Code, Industry Specific Targeting
IP TARGETING
SEARCH RETARGETING
TARGETING
PLATFORMS
DESKTOP
MOBILE
VIDEO
EMAIL
Digital Marketing Strategies
Audience Extension

4. Recruitment Case Study
Digital Marketing
Company Overview
The Plan
The Results
A national distribution
company responsible for
transporting 10,000’s of
parcels per month.
They experience
significant employee
turnover each month for
positions at all levels
from warehouse
workers, drivers, and
general laborers.
By combining
behavior, content, IP
and retargeting the
team was able to
reach the client’s
target / potential high
net worth consumer at
all stages of the
decision making
process.
In 3 months the team
accomplished the
following:
• Maintained a
constant flow of
available labor.
• Shortened the hiring
process.
• Filled positions with
qualified applicants.
3 Month Campaign
- 750K Impressions
- .12% CTR
- 900+ site visits /
interested applicants
The distribution
company needed a
constant flow of
applicants available for
full-time, part-time, and
seasonal workers.
The Challenge
4