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FWC - 2018 LJA Annual Conference

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2018 LJA Annual Conference

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FWC - 2018 LJA Annual Conference

  1. 1. Florida Fish and Wildlife Conservation Commission Welcome to Florida
  2. 2. State Perspective Everything Starts with Statistics Florida has …. – more registered vessels than any other state – 2nd longest coastline – 3rd largest population – year round boating season – robust boating accident reporting system
  3. 3. Florida’s Boating Accident Statistical Report • Published Annually • Follows Florida Statute requirements • General reportability requirements mimic CFR • Slight differences between USCG and Florida’s boating accident numbers BOATING ACCIDENTS STATISTICAL REPORT I
  4. 4. What do we learn from Statistics? Fatal accidents - 2017 – Male operators - 96% – Operators over 35 years old - 75% – Operators with over 100 hours boating experience – 67% – Operators without boater education - 67% – Type of accident-Falls Overboard - 41% – Primary cause of death is drowning - 52% – Not wearing a Life Jacket - 81%
  5. 5. Florida Fish and Wildlife Conservation Commission Life Jacket Outreach Efforts • Partners with FWC • Boating & Waterways - Media Buys • FWC Officers
  6. 6. Outreach-Partnerships NASBLA, NSBC, USCG and Auxiliary, US Power Squadron, and the list goes on…
  7. 7. Wear It Florida
  8. 8. Outreach Methods-Media Buys • Radio -”Christmas Gift” • TV/Cable -”Last Thing” “Kayak Safety” “Never Forgets” • Online - Short Videos and Banners • Print - Newspapers/Magazine • Other
  9. 9. “Never Forgets” TV Spot
  10. 10. “Kayak Safety” TV Spot
  11. 11. “Last Thing” TV Spot
  12. 12. Measuring Effectiveness • Media Retention Study • JSI Observational Survey –National and Florida specific • Statistics - again
  13. 13. Online Media Retention Study • 4 messages tested: - Lifejacket, Operator awareness, BUI, Towed watersports • Radio was the platform recognized by most survey participants. • Life jacket and operator awareness messages were most likely to cause boaters to take action. - These two messages were highly relatable to the audiences. • BUI messages were least relatable to audience. 33 29 28 67 71 73 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Wave 1 Total Wave 2 Total Wave 3 First of all, have you ever heard this message?
  14. 14. Observational Life Jacket Survey • JSI National wear rate increased nationally and in Florida in 2016 and 2017. • Wear rate in Florida lower than the national wear rate. • Florida has collected wear rate data for adults and children in both saltwater and freshwater environments. • Our Florida wear rates showed seasonal differences.
  15. 15. Life Jacket Wear-Statistical Report 8 10 3 4 6 44 55 48 51 51 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2013 2014 2015 2016 2017 PFD Wear (Fatalities) Fatal PFD Fatal No PFD 47 33 33 34 32 233 228 269 256 261 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2013 2014 2015 2016 2017 PFD Wear (Injured Persons) Injured PFD Injured No PFD 280 283 324 203 296 1,450 1,255 1,332 1,519 1,519 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2013 2014 2015 2016 2017 PFD Wear (All Occupants) PFD Worn No PFD
  16. 16. PFD Wear by Age 2017 2 6 5 4 7 84 15 19 53 84 90 0 20 40 60 80 100 0 - 6 7 - 16 17 - 21 22 - 35 36 - 50 51+ Injured Persons PFD Worn No PFD 17 55 22 73 60 75 13 84 118 362 389 512 0 100 200 300 400 500 600 0 - 6 7 - 16 17 - 21 22 - 35 36 - 50 51+ All Occupants PFD Worn No PFD
  17. 17. QUESTIONS?

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