Life Jackets for Every Boating Activity
Report
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May. 11, 2022•0 likes•286 views
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Life Jackets for Every Boating Activity
May. 11, 2022•0 likes•286 views
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Report
Government & Nonprofit
One in five American families started a new outdoor habit during the pandemic, new research shows. The boating industry is booming as Americans turn to the water, and there’s no sign of the momentum slowing. With each of our programs, we work towards fulfilling our vision of helping create a safe experience for recreational boaters. The Safe Boating Campaign had to course adjust over the last two summers from an in-person grassroots outreach approach to a robust digital campaign, along with creative ways to reach boaters at launch points. The Life Jacket is the star of the show as you’ll see in our marketing content. Speaker: Peg Phillips, National Safe Boating Council, Executive Director
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Life Jackets for Every Boating Activity
- Life Jacket Association Annual Conference May 4, 2022
- Safety Culture 2 SAFEBOATINGCOUNCIL.ORG
- Safe Boating Campaign New Outreach Strategy - Online Toolkit - Radio Ads - Launch Signs - NEW Life Jacket Label Resources
- Lifestyle Images SAFEBOATINGCOUNCIL.ORG
- SAFEBOATINGCOUNCIL.ORG Lifestyle Shorts
- SAFEBOATINGCOUNCIL.ORG Animated Video Series
- Get Connected Engine Cut-Off Switch - Reduce the risks of propeller strikes - 4 video PSAs, social media images, print ads, flyer, FAQs, and more - PR outreach included radio ads, audio news release, national newswire - Available at GetConnectedBoating.org SAFEBOATINGCOUNCIL.ORG
- Pilot Campaign - Partnership with Outdoor Afro - Invite, educate, train - Media best practices and other resources - Provide a safe, welcoming boating experience for the Black community Uniting the Black Community with Recreational Boating
- SafeBoatingCouncil.org 14 SAFEBOATINGCOUNCIL.ORG Easy to Find Information Membership (no login required!) Training Programs Resources News Store safeboatingcouncil.org/programs
- Estimated Impact 15 SAFEBOATINGCOUNCIL.ORG Grants Landmark Law for RBS Over 2 million people IBWSS Virtual: 1,200 registered with over 12,000 views In-Person: 230 attendees enjoyed 35 sessions Safe Boating Campaign Over 1.5 billion impressions Waves of Hope Saving lives one “wave” at a time Boat On Course 1,000 quizzes completed each month Get Connected 3 million impressions from advertising and PR Targeting Teens 5,500 Sea Scouts and 2.2 million Boy Scouts
- SafeBoatingCouncil.org
Editor's Notes
- FBSA LONG PSA
- *** Always wear a life jacket animated video
- *** Get Connected Video
- *** Duck hunting video
- PROGRAMS –Everything is on one page
- Estimated grant impact – we are still wrapping up the FY 2021 grants, and these are some preliminary numbers. Website hits, advertising, social media MOU between the USCG Auxiliary and USCG – potential to reach millions of Scouts. Sea Scouts has been around for over 100 years.