2. Part 1
Plan Your Email Campaign
A campaign about my E-commerce
page on Facebook
3. Marketing Objective & KPI
● Marketing Objective: - My objective
with this campaign is to acquire 100
new customers and make 150
purchases from new and existing
customers from 13 November to 28
November.
● KPI: - Number of new customers and
number of purchases from 15
November to 15 March.
4. Needs
Target Persona
Name
Background and
Demographics
• Clothes and
shoes
Sara
• Job: call center
agent
• Marital statues:
single
• Gender: female
• Age: 25 years
• Location: cairo
Barriers
Goals
Hobbies
• Deceptive
purchases
• Buy high quality,
low price shoes
• Communication
through social
media
• Shopping online
• fashion
Target Persona
5. Email Series
● Email 1: In this stage I will focusing
on engagement.
● Encourage new customers and
existing customers to buy during
the sale period
● Email 2: In this stage, I will focus on
conversion rate .
● Our customers' reviews after
purchasing our products to
encourage potential customers to
purchase
● Email 3:Encouraging customers to
buy before the sale period ends
7. Content Plan: Email 1
Overarching Theme: 3-5 Sentences
General In this stage I will focusing on engagement.
In this email, I will introduce a discounts period to
encourage potential clients and our customers to
purchase
Subject Line 1 Big sale now !
Subject Line 2 (for
A/B testing)
You have a discount now !
Preview Text Join us now to get your discount up to 50%
Body Join us now to get up to 50% off from November 13th
to November 28th. To buy our amazing shoes don't
miss this chance
Outro CTA 1 FIND OUT MORE
Outro CTA 2 (for
A/B testing)
Learn more
8. Content Plan: Email 2
Overarching Theme: 3-5 Sentences
General In this email, I will display customer reviews about
their purchases through us to encourage customers to
purchase
Subject Line 1 A perfect shoes !
Subject Line 2 Explore Our special shoes !
Preview Text Perfect shoes ! Our customer reviews after their
purchases
Body Perfect shoes! Reviews of our customers After their
purchase, there are many wonderful shoes that our
customers liked after their purchase, so do not miss
this opportunity and get your wonderful shoes.
Outro CTA Get it now
9. Content Plan: Email 3
Overarching Theme: 3-5 Sentences
General In this email, I will encourage potential customer and
our customers to purchase before the end of the
discount period
Subject Line 1 You will lose your discount !
Subject Line 2 Don't lose your discount !
Preview Text You will lose your discount! Buy your wonderful shoes
before the discount period ends
Body If you don't buy your shoes now, you will lose your
discount, join us now and get your discount before the
discount period ends
Outro CTA Buy now
10. A/B Test Overview
In my campaign, I tried to use
A / B testing to get the best form to
get my customer's attention to
achieve the goal of my campaign with
set two subject line or two of CTA to
test the best form I'll use
11. Calendar & Plan
Email Name Planning
Phase
Testing
Phase
Send
Phase
Analyze
Phase
Email 1 7&8 9 11 12&13
Email 2 14&15 16 18 19&20
Email 3 21 22 23 24&25
Week One Week Two Week Three
S M T W T F S S M T W T F S S M T W T F S
7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27
Color Key Planning
Phase
Testing Send Phase Analyze
Phase
16. Results Email #1
After you have hit send on the first email of your
campaign, you can spend some time analyzing the
results.
1. Calculate the Open Rate
Results and Analysis
Sent Delivered Opened
Opened
Rate
Bounced
2500 2250 495 22% 225
17. Results Continued Email #1
Results can be monitored within the first 24 hours
of an email send, after a couple days or even after a
week.
1. Calculate the CTR and the Conversion Rate
Results and Analysis
Clicked CTR
Take
Action
Conversion Unsub
180 8% 75 3,33% 30
18. Final Recommendations
● When customers unsubscribe, we
would need to remove them from
our mailing lists and not email them
to comply with the CAN-SPAM act.
● After analyzing the first email, I will
amend the main address or
description or Changing the Visual
● Changing the Copy to attract more
numbers to open the email in the
next times
