Marketing

2. Contents
• Executive Summary
• About Company
• Products
• Understanding Customers
• Value Proposition
• Campaign Design
• Week 1-3 Post
• AB Testing
• Campaign Analysis
• References

3. Executive Summary
We started with understanding the product features, the need it can serve and
how to develop it.
We studied how products supply works and hot to it is best served to end
customers.
We studied the needs of customers using Answerthepublic and Ubsersuggest.
We studied the best target customer segment for the product.
Understanding
the Product
Features
Understanding
the Customer
Needs

4. Executive Summary
For Customer Education Campaign process, we used the
answerthepublic to shortlist the questions to start our campaign with
We took help of usersuggest to find the keywords for our campaign
We formulated the inputs for the AB Testing using the inputs from the
Website heatmap and Instragram post engagement.
Campaign
Designing
AB Testing and
Campaign
Analytics

5. About Company and Product

6. Products Offered

7. Understanding Customers: Target Audience
and Demographies

8. Customer/ User Testimony

9. Value Propositions

10. Market Development and Campaign
Designing

11. Campaign Design:
Through AnswerThePublic.com we shortlisted
following questions:
1.

12. Campaign Design
S.No Keyword Search Volume CPC Paid Difficulty SEO Difficulty
1 mushroom 1,65,000 ₹ 17.38 46 84
2 mushroom recipes 40,500 ₹ 33.52 2 68
3 mushroom benefits 18,100 ₹ 30.21 2 77
4 mushroom types 12,100 ₹ 45.11 3 63
5 mushroom cultivation 12,100 ₹ 10.76 9 54
6 mushroom farming 8,100 ₹ 16.97 7 53
7 mushroom price 6,600 ₹ 10.35 99 52
8 mushroom edible 6,600 ₹ 15.31 7 72
9 are mushroom poisonous 5,400 ₹ 0 1 81
Ubersuggest helped us in finding the keywords for our
campaign by comparing SV, CPC and SEO difficulty.
Mushroom Recipes
Benefits
Mushroom types
Mushroom nutrition
Mushroom Farming
Mushroom Cultivation
Edible Mushrooms
Mushrooms
Mushroom Price
Poisonous Mushrooms

13. Week 1 Post

14. Week 2 Post

15. Week 3 Post

16. AB Testing Post

17. Campaign Analysis

18. References