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GoogleTM or
PubMed
Which is
Better for
Medical
Searching?
Denise O'Shea
2
Agenda
 Introduction
 Overview of Search Tools: Coverage,
Functionality, and Special Features
 Search Tool Strengths and Limitations
 Search Examples
 Recommendations
 Q&A
Denise O'Shea
3
The Author
 Former Technology Programs Manager for
the National Network of Libraries of
Medicine (NN/LM), Middle Atlantic Region
 Certified Instructor for web searching
courses such as Super Searcher
 Librarian, experienced in web searching
using a myriad of tools including PubMed,
Google, Google Scholar, ClinicalTrials.Gov
and much more…
 I use Google often, when appropriate
Denise O'Shea
4
Objectives
 Participants will be able to:
 Communicate the differences between
the various search engines and justify
the choice of search engine for a
given information need;
 Evaluate medical research tools;
 Demonstrate familiarity with resources
covered in the course;
Denise O'Shea
5
Opening Exercise
 Compare these search tools and list
what you think are the TWO most
important search features in each:
 GoogleTM
 Google ScholarTM
 PubMed
Denise O'Shea
6
Search Tools: Overview
 It’s important to know:
 How the different search tools work
and how they are best utilized
 The strengths and limitations of
different search tools
 Coverage and Currency:
• How big is the database being used?
• What does it contain?
• How often is it updated or refreshed?
Denise O'Shea
7
PubMed vs. Google vs.
Google Scholar
 PubMed: a searchable collection of
over 15 million bio-medical journal
citations
 Google: searches over 8 billion web
pages for general information
 Google Scholar: searches the web
for scholarly materials from broad
areas of research
Denise O'Shea
8
GoogleTM
 It uses a Boolean (and/or) search
engine to find words in web-pages
 It ranks pages according to the links
on the page and the popularity of the
pages that link to other pages
 Automatic spellchecker
Denise O'Shea
9
Google ScholarTM Beta
 Links to local holdings and to OCLC
WorldCat with “one click” service
 Locates chapters within multi-
authored books and conference
proceedings
 Cited-by feature
Denise O'Shea
10
PubMed
 Uses MeSH headings to match synonyms
 Manual indexing by subject experts can
include words not contained in the abstract
 Clipboard, RSS Feeds, e-mailed search
results
 You can customize your results page
 Growing free content (PubMed Central)
 Search history
 Easily link to a vast array of other
biomedical databases through global search
Denise O'Shea
11
Google: Strengths
 Simplicity, speed and coverage
 Searches web pages, images, PDFs,
Word documents and much more
 Easy-to-use search interface
Denise O'Shea
12
Google Scholar: Strengths
 Easy means to access health literature and
interdisciplinary topics
 Useful for citation verification
 Allows users to search inside the text of an
article
 Provides linking to free materials on the Web
 Include reports and conferences proceedings
from professional societies and associations
 Access to Grey Literature
 Backup for when local subscription links are
not working
Denise O'Shea
13
PubMed: Strengths
 Updated daily*
 Sophisticated search tools
 Related Articles / Abstract Plus
 Good documentation
 Links to local holdings
 Ad free
Denise O'Shea
14
Google: Limitations
 Page ranking based on popular opinion
 Timeliness
 Does not suggest alternative search
terms or synonyms
 Limited field searching (can’t search
based on age or gender, or search for a
research method or publication type)
 Limited Boolean logic, no truncation
 No resorting by most current
Denise O'Shea
15
Google Scholar: Limitations
 Software is in Beta
 Coverage – no definition of ‘scholarly’
 Search results may not be as comprehensive or
as current as you need
 Bias towards older literature (due to ranking
based on number of citations)
 Fee-for-service document delivery
 Sorting features (or lack there-of)
 Does not always suggest alternative spellings
Denise O'Shea
16
PubMed: Limitations
 Complex interface requires training to
use effectively
 Need to understand the structure &
functionality of the database
 Some features require the use of
cookies
 Some features require a login and
password (MyNCBI)
Denise O'Shea
17
To Google…or Not to
Google?
 Google:
 Simple searches, quick reference tool
 Not designed for comprehensive research or clinical
questions.
 Google Scholar
 Known item searching, to learn background info on a topic
 Not designed for comprehensive research or clinical
questions.
 PubMed:
 Complex searches
 Current information
 Literature reviews (i.e., for grants, clinical trials or evidence
based medicine), PICO
 Ability to save searches, view search history, schedule e-
alerts
 Don’t use to search for general information on the Web
Denise O'Shea
18
A Selected List of Other
Medical Search Tools
 Scirus – a search engine for scientific, technical and medical
data (http://www.scirus.com). Competitor to Google Scholar.
 Relamed – searches PubMed and assigns relevance to results
(http://www.relemed.com)
 Hubmed – an alternative interface to PubMed
(http://www.hubmed.org/)
 Science Research Portal – a free, publicly available Internet
web portal allowing access to numerous scientific journals and
public science databases
(http://www.scienceresearch.com/search/)
 XplorMed – a word relationship search engine for PubMed
(http://www.ogic.ca/projects/xplormed//). It searches for
articles based on word semantics and relationships.
 Plus bibliographic databases and full-text ejournals subscribed
to by your library
Denise O'Shea
19
The Future
 Google Co-op
 Customized Search Engines
• http://www.healthfind.com/
 Subscribed Links
• http://google.com/coop/subscribedlinks/directory/H
ealth
 Topics
• http://www.google.com/coop/topics/Health
 PubMed
 New/Noteworthy RSS feeds
 NLM Tech Bulletin
Denise O'Shea
20
Reading & Further
Resources
 Giustini, D., & Barsky, E. (2005). A look at Google Scholar,
PubMed...a comparison. JCHLA/JABSC, 26.
 Giustini, D., & Barsky, E. (2005). Using Google Scholar in Health
Research: A Comparison with PubMed. Paper presented at the
CHLA/ABSC. from http://chla-
absc.ca/2005/Presentations/0601/GiustiniBarsky_CHLA2005.pdf.
 Henderson, J. (2005). Google Scholar: a source for clinicians?
CMAJ, 172(12).
 New Search Engine for Finding Articles in PubMed. (2007). from
http://www.researchbuzz.org/wp/2007/03/05/new-search-engine-
for-finding-articles-in-pubmed
 UCLA. (2007). Google Scholar™, Search Engines, Databases, and
the Research Process. from
http://www2.library.ucla.edu/googlescholar/index.cfm
 Vine, R. (2006). Google Scholar: A Source for Technicians. J Med
Library Assoc., 94(1), 97-99.

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GoogleTM or PubMed: Which Medical Search Tool is Best

  • 1. GoogleTM or PubMed Which is Better for Medical Searching?
  • 2. Denise O'Shea 2 Agenda  Introduction  Overview of Search Tools: Coverage, Functionality, and Special Features  Search Tool Strengths and Limitations  Search Examples  Recommendations  Q&A
  • 3. Denise O'Shea 3 The Author  Former Technology Programs Manager for the National Network of Libraries of Medicine (NN/LM), Middle Atlantic Region  Certified Instructor for web searching courses such as Super Searcher  Librarian, experienced in web searching using a myriad of tools including PubMed, Google, Google Scholar, ClinicalTrials.Gov and much more…  I use Google often, when appropriate
  • 4. Denise O'Shea 4 Objectives  Participants will be able to:  Communicate the differences between the various search engines and justify the choice of search engine for a given information need;  Evaluate medical research tools;  Demonstrate familiarity with resources covered in the course;
  • 5. Denise O'Shea 5 Opening Exercise  Compare these search tools and list what you think are the TWO most important search features in each:  GoogleTM  Google ScholarTM  PubMed
  • 6. Denise O'Shea 6 Search Tools: Overview  It’s important to know:  How the different search tools work and how they are best utilized  The strengths and limitations of different search tools  Coverage and Currency: • How big is the database being used? • What does it contain? • How often is it updated or refreshed?
  • 7. Denise O'Shea 7 PubMed vs. Google vs. Google Scholar  PubMed: a searchable collection of over 15 million bio-medical journal citations  Google: searches over 8 billion web pages for general information  Google Scholar: searches the web for scholarly materials from broad areas of research
  • 8. Denise O'Shea 8 GoogleTM  It uses a Boolean (and/or) search engine to find words in web-pages  It ranks pages according to the links on the page and the popularity of the pages that link to other pages  Automatic spellchecker
  • 9. Denise O'Shea 9 Google ScholarTM Beta  Links to local holdings and to OCLC WorldCat with “one click” service  Locates chapters within multi- authored books and conference proceedings  Cited-by feature
  • 10. Denise O'Shea 10 PubMed  Uses MeSH headings to match synonyms  Manual indexing by subject experts can include words not contained in the abstract  Clipboard, RSS Feeds, e-mailed search results  You can customize your results page  Growing free content (PubMed Central)  Search history  Easily link to a vast array of other biomedical databases through global search
  • 11. Denise O'Shea 11 Google: Strengths  Simplicity, speed and coverage  Searches web pages, images, PDFs, Word documents and much more  Easy-to-use search interface
  • 12. Denise O'Shea 12 Google Scholar: Strengths  Easy means to access health literature and interdisciplinary topics  Useful for citation verification  Allows users to search inside the text of an article  Provides linking to free materials on the Web  Include reports and conferences proceedings from professional societies and associations  Access to Grey Literature  Backup for when local subscription links are not working
  • 13. Denise O'Shea 13 PubMed: Strengths  Updated daily*  Sophisticated search tools  Related Articles / Abstract Plus  Good documentation  Links to local holdings  Ad free
  • 14. Denise O'Shea 14 Google: Limitations  Page ranking based on popular opinion  Timeliness  Does not suggest alternative search terms or synonyms  Limited field searching (can’t search based on age or gender, or search for a research method or publication type)  Limited Boolean logic, no truncation  No resorting by most current
  • 15. Denise O'Shea 15 Google Scholar: Limitations  Software is in Beta  Coverage – no definition of ‘scholarly’  Search results may not be as comprehensive or as current as you need  Bias towards older literature (due to ranking based on number of citations)  Fee-for-service document delivery  Sorting features (or lack there-of)  Does not always suggest alternative spellings
  • 16. Denise O'Shea 16 PubMed: Limitations  Complex interface requires training to use effectively  Need to understand the structure & functionality of the database  Some features require the use of cookies  Some features require a login and password (MyNCBI)
  • 17. Denise O'Shea 17 To Google…or Not to Google?  Google:  Simple searches, quick reference tool  Not designed for comprehensive research or clinical questions.  Google Scholar  Known item searching, to learn background info on a topic  Not designed for comprehensive research or clinical questions.  PubMed:  Complex searches  Current information  Literature reviews (i.e., for grants, clinical trials or evidence based medicine), PICO  Ability to save searches, view search history, schedule e- alerts  Don’t use to search for general information on the Web
  • 18. Denise O'Shea 18 A Selected List of Other Medical Search Tools  Scirus – a search engine for scientific, technical and medical data (http://www.scirus.com). Competitor to Google Scholar.  Relamed – searches PubMed and assigns relevance to results (http://www.relemed.com)  Hubmed – an alternative interface to PubMed (http://www.hubmed.org/)  Science Research Portal – a free, publicly available Internet web portal allowing access to numerous scientific journals and public science databases (http://www.scienceresearch.com/search/)  XplorMed – a word relationship search engine for PubMed (http://www.ogic.ca/projects/xplormed//). It searches for articles based on word semantics and relationships.  Plus bibliographic databases and full-text ejournals subscribed to by your library
  • 19. Denise O'Shea 19 The Future  Google Co-op  Customized Search Engines • http://www.healthfind.com/  Subscribed Links • http://google.com/coop/subscribedlinks/directory/H ealth  Topics • http://www.google.com/coop/topics/Health  PubMed  New/Noteworthy RSS feeds  NLM Tech Bulletin
  • 20. Denise O'Shea 20 Reading & Further Resources  Giustini, D., & Barsky, E. (2005). A look at Google Scholar, PubMed...a comparison. JCHLA/JABSC, 26.  Giustini, D., & Barsky, E. (2005). Using Google Scholar in Health Research: A Comparison with PubMed. Paper presented at the CHLA/ABSC. from http://chla- absc.ca/2005/Presentations/0601/GiustiniBarsky_CHLA2005.pdf.  Henderson, J. (2005). Google Scholar: a source for clinicians? CMAJ, 172(12).  New Search Engine for Finding Articles in PubMed. (2007). from http://www.researchbuzz.org/wp/2007/03/05/new-search-engine- for-finding-articles-in-pubmed  UCLA. (2007). Google Scholar™, Search Engines, Databases, and the Research Process. from http://www2.library.ucla.edu/googlescholar/index.cfm  Vine, R. (2006). Google Scholar: A Source for Technicians. J Med Library Assoc., 94(1), 97-99.