A business plan is a written document that describes in detail how a business—usually a startup—defines its objectives and how it is to go about achieving its goals. A business plan lays out a written roadmap for the firm from marketing, financial, and operational standpoints. Business plans are important documents used to attract investment before a company has established a proven track record. They are also a good way for companies to keep themselves on target going forward. Although they're especially useful for new businesses, every company should have a business plan. Ideally, the plan is reviewed and updated periodically to see if goals have been met or have changed and evolved. Sometimes, a new business plan is created for an established business that has decided to move in a new direction.

1. ADITYA ARYA
B.SC.B.ED. (CBZ) VI SEMESTER
POULTRY
FARM
BUSINESS PROPOSAL
ENTERPRENEURSHIP DEVELOPMENT

2. CONTENTS
OF
THIS
BUSINESS
PROPOSAL
1. PURPOSE OF INITIATION
2. OBJECTIVES
3. KEYS TO SUCCESS
4. MISSION
5. COMPANY SUMMARY
6. OWNERSHIP STRUCTURE
7. START UP SUMMARY
8. INTRODUCTION OT POULTRY FARMING
9. REQUIREMENTS OF POULTRY FARMING
10. SITE SELECTION
11. SHAPE AND SIZE
12. POULTRY EXPERTISE
13. ACQUISITION OF MATERIALS
14. MARKETING AND DISTRIBUTION
15. PREPRATION AND DISINFECTION OF SHED
16. FEEDING
17. VACCINATION AND MEDICATION
18. LITTER MANAGEMENT
19. BROODING AND REARING
20. PLAN OF WORK
21. SALES
22. TOTAL CAPITAL STRUCTURE
23. PRODUCTS
24. MARKET SEGMENTATION
25. MARKET ANALYSIS
26. MARKET NEEDS
27. BUSSINESS RISKS
28. COMPETITIVE EDGE
29. SALES FORECAST
30. MANAGEMENT TEAM
31. FINANCIAL PLAN
32. IMPORTANT ASSUMPTIONS
33. BREAK-EVEN ANALYSIS
34. MONTHLY REVENUE BREAK-EVEN
35. ASSUMPTIONS
36. PROJECT PROFIT AND LOSS
37. PRO FORMA PROFIT AND LOSS
38. PROJRCTED BALANCE SHEET
39. PRO FORMA BALANCE SHEET
40. BUSINESS RATIOS

3. NAME OF
BUSINESS
“HAPPY
CHICK POULTRY
FARM”

4. Before discussing commercial poultry farming in India, let me first explain what does poultry farming means.
Generally, poultry farming means, raising various types of domestic birds for the purpose of producing foods
like eggs and meat. Nowadays, most of the people are using the poultry as the synonym of chickens. Because
chickens are the widely raised poultry birds. Along with chickens ducks, geese, turkeys, guinea fowl, quails,
peacock etc. are also popular domestic poultry birds. In India, various types of poultry birds are being raised
from a long time ago.
PURPOSE OF INITIATION
❖ In this scenario, poultry farming has got a huge potential in India. Putting all the various
factors into consideration, we ( Aditya and Rahul, proprieties of “Happy Chick Poultry
Farm” ) decided to capitalize this opportunity to serve the people and to make the country
self dependent in the poultry products.
❖ We have decided to name the company as “Happy Chick Poultry Farm”. Preliminary
research has indicated that 1000 chickens would be optimum for the initial operation of the
business.
❖ The farm’s production site would be located in Gwalior which has plenty open space, cheap
labors, road connection, water availability and immediate access to the huge market of our
product.
❖ An area of about 10,000 sq. feet would be occupied by the farm and a house with 3 rooms would be rented for the
storage of pellets and other equipment's as well as for the employees to reside and guard the farm. The land has
been taken into lease for 5 years with the options of extension and the feasibility study by the experts has shown
positive results. Initial investment would be Rs. 10,00,000 that would be spent on buying chickens, building cage
house, stocking the pellets, hiring the expert and other miscellaneous tasks.

5. OBJECTIVES
Becoming the "Best and most hygienic poultry
producer in the area" complying by the national
standards for food and drugs. Turn in profits from the
first month of operations. Maintain an 80% gross
margin ratio. Winning the hearts and tastes of our
beloved consumers and establishing a brand image of
the company through heavy marketing campaigns in
the first one year.
State of art cage framework accommodating optimum
number of chickens with mitigated possible hazards.
Diverse slaughters network, market chain
management, optimum inventory level and ‘customer
is king’ policy. Regular visits by medical workers and
hygienic poultry house environment.
KEY TO SUCCESS

6. MISSION
Happy Chick Poultry Farm producer will make its best effort to live
up to the consumer’s expectations by delivering the best of its
product to the end users. The quality of our product wouldn’t be
challenged either inside or outside the country. This confidence
would be earned by the unparalleled Excellency in the poultry
farm. The nutritious and protein rich product from our farm would
always be the first choice of our consumers.
COMPANY SUMMARY
Happy Chick Poultry Farm would be a limited liability company,
producing chickens, eggs, and, litter as a byproduct in its state of
art poultry farm units. The company would have a status small
and cottage industry.
OWNERSHIP STRUCTURE
The company would be jointly owned by Mr. Praveen and Mr.
Satyendra. It would be a partnership enterprise with each of the
owners holding 50-50 % of the share

7. START UP SUMMARY:
The start-up expenses (Rs 96,000) includes:
✓ Expenses for hiring advisors and technical experts Rs. 10,000.
✓ Marketing promotion expenses for the brand imaging of Happy Chick Poultry Farm trademark in the
amount of Rs5,500 and as well as brochures and pamphlets (3,000 pieces at Rs0.1per copy) for the
total amount of Rs 5,700.
✓ Insurance (general liability, workers' compensation and chicken casualty) coverage at a total
premium of Rs 4000.
✓ Pre-paid rent expenses for six month at Rs1 per square feet in the total amount of Rs 60,000.
✓ Battery style cage structures build up expenses of Rs 12,000.
✓ Other start-up expenses including transportation(Rs 2,000) and phone and utility deposits (Rs2,000).
✓ Stationeries and Office supplies – Rs 300
The required start-up assets of Rs 904 ,000 include:
✓ Operating capital in the total amount of Rs45,000, which includes salary of two unskilled labors (4,000
per person) and technician's salary of Rs7,000 for the first month and cash reserves for the first three
months of operation (approximately Rs10,000 per month).
✓ Bank balance Rs. 3,82,000.
✓ Start-up inventory of Rs 95,000, which includes:
✓ Broiler chicks (1000 heads @ Rs 30 per head) – Rs 30,000
✓ Pellet balls (30 quintals @ Rs 3,000 per quintal) – Rs 90,000
✓ Protein supplements, vitamins and antibiotics. – Rs 5,000
Equipments and machineries :
✓ Nets, baskets, buckets, tillers and other
equipment's – Rs17,000
✓ Heating, lighting system and pellet machine
–Rs 40,000.

8. INTRODUCTION OT POULTRY FARMING
In egg-producing farms, birds are typically housed
in rows of battery cages. Environmental conditions
are automatically controlled, including light
duration, which mimics summer daylength. This
stimulates the birds to continue to lay eggs all year
round. Normally, significant egg production only
occurs in the warmer months. Critics argue that
year-round egg production stresses the birds more
than normal seasonal production.
Broilers in a production house Meat chickens, commonly called broilers, are floor-raised on litter such as
wood shavings or rice hulls, indoors in climate-controlled housing. Poultry producers routinely use
nationally approved medications, such as antibiotics, in feed or drinking water, to treat disease or to
prevent disease outbreaks arising from overcrowded or unsanitary conditions.
In egg-producing farms, cages allow for more birds per unit area, and this allows for greater productivity
and lower space and food costs, with more efforts put into egg-laying. In common practice, the current
recommendation by the United Egg Producers is 67 to 86 in² (430 to 560 cm²) per bird, which is about 9
inches by 9 inches.
Modern poultry farming is very efficient and allows meat and eggs to be available to the consumer in all
seasons at a lower cost than free range production, and the poultry have no exposure to predators.

9. The cage environment of egg producing does not permit birds to roam.
The closeness of chickens to one another frequently causes cannibalism.
Cannibalism is controlled by de-beaking (removing a portion of the bird's beak with a hot blade so the bird
cannot effectively peck). Another condition that can occur in prolific egg laying breeds is osteoporosis. This
is caused from year around rather than seasonal egg production, and results in chickens whose legs
cannot support them and so can no longer walk.
During egg production, large amounts of calcium are transferred from bones to create eggshell. Although
dietary calcium levels are adequate, absorption of dietary calcium is not always sufficient, given the
intensity of production, to fully replenish bone calcium.
Under intensive farming methods, a meat chicken will live less than six
weeks before slaughter. This is half the time it would take traditionally. This
compares with free-range chickens which will usually be slaughtered at 8
weeks, and organic ones at around 12 weeks. In intensive broiler sheds, the
air can become highly polluted with ammonia from the droppings.
This can damage the chickens’ eyes and respiratory systems and can cause
painful burns on their legs (called hock burns) and feet. Chickens bred for
fast growth have a high rate of leg deformities because they cannot support
their increased body weight.
Because they cannot move easily, the chickens are not able to adjust their
environment to avoid heat, cold or dirt as they would in natural conditions.
The added weight and overcrowding also puts a strain on their hearts and
lungs.

10. REQUIREMENTS OF POULTRY FARMING
SITE SELECTION
Before establishing a firm, location plays an important role in business i.e such location should be
selected which has got link with motor able road, abundant water supply, 24 hour electricity and all
around communication facility.
SHAPE AND SIZE
Poultry farming is such a business which we can start with any amount of fund and infra structures. Even
chicken are brought up in households feeding the spillover foods and other wastes. But to run it in the
commercial scale, optimum number of chickens and equivalent size of the farm with abundant supply of
pellets should be made first considering the present demand and tastes of the consumers.
POULTRY EXPERTISE
A specialist on the field of poultry with the knowledge of diseases and medications should always be in
constant contact and regular inspection of the farm by veterinary doctors should be made. The paid
workers and entrepreneur should also have some knowledge of handling the chickens and identification
of some disease.

11. ACQUISITION OF MATERIALS
Raw materials needed for the farm should always
be available and stock should be plenty in the time
of shortages as chickens cannot survive much time
without any food. Pellets bought in big lots also
give economies of scale. Protein rich supplements,
antibiotics and vitamins should also be given in
regular basis. Temperature and lightings for egg-
layers should also be maintained precisely.
Required amount of feed and day old broiler bird
will be purchased from local market.
MARKETING AND DISTRIBUTION
Poultry farms, especially with the broilers, won’t
make profits if the finished products i.e. hen are not
taken to the market after specified time which is
normally 6 weeks. After 6 weeks the hens won’t
convert the feeds into flesh so, it would be
unproductive to hold them any longer.

12. FEEDING
The birds will be given starter ration from 0 to 3 week of age . The ration
from 0to 3 weeks will have energy value of 3200MEKcal/kg and cp
content will be same where ascp content will be 20%. Baghel and Netke
(1987) have shown that a combination of 23.5 sesame meal and 28%
soyabean meal (almost 0.88.1 ratio) have given good result in broiler
performance ,provided the minimum recommended levels of lysine ,
methionine and cystine were taken care in broilers diets. Wethli and Paris
(1995) reported that a diet formulated using locally available sesame
seeds ingredient without a premix but receiving green leaves , produced a
weight gain that was about 20% lower than that attained by a
commercial diet , with about 15% inferior feed conversion and a similar
mortality.
VACCINATION AND MEDICATION
To maintain health of poultry, timely vaccination and medication by vetenerian will be done.
LITTER MANAGEMENT
Rice husk will be user as litter by maintaining 5 cm thick on floor. The litter will be stirred twice in a week
to prevent watery. Wet litter will be removed and dry will be replaced. Before placing the litter in poultry
house, dust lime will be used as disinfectant.

13. BROODING AND REARING
After receiving of chicks they will be put in
well heated brooder which has run 24 hr
before the arrival of chocks with proper
temperature of 90 to 95 degree Celsius
with adequate dry litter. The temperature is
maintained as below:
Age temperature (°F)
1st week 95
2nd week 90
3rd week 85
4th week 80
5th week 75
6th week 70
LIGHTING MANAGEMENT
Brooder house will be provided with 24
hour light throughout the growing period
with one 60 watt bulb for each 200 sq. feet
of floor space.
VACCINATION
Broiler will be vaccinated as follows:
Age days of vaccination
One day Marek or F1
14th day Gambaro intermediate
26th day Ranikhet F1 or Lasota
28th day Gambaro intermediate
FLOOR SPACE
1sq. feet per bird will be provided

14. OBSERVATION
The following parameters will be measured during the
following period:
➢ Initial weight
➢ Weekly live weight
➢ Weekly feed consumption
➢ Average weekly feed intake
➢ Average daily gain
➢ Daily water consumption
➢ Weekly live weight gain
➢ FCR=Average daily feed intake
➢ Average daily gain
➢ Economics of production
Net income per birds (RS) = Gross income-Gross expenditure/Number of live birds
Net income per kg live weight = Net income from bird/Total live weight of bird - Carcass
characteristics = Dressing % = Dressed wt of bird (kg)/live wt of bird (kg) x100
Statistical methods and data analysis - Data recorded will be analyzed using analysis of variance
mean comparison using Microsoft Excel and Data recording.

15. PLAN OF WORK
Month Work schedule
January 15th day-shed preparation
20th day – disinfection of shed
25th day – buying of chicken
February 1st day-ration feeding; live weight
March Similar as February calendar
April Selling in market and consumption
Paper preparation and publication in journal
Expected outcomes:
✓ The weekly weight gain and feed efficiency will be known.
✓ Growth performance of broilers will be identified.
✓ Carcass characteristics and nutrient digestibility will be identified.
✓ Rearing of broilers will be known.
✓ Beneficiaries -Primary beneficiaries will be poultry rising.
-Secondary beneficiaries will be business man and
industrialist and consumer.
-The tertiary beneficiaries will be students and
researchers government and non-government
organization.

16. SALES

17. RELATION BETWEEN SALES, GROSS MARGIN AND NET PROFIT

18. REQUIREMENTS AMOUNT
Start-up Expenses
Technical expertise Rs10,000
Stationery etc Rs 300
Brochures Rs 200
Promotions Rs 5,500
Insurance Rs 4000
Rent Rs 60,000
Cage build up Rs12,000
Transportation Rs2,000
Phone and utilities Rs 2000
Total Start-up
Expenses
Rs96,000
REQUIREMENTS AMOUNT
Start-up Assets
Cash in hand Rs 30,000
Pre paid salary Rs 15,000
Bank balance Rs 382,000
Broiler chicks Rs 30,000
Pellet balls Rs 90000
Protein supplements Rs 5000
Equipment Rs 57000
Farm house
structure
Rs 200,000
Total Capital
required
Rs10,00,000

19. TOTAL CAPITAL STRUCTURE

20. PRODUCT
In the first phase of the operation, the poultry farm will entirely produce mature broiler hens for the
purpose of meat only. This will be achieved by using highly-nutritious pellet ingredients and will maintain
a high level of hygiene. The battery cage units will accommodate maximum possible number of chickens
in the allocated space. And the marketing activities will be focused on maximizing the sales of higher
margin robust high-bred hens. The price list would be verified according to the latest market trend and
optimum mix for the demand and supply would be maintained.
Happy Chick Poultry Farm will focus
its marketing activities on reaching
the highly acclaimed slaughters
house which are the main supplier
of meat to the various class of wide
ranged customers.
Our target groups would be the
high end customers vying for the
best possible chicken either locally
available or imported ones.
MARKET SEGMENTATION
The chart and table below outline the total market potential (in
number of Demands) of chicken consumers near in Gwalior.

21. MARKET ANALYSIS

22. MARKET NEEDS
The Indian poultry market, consisting of broilers and eggs was worth INR
1,750 Billion in 2018. The market is further projected to reach INR 4,340 Billion
by 2024, growing at a CAGR of 16.2% during 2019-2024. India today is the
one of the world’s largest producer of eggs and broiler meat. The poultry
industry in India has undergone a major shift in structure and operation during
the last two decades transforming from a mere backyard activity into a major
industry with the presence of a large number of integrated players. This
transformation has involved a sizeable investment in breeding, hatching,
rearing and processing activities.
Indian Poultry Farm Market: Drivers
Increasing Incomes Coupled by Changing Food Habits:
Broiler meat in the past had been considered to be a delicacy but as a result of increasing levels of
urbanization and higher levels of disposable incomes, poultry meat is increasingly seen as less of a luxury
product and more as a daily staple. Further with changing food habits and increasing exposure to global
cuisines, the Indian population is increasingly converting to a non-vegetarian diet. Poultry meat is preferred
over other meat products as it is considered more hygienic and is available throughout the year across the
country at relatively lesser prices than fish/mutton.

23. Large Unpenetrated Market:
The annual per capita consumption of broiler meat and eggs
remains one of the lowest in the world and is significantly lower
than many emerging and developed markets. As a result of the
low penetration levels and continuously increasing income
levels, however, we expect the per capita consumption of both
broiler meat and eggs to increase continuously during the next
five years.
Growth in the Food Services Market:
Growth in the food services market such as restaurant and fast
food joints are also creating a positive impact on the
consumption of broiler meat and eggs. Both broiler meats as
well as eggs represent important ingredients in both traditional
Indian non-vegetarian recipes as well as fast foods.
Growth in the Bakery Foods Market:
Eggs represent an important ingredient in bakery foods. The
Indian bakery foods market is currently exhibiting strong
growth rates. We expect the growth of the bakery foods market
to create a positive impact on the consumption of eggs in India.

24. BUSINESS
RISKS

25. The farm faces certain risks inherent to food commodities in general and meat products in particular.
Financial Risks. Our quarterly revenues and operating results are difficult to predict and may fluctuate
significantly from quarter to quarter as a result of a variety of factors. Among these factors are:
❑ Changes in our own or competitors' pricing policies
❑ Fluctuations in expected revenues from advertisers, sponsors and strategic relationships
❑ Timing of costs related to acquisitions or payments
Legislative / Legal Landscape. Our participation in the health care arena presents unique risks:
❑ Malpractice and other related liability
❑ State regulations on quarantine, insurance and the practice of medicine.
❑ Storage, transmission and disclosure of firm’s information and hygiene records
Operational Risks. To attract and retain users to the Happy Chick Poultry Farm products, we must continue to
provide quality and Hygienic content. This confers certain risks including the failure to:
❑ Anticipate and respond to consumer preferences for content, Preference and service
❑ Attract, excite and retain a large audience of consumers to the Happy Chick Poultry Farm Products.
❑ Create and maintain successful strategic alliances with high quality partners
❑ Deliver high quality, "24/7" customer service and web site performance
❑ Build the Happy Chick Poultry Farm as a brand rapidly and substantially
❑ The required feed will be available.
❑ Timely availability of budget.
❑ Poultry raising environment will be favorable for growth.

26. COMPETITIVE EDGE
SALES FORECAST
Happy Chick Poultry Farm will position itself as unique poultry farm where it produces not only meat
products but also enjoy the best of its kind you can ever achieve. Hygienic poultry environment in which
chicks are fed with nutritious and chicken friendly pellets differentiates itself from Incumbent competitors.
Feeds costs are assumed at 80% of the total cost incurred on each chicken. Seasonal consumer preference
and the probable uncertainties of outbreak of market rumors for the outbreak of avian flu will dictate
certain sales seasonality with revenues slightly decreasing during such periods. The chart and table below
outline our projected sales forecast for the next three years.

27. IMPORTANT ASSUMPTIONS
❖ General Assumptions
❖ Break-even Analysis:
Monthly Revenue Break-even Rs31,247
❖ Assumptions:
Average Percent Variable Cost 35%
Estimated Monthly Fixed Cost Rs20,311

28. PROJECT PROFIT AND LOSS
Annual projected sales of Rs584,000 in FY2018 translate into Rs 150.00 of sales per square foot, which is in
line with the industry averages for this size of poultry farm. Overall, as the company gets established in the
local market, its net profitability increases from 17.06% in FY2021 to 17.63% in FY2022. The table below
outlines the projected Profit and Loss Statement for FY2021- 2023

29. PROJECT BALANCE SHEET
The company's net worth is expected to increase from approximately Rs212,000 by the end of FY2021 to
approximately Rs443,000 in FY2022. The table below summarizes the projected balance sheets for this
period.

30. BUSINESS RATIO
The table below outlines the company's business ratios. The last column represents industry average
business ratios for Specialty poultry products .

33. THANK YOU !
- ADITYA ARYA
B.SC.B.ED. (CBZ) VI SEMESTER