Now is All the Future that Will Be !
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Have used the device of path-breaking books that have influenced my thinking, to set out opportunities for the MR industry.
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Now is All the Future that Will Be !
- 1. • Now is all the future that will be A market researcher’s take…
- 3. The World Is Flat ? A View of the World Trade:1993 Yes ? Countries WorldScale Markets India China Brazil Russia? No USA Japan Germany (EC) Finland Switzerland Sweden Holland S. Korea Taiwan A View of the World Trade:2005 USA Japan Germany (EC) India China Yes Countries WorldScale Markets India China Brazil? Russia? No No Yes Countries who are home to World-Class Competitors No Finland Switzerland Sweden Holland S. Korea Taiwan Yes Countries who are home to World-Class Competitors 3
- 4. To Move Or Not to Move… …FROM FIRST CURVE TO SECOND CURVE First Curve Second Curve MARKET Capital Knowledge Producer Consumer Atlantic Pacific Japan China International Trade Electronic Commerce Computers Internet Money People ORGANIZATION Mechanistic Organic Engineering Ecology Corporations Individuals and Networks Horizontal and Vertical Integration Virtual Integration Business Processes Culture THE INDIVIDUAL Hard Work Hyper effectiveness Security Uncertainty Current Career Future Career Faith Hope Loyalty Courage
- 5. Is There…BOP Fortune ? PPP Market Size BRIICS + Thailand + Mexico + Turkey 3 billion people, 70% of Developing World $ 12.5 Trillion GDP, 90% of Developing World Within economy Item Dharavi Warden Road 12-18% Poverty Premium 53 Credit 6001000% $ 1.12 $ 0.03 37 Phone $0.04-0.05 $0.025 1.8 Diarrhea Medical $ 20 10 Annual Interest Water m3 $2 5
- 6. The Capitalist Manifesto… Navigate ‘Fuzzy Front End’ 6
- 7. Brands… 7
- 9. How to Grow When Markets Don’t Growth Crisis Demand Innovation • Opportunity SURROUNDING the product, not product improvement New-gen demand focus generates powerful Opportunities for core product Combine multiple products / services into more valuable integrated offers Improvements in customers value chain transmutes into new revenue streams 9
- 10. …Every Business is Theatre High Relevance Optimum Experiences High Differentiation Essential Services CUSTOMER NEEDS Basic Goods Low Differentiation Low Core Relevance Commodities Cost Driven POSITIONED COMPETITIVELY PRICING STRATEGY Premium 10
- 11. …Every Business is Theatre High Relevance Optimum Experiences High Differentiation Essential Services CUSTOMER NEEDS Basic Goods Low Differentiation Low Core Relevance Commodities Cost Driven POSITIONED COMPETITIVELY PRICING STRATEGY Premium 11
- 12. Consumer at the Centre…Truly 12
- 14. Future Uncertain the ‘new normal’ 14
- 16. Is Yesterday Happening Today? Across industries…MR today? 16
- 17. MR Evolution … Brand Insights (Me) Consumer Insights (You) Shopper Insights Insight today (FMOT) ( Consumer Touch point Journey) 17
- 18. The Theory That Shook the World Survival of the Fittest “Natural Selection is daily…scrutinizing…rejecting bad…adding up good… whenever and wherever opportunity offers…improvement…in relation to…conditions of life” http://www.amazon.com/gp/product/0517123207/103-1572344-4939802 18
- 20. Into One Broad Weave Flatter world People the scarce resource, not capital per se Information, the critical edge Rapid Commoditization, the ‘new normal’ Consumer rapidly ,really moving to the Centre Agility of response key
- 21. MR Opportunity Profitable niches designed around emergent needs-agile methods, rapid proto-typing Develop deep delivery expertise/knowledge to leverage globally Design/experimental skills to return to the fore Expand products into services 21
- 22. Epilogue 22
- 23. 23