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These Small Tweaks Can Increase
Your Email Open Rate
Subject lines can
make or break
your open rate.
They are the first
step in getting a
click-through.
Try these email marketing best practices for
irresistible subject lines.
Keep
the Subject Line Short
Subject lines more than 40
characters rarely get opened.
Especially true now
that most people get
their email on a mobile device.
Master the art of brevity
and get your message in
front of more people.
Give
Your Offer a Deadline
If the email is for a
limited-time offer,
include the deadline
in the subject.
This encourages
people to check
that email quickly.
Use
A Call to Action
As a marketer, you understand the
importance of a clear Call to Action.
Instead of saying
“Reserve Now,”
try “Reserve
Before Friday!”
Eliminate
Spammy Language
Most email marketing
systems have spam
testers to check if
your subject line is
likely to get flagged.
Try to avoid words like,
“Congratulations,” “free,”
“no obligation,” etc.
Use
Emojis
Believe it or not,
56% of brands that use
emojis in their email
subject lines see an
increase in unique
open rates.
It might seem cheesy, but try adding a smiley
face or a thumbs-up to your subject line.
You can split test
different emojis to see
what resonates with
your audience.
Be Honest
About What’s Inside
Your customers might fall for
a bait-and-switch email once.
But they may never open an
email from you again.
Make
Customers Feel Special
Exclusivity can be a
powerful tool.
If people feel like they
are getting insider
information; they
will be more likely
to open the email.
Try phrases like, “For our best customers only,” “An
exclusive deal just for you,” or “Private invitation.”
Looking for Savvy
Email Marketers?
If your organization is looking
to fill content and email
marketing jobs in DC,
contact the recruiting
experts at TorchLight today!

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