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Ideas of 
Representation 
By Molly Oven
Gender 
http://www.academia.edu/2282271/Sex_Gender_and_the_Media_From_Sex_Roles_to_Social_Construction_and_Beyond 
http://imlportfolio.usc.edu/ctcs505/mulveyVisualPleasureNarrativeCinema.pdf 
• In 1978 GAYE TUCHMAN invented the concept of 
the "symbolic annihilation." She blamed media for 
imposing a negative vision of active women and 
making an apologia of housewives. She feared that 
stereotypes would discourage young women viewers 
from having professional ambitions, which are 
essential for the American economy. 
• "Visual Pleasure and Narrative Cinema" was the 
subject of much interdisciplinary discussion among 
film theorists that continued into the mid 1980s. 
Critics of the article pointed out that LAURA 
MULVEY’S argument implies the impossibility of the 
enjoyment of classical Hollywood cinema by women, 
and that her argument did not seem to take into 
account spectatorship not organised along normative 
gender lines.
Gender 
Carol Clover 
• Horror genres seem to offer sadistic 
pleasure to their viewers, and not 
much else. CAROL CLOVER, 
however, argued the reverse; that 
these films are designed to align 
spectators not with the male 
tormentor, but with the female 
tormented; with the suffering, pain, 
and anguish that the "final girl," as 
Clover calls the victim-hero, endures 
before rising, finally, to vanquish her 
oppressor. 
David Gauntlett 
• DAVID GAUNTLETT considers why 
it’s useful to examine the interaction 
of media, gender and identity, noting 
past inequality between men and 
women, ideas of masculinity and 
femininity and growing acceptance of 
lesbians, gay men and bisexuals. 
Gauntlett finds some progress over 
time, but mostly stereotypical 
depictions of femininity and strong, 
often heroic depictions of masculinity. 
http://press.princeton.edu/titles/4982.html 
http://frankmichaelrussell.typepad.com/frank-michael-russell/2010/01/book-critique-media-gender-and-identity-an-introduction-2nd-edition-david-gauntlett.html
Disability 
http://disability-studies.leeds.ac.uk/files/library/Shakespeare-social-model-of-disability.pdf 
http://courses.washington.edu/intro2ds/Readings/32_Longmore-screening.pdf 
• In this challenging review of the field, leading disability academic and 
activist TOM SHAKESPEARE argues that the social model theory 
has reached a dead end. Drawing on a critical realist perspective, 
Shakespeare promotes a pluralist, engaged and nuanced approach 
to disability. Shakespeare believes that society tries to ignore 
disability’s existence and tries to avoid the fear and anxiety that 
disability gives rise to. 
• Whether writing about the contemporary political activists, or media 
representations of people with disabilities, PAUL K. LONGMORE 
demonstrates that the search for heroes is a key part of the 
continuing struggle of disabled people to gain a voice and to shape 
their destinies. Longmore says that disabled people are seen as 
dependant, maladjusted or even evil. Understanding disability as a 
major variety of human experience, he urges us to establish it as a 
category of social, political, and historical analysis in much the same 
way that race, gender, and class already have been.
Age 
Co-writing the book ‘Social Theory, 
Social Policy and Ageing: A Critical 
Introduction’, SIMON BIGGS’ theory 
believes that middle aged and older 
characters dominate the UK soaps. He 
also says that sitcoms show the elderly 
people to in a negative light. In the book 
Biggs wrote perspectives on ageing, 
ethics and the way the environment 
affects different people, successful and 
productive ageing, globalization and 
migration and the politics of ageing. The 
work ends with social theory, social 
policy and social change. 
The book ‘Subculture, the meaning of 
style’ was written by DICK HEBDIGE. 
Hebdige’s theory is that the media 
reinforces the idea that age differences 
are natural and that they legitimise the 
way society deals with the young and 
the old. He declares that the media 
discover the subcultural groups which 
causes them to lose its rebellious edge 
which turns them into another 
commercial consumer. In addition, 
Hebdige believed that we live in a world 
obsessed with subculture and the media 
portrays different culture groups which 
make people want to be different even 
http://www.mheducation.co.uk/ more. 
http://www.stevenlaurie.com/wp-content/uploads/2012/07/Hebdige_subculture.pdf

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Ideas of representation

  • 1. Ideas of Representation By Molly Oven
  • 2. Gender http://www.academia.edu/2282271/Sex_Gender_and_the_Media_From_Sex_Roles_to_Social_Construction_and_Beyond http://imlportfolio.usc.edu/ctcs505/mulveyVisualPleasureNarrativeCinema.pdf • In 1978 GAYE TUCHMAN invented the concept of the "symbolic annihilation." She blamed media for imposing a negative vision of active women and making an apologia of housewives. She feared that stereotypes would discourage young women viewers from having professional ambitions, which are essential for the American economy. • "Visual Pleasure and Narrative Cinema" was the subject of much interdisciplinary discussion among film theorists that continued into the mid 1980s. Critics of the article pointed out that LAURA MULVEY’S argument implies the impossibility of the enjoyment of classical Hollywood cinema by women, and that her argument did not seem to take into account spectatorship not organised along normative gender lines.
  • 3. Gender Carol Clover • Horror genres seem to offer sadistic pleasure to their viewers, and not much else. CAROL CLOVER, however, argued the reverse; that these films are designed to align spectators not with the male tormentor, but with the female tormented; with the suffering, pain, and anguish that the "final girl," as Clover calls the victim-hero, endures before rising, finally, to vanquish her oppressor. David Gauntlett • DAVID GAUNTLETT considers why it’s useful to examine the interaction of media, gender and identity, noting past inequality between men and women, ideas of masculinity and femininity and growing acceptance of lesbians, gay men and bisexuals. Gauntlett finds some progress over time, but mostly stereotypical depictions of femininity and strong, often heroic depictions of masculinity. http://press.princeton.edu/titles/4982.html http://frankmichaelrussell.typepad.com/frank-michael-russell/2010/01/book-critique-media-gender-and-identity-an-introduction-2nd-edition-david-gauntlett.html
  • 4. Disability http://disability-studies.leeds.ac.uk/files/library/Shakespeare-social-model-of-disability.pdf http://courses.washington.edu/intro2ds/Readings/32_Longmore-screening.pdf • In this challenging review of the field, leading disability academic and activist TOM SHAKESPEARE argues that the social model theory has reached a dead end. Drawing on a critical realist perspective, Shakespeare promotes a pluralist, engaged and nuanced approach to disability. Shakespeare believes that society tries to ignore disability’s existence and tries to avoid the fear and anxiety that disability gives rise to. • Whether writing about the contemporary political activists, or media representations of people with disabilities, PAUL K. LONGMORE demonstrates that the search for heroes is a key part of the continuing struggle of disabled people to gain a voice and to shape their destinies. Longmore says that disabled people are seen as dependant, maladjusted or even evil. Understanding disability as a major variety of human experience, he urges us to establish it as a category of social, political, and historical analysis in much the same way that race, gender, and class already have been.
  • 5. Age Co-writing the book ‘Social Theory, Social Policy and Ageing: A Critical Introduction’, SIMON BIGGS’ theory believes that middle aged and older characters dominate the UK soaps. He also says that sitcoms show the elderly people to in a negative light. In the book Biggs wrote perspectives on ageing, ethics and the way the environment affects different people, successful and productive ageing, globalization and migration and the politics of ageing. The work ends with social theory, social policy and social change. The book ‘Subculture, the meaning of style’ was written by DICK HEBDIGE. Hebdige’s theory is that the media reinforces the idea that age differences are natural and that they legitimise the way society deals with the young and the old. He declares that the media discover the subcultural groups which causes them to lose its rebellious edge which turns them into another commercial consumer. In addition, Hebdige believed that we live in a world obsessed with subculture and the media portrays different culture groups which make people want to be different even http://www.mheducation.co.uk/ more. http://www.stevenlaurie.com/wp-content/uploads/2012/07/Hebdige_subculture.pdf