SlideShare a Scribd company logo
1 of 12
Download to read offline
Media Theory Overview Part 1
These slides are a summary overview of, in some cases, a few very
complex theories. Apologies for the over-simplification.
This resource is designed to be a helpful starting point for further
study and revision. It should always be used alongside specific contexts
and examples.
It is also intended to persuade skeptics that Media Studies deserve to
be taken seriously.
Jon Meier
Postmodernism
1 Nothing is original
2 Parody & Pastiche
3 Bricolage
4 Self-reflective
5 Hybrid
6 Blurring of trad. boundaries
7 mix of high & low culture
8 Form over content
9 Intertextuality
Hyperreality
Mentioned in
the Matrix
Baudrillard
Match these up with the
definitions on the left:
a) Aesthetics
b) Imitation
c) Simulation, replica,
duplication
d) Mixing styles/genres
e) Sticking together
random elements
f) One text referring to
another
g) e.g. male/female
h) Aware of its own
status as construction
i)e.g. Ballet & breakdance
In what ways in QI
postmodern?
Think of other
media examples
Music?
Facebook?
NARRATIVE & GENRE THEORY
Todorov
Propp
Levi-Strauss
8 character types
Binary opposition
3 part structure
LINK the following:
Narrative frame
Backstory
Flashback
Flash forward
Sequel & prequel
enigma
(non) -linear
multistrand
Fractured/ fragmented narrative
Open(-ended) vs closed
Series vs serial
Cliff-hanger
Todorov:
Equilibrium
Disruption
Resolution
Repertoire of elements
Iconography
Repetition & variation
Repetition & difference
Hybrid vs pure
iconography
Once upon a time …
and they all (nearly) lived
happily ever after
Is genre dead?
Who is telling the story?
For whom?
Why? Purpose? Message?
Motivation? How do we
know?
MEDIATION - filtering,
omission, selecting, ordering
emphasis (foregrounding)
Syd Field:
3 act structure
Set-up
conflict /confrontation
Resolution / Pay off
Auteur TheoryDirector of a film
has full creative
control;
Not the producer
or film company
(studio)
Director controls
every aspect of
the production
process
Like an author, the
film is their
personal vision
Alfred Hitchcock
Stanley Kubrick
Tim Burton
Wes Anderson
Quentin Tarantino
The style is
Distinctive
Original
Quirky
Individual
See: Music video –
Chris Cunningham,
Spike Jonze, David Fincher
They reject:
- Producer/ studio led
domination
- genre
- High concept franchise films
Moral PanicsThe mass hysteria
arising from a feeling
that society is in a
state of moral decline
& THAT CERTAIN
GROUPS ARE TO
BLAME
Popular Media
create
scapegoats (‘folk
devils’ who they
blame for
society’s decline
find examples of how
the media use Moral
Panics to stir up
resentment and fear
of minority groups
Moral panics
are seized on
and stirred
up by
popular
media
Moral panics in the media
tend to lead to people
demanding tougher laws,
firmer policing, more
discipline, immigration
controls etc
Links with Hegemony
And pressure to
preserve the
STATUS QUO
http://www.slideshare.net/kimberleyfinn/moral-panic
Stanley Cohen
Hegemony
“The ideas of the dominant
classes, are in every epoch, the
dominant ideas” (Karl Marx 1845)
The
power of
a ruling
minority
(elite)
over a
majority
‘upper class’ establishment /
elite / ruling class =
big business & institutions
Aristocracy?
The church?
Landlords? /
Monarchy Government
Oxbridge Rich & Powerful
Editors & media owners
politicians? landowners
Workers (‘the masses’)
ordinary people
Mainstreamers
Mass audiences
In many
societies ,
the rule of a
minority is
imposed on
the people
by force,
tyranny,
dictatorship
and
oppression
Is this true in
the UK?
Who
owns the
media?
Whose
side are
the
media
on?
Gramsci –
says that
hegemony
is achieved
by winning
the
consent of
the masses
Preserving
the STATUS
QUO
Pluralism
Sometimes called Liberal Pluralism
The opposite of
hegemony.
Wide variety of media
institutions so there’s
no single dominant view
Multiple opinions.
Generally linked to Western
democracy.
Media objectivity - ‘freedom of the
press’ / freedom of information/
Freedom of expression
Exposing corruption and abuse of
power among the elite
Challenges dominant institutions
Democratization
Digital media,
blogs, protest sites e.g
Object & Everyday
Sexism
The Guardian
Greenpeace
Index on Censorship
https://www.youtube.com/watch?v=fY8pxyO0XL8
In the UK, it
could be
argued that
we have a
PLURALIST
media- discuss
Gives a voice to the
ordinary citizens
Empowers users
Covers: User
Generated content,
user control,
democratization
Arab Spring
Citizen journalism
Cultivation Theory &
Mean World Syndrome
George Gerbner
1960’s
Focus on TV
Steady exposure to media
violence over a period of
time
desensitizes audiences to
the effects of violence
It cultivates a lack of feeling
among audiences
Desensitization= numbing
Over time, it can affect
attitudes and behaviour
Cultivation Theory Mean World
Syndrome
The more TV people
watch, the more
negative and
pessimistic is their
view of the world
https://www.youtube.com/watch?v=msfu8YCCc8Q
https://www.youtube.com/watch?v=ylhqasb1chI
How reliable are Media
effects models?
Bandura’s Bobo
Doll experiment
Uses & Gratifications Model
See Dyer ‘s
utopian pleasures model
Blumler & Katz 1970s
Audiences choose
media for their own
purposes and to
satisfy particular
needs.
Audiences are
active in engaging
with media
Personal
Identity –
defining who
you are by the
media you
consume
Information-
‘surveillance’ - finding
out more
Entertainment
escape
‘diversion’
Social
interaction
Getting on
with others
who share
the same
media tastes;
acceptance
Links with
Maslow’s Hierarchy
of Needs
http://www.slideshare.net/zlorhenley/uses-
and-gratifications-theory-6933502
See critique here on final slide:
PIES
Hypodermic Needle Model
Links to
-Propaganda
-Advertising
See also
Frankfurt school
Flow Theory
Comes from
Behaviorist
models of
audience
behaviour
War of the Worlds
Radio Drama
US 1938 Mass panic
Cultivation Theory
Audiences are
passive receivers
of media content
Media
influences
audience
behaviour
and
attitudes
Dyer’s Utopian Pleasures Model
What about dystopian
pleasures? Do you think
dystopian representations
have a function?
Give examples of
‘feelgood’ escapist
texts
Media provides
people with a
form of
diversion,
escape from
their dull
ordinary lives
Dumbing down?
Infotainment?
Sometimes
called: Utopian
Solutions Model
Links to U & G Theory
Relates to
Game shows/
comedies
Action/adventure
movies
Computer games
Social tension vs Utopian Solution
Exhaustion – Energy
Scarcity- Abundance
Dreariness-Intensity
Fragmentation- Community
Richard Dyer
How to bring theoretical perspectives
into your critical analysis
• This reflects / illustrates/ shows …the X model
• This ties in with Y’s theories on X
• This could be seen to link with the X model
• There is a link here with X
• We can see a connection here with X / with Y’s
views on…
• At this point it is worth considering Y’s …
• X’s views/ the X model could be relevant here
• Although Y’s views may applied here, I believe…

More Related Content

What's hot

Representation in the Media
Representation in the MediaRepresentation in the Media
Representation in the MediaRyanWoods
 
Impact of social media in children's mental health
Impact of social media in children's mental healthImpact of social media in children's mental health
Impact of social media in children's mental healthKetamine Treatment
 
NPF561: Class 2: Media and Ideology
NPF561: Class 2: Media and IdeologyNPF561: Class 2: Media and Ideology
NPF561: Class 2: Media and Ideologyalex bal
 
two step flow theory story
two step flow theory storytwo step flow theory story
two step flow theory storyFJWU
 
Critical Theory and Media Studies
Critical Theory and Media StudiesCritical Theory and Media Studies
Critical Theory and Media StudiesAn Nguyen
 
Theory of Mass Communication Overview 2017
Theory of Mass Communication Overview  2017Theory of Mass Communication Overview  2017
Theory of Mass Communication Overview 2017Mia Moody-Ramirez, Ph.D.
 
Audience Positioning Unit 1 Representations
Audience Positioning Unit 1 RepresentationsAudience Positioning Unit 1 Representations
Audience Positioning Unit 1 Representationshughes82
 
Uses & gratification theory
Uses & gratification theoryUses & gratification theory
Uses & gratification theorynadia naseem
 
Representation theory
Representation theoryRepresentation theory
Representation theoryAndy Wallis
 
COMS101: Media and Democracy
COMS101: Media and DemocracyCOMS101: Media and Democracy
COMS101: Media and DemocracyTessa J. Houghton
 
Lesson 15 AS Media Studies - media effects
Lesson 15 AS Media Studies -  media effectsLesson 15 AS Media Studies -  media effects
Lesson 15 AS Media Studies - media effectsElle Sullivan
 
The Panopticon
The PanopticonThe Panopticon
The PanopticonMark Deuze
 
Sensationalism in News (Pakistan and India)
Sensationalism in News (Pakistan and India)Sensationalism in News (Pakistan and India)
Sensationalism in News (Pakistan and India)Rana Athar
 
Part 1 media, culture and society
Part 1 media, culture and societyPart 1 media, culture and society
Part 1 media, culture and societyJu Sung Yun
 
Marxism in the Media
Marxism in the MediaMarxism in the Media
Marxism in the MediaZoe Lorenz
 

What's hot (20)

Representation in the Media
Representation in the MediaRepresentation in the Media
Representation in the Media
 
Impact of social media in children's mental health
Impact of social media in children's mental healthImpact of social media in children's mental health
Impact of social media in children's mental health
 
NPF561: Class 2: Media and Ideology
NPF561: Class 2: Media and IdeologyNPF561: Class 2: Media and Ideology
NPF561: Class 2: Media and Ideology
 
Noam Chomsky
Noam ChomskyNoam Chomsky
Noam Chomsky
 
Media Dependency Theory and David K.Berlo
Media Dependency Theory and David K.BerloMedia Dependency Theory and David K.Berlo
Media Dependency Theory and David K.Berlo
 
two step flow theory story
two step flow theory storytwo step flow theory story
two step flow theory story
 
Ideology and Media
Ideology and MediaIdeology and Media
Ideology and Media
 
Critical Theory and Media Studies
Critical Theory and Media StudiesCritical Theory and Media Studies
Critical Theory and Media Studies
 
Theory of Mass Communication Overview 2017
Theory of Mass Communication Overview  2017Theory of Mass Communication Overview  2017
Theory of Mass Communication Overview 2017
 
Audience Positioning Unit 1 Representations
Audience Positioning Unit 1 RepresentationsAudience Positioning Unit 1 Representations
Audience Positioning Unit 1 Representations
 
Newcomb model
Newcomb modelNewcomb model
Newcomb model
 
Uses & gratification theory
Uses & gratification theoryUses & gratification theory
Uses & gratification theory
 
Representation theory
Representation theoryRepresentation theory
Representation theory
 
Functions of mass media
Functions of mass mediaFunctions of mass media
Functions of mass media
 
COMS101: Media and Democracy
COMS101: Media and DemocracyCOMS101: Media and Democracy
COMS101: Media and Democracy
 
Lesson 15 AS Media Studies - media effects
Lesson 15 AS Media Studies -  media effectsLesson 15 AS Media Studies -  media effects
Lesson 15 AS Media Studies - media effects
 
The Panopticon
The PanopticonThe Panopticon
The Panopticon
 
Sensationalism in News (Pakistan and India)
Sensationalism in News (Pakistan and India)Sensationalism in News (Pakistan and India)
Sensationalism in News (Pakistan and India)
 
Part 1 media, culture and society
Part 1 media, culture and societyPart 1 media, culture and society
Part 1 media, culture and society
 
Marxism in the Media
Marxism in the MediaMarxism in the Media
Marxism in the Media
 

Viewers also liked

Viewers also liked (6)

A2 media theory part 2
A2 media theory part 2A2 media theory part 2
A2 media theory part 2
 
A2 Media Theory Part 3
A2 Media Theory Part 3A2 Media Theory Part 3
A2 Media Theory Part 3
 
Moral Panic
Moral PanicMoral Panic
Moral Panic
 
Media language a2
Media language a2Media language a2
Media language a2
 
MFL activity sheets
MFL activity sheetsMFL activity sheets
MFL activity sheets
 
Gender in pop music videos: femininity
Gender in pop music videos: femininityGender in pop music videos: femininity
Gender in pop music videos: femininity
 

Similar to A2 media theory part 1

1.3 g324 advanced portfolio
1.3 g324 advanced portfolio1.3 g324 advanced portfolio
1.3 g324 advanced portfolioCharlotte Cowles
 
Preliminary Tasks Planning - Mrs. Turner
Preliminary Tasks Planning - Mrs. TurnerPreliminary Tasks Planning - Mrs. Turner
Preliminary Tasks Planning - Mrs. Turnerrhsmediastudies
 
Section A: Passive Audience Theory
Section A: Passive Audience TheorySection A: Passive Audience Theory
Section A: Passive Audience TheoryMissCTurner
 
The imagined reader
The imagined readerThe imagined reader
The imagined readerscargman
 
Theoretical research
Theoretical researchTheoretical research
Theoretical researchJake Foulkes
 
Mass communication & media literacy 06
Mass communication & media literacy 06Mass communication & media literacy 06
Mass communication & media literacy 06Clive McGoun
 
Model answer collective identity
Model answer collective identityModel answer collective identity
Model answer collective identityphotographyatharlow
 
Media and Collective - Young People
Media and Collective - Young PeopleMedia and Collective - Young People
Media and Collective - Young Peoplejphibbert1979
 
Exam lessons 3 (representation) - Section A A2 Media Exam
Exam lessons 3 (representation) - Section A A2 Media ExamExam lessons 3 (representation) - Section A A2 Media Exam
Exam lessons 3 (representation) - Section A A2 Media ExamBelinda Raji
 
Mest 3 examination
Mest 3 examinationMest 3 examination
Mest 3 examinationN Jones
 
Guzik diagram vcu art
Guzik diagram vcu artGuzik diagram vcu art
Guzik diagram vcu artKyle Guzik
 
Audience investigation
Audience investigationAudience investigation
Audience investigationkatscott69
 
Cultural criticism slides 2021
Cultural criticism slides 2021Cultural criticism slides 2021
Cultural criticism slides 2021Deidre Pike
 

Similar to A2 media theory part 1 (20)

1.3 g324 advanced portfolio
1.3 g324 advanced portfolio1.3 g324 advanced portfolio
1.3 g324 advanced portfolio
 
Theorist cards.docx
Theorist cards.docxTheorist cards.docx
Theorist cards.docx
 
Preliminary Tasks Planning - Mrs. Turner
Preliminary Tasks Planning - Mrs. TurnerPreliminary Tasks Planning - Mrs. Turner
Preliminary Tasks Planning - Mrs. Turner
 
Section A: Passive Audience Theory
Section A: Passive Audience TheorySection A: Passive Audience Theory
Section A: Passive Audience Theory
 
The imagined reader
The imagined readerThe imagined reader
The imagined reader
 
Theoretical research
Theoretical researchTheoretical research
Theoretical research
 
Mass communication & media literacy 06
Mass communication & media literacy 06Mass communication & media literacy 06
Mass communication & media literacy 06
 
Model answer collective identity
Model answer collective identityModel answer collective identity
Model answer collective identity
 
COJO3040
COJO3040COJO3040
COJO3040
 
Mediatheoriesandtexts
MediatheoriesandtextsMediatheoriesandtexts
Mediatheoriesandtexts
 
Media and Collective - Young People
Media and Collective - Young PeopleMedia and Collective - Young People
Media and Collective - Young People
 
Exam lessons 3 (representation) - Section A A2 Media Exam
Exam lessons 3 (representation) - Section A A2 Media ExamExam lessons 3 (representation) - Section A A2 Media Exam
Exam lessons 3 (representation) - Section A A2 Media Exam
 
Audience theory
Audience theoryAudience theory
Audience theory
 
Mest 3 examination
Mest 3 examinationMest 3 examination
Mest 3 examination
 
Audience Theory
Audience TheoryAudience Theory
Audience Theory
 
Social constructs
Social constructsSocial constructs
Social constructs
 
Guzik diagram vcu art
Guzik diagram vcu artGuzik diagram vcu art
Guzik diagram vcu art
 
Audience theories
Audience theoriesAudience theories
Audience theories
 
Audience investigation
Audience investigationAudience investigation
Audience investigation
 
Cultural criticism slides 2021
Cultural criticism slides 2021Cultural criticism slides 2021
Cultural criticism slides 2021
 

More from jonmeier

Mfl whiteboard ideas
Mfl whiteboard ideasMfl whiteboard ideas
Mfl whiteboard ideasjonmeier
 
MFL tools and tricks - update Dec14
MFL tools and tricks - update Dec14MFL tools and tricks - update Dec14
MFL tools and tricks - update Dec14jonmeier
 
Training 4th March Widgets & Wizardry for MFL update
Training 4th March Widgets & Wizardry for MFL update Training 4th March Widgets & Wizardry for MFL update
Training 4th March Widgets & Wizardry for MFL update jonmeier
 
FLA tips 2014
FLA tips 2014FLA tips 2014
FLA tips 2014jonmeier
 
Adding value in MFL GCSE
Adding value in MFL GCSEAdding value in MFL GCSE
Adding value in MFL GCSEjonmeier
 
Audience & Media
Audience & Media Audience & Media
Audience & Media jonmeier
 
Online tools to promote pupil autonomy in MFL
Online tools to promote pupil autonomy in MFL Online tools to promote pupil autonomy in MFL
Online tools to promote pupil autonomy in MFL jonmeier
 
Motivating Able Learners in MFL at KS4
Motivating Able Learners in MFL at KS4Motivating Able Learners in MFL at KS4
Motivating Able Learners in MFL at KS4jonmeier
 
Widgets&wizardry for MFL
Widgets&wizardry for MFLWidgets&wizardry for MFL
Widgets&wizardry for MFLjonmeier
 
Online top20
Online top20Online top20
Online top20jonmeier
 
Speakingfun
SpeakingfunSpeakingfun
Speakingfunjonmeier
 
Fla listening
Fla listeningFla listening
Fla listeningjonmeier
 
Class Management Tips
Class Management TipsClass Management Tips
Class Management Tipsjonmeier
 
Post feminism
Post feminismPost feminism
Post feminismjonmeier
 
Wizzy ideas for MFL
Wizzy ideas for MFLWizzy ideas for MFL
Wizzy ideas for MFLjonmeier
 
Auteur Theory
Auteur TheoryAuteur Theory
Auteur Theoryjonmeier
 

More from jonmeier (17)

Mfl whiteboard ideas
Mfl whiteboard ideasMfl whiteboard ideas
Mfl whiteboard ideas
 
MFL tools and tricks - update Dec14
MFL tools and tricks - update Dec14MFL tools and tricks - update Dec14
MFL tools and tricks - update Dec14
 
Training 4th March Widgets & Wizardry for MFL update
Training 4th March Widgets & Wizardry for MFL update Training 4th March Widgets & Wizardry for MFL update
Training 4th March Widgets & Wizardry for MFL update
 
FLA tips 2014
FLA tips 2014FLA tips 2014
FLA tips 2014
 
Adding value in MFL GCSE
Adding value in MFL GCSEAdding value in MFL GCSE
Adding value in MFL GCSE
 
Audience & Media
Audience & Media Audience & Media
Audience & Media
 
Online tools to promote pupil autonomy in MFL
Online tools to promote pupil autonomy in MFL Online tools to promote pupil autonomy in MFL
Online tools to promote pupil autonomy in MFL
 
Motivating Able Learners in MFL at KS4
Motivating Able Learners in MFL at KS4Motivating Able Learners in MFL at KS4
Motivating Able Learners in MFL at KS4
 
Widgets&wizardry for MFL
Widgets&wizardry for MFLWidgets&wizardry for MFL
Widgets&wizardry for MFL
 
Online top20
Online top20Online top20
Online top20
 
Speakingfun
SpeakingfunSpeakingfun
Speakingfun
 
Fla listening
Fla listeningFla listening
Fla listening
 
Class Management Tips
Class Management TipsClass Management Tips
Class Management Tips
 
Semiotics
SemioticsSemiotics
Semiotics
 
Post feminism
Post feminismPost feminism
Post feminism
 
Wizzy ideas for MFL
Wizzy ideas for MFLWizzy ideas for MFL
Wizzy ideas for MFL
 
Auteur Theory
Auteur TheoryAuteur Theory
Auteur Theory
 

Recently uploaded

4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptxmary850239
 
4.9.24 School Desegregation in Boston.pptx
4.9.24 School Desegregation in Boston.pptx4.9.24 School Desegregation in Boston.pptx
4.9.24 School Desegregation in Boston.pptxmary850239
 
ARTERIAL BLOOD GAS ANALYSIS........pptx
ARTERIAL BLOOD  GAS ANALYSIS........pptxARTERIAL BLOOD  GAS ANALYSIS........pptx
ARTERIAL BLOOD GAS ANALYSIS........pptxAneriPatwari
 
Narcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdfNarcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdfPrerana Jadhav
 
How to Uninstall a Module in Odoo 17 Using Command Line
How to Uninstall a Module in Odoo 17 Using Command LineHow to Uninstall a Module in Odoo 17 Using Command Line
How to Uninstall a Module in Odoo 17 Using Command LineCeline George
 
Scientific Writing :Research Discourse
Scientific  Writing :Research  DiscourseScientific  Writing :Research  Discourse
Scientific Writing :Research DiscourseAnita GoswamiGiri
 
Oppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmOppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmStan Meyer
 
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...Osopher
 
Satirical Depths - A Study of Gabriel Okara's Poem - 'You Laughed and Laughed...
Satirical Depths - A Study of Gabriel Okara's Poem - 'You Laughed and Laughed...Satirical Depths - A Study of Gabriel Okara's Poem - 'You Laughed and Laughed...
Satirical Depths - A Study of Gabriel Okara's Poem - 'You Laughed and Laughed...HetalPathak10
 
Congestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationCongestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationdeepaannamalai16
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...Nguyen Thanh Tu Collection
 
How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17Celine George
 
Mythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWMythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWQuiz Club NITW
 
How to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 DatabaseHow to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 DatabaseCeline George
 
An Overview of the Calendar App in Odoo 17 ERP
An Overview of the Calendar App in Odoo 17 ERPAn Overview of the Calendar App in Odoo 17 ERP
An Overview of the Calendar App in Odoo 17 ERPCeline George
 
ClimART Action | eTwinning Project
ClimART Action    |    eTwinning ProjectClimART Action    |    eTwinning Project
ClimART Action | eTwinning Projectjordimapav
 

Recently uploaded (20)

Spearman's correlation,Formula,Advantages,
Spearman's correlation,Formula,Advantages,Spearman's correlation,Formula,Advantages,
Spearman's correlation,Formula,Advantages,
 
4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx
 
Introduction to Research ,Need for research, Need for design of Experiments, ...
Introduction to Research ,Need for research, Need for design of Experiments, ...Introduction to Research ,Need for research, Need for design of Experiments, ...
Introduction to Research ,Need for research, Need for design of Experiments, ...
 
4.9.24 School Desegregation in Boston.pptx
4.9.24 School Desegregation in Boston.pptx4.9.24 School Desegregation in Boston.pptx
4.9.24 School Desegregation in Boston.pptx
 
ARTERIAL BLOOD GAS ANALYSIS........pptx
ARTERIAL BLOOD  GAS ANALYSIS........pptxARTERIAL BLOOD  GAS ANALYSIS........pptx
ARTERIAL BLOOD GAS ANALYSIS........pptx
 
Narcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdfNarcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdf
 
How to Uninstall a Module in Odoo 17 Using Command Line
How to Uninstall a Module in Odoo 17 Using Command LineHow to Uninstall a Module in Odoo 17 Using Command Line
How to Uninstall a Module in Odoo 17 Using Command Line
 
Scientific Writing :Research Discourse
Scientific  Writing :Research  DiscourseScientific  Writing :Research  Discourse
Scientific Writing :Research Discourse
 
Oppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmOppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and Film
 
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
 
Satirical Depths - A Study of Gabriel Okara's Poem - 'You Laughed and Laughed...
Satirical Depths - A Study of Gabriel Okara's Poem - 'You Laughed and Laughed...Satirical Depths - A Study of Gabriel Okara's Poem - 'You Laughed and Laughed...
Satirical Depths - A Study of Gabriel Okara's Poem - 'You Laughed and Laughed...
 
Congestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationCongestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentation
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
 
How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17
 
Plagiarism,forms,understand about plagiarism,avoid plagiarism,key significanc...
Plagiarism,forms,understand about plagiarism,avoid plagiarism,key significanc...Plagiarism,forms,understand about plagiarism,avoid plagiarism,key significanc...
Plagiarism,forms,understand about plagiarism,avoid plagiarism,key significanc...
 
Mythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWMythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITW
 
How to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 DatabaseHow to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 Database
 
An Overview of the Calendar App in Odoo 17 ERP
An Overview of the Calendar App in Odoo 17 ERPAn Overview of the Calendar App in Odoo 17 ERP
An Overview of the Calendar App in Odoo 17 ERP
 
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptxINCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
INCLUSIVE EDUCATION PRACTICES FOR TEACHERS AND TRAINERS.pptx
 
ClimART Action | eTwinning Project
ClimART Action    |    eTwinning ProjectClimART Action    |    eTwinning Project
ClimART Action | eTwinning Project
 

A2 media theory part 1

  • 1. Media Theory Overview Part 1 These slides are a summary overview of, in some cases, a few very complex theories. Apologies for the over-simplification. This resource is designed to be a helpful starting point for further study and revision. It should always be used alongside specific contexts and examples. It is also intended to persuade skeptics that Media Studies deserve to be taken seriously. Jon Meier
  • 2. Postmodernism 1 Nothing is original 2 Parody & Pastiche 3 Bricolage 4 Self-reflective 5 Hybrid 6 Blurring of trad. boundaries 7 mix of high & low culture 8 Form over content 9 Intertextuality Hyperreality Mentioned in the Matrix Baudrillard Match these up with the definitions on the left: a) Aesthetics b) Imitation c) Simulation, replica, duplication d) Mixing styles/genres e) Sticking together random elements f) One text referring to another g) e.g. male/female h) Aware of its own status as construction i)e.g. Ballet & breakdance In what ways in QI postmodern? Think of other media examples Music? Facebook?
  • 3. NARRATIVE & GENRE THEORY Todorov Propp Levi-Strauss 8 character types Binary opposition 3 part structure LINK the following: Narrative frame Backstory Flashback Flash forward Sequel & prequel enigma (non) -linear multistrand Fractured/ fragmented narrative Open(-ended) vs closed Series vs serial Cliff-hanger Todorov: Equilibrium Disruption Resolution Repertoire of elements Iconography Repetition & variation Repetition & difference Hybrid vs pure iconography Once upon a time … and they all (nearly) lived happily ever after Is genre dead? Who is telling the story? For whom? Why? Purpose? Message? Motivation? How do we know? MEDIATION - filtering, omission, selecting, ordering emphasis (foregrounding) Syd Field: 3 act structure Set-up conflict /confrontation Resolution / Pay off
  • 4. Auteur TheoryDirector of a film has full creative control; Not the producer or film company (studio) Director controls every aspect of the production process Like an author, the film is their personal vision Alfred Hitchcock Stanley Kubrick Tim Burton Wes Anderson Quentin Tarantino The style is Distinctive Original Quirky Individual See: Music video – Chris Cunningham, Spike Jonze, David Fincher They reject: - Producer/ studio led domination - genre - High concept franchise films
  • 5. Moral PanicsThe mass hysteria arising from a feeling that society is in a state of moral decline & THAT CERTAIN GROUPS ARE TO BLAME Popular Media create scapegoats (‘folk devils’ who they blame for society’s decline find examples of how the media use Moral Panics to stir up resentment and fear of minority groups Moral panics are seized on and stirred up by popular media Moral panics in the media tend to lead to people demanding tougher laws, firmer policing, more discipline, immigration controls etc Links with Hegemony And pressure to preserve the STATUS QUO http://www.slideshare.net/kimberleyfinn/moral-panic Stanley Cohen
  • 6. Hegemony “The ideas of the dominant classes, are in every epoch, the dominant ideas” (Karl Marx 1845) The power of a ruling minority (elite) over a majority ‘upper class’ establishment / elite / ruling class = big business & institutions Aristocracy? The church? Landlords? / Monarchy Government Oxbridge Rich & Powerful Editors & media owners politicians? landowners Workers (‘the masses’) ordinary people Mainstreamers Mass audiences In many societies , the rule of a minority is imposed on the people by force, tyranny, dictatorship and oppression Is this true in the UK? Who owns the media? Whose side are the media on? Gramsci – says that hegemony is achieved by winning the consent of the masses Preserving the STATUS QUO
  • 7. Pluralism Sometimes called Liberal Pluralism The opposite of hegemony. Wide variety of media institutions so there’s no single dominant view Multiple opinions. Generally linked to Western democracy. Media objectivity - ‘freedom of the press’ / freedom of information/ Freedom of expression Exposing corruption and abuse of power among the elite Challenges dominant institutions Democratization Digital media, blogs, protest sites e.g Object & Everyday Sexism The Guardian Greenpeace Index on Censorship https://www.youtube.com/watch?v=fY8pxyO0XL8 In the UK, it could be argued that we have a PLURALIST media- discuss Gives a voice to the ordinary citizens Empowers users Covers: User Generated content, user control, democratization Arab Spring Citizen journalism
  • 8. Cultivation Theory & Mean World Syndrome George Gerbner 1960’s Focus on TV Steady exposure to media violence over a period of time desensitizes audiences to the effects of violence It cultivates a lack of feeling among audiences Desensitization= numbing Over time, it can affect attitudes and behaviour Cultivation Theory Mean World Syndrome The more TV people watch, the more negative and pessimistic is their view of the world https://www.youtube.com/watch?v=msfu8YCCc8Q https://www.youtube.com/watch?v=ylhqasb1chI How reliable are Media effects models? Bandura’s Bobo Doll experiment
  • 9. Uses & Gratifications Model See Dyer ‘s utopian pleasures model Blumler & Katz 1970s Audiences choose media for their own purposes and to satisfy particular needs. Audiences are active in engaging with media Personal Identity – defining who you are by the media you consume Information- ‘surveillance’ - finding out more Entertainment escape ‘diversion’ Social interaction Getting on with others who share the same media tastes; acceptance Links with Maslow’s Hierarchy of Needs http://www.slideshare.net/zlorhenley/uses- and-gratifications-theory-6933502 See critique here on final slide: PIES
  • 10. Hypodermic Needle Model Links to -Propaganda -Advertising See also Frankfurt school Flow Theory Comes from Behaviorist models of audience behaviour War of the Worlds Radio Drama US 1938 Mass panic Cultivation Theory Audiences are passive receivers of media content Media influences audience behaviour and attitudes
  • 11. Dyer’s Utopian Pleasures Model What about dystopian pleasures? Do you think dystopian representations have a function? Give examples of ‘feelgood’ escapist texts Media provides people with a form of diversion, escape from their dull ordinary lives Dumbing down? Infotainment? Sometimes called: Utopian Solutions Model Links to U & G Theory Relates to Game shows/ comedies Action/adventure movies Computer games Social tension vs Utopian Solution Exhaustion – Energy Scarcity- Abundance Dreariness-Intensity Fragmentation- Community Richard Dyer
  • 12. How to bring theoretical perspectives into your critical analysis • This reflects / illustrates/ shows …the X model • This ties in with Y’s theories on X • This could be seen to link with the X model • There is a link here with X • We can see a connection here with X / with Y’s views on… • At this point it is worth considering Y’s … • X’s views/ the X model could be relevant here • Although Y’s views may applied here, I believe…