JAS_Portfolio_Nov2016

A P O R T F O L I O O F S E L E C T E D W O R K
B Y J U S T I N A N D R E W S C H U C K

I About Me P . 4 - 6
II Branding P . 7 - 1 3
III UI/UX Design P . 1 4 - 1 7
IV Website Design P . 1 8 - 2 3
V Digital & Print Design P . 2 4 - 3 1
VI Photography P . 3 2 - 5 2
VII Contact Information P . 5 4 - 5 5
PORTFOLIO|TABLEOFCONTENTS|
3

PORTFOLIO|ABOUTME|
5
FOR OVER 17 YEARS, I’VE
WORKED HARD TO HONE MY
SKILLS IN DESIGN, PHOTOGRAPHY
AND CREATIVE DIRECTION,
LEVERAGING MY PASSION FOR
PERFECTION AND MY INTENSE
CURIOSITY OF THE WORLD.
I consider myself first and foremost
a “creative,” taking an editorial
perspective to everything I do. My
work and process reflects a deliberate
and collaborative approach to develop
products that resonate, and build brands
that authentically tell their story. I like
to think I'm "crafting the future."
The honor of working with exceptional
teams drives me to produce great
work. I’ve even built three creative
agencies from the ground up, including
the first-ever digital agency inside
of a national political committee.
Throughout my career I’ve sought new
challenges and new opportunities.
Now I’m ready to launch the next
great chapter of my career.
C R E AT I V E D I R E C T I O N
P H O T O G R A P H Y & F I L M P R O D U C T I O N
B R A N D I N G & D E S I G N
JUSTIN ANDREW SCHUCK

PORTFOLIO|ABOUTME|
6
“Justin and his focused staff created a spectacular website, and
has embarked on a terrific internet advertising campaign for my
new companies. I’m grateful for the quality of the product and
excited by the positive responses I've received from clients, and
even my competition. Justin has carefully analyzed our challenges.
He's correctly and professionally presented, and then produced
solutions. Honestly when I first saw his product I was speechless.”
PAUL SLIWKA
President, Central Properties
“Having worked with Justin regularly over the last two years, I can
attest to his prowess in visual design. He is one of the top website
user experience designers out there. Justin’s work speaks for
itself. He consistently produces clean, visually captivating work.”
JONAS KLEINER
Founder, Kraftiq
“I can’t say enough good things about Justin. His work is of the
highest caliber, both technically and creatively. His communication
skills and team mentality are excellent. A work ethic that’s second
to none, he frequently pulled all-nighters to deliver on short
notice. He is a pleasure personally to work with—deferential to
authority as appropriate but frank and an independent thinker—
and all who come into contact with him become friends.”
MICHAEL G. ADAMS
General Counsel & Deputy Executive Director, RGA
“This guy is, quite simply, the best photographer/website
designer in the DC area. He is reliable, creative, reasonable
and a pleasure to work with. You simply can’t do any better.
In addition to taking phenomenal pictures for my campaign,
he put together the best political website I have ever seen.”
SCOTT ROLLE
Candidate for MD Attorney General
Don't just take
my word for it.
There’s more where that came from at
LinkedIn.com/in/jaschuck

PORTFOLIO|BRANDING|
8
Branding is storytelling.
Whether a start-up or
an established business,
there's something
exciting about helping
companies tell their story.

PORTFOLIO|BRANDING|
1 0
The Client
The word goûter translates
from the French as "taste,"
but it's a deeper kind of taste.
Drawing on the owner's Belgian
heritage, she conceived of
a yoga-inspired organic raw
pressed juice company based
in Washington, DC. But it
wasn't all about juice; it was
about living the "Goûter Life."
The Challenge
Create a modern brand that
reflects the existing brand
equity, while developing a
system that can be leveraged
for packaging and multi-
channel marketing.
The Process
A multi-year process, it all
started with a sketches in my
little composition book. Then
dozens more sketches. Long
sessions of collaborative design,
punctuated by "tonic breaks,"
defined this unconventional
approach to logo design.
There were three evolutions
of the Goûter brand.
The Result
After over 800 hours sketching,
prototyping, and developing
the logo, a new vision for
a growing brand came to
fruition. The new Goûter logo
and packaging evokes the
shape of their signature bottle,
creating a harmonious synergy.
Raw. Vegan. Tasty.

PORTFOLIO|BRANDING|
1 1
The Client
Montpelier, Vermont-based
MMR is both a law firm, and
government relations and
regulatory affairs consultancy
providing a range of services
to clients around the world.
The Challenge
Create a modern logo with
for a growing and diversifying
business. The new logo
needed to be clean and speak
to a global audience, while
remaining rooted in Vermont.
The Process
Vermont's famed Green
Mountains served as a creative
inspiration and guidepost.
While there were numerous
design directions, I worked
with the client to hone and
perfect the logo, as well as,
develop a new color palette
and visual language for MMR.
The Result
Several rounds of feedback
from all of the partners
and stakeholders led to a
wonderfully clean logo and
identity system. A company
re-imagined and reborn.
Vermont Basecamp.
Global reach.

PORTFOLIO|BRANDING|
1 2
The Client
BennAyer was an Atlanta,
Georgia-based start-up
corporate and political
consulting firm.
The Challenge
Under a tight deadline, create a
logo for a new consulting firm
that fuses the last names of its
two founders while drawing
inspiration from the colors of
Georgia's famous red clay.
The Process
Due to the tight turnaround
required of this project at the
outset, it was imperative to
accelerate the iterative process
early, and present a set of fully
formed logos. I wanted to
create a mark that thoughtfully
tied together the B and A
of the owners' last names.
The Result
Delivered ahead of schedule
and on budget, the above
logo perfectly delivered on
the objective, presented in
a modern, flat logo mark.
Born from the
Georgia red clay.

PORTFOLIO|BRANDING|
1 3
The Client
Cliff Chapital Design is a
San Francisco, California-
based interior design, retail
store design, and events
firm that serves high-profile
corporate and residential
clients from coast to coast.
The Challenge
Create a logo for a new interior
design business, then grow
and evolve the brand to reflect
the elegance and stature
of its growing clientele.
The Process
Cliff came to me in 2012 to
design a new logo, a website
holding page, and collateral
material to help him launch his
new venture. Over the course
of three years I designed
the original logo, and its
evolutionary successor, along
with a range of multichannel
marketing materials and decks.
The Result
The final logo you see above
represents the maturation of
the original logo. The mark
contains a concentric "CCD"
that evokes high-end jewelry
and home furnishings. Cliff
now has a fully formed brand
identity that reflects the
exceptional quality of his work.
Interiors. Elevated.

PORTFOLIO|UI/UXDESIGN|
1 5
Understanding how consumers react
to products in the real world is key to
creating visually impactful experiences
that resonate and inspire action.

1 6
fig. 01-03
UI/UX design for
employee training
and retention
app that deploys
dynamic teaching
tactics to create an
engaging learning
environment, ensuring
mastery across five
learning channels.
Dynamic learning.

1 7
fig. 04-06
UI/UX design for employee training and retention app that
deploys dynamic teaching tactics to create an engaging learning
environment, ensuring mastery across five learning channels.

PORTFOLIO|WEBSITEDESIGN|
1 9
In the words of Colin Chapman,
"Simplify, then add lightness."

2 0
fig. 01-03
Branding and
responsive website
designed with
mobile in mind for
Congressman Lee
Zeldin of New York..

2 1
fig. 01-03
Branding and website design for
Washington D.C.-based democratic
digital strategy and polling firm.

2 2
fig. 01-02
Branding and
website design for
San Francisco-
based interior
design firm.

2 3
Explore further at JustinSchuck.com

PORTFOLIO|DIGITAL&PRINTDESIGN|
2 5
Every touch point should
elicit an emotional
response that builds
a connection and
reinforces the brand.

2 6
fig. 01-04
Instagram event marketing and
digital display advertising for the
Refugee Hackathon in Atlanta,
Georgia sponsored by Silicon
Valley-based Lincoln Initiative.
Hacking for good.

2 7
fig. 01-03
Branding and outdoor display
advertising for the Metro Atlanta
Voter Education Network in
support of a regional approach to
transit, transportation and smart
growth in Atlanta, Georgia.
Smart commuting.

2 8
fig. 01-03
Branding and design. Shown
here: high-impact political email
marketing campaign. A/B split testing
showed this photo-centric design
outperformed the CTR of the text-
based campaign by a margin of 8-to-1.
Every dollar counts.

2 9
fig. 01-02
Print, outdoor display, and in-store advertising
campaign for a Lacoste-sponsored charity
fundraiser, Dare to Care, in Washington, DC.
La Chemise Lacoste.

3 0
fig. 01-04
Digital display advertising for an issue
advocacy campaign optimized for the
value of the impression, part of a multi-
channel advertising and content strategy.
Valuable impressions.

3 1
fig. 01-03
"Voting in America 2012" infographic. The
Voting Information Project successfully
provided millions of voters instant access to
polling place and candidate information.
Infographitastic!

PORTFOLIO|PHOTOGRAPHY|
3 3
PHOTOGRAPHY HAS BEEN THE
JOURNEY AND LOVE OF MY LIFE.
My first job at age fourteen was as an
assistant at my godfather's photography
studio. He instilled in me a respect for the
craft and business of photography.
I shot my first paying photography gig
at sixteen, and over the next few years I
worked hard, perfected my craft, and grew
my little side hustle into an internationally-
acclaimed photography studio operating on
three continents.
I've been so incredibly blessed for the
experiences I've had as a photographer
covering people and events all over the
world. My work has been exhibited on four
continents, and seen in magazines like
Vogue.
In 2005, I gave a keynote address where
I said "photographers listen with their
eyes and watch with their hearts." A true
photographer sees everything in a scene,
even the soul of the moment.
HERE I'VE COLLECTED A FEW OF MY
FAVORITE IMAGES FROM ASSIGNMENTS
OVER THE LAST TWO YEARS.

3 5
A N E W L O V E | P . 3 2 A P P L A U S E | P . 3 3 A B E T T E R R U S H H O U R | P . 3 4

4 5
ON JUNE 1, 2015, I CAPTURED
THE MOST BEAUTIFUL AND
ARTISTICALLY SIGNIFICANT
IMAGE OF MY NEARLY 20-YEAR
CAREER AS A PHOTOGRAPHER.
What you see in this photograph is the
raw, unedited image captured in-camera.
In no way have I doctored—or added
effects in post—to create this photo.
The scene is of the unremarkable side street
next to where I once lived in Alameda,
California. But, in re-seeing the street of
this scene, I was overcome with emotion.
In “Briggs Street,” I found my artistic
raison d’être. Since jumping back
into photography in 2015 after a
hiatus, I had looked for a new story
to tell with my photography.
For most of my life, I have been involved
with the cause of homelessness. This
is a community that has never been
invisible to me. Yet, as a society, we view
the street-living homeless as a piece
of infrastructure—gray, ever-present,
something to be ignored and forgotten.
Now I've invented an entirely new
method of documenting and beautifying
the anonymous invisible among us.
WITNESS AND ENJOY A CURATED
COLLECTION FROM MY AUGMENTED
REALITY AND "ANONYMOUS
INVISIBLE" PROJECTS.

|
5 3
Thank you. I hope you
enjoyed my work.

PORTFOLIO|CONTACTINFORMATION|
5 5
Let's start a
conversation.
+1 (202) 423-5847
justin.schuck@gmail.com
JustinSchuck.com
LinkedIn.com/in/jaschuck
@JustinSchuck
@JustinSchuck
@JustinSchuck
@JustinSchuck
JUSTIN ANDREW SCHUCK

JAS_Portfolio_Nov2016

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