1. Mouaz Al-Ashraf
Mobile: 966 500565764
E-mail: mouaz.alashraf@yahoo.com
Personal information:
Nationality : Syrian
Place ofbirth : Damascus
Date of birth : 16/02/1970
Marital status : Married
Education:
1988 to 1992 : Damascus University, bachelor degree in the business administration / accountant.
Objective:
A position where my skills and experience can be effectively utilized for increasing profitability and product sales
by developing a dynamic team, including problem solving, planning, organizing and managing budgets.
Qualifications:
Over 12 Years of experience in the retail business, as a buyer, store manager and area manager.
Work experience:
■ Chalhoub Group:
• Farouk Trading Co
• Arabian Luxury Gifts Co
From 2002 till present:

2. • The job title / store manager, from 2002 till 2004 for Polo Ralph Lauren @ Kingdom
Center Riyadh with the following responsibilities :
• Responsible for managing the day-to-day operation of the store, as well as setting
customer service.
• standards, and launching initiatives to hit sales targets. In addition of developing and
motivating the team, whilst ensuring everyone adheres to company policies and procedures.
• Monitoring and reviewing store performance on a regular daily, weekly and monthly
basis.
• Maximizing sales through effective merchandising and collaboration with marketing
department.
• Checking products availability levels throughout the month and replenish stocks to
ensure readiness.
• Working with visual merchandising team to manage displays within the store.
• Actively monitoring competitor activity.
• Managing the store budgetand keeping costs under control.
• Getting feedback and capturing data from customers.
• Developing business links within the local community.
• The job title / store maanger , from 2004 till 2008 for Tanagra @ Centria Mall Riyadh :
• The store was the hub of the main luxurious brands / life style , tableware, gifts and a
lot of decorative items such as Baccarat, Christofle, Daum, Bernardaud, Versase, Rosentahl, Vertu, Jay
strong water, Swarovski, STDupont, Aqua Di Parma… with the same above responsabilties .
• The job title / area manager , from 2008 till 2014 for Farouk Trading Co with the
responsabilties :
• Leading, driving, energising and motivating teams to do better .
• Planning and delivering inititives for marketgrowth .
• Providing a safe and secure retail environmentfor shoppers .
• Proposing and implenmting promotions and special offers .
• Deciding on service standards .
• Mentoring new employees .
• Controlling and maintaining the budgets and expenditure .

3. • Controlling and maintaning the budgets and anti theft polocies .
• Ensuring the store operates efficinely and effectivelly in all operatinaol areas such as
stck control, admin and peresntaion .
For the following high end brands : Marc Jacobs, Carlonia Herrera, Celine, Marc By Marc Jacobs, Micheal
Kores, Paul Smith, Tory Burch and Lacoste .
■ Bin Hindi Group:
From 1994 till 2000:
• The job title / store manager and buyer for Bironi and Gianfranco Ferre with the
following responsibilities as a buyer:
• Buyers source new merchandise and review existing items to ensure products remain
competitive. By fully understanding customer needs, they are able to maximise profits and provide a
commercially viable range of merchandise at competitive prices. Keeping up to date with market trends
and reacting to changes in demand are key elements ofthe role.
• Retail buyers have a considerable amount of responsibility and autonomy in what is
often a pressured environment.
• Typical work activities.
• Typical work activities can vary according to the season. This is particularly true for
those working in fashion. For example, out of season, the majority of time will be spent in the workplace
(in the office and on the shop floor), and during the buying season, a significant amount of time will be
spentaway from the workplace in order to assemble a new collection ofmerchandise.
• Throughout the year, tasks typically involve:
• analysing consumer buying patterns and predicting future trends.
• regularly reviewing performance indicators, such as sales and discountlevels.
• managing plans for stock levels.
• reacting to changes in demand and logistics.
• meeting suppliers and negotiating terms ofcontract.
• maintaining relationships with existing suppliers and sourcing new suppliers for
future products.
• liaising with other departments within the organisation to ensure projects are
completed.
• attending trade fairs, in the UK and overseas, to select and assemble a new
collection ofproducts.

4. • participating in promotional activities.
• writing reports and forecasting sales levels.
• presenting new ranges to senior retail managers.
• liaising with shop personnel to ensure supply meets demand.
• getting feedback from customers.
■ Private business:
From 1992 till 1994 in Damascus Syria
Skills:
• Languages: Arabic – excellent, English – fluent.
• Highly organized
• Very strong in following up, in distributing work tasks according to team capabilities /
schedule, in meeting deadlines.
• Computer: Good user for Microsoftproducts and internet.
Training courses:
• With the Chalhoub Group:
• Customers service.
• Negotiation skills.
• Conflict management.
• Leadership plus.