him! international conducted a study of grocery shopping habits in Australia. They surveyed 1,000 Australian shoppers and found that:
1) Australians do most of their grocery shopping at major supermarkets and shop more frequently than the global average.
2) "Top up" shopping between main grocery trips is common in Australia, with 73% doing some top up shopping weekly.
3) Convenience stores present an opportunity for more top up shopping but are currently held back by perceptions of high prices and limited product ranges.