This week him! international went into field to gather thousands of nationally representative responses from convenience shoppers across the globe.

1. © him! international Ltd 2016. All rights reserved
© him! international Ltd 2016. All rights reserved
UNDERSTANDING SHOPPERS
AROUND THE WORLD
October 2016

2. © him! international Ltd 2016. All rights reserved© him! international Ltd 2016. All rights reserved
WHO ARE HIM!?
We are shopper experts and have been for the last 50 years
Speak to over 100,000
shoppers every year
Covering all retail channels
and key markets in depth
We work with most major
FMCG suppliers & retailers

3. © him! international Ltd 2016. All rights reserved© him! international Ltd 2016. All rights reserved
WHAT MAKES US DIFFERENT
•Sales data tells you the WHAT
•What has been bought, category brand
and SKU where robust
•Broad view across channels
•Lower pick up of small baskets
•Heavily reliant on quantitative analysis
• him! shopper research tells you the
WHY
• We help you to understand the
attitudes and behaviours of shoppers
• What is driving them to store and
their decisions in-store
• How to influence their purchasing
habits
• What their barriers to purchasing are
• How satisfied they are with retailers
Shopper insights are the missing
pieces of the puzzle that when
connected with sales data provides
the complete picture

4. © him! international Ltd 2016. All rights reserved
WE ARE EXPERTS IN
COMPETITOR ANALYSIS
UNIQUE CONSULTANCY
“CONVENIENCE” SECTOR
SHOPPER EXPERIENCE

5. © him! international Ltd 2016. All rights reserved© him! international Ltd 2016. All rights reserved
WE OFFER FLEXIBILITY TO ENSURE OUR
INSIGHTS ARE RIGHT FOR YOU
Global
Benchmark shoppers across
the leading convenience
markets highlighting the
latest trends, lifestyle habits,
consumption behaviours,
shopper importance and
satisfaction ratings
Country
Looking at specific countries
in depth with shopper
attitudes, behaviours and
trends which are influencing
how and why they shop.
With additional depth on key
accounts within the country
Key accounts
Digging deeper into key
accounts, to understand who
the shopper is and what
makes them tick. Looking in
detail at the key influencers
and the key barriers to
purchase with additional
category insight available
We can tailor a insight package to suit your needs

6. © him! international Ltd 2016. All rights reserved
READY-MADE SOLUTION: HIM’S GLOBAL
SHOPPER STUDY
We look into small format convenience and forecourt shopping across key markets – we
benchmark shopper feedback in key markets and across accounts
UK
Ireland
France
Spain
Germany
Russia
SwitzerlandJapon
China
Poland
Netherlands
Indonesia
Czech Republic
Belgium
Australia
Sweden
Denmark
Italy

7. © him! international Ltd 2016. All rights reserved
GLOBAL SHOPPER STUDY, TOPIC AREAS
• The importance and need for differentiation of offer to meet evolving shopper
demands
• The rise of health – what does this really mean for shoppers in convenience
• Blurring of the convenience channel and the merging of shopper missions
• Maximising the in-store experience – what does the perfect store look like
• Exploring the reasons behind why shoppers use these stores and how it’s
evolving
• Unlocking the keys to driving shopper loyalty through delivering satisfaction
• The shopper journey – understanding the drivers to store choice and how to
increase footfall
• Purchase decision hierarchy - How best to influence the shopper in store and
what is needed to change their pre-determined behaviour
• Understanding the core range and merchandising solutions to deliver against
different shopper needs
• The role of price and promotions to the modern shopper
WE CAN INCLUDE YOUR INPUT TOO!

8. © him! international Ltd 2016. All rights reserved
GLOBAL SHOPPER STUDY: EXAMPLE OUTPUTS

9. © him! international Ltd 2016. All rights reserved
WE ALSO PROVIDE COUNTRY SPECIFIC INSIGHT

10. © him! international Ltd 2016. All rights reserved
AT HIM WE CAN SUPPORT YOU IN VARIOUS
WAYS
We are consultants in the convenience sector and support our customers as an
extension of their team
Internal
workshops
Joint supplier
workshops
Store
validation
Working with
your existing
sales data
Thought
leadership &
future
thinking
Best in class
store tours
Further deep
dive analysis
Range
reviews

11. © him! international Ltd 2016. All rights reserved
DON’T JUST TAKE OUR WORD FOR IT
“HIM is a sounding board for our
strategic and tactical business plans.
The feedback enables us to focus and
deliver on what matters most for our
shoppers.”
The Co-operative
We have worked with him! to
develop our strategy focussed on
customer missions and clear points
of differentiation to distinguish SPAR
from the competition.
him! have been instrumental in
developing our customer proposition
with decades of experience in the
convenience sector.
Debbie Robinson, MD of spar UK
“HIM provides us with invaluable
information so we can identify
opportunities within this category
that help us to develop strategies
which get results.“
Coca-Cola Enterprises Limited
No-one knows the
convenience sector and "the
shopper" as well as him!
That powerful combination
means that him! speaks with
authority, credibility and
deep-rooted knowledge to
help businesses grow.
Martin Inkster, MD of UK &
Ireland for Philip Morris

12. © him! international Ltd 2016. All rights reserved© him! international Ltd 2016. All rights reserved
For more information please contact:
Molly.Wilmot@him.uk.com
07920566722
www.him.uk.com