Him! ftg unveil sept 2015

© him! Ltd 2015. All rights reserved.
Food-to-go from around the world
Tom Fender – him! international

© him! Ltd 2015. All rights reserved.© him! Ltd 2015. All rights reserved.
Introducing him! international
 Launched in early 2015
 Sister company to him! in the UK
 What’s happening in convenience around the world?
 How can we all learn from each other.
 Achieved by speaking to thousands of shoppers
globally, annually (11 countries in 2014)

Today’s Presentation
1. UK vs rest of world.
2. Key trends.
3. Examples from around the world.

Question:
Have we reached food-to-go
saturation in the UK?

In the last month, have you bought beverages-to-go?
% saying ‘yes’
q25. In the last month have you bought beverages-to-go, coffee-to-to?
Most
certainly
not!
40%

q25. In the last month have you bought food-to-go for lunch?
In the last month, have you bought food-to-go for lunch?
(% saying yes)
32%

Purchase frequency – snacks
q26_5. Approximately, how many times in a typical week do you buy food, drinks or snacks on the go?
- Snacks

Eating on the go – a global trend

GLOBAL trends:
% shoppers who leave home regularly without eating breakfast
28%

Will have lunch-on-the-go
regularly (% saying YES)
UK 26%
Ireland 32%
UK vs ….
Will regularly snack
through the day/ week
UK 31%
Australia 36%

We are nowhere near saturation.
Food-to-go is going to increase
further.

And where does the convenience
sector fit in to shoppers’ food-to-go
purchasing?

q27. Which of the following types of store do you buy food-to-go/food-on-the-move from?
- Convenience store
Taiwan Japan South
Africa
Ireland Global
Average
UK Russia France Australia Poland
Are shoppers buying food-to-go from convenience stores?
39%

- Petrol forecourt
How about buying food-to-go from petrol forecourt shops?
23%

Shoppers’ views on food-to-go?

50% of UK shoppers think the
food-to-go in c-stores is “basic”
Compared to other nations, shoppers think food-to-go in c-
stores is:
They also don’t think it’s very good
value for money (32%)

What’s happening around the world to
bring back to the UK.

What makes this photo so interesting?

There are 10 trends in food-to-go from
our research and store visits

Other global trends
1. Fresh.
2. Healthy (….as well as indulgent)
3. Functional
4. Prepared /made-to-order
5. Personalisation
6. Hot/warm.
7. Global foodservice brands vs proprietorial brands
8. Premiumisation, provenance, quality
9. Passion, commitment, theatre, POS – inspiring – feast for
your eyes
10. Dine in, hospitality

What we’re seeing on our travels.

It starts with coffee

Self serve…..

…or Barista (both in the same shop)

…or used as a HALO entry product

Merchandising units created for specific meal occasions

Fresh fruit-to-go solutions – Hong Kong

Healthy & indulgent side-by-side

Salad bars

Salads to go in a vending style unit – America

Theatre & interaction - think about the kids

Personalisation - choice of bakery base

Global foodservice brand or proprietorial? How about both -
because that's what shoppers want

Functional impulse food-to-go/snacking

A feast - for your eyes too

Dwell time is a must

Are shakes & fruit smoothies the next big thing?

2 final thoughts:

- Discounter
A new threat. Discounters doing food-to-go?
Shoppers are using discounters on a food-to-go mission.
13%

Food-to-go Cambodia - deep fried cockroaches & snake!

Thank You
Follow us on Twitter: @him_int
Learn about trends and habits in other
countries.

Him! ftg unveil sept 2015

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