This document provides information about Field Agent, a company that provides retail audits and real-time shopper insight using a global network of 100,000 shoppers. They offer a tailored service including project scoping, real-time dashboards of results, and analysis. Their services include retail audits, shopper insight, mystery shopping, and real-time insight using crowdsourcing and smartphones. They also provide impact assessments of COVID-19 on shopper behavior through in-home surveys.

1. Robin Shuker 07803 610684
robin@fieldagent.co.uk
www.fieldagent.co.uk
Retail Audits & Real-time Shopper Insight
Faster Cheaper Smarter

2. Global Leaders in Crowdsourced Shopper Insight
• 100,000 + UK Shoppers, International Network
• Research (MRS qualified) and Retail professionals
We Provide A Tailor-made Service
• Project scope to meet your brief
• Real time dashboard of results
• Analysis and presentation of Insight
To Tell You
• What’s happening?
• So What (are the implications)
• What Now (key actions)

3. Retail Audits
Shopper
Insight
Mystery
Shopping
Real Time
Insight
100k Shoppers
App
Dashboard
Crowdsourcing & Smart Phones
Real-time Insight
Total Shopper
Journey

4. Agents: Free downloads, earn cash
Find Tasks
Reserve & Complete
Get Paid
£

5. Impact of Covid 19 on
Shopper Behaviour

6. Shopper Behaviour – Three Stages
Beginning of
Lockdown
Field Agent In-Home Survey
April 9th – 14th 2020 n=500
• Everyone’s shopping
behaviour has changed
• Shoppers’ eating habits
have changed
• Local & online retailers
are winning shoppers
• Both ‘planned’ and
‘impulse’ categories are
seeing growth
Middle of
Lockdown
Field Agent In-Home Survey
May 8th – 10th 2020 n=500
• Shopping behaviour
remains changed
• Cooking from scratch is a
growing trend
• Larger supermarkets
begin to recover
• Online capacity and
growth
• Beauty is in decline
• Fresh produce (meat,
fruit, veg) is increasing
Field Agent In-Home Survey
June 19th – 21st 2020 n=500
End of Lockdown
(and Beyond…)
• Changes in
shopping/eating
behaviour will continue
• Entertaining at home
more than eating out
• Growth for discounters
and online will continue
• Economic impact will
stimulate own label
growth

7. Impact of COVID on Shopper Behaviour
Our Shopper research identified core areas that may be impacted:
 FREQUENCY: People will shop less frequently, in fewer stores
 PENETRATION: Changes to in Home consumption will impact on products purchased
 EASE/SPEED of SHOP: Shoppers will browse less and buy brands that have the greatest on shelf
impact
 LOYALTY: Shoppers will switch brands rather than visit another store
 Online : Significant growth across all categories
What will the impact be on your brands? How will you adapt and win?
Source: Field Agent At Home Surveys. April 12th and May 10th 2020 N.500 shoppers per survey

8. Looking to the Future
Shift in Shopping behaviour & Eating habits looks set to continue
Financial constraints
• Own label products will continue to see an increase in sales
• Packed meals will be more common at work
New and preferred ways of shopping and eating, discovered during lockdown
• More weekly meal planning and cooking from scratch
A focus on healthy eating
• Growth in fresh meat, fish and vegetables
• Increase in smoking and alcohol consumption during lockdown to decline
Change in shopping habits
• A desire to keep socially distanced from other shoppers
• Less browsing means promotions will have less impact
Source: Field Agent In-Home Survey June 19th – 21st 2020. n=500

9. Drop in browsing and unplanned purchases due to C19
How often did/do you make unplanned grocery purchases
specifically to 'treat yourself' comparing before /after Lockdown
2%
9%
42%
37%
9%
12%
39%
32%
14%
3%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Never Rarely Sometimes Often Always
Before Covid Today
3%
29%
17%
51%
22%
4%
52%
22%
0%
10%
20%
30%
40%
50%
60%
DO NOT SPEND ANY TIME
BROWSING THE STORE
SPEND QUITE A BIT OF
TIME BROWSING THE
STORE
SPEND VERY LITTLE TIME
BROWSING THE STORE
SPEND SOME TIME
BROWSING THE STORE
Before Covid Today
Thinking about how you shop on a TYPICAL GROCERY
SHOPPING TRIP would you say that you…
New UK and Global Shopper Research Sept 2020 n=1000
How are your brands performing ?

10. Xmas Shopping 2020
• 85% planning to do their Xmas grocery shop before Mid-December
• 1/3rd looking to spend less (than 2019) and avoid physical shopping locations
• Will online be the only winner?
• And what will actually happen when Shoppers get in store?

11. Xmas In Store tracker – gives you the answers
Looking at how your Shoppers are buying Everyday items, Food for Xmas and
Christmas Gifts in 3 waves – October, November and December.
We will be able to tell you how people are shopping, what’s on display, what
they are buying and why?
Giving you a picture of how to adapt quickly and help understand what is behind
the numbers.
Prices from £20 per store and we can tailor this to focus on topics key to your
business. A typical package £5,000 - £10,000 depending on scope.

12. Capture images and information
to confirm current position
Audits to confirm product display
Out of StocksDisplay ExecutionPlanogram Compliance
Price Checks Demo ConfirmationCompetitive Assessment

13. Shopper Insight
PRE-PURCHASE PURCHASE POST PURCHASE
Survey to establish key
purchases drivers, brand
consideration and
preference
Recruit sample
Buy, try and report on
product delivery
Retail and Online
How, what and why
Shoppers choose to buy
at point of purchase
Real-time experience
Video and Photos

14. In Store Shopper Journey
Enter
store
Category
Display
Stand out
Likes
Dislikes
Chosen
Brand Key
drivers
Your Brand
Impact
Likes/
Dislikes
What
would you
buy &
Why ?
Smartphones for natural feedback
Fast, reliable, real time insights

15. Ratings
Buy & Try
Shopper Video
Mobile
Shopalongs
Store Experience Staff Engagement
Point of Purchase

16. Post Purchase
Order Quality
Digital Experience
How does your product perform?
IHUTS
Concept Testing

17. 12
Online results portal
To add a filter, click here
Summary view
Detailed view

18. L
Scope: 250 +100 store visits
Unit Cost Frequency Cost
Landscape Screener survey
Screener 20 questions on attitudes and behaviour (e.g.
Do they buy X? Key category drivers?) + recruit target
profile (e.g. Buyers of X)
£5 250 £1,250
Analysis £750 1 £750
In Store
Set up Includes client briefing, questionnaire design,
set up on the system
£1,500 1 £1,500
Standard task with photos, up to 20 questions (Impact
at POS , What would you buy and why?)
£20 75 £1,500
Video task Video feedback on Shopping experience +
photos, up to 20 questions )
£40 25 £1,000
Video edit for per store £350 1 £350
Results
Access to dashboard and excel output of data FOC
Fieldwork costs for 250 Survey and 100 store visits £6,350
Report and analysis (Inc. Coding and photo collage) £3,500
Full project cost (with full analysis and PPT
presentation)
£9,850

19. NATIONAL COVERAGE REAL PEOPLE FAST RESPONSE
COST EFFECTIVE
EXPERIENCED TEAM
ACTIONABLE INSIGHT
Faster Cheaper Smarter
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+ + +
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