Get your brand or agency started with voice marketing! "Now’s the time to learn [voice marketing]. Now is the time to experiment with it. Now is the time to start using it" - Mark Cuban Here's the presentation I gave last week at American Advertising Federation and American Advertising Federation National Speaker Series Luncheon to get you started. --- Presentation for the AAF-Louisville and AAF District National Speaker Series Luncheon: An overview of audio’s resurgence and how your brand can adapt to the future. *Gifs don't work on SlideShare, the slides were meant to be presented

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Can People Hear
Your Brand?
By Leo Morejon

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Voice Marketing

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Maybe You’re
Thinking

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“What the Heck
is That?”

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“We’re Just Starting
to Understand Social
Media!!!”

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“Now we Have this
Voice Thing?”

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“Forget That, Leo!”

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“I’m Sticking to
Tweeting!”

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But NO!

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Be Excited!!!!!

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Voice is Even More
Natural than Social
Media!

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And Social is, Just,
Human Interaction
Online

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WHAT??!

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“You’re too
Excited, Leo”

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Sorry!

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“Ok, But What is It?”

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Voice Marketing

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Voice Interaction
with Your Brand via
these Amazing
Devices:

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Not This One

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This One

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These

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These

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Not These

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Yes These

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Desktops

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Known Also as:

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Sorry…

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Room Full of
Marketers…

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That One’s By:

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Voice is So
Natural

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We’ve Been
Speaking Since

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50,000
Years Ago

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Besides Being
Natural

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It’s Passive

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Meaning…

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You Can Do It
While…

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Or…

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Don’t Just
Believe Me

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Believe This Guy:

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“Developers, brands, and entrepreneurs should
invest in building for voice in order to capitalize on
Alexa’s reach.”
- Mark Cuban

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"Now’s the time to learn it. Now is the time to
experiment with it. Now is the time to start using it,”
- Mark Cuban

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“There's no future that doesn't have ambient
computing or voice activation.”
- Mark Cuban

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Believe This:

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And Who
is Investing?

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You’ve herd of
them

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Sorry, Bad Joke

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I had to…

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Just One More…

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Did you
lose your
voice? No, I’m just
horse!

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Sorry

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It’s Time to Add
Voice to Your
Marketing

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Now You
Know Why

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Let’s Look at How

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First of All…

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Voice is Part of
Your Digital
Strategy

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Get it in There!

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Don’t Worry

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Again…

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It’s Natural

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So it Will be Easy…

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From a Strategy POV

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Technology, POV,
that’s of Course a
Different Story

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But I’ll Leave the Tech
Part to Smarter
People

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From a
Strategy/Marketing
POV…

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I Got You

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Let’s Get You Going!

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Traditional Brand
Voice Guidelines

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You Have Those

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Or Should…

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Take Those and Think
about How Your
Brand Sounds

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Focus On
Purpose
Tone
Character

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Find a Muse

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Someone You
Think Your Brand
Sounds Like

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Overall Strategy
Expand
Supplement
Compliment

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First, Think
about SEO

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Search Engine
Optimization

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This is Something
All Brands Can Do!

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Why?

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Voice Tech
Pulls / Shows Search
Engine Info

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People use Voice to
Search

107. LeonardoM.comSource: https://alamedaim.com/seo-trends/

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SEO Things
Consider all parts of your business
Think about how people speak vs. type
Optimize your websites (mobile and make things fast)

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Next

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Alexa Skill

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Apps that Give Alexa
More Abilities

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Key Goals
Make it Fun
Make it Easy
Make it Useful

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For Illustrational
Purposes

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Let’s Pick a Brand

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Yes, People Use Alexa
in the Bathroom

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Skill #1: Educational
Is my poop the
right color?
Tell me more,
tell me more…Alexa

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Skill #2: Helpful
What are ways
for me to go
more regularly
Here are some
things you can
do: Eat more
fiber and drink
water!
Alexa

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Skill #3: Fun?
Play some music
for me to go
by…
Here are the
soothing tones
of Lady Gaga
Alexa

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Don’t Go
at It Alone

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Hire an Agency
or Developer to
Support

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It’s OK if You
Feel Your Brand
Isn’t Ready

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I Got You Too

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Things to Think
About in Audio

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Podcasts
Guest-Starting
Starting your own
Advertising on them

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Voice Branding
Jingles
Unique Sounds / Tones

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I Want to Hear
Your Brand

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Most
Importantly….

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Your Audience
Wants to Hear
Your Brand

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Go Get Em’

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Thank you.
Love You.