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Using Linked In to Build Your Professional and Personal Network—plus 50 websites to do things faster, better or cheaper...

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  1. 1. The Power of Personal Connections*: Using to Market Yourself and Your Business <ul><li>Presented by: </li></ul><ul><li>Mary Bahr </li></ul><ul><li>09/30/09 </li></ul>* Plus, 50 Fabulous Free websites to help you do things faster, better cheaper.
  2. 2. Source:
  3. 5. <ul><li>Largest B2B social network: founded in 2003; 42M members; 1new member per second; 50% outside US </li></ul><ul><li>All Fortune 500 represented; over 4M small businesses </li></ul><ul><li>Increase visibility, improve Google page rank & search engine results </li></ul><ul><li>Increase connectability: locate people from your past, present & future </li></ul><ul><li>Research companies & people (staff movement, hiring turnover, job descriptions) </li></ul><ul><li>Give and get — ask questions, answer questions, write recommendations </li></ul><ul><li>Promote yourself and your business with added apps, website, blog visibility </li></ul><ul><li>Scope out the competition, potential customers and employers </li></ul><ul><li>Keep track of job movement and people within your network </li></ul>Why use
  4. 6. <ul><li>Must Do! Strive for 100% complete profile (click “complete profile” button to see how complete your profile is: follow instructions to get to 100%) </li></ul><ul><li>Must Do! Use the “professional headline” for more than your current title: use it to describe yourself (see Basic Information section) </li></ul><ul><li>Should Do! Use “current status” (AKA “Facebook” field) to raise your professional profile: e.g.: what are you working on?, what are you reading?, what are you attending?…Current status updates appear in your network’s email updates </li></ul><ul><li>Make your profile and work experience as complete as possible: it will bring more potential connections to your attention </li></ul><ul><li>Your LinkedIn profile should complement your resume, not duplicate it; what do you want people to know “behind” your resume? </li></ul><ul><li>Must Do! If you’re a business owner, create a business page for your business NOW ; it increases business’ credibility & visibility </li></ul>Maximize Your Experience
  5. 7. <ul><li>Must Do! Edit your public profile URL to your name; add this URL as a hyperlink to your email signature: people you email can instantly look you up </li></ul><ul><li>Add your websites and blogs to website listings: list up to three (you could also list causes you are involved in) </li></ul><ul><li>Applications add functionality and visibility to your profile: select ones you’ll use (I love: Amazon Reading Lists, SlideShare and Blog Link, but choose what works for you and your business) </li></ul><ul><li>Give and get recommendations strategically: however, do not give recommendations that you would not give in “real life” </li></ul><ul><li>Join groups that will complement both your professional and personal interests </li></ul><ul><li>Ask questions when you are trying to solve a problem or find a solution: particularly if you are looking for something specific </li></ul>Maximize Your Experience
  6. 8. Use description for more than your title Strive for 100% complete Formatted profile Personalize your URL
  7. 9. Email signoff includes hyperlink to LinkedIn profile
  8. 10. My Lucky Strike Extra! The Fast Fifty Websites* that will help you do things faster, better and cheaper (*and they are almost all free!)
  9. 11. Google might take over the world! They have free apps galore that can help your business immensely. These are just a couple of the best… stay on the lookout for Google Wave! What are they saying about you on the web? Track it and your competitors…
  10. 12. What are the hot words on the web right now?
  11. 13. How does your website rate?
  12. 14. What are the hot topics right now? Use this app to make your blog rank higher, your website more relevant…
  13. 15. Keep all the blogs you follow in one place; sort and save functions very helpful
  14. 16. Free web-conferencing and audio bridge for up to 20 people
  15. 17. Free SEO tool: easy to use and understand; also has facebook and twitter graders; How does your website score against your direct competition? This will tell you and tell you exactly how to improve your score.
  16. 18. Save web pages you want to read but don’t have time to now in one central place! Read later icon in toolbar…
  17. 19. Create short URLs with one click: indispensable for FB and Twitter: add app to toolbar
  18. 20. A phenomenally easy blog/website platform. Email whatever you want and it’s instantly posted to site.
  19. 21. Personalize pictures to send or use in presentations: fun but functional
  20. 22. Similar to hetemeel; great time waster
  21. 23. “Getting Things Done” David Allen’s process: GTD The god of productivity gurus…his email management ideas are gold…
  22. 24. A David Allen disciple: great productivity tips and tricks
  23. 25. For those of you who love Tim Ferriss, or really hate him; either way he’s interesting and provocative, and urges us not to waste our personal time and resources
  24. 26. Get the equivalent of a graduate degree in anything…Classes available for download on any subject from some of the best universities in the world
  25. 27. Keep track of what’s hot around the world: great free reports on worldwide trends
  26. 28. My favorite shopping site: their Soupe du Jour: a product offered for only one day, is fabulous
  27. 29. Need I say more? Can any woman have too many handbags?
  28. 30. Integrated personal money management site
  29. 31. For those of us who prefer snark to sincerity.
  30. 32. A government site that actually works.
  31. 33. Logos, logos and more logos
  32. 34. Save paper: print only what you want from a web page
  33. 35. Productivity tools and tricks: particularly involving technology
  34. 36. Good advice for those of us over-scheduled, over-worked people
  35. 37. Stay up to date on what’s going on in social media, and it changes daily
  36. 38. Give yourself a gift and listen to at least one TED talk a week. Share on Facebook and LI, share your favorites with friends and colleagues
  37. 39. Stuck with powerpoint? At least try not to suck so This will help your presentations not suck quite so badly
  38. 40. Free SFX. Can be used in ppt!
  39. 41. Note: trial is free, website is not. If you write, you’ll love it
  40. 42.
  41. 43. Sometimes that cliché is right on the tip of your tongue…find it here
  42. 44. Links to the best articles for entrepreneurs. Many other smart brief editions available.
  43. 45. See what other people find interesting on the web and vote yourself
  44. 46. A huge timewaster, but loads of fun
  45. 47. Great deals, if enough folks sign up
  46. 48.
  47. 49. Set up alerts based on your own schedule and route
  48. 50.
  49. 51. From American Express: great resources for small business owners.
  50. 52. A somewhat snarkier CNN. Good columnists that you won’t find elsewhere
  51. 53. An aggregator of great information on almost any topic. Try here first rather than wikipedia…
  52. 54. Capture everything from a web page to photo to clipping and keep it all organized on your computer. Premium version is worth it. Syncs with smart phone.
  53. 55. Easy, cheap URL purchase, web hosting and more.
  54. 56. Find out who owns a specific URL and how to contact them.
  55. 57. Gossip, gossip, gossip.
  56. 58. Get around horrid customer service via phone.
  57. 59. Free email blasting service!
  58. 60. Flip mino Not a website, but the coolest, smallest, easiest HD camcorder. Stores up to 2 hours of HD video. Connects to computer via USB.