The Power of Personal Connections*: Using to Market Yourself and Your Business <ul><li>Presented by: </li></ul><ul><li>Mary Bahr </li></ul><ul><li>09/30/09 </li></ul>* Plus, 50 Fabulous Free websites to help you do things faster, better cheaper.
<ul><li>Largest B2B social network: founded in 2003; 42M members; 1new member per second; 50% outside US </li></ul><ul><li>All Fortune 500 represented; over 4M small businesses </li></ul><ul><li>Increase visibility, improve Google page rank & search engine results </li></ul><ul><li>Increase connectability: locate people from your past, present & future </li></ul><ul><li>Research companies & people (staff movement, hiring turnover, job descriptions) </li></ul><ul><li>Give and get — ask questions, answer questions, write recommendations </li></ul><ul><li>Promote yourself and your business with added apps, website, blog visibility </li></ul><ul><li>Scope out the competition, potential customers and employers </li></ul><ul><li>Keep track of job movement and people within your network </li></ul>Why use
<ul><li>Must Do! Strive for 100% complete profile (click “complete profile” button to see how complete your profile is: follow instructions to get to 100%) </li></ul><ul><li>Must Do! Use the “professional headline” for more than your current title: use it to describe yourself (see Basic Information section) </li></ul><ul><li>Should Do! Use “current status” (AKA “Facebook” field) to raise your professional profile: e.g.: what are you working on?, what are you reading?, what are you attending?…Current status updates appear in your network’s email updates </li></ul><ul><li>Make your profile and work experience as complete as possible: it will bring more potential connections to your attention </li></ul><ul><li>Your LinkedIn profile should complement your resume, not duplicate it; what do you want people to know “behind” your resume? </li></ul><ul><li>Must Do! If you’re a business owner, create a business page for your business NOW ; it increases business’ credibility & visibility </li></ul>Maximize Your Experience
<ul><li>Must Do! Edit your public profile URL to your name; add this URL as a hyperlink to your email signature: people you email can instantly look you up </li></ul><ul><li>Add your websites and blogs to website listings: list up to three (you could also list causes you are involved in) </li></ul><ul><li>Applications add functionality and visibility to your profile: select ones you’ll use (I love: Amazon Reading Lists, SlideShare and Blog Link, but choose what works for you and your business) </li></ul><ul><li>Give and get recommendations strategically: however, do not give recommendations that you would not give in “real life” </li></ul><ul><li>Join groups that will complement both your professional and personal interests </li></ul><ul><li>Ask questions when you are trying to solve a problem or find a solution: particularly if you are looking for something specific </li></ul>Maximize Your Experience
Use description for more than your title Strive for 100% complete Formatted profile Personalize your URL
Email signoff includes hyperlink to LinkedIn profile
My Lucky Strike Extra! The Fast Fifty Websites* that will help you do things faster, better and cheaper (*and they are almost all free!)
google.com/alerts Google might take over the world! They have free apps galore that can help your business immensely. These are just a couple of the best… stay on the lookout for Google Wave! What are they saying about you on the web? Track it and your competitors…
google.com/adwords What are the hot words on the web right now?
google.com/analytics How does your website rate?
google.com/trends What are the hot topics right now? Use this app to make your blog rank higher, your website more relevant…
google.com/reader Keep all the blogs you follow in one place; sort and save functions very helpful
dimdim.com Free web-conferencing and audio bridge for up to 20 people
websitegrader.com Free SEO tool: easy to use and understand; also has facebook and twitter graders; How does your website score against your direct competition? This will tell you and tell you exactly how to improve your score.
instapaper.com Save web pages you want to read but don’t have time to now in one central place! Read later icon in toolbar…
tinyurl.com Create short URLs with one click: indispensable for FB and Twitter: add app to toolbar
posterous.com A phenomenally easy blog/website platform. Email whatever you want and it’s instantly posted to site.
hetemeel.com Personalize pictures to send or use in presentations: fun but functional
imagechef.com Similar to hetemeel; great time waster
“Getting Things Done” Davidandco.com: David Allen’s process: GTD The god of productivity gurus…his email management ideas are gold…
43folders.com A David Allen disciple: great productivity tips and tricks
thefourhourworkweek.com For those of you who love Tim Ferriss, or really hate him; either way he’s interesting and provocative, and urges us not to waste our personal time and resources
itunesu.com Get the equivalent of a graduate degree in anything…Classes available for download on any subject from some of the best universities in the world
Trendhunter.com Keep track of what’s hot around the world: great free reports on worldwide trends
charlesandmarie.com My favorite shopping site: their Soupe du Jour: a product offered for only one day, is fabulous
bagsnob.com Need I say more? Can any woman have too many handbags?
mint.com Integrated personal money management site
someecards.com For those of us who prefer snark to sincerity.
trademarksearch.com A government site that actually works.
brandsoftheworld.com Logos, logos and more logos
Printwhatyoulike.com Save paper: print only what you want from a web page
lifehacker.com Productivity tools and tricks: particularly involving technology
zenhabits.com Good advice for those of us over-scheduled, over-worked people
mashable.com Stay up to date on what’s going on in social media, and it changes daily
ted.com Give yourself a gift and listen to at least one TED talk a week. Share on Facebook and LI, share your favorites with friends and colleagues
presentationzen.com Stuck with powerpoint? At least try not to suck so This will help your presentations not suck quite so badly