AMAZON DELL ZOMATO LOGISTICS

1. A Study on Amazon, Zomato and Dell
Logistics
Done by,
MONISH.C
RA1852001020112

2. AMAZON
 Amazon is an American multinational
technology company based in Seattle that
focuses on e-commerce, cloud computing,
digital streaming, and artificial intelligence.
 It is considered one of the Big Four tech
companies, along with Google, Apple, and
Facebook.

3. AMAZON LOGISTICS
 Amazon Logistics is a shipping and delivery
service meant to complement existing providers
like UPS, USPS and FedEx.
 It offers 7-day and same-day delivery options, and
it utilizes a host of third-party logistics partners
across the country to make it happen – including
walkers, bicyclists and motorcyclists in some
areas.

4. AMAZON LOGISTICS PROCESS

7. ZOMATO
 Zomato is an Indian restaurant aggregator and
food delivery start up founded by Deepinder
Goyal in 2008.
 Zomato provides information, menus and user-
reviews of restaurants, and also has food delivery
options from partner restaurants in select cities.

8. ABOUT ZOMATO
Mission
Our mission is to ensure nobody has a bad meal
Vision
We want to be the ‘Google’ of food. Our vision is to be the global platform when someone is looking for food
locally
Tagline
Discover great places to eat around you

9. STRATEGIES
Segmentation
Under the demographic segmentation strategy, Zomato targets the age 18-35
Target
The main target customer of Zomato is the youth who are between the ages 18-35 and people who often want to
eat out with their friends and colleagues.
Positioning
Zomato has positioned itself as a platform that brings restaurants, suppliers, consumers, food suppliers, and
logistics partners together.

10. Competitive advantage in the Marketing strategy
Strong Brand name
Zomato has been effectively creating a brand name that resonates trust and convenience. There has been the
number of entrants in this market like Food Panda and Uber eats but they will have to work extensively on their
brand value in order to be able to compete with Zomato.
Focus on Technology
The biggest advantage Zomato has over its customers is its beautifully designed User interface. It is attractive
and very easy to browse and this has helped create a pint of differentiation from its competitors.

11. Competitive advantage in the Marketing
strategy
Good Promotional strategy
Z is one of the few companies to have been successful in the content market and uses images to promote its
products. Zomato ensures that its contents stay fresh and has invested vastly on SME’s and SEOs.
Customer Loyalty
Zomato creates innovative schemes that keep the customers engaged. The Zomato Gold which is an exclusive
membership loyalty program that gives customers an exclusive dine out and drinking membership with BOGO(
Buy One, Get One) and 2+2 complimentary drinks.

13. DELL
 Dell is an American multinational computer
technology company that develops, sells, repairs,
and supports computers and related products and
services.
 Named after its founder, Michael Dell, the
company is one of the largest technological
corporations in the world, employing more than
145,000 people in the U.S. and around the world

14. SUPPLY CHAIN STRATEGY
 In many ways, Dell’s process borrows from “Just in Time” (JIT) supply chains in terms of limiting
inventory levels. However, Dell focuses more on a push-pull strategy, one where it pushes options
to its customers and then uses that customer order to pull demand through Dell’s supply chain.

16. LOGISTICS
 Dell’s inbound logistics for materials needed to
fabricate PCs are handed by the supplier s
logistics companies and according to the code of
conduct of corporation; the supplier should use a
capable logistics company who can deliver
components safely and at the exact time given.
 In case of outbound logistics, it got number of best
transportation and logistics companies like DHL,
CEVA, FEDEX, ODFL, SAIA, UPS and
SCHNEIDER which ships the exact order to exact
customer at right delivery time or day given by
Dell which on the whole helps to increase
customer satisfaction.

17. SWOT ANALYSIS OF DELL