Amazon entered the Indian market in 2012 by acquiring Junglee.com. In 2013, it launched Amazon.in. It used innovative strategies like a traveling "Chai Cart" to educate sellers across 31 cities. Currently, Amazon relies on third-party logistics in India which increases costs. However, it plans to open more warehouses and potentially develop its own logistics service to reduce transportation expenses and deliver products faster. This would help Amazon compete more effectively with Flipkart in India.
Includes :
About the Company : FlipKart
Acquisitions
Challenges Faced by the Company
SWOT Analysis
Marketing Strategy Used
Flipkart’s Success MANTRA !
Marketing Strategy Evaluation
Conclusion
Includes :
About the Company : FlipKart
Acquisitions
Challenges Faced by the Company
SWOT Analysis
Marketing Strategy Used
Flipkart’s Success MANTRA !
Marketing Strategy Evaluation
Conclusion
A free version of Amazon.com SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/amazon-swot-analysis.html
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
In early June 2013, Amazon launched their Amazon India marketplace without any marketing campaigns. In July 2013, Flipkart announced a funding of $ 1 Billion immediately after which, Amazon said it will invest $ 2 Billion in India to expand business. Amazon came up with a dynamic distribution system because of which they were able to deliver the products in as less as a day. This was their USP along with the wide variety of products. This is a report that sheds light on the products and services of Amazon India, discussion on the channels adopted by them, the ATL and BTL promotions and finally the evaluation of the channel effectiveness.
Study of “Flipkart.com”: India’s Leading E-business PortalSagar Agrawal
The Research provides information about an overall analysis of a leading ecommerce platform in India and thereby examines their strategies with respect to E-business and marketing. The growth of this portal has been precedential in defining the E-business parameters in India.
Inside view of Amazon brand analysis, this can help us understand why they are becoming a clear leader in Indian market.
This was presented in IIFT college by Ritesh Tando.
Snapdeal, Flipkart comparison is there. created by consultant with two years of indepth knowledge of the market.
A free version of Amazon.com SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/amazon-swot-analysis.html
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
In early June 2013, Amazon launched their Amazon India marketplace without any marketing campaigns. In July 2013, Flipkart announced a funding of $ 1 Billion immediately after which, Amazon said it will invest $ 2 Billion in India to expand business. Amazon came up with a dynamic distribution system because of which they were able to deliver the products in as less as a day. This was their USP along with the wide variety of products. This is a report that sheds light on the products and services of Amazon India, discussion on the channels adopted by them, the ATL and BTL promotions and finally the evaluation of the channel effectiveness.
Study of “Flipkart.com”: India’s Leading E-business PortalSagar Agrawal
The Research provides information about an overall analysis of a leading ecommerce platform in India and thereby examines their strategies with respect to E-business and marketing. The growth of this portal has been precedential in defining the E-business parameters in India.
Inside view of Amazon brand analysis, this can help us understand why they are becoming a clear leader in Indian market.
This was presented in IIFT college by Ritesh Tando.
Snapdeal, Flipkart comparison is there. created by consultant with two years of indepth knowledge of the market.
The Seattle based e-commerce company which was founded in 1994 came in India in 2013. They registered the domain name Amazon.in on June 5th 2013. The global E-comm leader entered our market when homegrown players like Flipkart & Snapdeal had already set up shop. Most pundits said that Amazon would have to start from scratch however; Amazon has fared well by effectively using the cards they had been dealt with. Let’s check out some actions which helped Amazon in its journey in India to surpass the local competition.
Amazon.com is an American international e-commerce company with headquarters in Seattle, Washington, United States. Founded in 1994, it is the world’s largest online retailer.
AMAZON.COM’S EUROPEAN DISTRIBUTION STRATEGYHüseyin Tekler
Amazon.com, Inc., known as Amazon, is an e-commerce and cloud computing company based in the United States. Founded on July 5, 1994, by Jeff Bezos in Seattle, United States. It is the world's largest shopping site in terms of both total sales volume and market value. Considering that Amazon sales thousands of kinds of products in many countries, it is clear that there is a need for highly developed SCM. To start with, Amazon’s SCM has a strategic fit with its competitive strategy of being the retailer of choice for its customers. The combination of multi-tier inventory management, superlative transportation, and highly efficient use of IT, and its wide network of warehouses are all geared towards aligning its SCM with its competitive strategy. In this paper, a detailed review of Amazon's SCM will be made.
- About the company
- Mission and Vision Statements
- Amazon's Competitive Advantage
- External Environment that affects the business
- Global and environmental trends
(prepared by NQCI students)
Case study on amazon.com's supply chain management practices | MBAtiousaneesh p
The case study provides an overview of Amazon.com's inventory management. Jeffrey Preston Bezos the founder of Amazon.com launched the company when he realized that Internet provided immense scope for online trading. Although the site was originally launched as an online bookstore it eventually offered several other products to keep abreast of the competition. The case study takes a look at the different products and features offered on the site. The case also discusses Amazon's value propositions and its criteria for choosing strategic partners.
1. G R O U P N O. 9
F R O M R O L L N O - 5 7 TO 6 3
2. AN OVERVIEW
Tagline Globallyas - . “From A
to Z” (get any product online
from A to Z)
In India - “ #Aur Dikhao”
Jeffrey Preston Bezos, a well known
retail entrepreneur, investor, and
philanthropist , chairman and chief
executive officer of “Amazon”.
Launched in 1995 as a website that
sold only books. Which still today
remain loyal to its roots (by selling all
genre books to its loyal reader’s).
Being a voracious reader himself, he
wanted to name his company with a
magical flair as ‘Cadabra’ (from the
word Abracadabra). But finally he
ended up with the name Amazon.
3. INTRODUCTION
An American multinational
company.
Incorporated in 1994 by Jeff
Bezos.
In July 1995, sold its first book on
Amazon.com
In 1998, Acquired Junglee.com
In 2012, Entered Indian E-
Commerce space as junglee.com
In 2013, Launched Amazon.in
4. AMAZON – ENTRY TO
INDIAN MARKET
Amazon designed an eye catching
‘Chai Cart’, which could easily move
through the narrow streets of Indian
markets informing Sellers about the
benefits of starting an online business
and helping them understand the
entire process over a cup of Chai.
In a period of 4 months, the team
travelled 15,280 km across 31 cities,
served 37,200 cups of tea and
engaged with over 10,000 sellers.
Since its launch in June 2013, they
have reached sellers in 25 cities.
9. AMAZON FINANCIAL ANALYSIS
Amazon announced their revenue for the 4th quarter of 2017 and
with that, we found their overall revenue of 2017. AWS arm
proved to be the most profitable segment racking in more than $4
billion operating income alone leading to record-breaking sales in
2017.
Amazon operations, from the revenue perspective, can be divided
into three major segments: North America, International, and AWS.
11. PROBLEM STATEMENT
– LOGISTICS & TRANSPORTATION
Amazon has largest warehouses across the globe and India.
Over the past four years Amazon has been quietly building its
warehousing and logistics business in India — the brick and mortar
foundation behind Amazon’s virtual mall where millions of buyers shop
for almost everything from jewellery to clothes to phones to washing
machines and grocery.
Amazon uses third-party logistics firms including “GATI, Blue Dart and
FedEx Corp” as they does not have their own logistics services
whereas Flipkart has their own logistics services called “E-Kart”.
12. Amazon mostly uses air shipment for delivering products across India.
Whereas in order to reduce air shipments, Flipkart is setting up
regional warehouses and signing up more suppliers across the
country to ensure customers get orders delivered by the nearest
supplier.
This results in increase of transportation costs which ultimately
increases the price of product.
PROBLEM STATEMENT
– LOGISTICS & TRANSPORTATION
16. Looking at the current business scenario Amazon is growing at a
very fast pace and will be needing more warehouses to store
products.
Instead of purchasing more warehouses and increasing their fixed
cost they can rent a warehouse or use any public warehouses
available thereby saving up on a maintenance cost of a warehouse.
They can also focus on ‘Just In Time’ (JIT) approach thereby
minimizing the inventory levels and saving up on the cost of
purchasing or renting a new warehouse.
SOLUTION TO THE PROBLEM
17. Like Flipkart, Amazon can also start its own logistics services for
delivering its products to consumers as this will help them to reduce
their transportation costs.
Having own logistics service will not only help them to reduce the
transportation cost but will also help them fast delivery of products to
consumers.
Instead of frequently using air transport they can make more use of Rail
networks in order to save on cost and avoid damages occurring due to
extensive product handling in air shipment.
Reduction of costs will lead Amazon to be more competitive in market
and can use the saved funds in other business activities or business
expansion.
SOLUTION TO THE PROBLEM
18. ANALYSIS OF QUANTITATIVE
STRATEGIC PLANNING
Logistic management:
About 60% of online sales come from tier two cities. To reach the
customers quickly company needs to have an effective logistic
management. Flipkart seems to be Amazon’s only real competition.
Flipkart’s quick delivery system has led to large Flipkart loyalists.
Diversification:
Diversifying into other products will help the company to check the entry
of competitors which e.g. going into food, clothes etc. so that expenses
are also distributed and adverse conditions in one sector can be borne
by other one.
19. Innovation:
Only pricing cannot be taken as a differentiating factor, innovation is
also needed. The company should create a total buying experience
that has been missing in the Indian context. Promotion should be
done through Push and Pull strategies which will include offers and
advertising.
ANALYSIS OF QUANTITATIVE
STRATEGIC PLANNING