Digital marketing is the use of digital channels to promote your business, spread brand awareness and reach customers.

1. Digital Marketing 101:
Strategies and Best Practices
DIGISKILLZ

2. INTRODUCTION
Digital marketing is the use of digital channels to promote your business, spread
brand awareness and reach customers. It has become increasingly popular in
recent years with businesses utilizing every type of channel from PPC ads on
social media platforms like Facebook or Instagram to optimizing their website for
search engines (SEO).

3. Benefits Of Digital Marketing?
● Reaching more customers
● Focusing on capturing and converting leads
into clients
● Creating customer-centric customer journey
● Scale the business very fast
● Create brand reputation
● Target customers proactively

4. What Are The 7 Types Of Digital
Marketing?
1) Search Engine Marketing (SEM)
Search engine marketing is the process of taking advantage of organic (or unpaid) placement on search
engines like Google, Bing, and Yahoo.Usually marketers will optimize their website for specific keywords
that they want to rank for which helps draw more traffic through online searches.Keyword research is not
the only thing marketers need to do in order to find success with this form of digital marketing. Marketers
should also be aware of other factors such as:
● The site architecture used including how easy or difficult it is to crawl a website
● The quality and quantity of inbound links

5. 2) Pay Per Click Advertising (PPC)
Targeted advertising: Companies can use demographic or interest-based targeting in order to reach
specific groups of people. Targeting options include age, gender, location, interests (such as sports), etc.
Broad match keywords: This strategy is when you create a large number of ads that are targeted toward
broad audience categories rather than more focused keyword phrases. For example, you could target
people who are interested in marketing or digital marketing.
The average position of your ad: This is how high up on the search engine results page (SERP) your ad
appears. The higher the number, the higher up your ad will be.
The click-through rate (CTR): This is the percentage of people who see your ad and then actually click
on it. The average CTR for most PPC campaigns is around 0.50%.
Quality score: This is a number that Google assigns to each of your ads. The higher the number, the
better your ad quality and the lower your CPC will be.PPC is a great way to get your business in front of a
large number of people quickly.

6. 3) Social Media Marketing
Social media is an online platform that lets businesses market their products or services through social
channels.It allows people who are not in the network of friends or family to see the company's posts
through news feeds, which are personalized for each user. The process of crafting posts on social media
sites is called "social media marketing." It today's digital age, businesses need to have a strong social
presence if they want to connect with prospects and convert them into customers.
But, things on social media have changed over the years. A strong social media strategy no longer means
driving as many social media users to your website for the conversion.Instead, it plays in your interest to
build and nurture your audience on the social media platform itself—and convert them there if you can.

7. 4) Email Marketing
Email marketing is an important area for businesses to focus on. It's
a way to send out pre-made emails with links that lead potential
customers through the sales funnel and towards making purchases
online.
It can also help you establish relationships with your target
audience, gain their trust, and keep them coming back again in the
future. There are different kinds of email marketing campaigns you
can create, from drip campaigns to lead nurturing campaigns.

8. 5) Content Marketing
Content marketing is a strategy that allows businesses to
publish content on their website or through other media
channels in order to bring awareness to their brand and gain
credibility with potential customers.It's also a great way for
companies who are just starting out without much of an
online presence, such as new restaurants or retail stores, to
get some exposure by showcasing thought-leadership in
their specific industry.Types of content you can create
include whitepapers, guides, blog posts, inforgraphics, etc.

9. 6) Mobile Advertising
With more people using mobile devices in order to search for products and services, it's important that
marketers have a plan when it comes to advertising on these platforms.
The most common form of mobile marketing is display ads, which are used by businesses to get their brand in
front of potential customers wherever they go online.
It can be an effective strategy if it's done right. However, marketers need to be aware of the fact that most
people are on their mobile devices while they're out and about or commuting so ads might get overlooked
when they pop up unexpectedly.

10. 7) Customer Marketing And Loyalty Programs
This type of strategy is also known as customer retention or customer management and it focuses on building
a strong relationship with customers through tools like coupons, discounts, rewards points, etc.It's important
for marketers not to be too pushy when trying to get customers to sign up for a loyalty program.
The best way to go about it is by providing value and making the customer feel like they're getting something
out of it, such as exclusive deals or early access to new products.

11. Step One: Define And Set Your Goals
The first step in creating a digital marketing strategy
is to sit down and define what your goals are.
Whether you're looking to increase brand
awareness, drive more traffic to your website, or
increase sales; you need to have a goal in mind so
that you can measure the success of your
campaigns and know when you've achieved it.

12. Step Two: Research Your Target Audience
Once you know what your goals are, it's important to research and understand who you're trying to reach with
your marketing campaigns. The importance of personas cannot be stressed enough.
The aim of this research is to better understand the behavior of current and prospective customer personas
and how they behave. An online buyer will need to undergo several steps in order to make an online sale.
Although the stages vary, their initial phases generally begin with brand recognition and education, then
continue with the consideration stage before reaching the final decision phase.

13. Step Three: Create Content That Is Relevant To
Your Audience
Once you know who your audience is, it's time to create content that will resonate with them. Posting about industry news
and recent developments in the digital marketing space may seem like a good idea but if your target customer doesn't care
about it, then they're not going to be interested in reading or engaging with what you have to say.
Your content should be relevant to your audience, helpful, and interesting. It's also important to keep in mind what stage of
the buyer's journey your audience is at when creating content.
For example, if you're targeting people who are just starting to become aware of your brand then you'll want to focus on blog
posts and articles that will teach them something about your industry, product, or service.

14. Conclusion
The importance of marketing on the
Internet is increasingly important for
company. In fact, online marketing
has become an important focus for
most companies as they look to
reach customers online and grow
sales.

15. FOR MORE UPDATES PLEASE CLICK THE LINK BELOW
https://digiskillzz.com/