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Product mix of ITC consumer goods.pptx
- 1. PRODUCT MIX OF ITC CONSUMER GOODS LAKSHMI SALIMON S2 MBA(2021-23) MACFAST college Tiruvalla, Kerala India www.macfast.org
- 2. PRODUCT MIX OF ITC LTD FMCG •Cigarettes •Foods •Life style retailing •Education & stationary •Safety matches •agarbathes Paper boards&packing •Paper boards •packing Agri business •Leaf tobacco •Agriculture •A choupal
- 3. ITC HOTEL BUSINESS • ITC MADE ITS ENTRY INTO HOTELS AND BUSINESS IN 1975 FROM CHENNAI • IT CONSISTS OF OVER 70 HOTELS ACROSS INDIA • THESE INCLUDE SUPER DELUXE AND FIVE-STAR HOTELS, HERITAGE PLACES, HAVELIS AND RESORTS, AND FULL-SERVICE BUDGET HOTELS category brand positioning Luxury ITC hotel : luxury collection MANSIONS OF LUXUAY Upper up scale Welcome hotel: Sheraton PASSION FOR QUALITY Upper mid scale Fortune hotels PROMISE OF TRUE VALUE
- 4. FMCG PRODUCTS • CIGARETTES • FOODS • LIFESTYLE RETAILING • PERSONAL CARE • EDUCATION AND STATIONARY • SAFETY MATCHES • AGARBATTIS
- 5. CIGARETTES BUSINESS • MARKET LEADERS IN INDIA • HIGHLY POPULAR PORTFOLIO OF BRANDS INCLUDING INSIGNIA, INDIAN KINGS, CLASSIC SCISSORS, FLAKES, CAPSTAN, BRISTOL, NAVY CUT • EXTENSIVE FMCG DISTRIBUTION NETWORK • NEARLY 2 MILLION RETAIL OUTLETS AND 85000 DIRECT MARKETS SERVICE
- 6. FOODS • THE FOOD BUSINESS IS TODAY REPRESENTS IN 4CATEGORIES IN THE MARKET READY TO EAT FOODS STAPLES CONFECTIONERY SNACK FOODS This Photo by Unknown Author is licensed under CC BY-SA-NC
- 7. AASHIRWAD FLOUR •Aashirwaad •Select atta •Chakki atta spices •Chilli powder •Turmeric •coriander •Pickle mirch Instant mixes •Gulab jamun •Rava idli •Rice idli •Rice dosa •Khaman dhokla •rasmalai •Vada mix
- 8. LIFE STYLE RETAILING • WILLS LIFESTYLE “THE FASHION DESTINATION” • WILLS CLASSIC WORK WEARS • WILLS SPORT RELAXED WEAR • WILLS CLUB LIFE EVENING WEAR • WILLS SIGNATURE • JOHN PLAYERS
- 9. PERSONAL CARE • FRAGRANCES • SHAMPOOS • SHOWER GEL • CONDITIONER • BEAUTY BATH SOAPS
- 10. EDUCATION AND STATIONARY • CLASSMATE –NATIONAL BRAND • PAPER KRAFT • EXPRESSION GREETING CARDS
- 11. SAFETY MATCHES AND AGARBATTIES • MANGALDEEP • AIM • AIM MEGA • AIM METRO
- 12. INFORMATION AND TECHNOLOGY BUSINESS
- 13. IBD CURRENTLY FOCUSES ON EXPORTS OF • FEED INGREDIENTS- SOYA MEAL • FOOD GRAINS- RICE(BASMATI), WHEAT, PULSES • EDIBLE NUTS – CASTOR OIL, HPS GROUNDNUTS, SESAME SEEDS
- 14. E CHOUPAL • E-CHOUPAL IS AN INDIA-BASED BUSINESS INITIATIVE BY ITC LIMITED THAT PROVIDES INTERNET ACCESS TO RURAL FARMERS. THE PURPOSE IS TO INFORM AND EMPOWER THEM AND, AS A RESULT, TO IMPROVE THE QUALITY OF AGRICULTURAL GOODS AND THE QUALITY OF LIFE FOR FARMERS. • USING THIS TECHNOLOGY, FARMERS MAY ORDER SUPPLIES, LEARN ABOUT BEST AGRICULTURAL PRACTICES, RECEIVE WEATHER REPORTS, AND READ ABOUT PRICING FOR CROPS THROUGHOUT THE REGION. • FARMERS CAN USE THAT INFORMATION FOR THEIR OWN PRICES.
- 15. THANKYOU