A smooth, usually inclined surface or track for sliding: a water slide. b. A playground apparatus for children to slide on, typically consisting of a smooth chute climbed onto by means of a ladder. 3.

1. 1

2. New Product
Development
Presented To,
Sir Ahmed Iqbal
2

3. Rehan Ali
BBA (hons)
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4. 4

5.  Introduction:-
OPPO is a Chinese consumer electronics firm based
in Guangdong OPPO’s major product lines
includes Smartphone Blu-ray players and other electronic
devices. It was registered in 2001 and launched in China in
2004 the company has registered the OPPO brand name in
many parts of the world.
 Vision:-
To become globally renowned enterprise that build up a
vital and long lasting image around the world.
 Mission Statement:-
To provide high quality products and services and to
cherish resources, protect environment and reward the society
at a rate higher than the average corporate level.
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6. New product is a necessary thing for any
company in a world. It refers to original
products, improvements, Product modifications
and new brands developed from the firm’s own
research and development.
If company want to retain its
profitable position in a market, so company
should make new products as fulfilling
customer’s needs.
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7.  There are few steps involved in new product
development;
 Idea Generation
 Idea Screening
 Concept Development and Testing
 Marketing Strategies
 Business Analysis
 Product Development
 Test Marketing
 Commercialization
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8. We have ideas for new products from
internal and external resources. Which are
as following;
1. OPPO Laptops (External Sources)
2. OPPO Watches (External Sources and
Internal sources)
3. OPPO LED’s (External Sources)
4. OPPO Tablets (External Sources)
5. OPPO Cameras (Internal and External
Sources)
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9. OPPO Laptops:-
It is an idea from external sources like
competitors, suppliers, customers. But
there is so many companies are making
laptops, and there is so much competition
in a market. So, it could be risky for
company ,
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10. It is an idea from external sources like
customer , competitors, supplies. But we
are not choosing this idea, because it is
not profit generating product for company
in future and many companies are making
watches very well in low prices.
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11. It is an idea from outside sources, like
competitors, customer’s and suppliers. But
we are not elected this idea because so
many companies are making LED’s very
well at low prices. So there is much
competition in a market.
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12. It is an idea from outside resources, like
customer, supplier, competitors. But we
are not selecting this idea, because many
companies are making tablets perfectly
with low prices, and customers are not so
much interested in OPPO tablets, so as a
new product it could be risky, so company
is not preferring this idea.
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13.  It is an idea from both outside and inside
resources, like competitors, customers,
suppliers, and inside the company managers
is also deciding to launch OPPO cameras. It
is best profitable product for company in
future, and OPPO mobiles are also famous
on the basis of their excellent camera result.
So customer prefer our cameras, because
our company is providing high quality
products and services as customers needs.
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14.  There are different types of cameras are
present in market as following;
 Spy camera
 DSLR Camera
 Web Camera
 CCTV camera
 We took a survey for our new product,
According to survey result, our company
wants to make a DSLR camera, because
survey tells us about the preferences of
customers for our new product.
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15. After taking survey we have ideas priority
are following;
60% of individuals want DSLR camera.
20% of individuals want Digital camera.
10% of individuals want web camera.
10% of individuals wants CCTV cameras.
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16. It refers to initial marketing strategy for
introducing the product to the market.
In Marketing strategies, first of all we
make segments, which means we divide
people into distinct group of buyers. We
made segments on the basis of individuals
common needs, their buying power etc.
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17. People have different needs, and wants living in a area. Company have
limited resources, so company makes segments on the basis people, who
have similar needs.
Some people wants high quality, at any price, these people may be
professionals and some people are those, who wants middle quality at low
price for normal use, and third category, which consist of people, who
desires low quality at very low price. All types of people are present in world.
Company makes segment on the basis of needs of their customers.
Segment 1:-
In this segment, people includes, who wants
high quality products, at any price.
 High income, Age( Teenagers ,18 to 40 years),
Occupation (Demographical segmentation)
 High Personality Trait (Psychographic
segmentation)
 User status, Brand Conscious and loyalty status
(Behavioral segmentation).
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18. Segment 2:-
In this segment, people includes, who
want high quality, but in low price.
 Low income, Age ( Teenagers, 18 to 40
years) and Occupation, mostly doing jobs
(Demographical Segmentation)
 User status and normal usage rate
(Behavioral segmentation)
 Good Life style, Normal personality
(Psychographic Segmentation)
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19.  Segment 3:-
In this segment, people include, who
demands middle quality product, at low price.
 Low income, Age (Teenage and 18 to 35 years)
(Demographic segmentation).
 Low Usage rate, Benefits sought (Behavioral
Segmentation)
 Normal life style, lower middle class.
(Psycographical Segmentation).
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20.  Segment 4:-
In this segment, people include who
doesn’t concerned with quality of a product,
but they want only low price of the product.
 Low income, Age( 18 to 35 years)
(Demographic segmentation).
 Lower class, strivers(Psychographical
Segmentation)
 Occasions, low usage rate( Behavioral
Segmentation).
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21.  Target markets consists of a set of buyers, who
share common needs or characteristics, that
company decides to serve. After segmentation,
we have next process of targeting market.
Company target markets on the basis of their
resources. Our company OPPO is targeting
segments 1 and 2, because they have some
similar needs, like desire of high quality product,
and ambitious, Good life style. We also target
teenagers, (18 to 35 years) individuals.
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22.  Positioning shows consumer behavior or
perceptions towards a brand. “To targeting
the segment 1 and 2, according to the need
of people, wants high quality products. Our
company OPPO is providing highly quality
DSLR camera, for innovators, Tourist and
people, who have occupation of
photography”. Our camera is highly innovated
and high quality optics and long life battery for
people, who love tourism.
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23.  It is a set of controllable tactical marketing tools-
Product, price, place, promotion- that the firm
blends to produce the response it wants in the
target market.
 Product:-
Our DSLR camera model is
OPPO(O5000). Camera have high quality,
because company promises to customer to provide
a high quality products. Our cameras has high
features like flash light, high image quality, speedy
focusing and capturing, high quality lens, and
water proof. OPPO(O5000) have 60 megapixels
camera. It have a warranty of 2 years.
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24.  Price:-
Every company have a goal of
earning target profit. OPPO providing quality
products at the affordable price.
OPPO(O5000) is available on a normal price
and highly innovated. We use a price
skimming strategy. Price of the camera is
Rs,84999.
 First 200 customers of OPPO(O5000) will get
30% discount, and payment method is only
on net cash. We give more discount to
buyers, who take large volume of product.
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25. OPPO is launching OPPO(O5000) directly
to its own channel. Company will serve its
effectively and efficiently, and also
inventory is present every time only on
OPPO Franchises. And we are making a
website on internet for online purchasing.
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26.  OPPO is advertising on news paper(Express
Newspaper, Jung Newspaper), Social media(
Facebook, Twitter and Instagram), TV
channels( Geo News, PTV Sports, Express
News) and on radio( FM 99.00) and through
Neon Sign boards.
 OPPO gives 30%dicount to the first 200
customers, who are buying OPPO(O5000).
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27.  It involves a review of the sales, costs, profit
projections to find out whether they satisfy the
company’s objective.
 OPPO is making smart phones, which are highly
successful in market, and now people had believe
on OPPO, that OPPO provides high quality and
innovated products. We have a target of selling
1000 OPPO(O5000) in a month, and wants to
capture market share above than 80%.
 Our total cost on one camera is 80000.
 Selling price: Rs.84999
 Profit on one camera is Rs.4999.
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28.  It involves the creation and testing of one
or more physical versions by the R&D or
engineering departments. Our company
OPPO makes DSLR camera model
OPPO(O5000). We develop DSLR camera
with high features, high quality as respect
to competitors product.
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29.  In test marketing, our company follows the Concentrated test
marketing, Only specific franchises, where product is
available. In this, sales are measured easily. And after sales,
we are taking feed back from consumers about our product by
these questions..?
 Do you prefer this product over your current product?
 Does this product meet the need you thought it would?
 Does the way the product works provide an important benefit?
 Customers give us a excellent feedback, so company
launches OPPO(O5000), because it is profit generating
product for company in future..
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30. Commercialization is a process of
launching or introducing new product in a
market.
Our Company want to launch
OPPO(O5000) on 14th August, and easily
available at OPPO franchises. and
advertisement through News Paper(Jung,
Express Newspaper), commercials on TV(
PTV sports, Geo News, Express news).
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31. Thank You…..
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