Survey on purchased of a mobile phone in Sri Lanka

1. Survey on purchased of a
mobile phone in Sri Lanka
Group No: 01
English diploma
Batch 20
Saegis campus

2. Team Members
 Hemaka Navodh Hettige
 Dasun Kalpana
 Kalana Attanayake
 Dasuni Nadeeja Nandasena
 Thrishala Christeen

3. Introduction
What We Do
The following survey results reinforce the Need for more
actionable tracking, Analytics and messaging for brands to
reach consumers in the right moments.

4. About the Survey
Demographics and Rules
Balanced participation rate by gender
65% Female /35% Male
Male
35%
Female
65%
Gender
Male Female

5. About the Survey
Demographics and Rules
Balanced participation rate by Salary
Non employed
65%
Below Rs 10000
10%
Rs 20000-Rs
50000
20%
Above Rs 50000
5%
Salary
Non employed Below Rs 10000 Rs 20000-Rs 50000 Above Rs 50000

6. About the Survey
Demographics and Rules
Balanced participation rate by Age
Below 18
10%
18 - 25
70%
Above 25
20%
Age
Below 18 18 - 25 Above 25

7. About the Survey
Demographics and Rules
Balanced participation rate by education level
O/L , A/L
60%
Undergraduate
35%
Postgraduate
5%
PHD
0%
Education level
O/L , A/L Undergraduate Postgraduate PHD

8. Survey Results

9. What brand of mobile phones are using
now?
Apple
12%
Samsung
69%
HTC
13%
Sony
6%
Brand
Apple Samsung HTC Sony Other

10. Why did you pick your mobile
phone brand?
 consider about brand personality
 Don't be a cheapskate
 Know which phone features you want
 Find the right design
 The Take Away
 Physical Appearance

11. What do you think which brand is
the best?
 Best one is apple
 User friendly brand is Samsung
 Sony had best camera

12. Peoples comments about best
mobile phone brand?
About apple mobile
 I think this is the best mobile for using , easy to call and
the battery life is also good
 I like it very much the camera clarity also soo good and
easy to take pictures with hig
 camera is good having 12 mp primary and 2 mp front
camera.100% satisfaction than

13. Peoples comments about best mobile
phone brand?
About Samsung mobile
 this phone is too good in lowest budget
 I personally used this cell phone , I am using A5 2016 for
few days. Everything is fine.
 This phone is real budget phone this phone as long battery
life and excellent performance

14. How much are you willing to
spend on a mobile phone?
Rs 1000 - Rs 4000
20%
Rs 5000 - Rs 10000
5%
Rs 15000 -Rs 25000
25%
Rs 30000 - Rs 50000
35%
Rs 50000 - Rs 100000
15%
Willing to spend for a mobile
Rs 1000 - Rs 4000 Rs 5000 - Rs 10000 Rs 15000 -Rs 25000
Rs 30000 - Rs 50000 Rs 50000 - Rs 100000