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Entrepreneurship
- 2. Step Ahead
- 3. Group Introduction 1. Abdul Moeed Butt 13003058-006 2. Ali Hassan 13003058-001 3. Moaaz Zulfiqar 13003058-007 4. Muhammad Majid Alvi 13003058-020 Program: B.Com (H)
- 4. Business Idea Develop and arrange such activities to enhance the Soft skills Management skills Technical skills Physical education Confidence builder Links and coordination with different institutes Develop the environment where all these skills are built in every person
- 5. Rationale of Idea Un saturated market Not formalized except ELC High demand and short supply SEE’s Uniqueness Brand Name All services at same place
- 7. Management Team CEO Functional Manager Soft Kills Supervisor Trainer Technical Skills Supervisor Trainer Managenet Skills Supervisor Trainer Physical Education Supervisor Trainer Finance Manager
- 8. Skills Development mission is to provide the best Skill development program to the student throughout the country Current Positioning
- 9. Improving our society with the powerful skills Future Positioning
- 10. Business & Industry Profile Stages of growth: Initial Stage Initial growth is slow Once it is expand at industry level it’ll grow exponentially
- 11. Operational Objective • To provide an exceptional environment. • To capture the mind of customer. • Improved Staffing • Increased Use of IT • Special events and programs. • Enrollment plan development and implementation. • Maintain a reputation as one of the most respected institute in the market. • Develop ongoing and flexible action plans for continued success. Business & Industry Profile Cont.. Company Goals and Objective
- 12. Business & Industry Profile Cont.. Company Goals and Objective Financial Objective • To target 250 students • To grow student numbers to 700 • Achieving a minimum annual surplus of 15% of income. • To maintain reserves. • Cost management Educational Industry • Regulated under different bodies • Depend upon the Students • Estimated target market is 219748
- 13. Business & Industry Profile Cont.. Significant Trends • Critical thinking • Problem Based Learning • High-Quality Teachers • Collective Education • Communication Enhancement • Mobile Education Company Goals and Objective
- 14. Key success factor in industry Economical for participants Mental fitness Physical fitness Motivation and commitment Further training and educational opportunities Multiple trainers Availability of resources
- 15. Business Strategy Desire POPs Affordable Short period process Desire PODs Superior training Brand name Enhance the level of skills
- 16. Services Self- Motivation Communication Builder Soft Skills Team work Skills Time management & Ability to work under Pressure Critical Thinker
- 20. Marketing Strategy Segmentation Sialkot region Target market Kids Youngster Teenagers Positioning Highly trained staff Enhance the credibility
- 21. Marketing Strategy Cont.. 7 P’s Place University of management & technology, shahab pura road, Sialkot Product Providing training services People Trainers Physical evidence Proper office for counselling Hotels pools for swimming
- 22. Marketing Strategy Cont.. • Process
- 23. Marketing Strategy Cont.. Promotion Social media advertisement Bill boards advertisement Newspaper advertisement Muskaan advertising company Price Resigtration Fee per course Soft Skills 500 Management Skills 700 Technical Skills 1000 Physical Education 1000 Course Fee/2months Soft Skills Rs.4,500 Management Skills Rs.5,500 Technical Skills Rs.6,000 Physical Education Rs.6,500
- 24. SWOT Analysis • Trainers • Easy for new entrant •Support UMT •Support of our teachers •University of central Punjab & Gujrat • New entrants in market • Low experience • Well trained trainers • Links with professionals • Critical thinker • High knowledge Strength Weakness ThreatsOpportunity
- 25. Sample Ads Skills experts k pas jana h Kuch seakh kar ana hai Rozana jana hai zehan barhana hai Choty bary sab nay mil k jana hai, kuch seakh kar ana hai. Advertisement
- 26. Location
- 27. Layout
- 28. Income statement Details 1st Year 2nd Year 3rd Year 4th Year 5th Year Revenue Cash Receipts 948500 1200000 1400000 1550000 1800000 Expenses Salaries 95000 260560 280700 310100 341450 Fuel Expenses 50000 112000 125675 150987 180789 Utilities Expenses 50000 76772 81364 89001 97362 Office Rent 240000 264000 290400 319440 351384 Advertising 40000 50000 65000 70000 60000 Maintenance 70000 60000 50000 30000 10000 Office Settlement 50000 10000 12500 18000 7000 Total Expenses 595000 833332 905639 898527 1047985 Income Before Tax 353500 366668 494361 651473 752015 Tax rate 113120 117333 158196 208471 240644 Net profit/Loss 240380 249335 336165 443001 511371
- 29. Statement of Cash InFlow Soft SkillsManagement Skills Technical Skills Physical Education Total Resigtration Fee Students Strength 50 30 25 45 Collection From Resigtrations 25,000 21000 25000 45000 116000 Course Fee Collection From Courses 225,000 165,000 150000 292500 832,500 Total Cash Inflow 250,000 186,000 175000 337500 948,500 Statement of Cash OutFlow Advertising Expenses 10,000 Trainers Salaries/2 months 35,000 30,000 20,000 25,000 110,000 Building Rent 80,000 Utilities 50,000 Transport Expenses 10,000 Supervisor Salaries/2 months 10,000 10,000 10,000 10,000 40,000 Total Cash Outflow 260,000 Earning 688,500 Cash Flow Statement
- 30. Description of Ratios 1st Year 2nd Year 3rd Year 4th Year 5th Year Return on Investment 22.70% 37.80% 7.50% 24.80% 40.80% Contribution Margin Ratio 91.80% 91.80% 93.20% 92.50% 91.50% Expenses to Sale 27.70% 24.90% 20.80% 15.10% 23.30% Profit before tax to Sale 26.50% 33.90% 41.80% 48.40% 37.30% Profit after tax to sale 18.70% 27.40% 34.60% 37.70% 30.10% Ratios
- 31. Thank You