Business research into PA, EA Business Execs and MA roles shows that the range of business skills required is wider and deeper than ever before and can encompass everything from Sales and PR to HR and Procurement. Most EAs report to a number of C Suite executives and have greater autonomy and more power than ever before.

1. Business Executive Academy
“built for Business Executives, PAs, EAs and MAs, who
make decisions and want careers”

2. Membership Invitation
You are invited to
Join the
Business Executive Academy (BEA)
 Give yourself a competitive advantage
 Benefit from the Academy’s powerful World Class training
 Develop your career and deepen your knowledge
 Meet with peers
 To join your role must reflect a Business Executive function
which may come under the job title of; PA, EA or MA etc.
You need to be someone who is a decision maker and aims
to develop their career. You must also abide by the
Member Trust Charter
 Join before the official launch to take advantage of the
lower Membership subscription of £450 for 2015 (official
launch is 6 August 2015, see event invite for more details)
Member Trust Charter
1. The Academy is membership led
2. The Academy is independent and free of
bias
3. Chatham House Rule applies at all events
for your security and benefit
4. Seniority of membership is ensured
5. Case Study based learning with real life
examples
6. Learning from the best of peers and
World Class trainers
7. Content of Academy sessions are
exclusive to the Academy
8. All events are media free and recordings
are prohibited
9. Member privacy is protected
10. Members may invite guests, of an equal
standing, with the Academies permission

3. Why Businesses Should Invest in the Business Exec
100% 2 / 3 £189,000
100% of C Suite business
leaders and Executive
Assistants believe that the
role of EA has fundamentally
changed - becoming broader
and requiring a more diverse
skill set
Two thirds of C Suite business
leaders and Executive
Assistants believe that the
role of EA is under invested in
currently
£189,000 is the annual value
delivered by an Exec Assistant
to the average C Suite
Director, based on a multiple
of average C Suite pay, value
creation and time saved
Source: Winmark Global, Angela Mortimer & Association of Executive Search Consultants (AESC)

4. Membership Benefits
World Class
Training
Training is
delivered by
Winmark’s World
Class Academies
Team
Learning from
Peers
The Academy
network
encourages and
drives peer
learning between
members
Informed by the
C Suite
Winmark’s 14 C
Suite networks
help inform and
direct the
Academies
content
Business
Executive
Award &
Certificate
CPD points accrue
to gain an Award
and then
Certificate in
Business
Online
Management
Access
Membership
includes access to
Ashridge Business
Schools
management
portal

5. “EAs are replacing Middle Management”
Business research into PA, EA Business Execs and MA roles shows that the range of business skills required is
wider and deeper than ever before and can encompass everything from Sales and PR to HR and
Procurement. Most EAs report to a number of C Suite executives and have greater autonomy and more
power than ever before.
The research tells us that these roles are adding direct value to the business and C Suite Management in
particular. It also finds that there is generally under-investment in these roles, relative to the value they
bring to their organization.
Members of the Business Executive Academy benefit from:
• World class management training reflecting the wide range of skills required
• Learning from peers
• Access to the Ashridge Business School Management Portal
Development in the Business Executive Role

6. Academy Qualifications
Business Executive Certificate
16 Courses
(CPD hours 68 + 12 reading)
The prestigious Business Executive Certificate is
achieved by completing 16 Business Executive
Academy courses. You can complete this over 2
or more years.
Business Executive Award
8 Courses
(CPD hours 32 course + 8 reading)
The Business Executive Award is achieved
by completing 8 Business Executive
Academy courses. You can complete this
over one or more years.
2015-2016 Academy Programme Courses
The Academy qualifications are issued by Winmark and are aligned to Department of Education (DofE)
standard guidance.
Strategic Business Planning Project Management
Negotiation & Influencing Skills Leadership and Assertiveness
Procurement & Supply Financial Management (for non-accountants)
Presenting with Impact Marketing & Sales

7. Autumn 2015 Academy Programme
Month Master Classes CPD*
Early
September
Strategic Business Planning
Derived from Winmark’s One Day MBA, this half day session connects strategy, key
business models, business planning and personal objectives. Attendees leave with
a complete guide that will walk them through the process.
4 CPD
points
September
/October
Strategic Business Planning (running for a second time)
Derived from Winmark’s One Day MBA, this half day session connects strategy, key
business models, business planning and personal objectives. Attendees leave with
a complete guide that will walk them through the process.
4 CPD
points
November Project Management
This half day session combines project management with the consultancy process,
two similar processes that benefit from each other. Attendees leave with two key
templates that will enable them to scope and implement successful projects.
4 CPD
points
December Financial Management (for non accountants)
This session focuses on the practical aspects of finance, including procurement and
cost reduction, budgeting and financial reporting. It is an essential induction course.
4 CPD
points
* CPD = Continued Professional Development

8. Case studies, insights and examples from:
and many other successful businesses

9. Your Opportunity to Join the BE Academy
Angela Mortimer and Winmark joined forces to offer Business School
standard management training, development and support through the
Business Executive Academy.
For the middle management roles covered within the BEA, the titles can
be Senior Personal Assistant, Executive Assistant, Business or
Management Assistant.
To join the Academy you can come along to our launch event, or to
access the Business Executive Academy Membership form you can
click the link in your email or click here (return the form to the Winmark
Academy team noted on the form).
Head of Academies and Development
lesley.taylor@winmarkglobal.com