Wrote the book on DSLR video production, professor at Northern Arizona University. Recommends the following videos and worksheets for story/concept development for his media production students.
Mobile Media Ministry Training 9- The Media Production Process and Video Story-Concept Development
The “ABC” of Mobile
(your phone battery)
Prep for This Afternoon
•Charge your batteries
•Clear as much memory as possible
on your phones
•Clean your phone camera lens
Presentated by Andrea Pebbles
of Simply the Story
Well begun is halfway done!
Phase 1- Pre-Production
• In pre-production the following questions must be
• What is the message you are trying to communicate?
• Is film or video the best medium to convey that
• Who is the audience?
• What do you want them to learn, understand, feel,
value or do as a result of seeing the production?
• Activities associated with the pre-production phase
include: development of the project concept
(treatment), scripting, storyboarding, budgeting,
location scouting, scheduling, talent auditions
Phase 2- Production
• The production phase is the all the individual
elements that will be seen and heard in the
video are recorded/gathered. Each element is
motivated by the research and analysis done
during the pre-production phase.
• These elements, known as media assets,
include items such as graphics, photography,
animation, music, sound effects, narration, and
Phase 3- Post-Production
• Post-production mainly relates to the editing of
the media assets to form the final product and
the distribution of the final product after its
completion. Steps in the post-production
• Gathering all the media assets
• Assembling and editing the media and creating a
• Producing the final product in the format/s required
• Distributing the final product
• Archiving the final product and media assets
Well Begun is
The further you get up the
production pyramid the harder and
more expensive it is to fix things you
forgot or failed to deal with in the