By Taylor & Francis Group from MMIT 2015

1. Social Saturation or Engagement Evolution?
An evidence-based approach to using
social media in the library

3.  History
 Management
– Decisions & Policy
– Day-to-day
 Value added
University of Sussex Library: social media

5. Management of Social Media

6. Case study: Jessica Woolman
“There are definitely
pros to social media
guidelines, even if it’s
a basic strategy on
what you do and don’t
reply to!”

11. University of Sussex Library Facebook page
Number of
likes
2875
Likes in
2014
2501
Likes in
2013
1800
Posts which heightened activity
Library Guide
announced via a post
24/7 opening
Freshers’ Fair Brickwork
cleaning
Posts which include
monetary prizes
Heating
issues
Total reach

12. Reactive communication on Facebook

13. University of Sussex Library twitter page
Number of
followers
5457
Followers in
2014
4980
Followers in
2013
3812
Followers in
2012
3009
0 10000 20000
University of Glasgow
University of
Manchester
University of Surrey
University of
Liverpool
University of
Sheffield
University of Warwick
University of
Portsmouth
University of
Southampton
University of
Bedfordshire
University of Sussex
Followers
Tweets
Statistics
Total number of posts 326
Total number of
impressions
275,828
Total number of
engagements
6,893
Total number of
embedded media
views
2,113
Top tweets
Freshers’ week
Mobile Technologies Week
Reading Lists
Opening hours
0
20
40
60
80
100
120
New Twitter followers in
2014-2015
Comparison with
other University
libraries

14. Most popular Tweets

15. Reactive communication on Twitter

16. Instagram account
TOP TIP: Did you know you can
borrow Chrome books for 6 hours?
http://bit.ly/1L2gDSu
#sussexfreshers
TOP TIP: Did you know we offer
three types of study spaces?
http://bit.ly/1tMXs9f
#sussexfreshers

17. Slides 2 – 8 inc future

18. Veering to the Visual

19. Power of the Picture

21. Join the conversation
#tfsocialmedia
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http://bit.ly/LibrarySM
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