How many licks does it take to get to the      center of a Tootsie Pop?   Connect:   @gilrogers   #IACAC
What is Zinch?            • Zinch connects colleges              and universities to best-              fit students      ...
From the Students
Why this study?
Survey Methodology
Our Findings
Researching Schools                                 ADMITTED!                  APPLIEDRESEARCH
Right Time | Building their consideration set                                                8
Right Time | Building their consideration set
Preferred Channel | Resources utilized                                         10
As Recently as Last Week
Right Channel | Websites used to gather info
Right Channel | Direct Mail
Right Channel | Direct Mail                              14
Right Channel | Direct Mail and Diversity
Right Message | Relative Weight
Right Message| E-mails that resonate
Applied                      ADMITTED!            APPLIEDRESEARCH
From the Students
Preferred Channel | Resources Utilized
Right Timing | Outreach that matters
Right Message| E-mails that resonate
Recommendation | Counselor Outreach• Guidance Counselor Outreach  Beyond High School Visits• Newsletters focused on  resou...
Accepted/Deciding Where to Enroll                              ACCEPTED                APPLIEDRESEARCH
From the Students
Preferred Channel | Resources Utilized
Industry Best Practices
Tactical Events and Programs
Personalized Interaction
The Results
Key Takeaways
Thank you!    Gil Rogers(c) 860-990-2745 gil@zinch.com
Upcoming SlideShare
Loading in …5
×

C19 How Many Licks Does It Take To Get To The Center of a Tootsie Pop? ... We Finally Have the Answer!

955 views

Published on

Recently the admissions recruitment world has seen a dramatic shift. Everyday new opportunities pop up that allow students to connect, research and even apply to their top choice colleges and universities. The question then is which touch point(s) really made the difference in the students decision to apply and enroll? Through thousands of student survey responses and focus groups we will attempt to determine how many touch points and communications it takes to generate an enrollment from an inquiry.We will also share which communications have the most impact at various stages in the enrollment process. Don’t take it from us... take from the students you are recruiting!

Published in: Education, Technology
  • Be the first to comment

  • Be the first to like this

C19 How Many Licks Does It Take To Get To The Center of a Tootsie Pop? ... We Finally Have the Answer!

  1. 1. How many licks does it take to get to the center of a Tootsie Pop? Connect: @gilrogers #IACAC
  2. 2. What is Zinch? • Zinch connects colleges and universities to best- fit students • Over 4MM students have used Zinch to connect with schools • In 2012 to date, Zinch has helped 40% of all college bound seniors in their college search
  3. 3. From the Students
  4. 4. Why this study?
  5. 5. Survey Methodology
  6. 6. Our Findings
  7. 7. Researching Schools ADMITTED! APPLIEDRESEARCH
  8. 8. Right Time | Building their consideration set 8
  9. 9. Right Time | Building their consideration set
  10. 10. Preferred Channel | Resources utilized 10
  11. 11. As Recently as Last Week
  12. 12. Right Channel | Websites used to gather info
  13. 13. Right Channel | Direct Mail
  14. 14. Right Channel | Direct Mail 14
  15. 15. Right Channel | Direct Mail and Diversity
  16. 16. Right Message | Relative Weight
  17. 17. Right Message| E-mails that resonate
  18. 18. Applied ADMITTED! APPLIEDRESEARCH
  19. 19. From the Students
  20. 20. Preferred Channel | Resources Utilized
  21. 21. Right Timing | Outreach that matters
  22. 22. Right Message| E-mails that resonate
  23. 23. Recommendation | Counselor Outreach• Guidance Counselor Outreach Beyond High School Visits• Newsletters focused on resources and not “fluff”• Messaging based around what gets the greatest response
  24. 24. Accepted/Deciding Where to Enroll ACCEPTED APPLIEDRESEARCH
  25. 25. From the Students
  26. 26. Preferred Channel | Resources Utilized
  27. 27. Industry Best Practices
  28. 28. Tactical Events and Programs
  29. 29. Personalized Interaction
  30. 30. The Results
  31. 31. Key Takeaways
  32. 32. Thank you! Gil Rogers(c) 860-990-2745 gil@zinch.com

×