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Recently the admissions recruitment world has seen a dramatic shift. Everyday new opportunities pop up that allow students to connect, research and even apply to their top choice colleges and universities. The question then is which touch point(s) really made the difference in the students decision to apply and enroll? Through thousands of student survey responses and focus groups we will attempt to determine how many touch points and communications it takes to generate an enrollment from an inquiry.We will also share which communications have the most impact at various stages in the enrollment process. Don’t take it from us... take from the students you are recruiting!