A digital-first company in existence since 2014 in Korea, BlueOrange Communications has helped thousands of businesses flourish and achieve their true potential during this time. A humble, yet highly ambitious company, BlueOrange Communications prides itself in its ability to support businesses from start-ups to large multinationals, providing the same professional, unwavering support for all. We focus on performance, efficiency and ROI. At the core of our business is a reliance on data driven decision making and using data to drive campaign performance. We leverage this data to deliver our clients a return on investment. We like to work with our clients, rather than for them. As an extension of your team we’ll challenge your thinking when it comes to digital marketing, and in return we want our clients to challenge us. This symbiosis helps us understand our clients, their goals and get the most out of their media budget.

1. COMPANY PROFILE
2020. 2
BLUE ORANGE
COMMUNICATIONS

2. WE AREBlueOrange Communications (BOC) is an online ad agency which provides all kind of digital performance marketing.
Digital Performance Marketing Provider
Branding Performance
Full Service Functional
Awareness Experience Leads Sales
Strategic
Planning
Campaign
Mgmt
Production Analysis

3. BOC is an official partner of KAKAO and NAVER.
It is also selected as Management Innovation Business by Ministry of SMEs and Startups.
Official Partner

4. Mission of BOC is to create best performance. SEARCH AD
SOCIAL
NEW MEDIA
DATA-DRIVEN
TOTAL
A to Z
Performance Marketing
Digital Marketing Service
Marketing Operation

5. BOC sets up specific goals
to execute marketing.
Revenue
Marketing Leads
Customer Acquisition
Installs/Downloads
・
・
・
・
・
・
・
・
・
・
・
・
CPC (Cost per Click)
CPL (Cost per Lead)
CPA (Cost per Action)
CPI (Cost per Install)
Web Analytics
Conversion Tracking
Data-based Campaign Management
A/B Test and Optimization
Shortterm / Longterm Goal
Growth Rate
ROAS (Revenue on AD Spending)
CVR (Conversion Rate)
Tendency Analysis
Change Analysis
BOC executes all campaign
based on measurable indicators.
BOC optimizes campaign
according to refined data analysis.
Planning Do See

6. BOC integrates all digital AD to execute performance marketing.
Total Digital Marketing Service
Display AD
Portal DA Banner(NAVER,
DAUM), NAVER Shopping
Network AD
GDN / DDN, Targeting
Gates, Criteo, ADTV
Search AD
NAVER, DAUM, GOOGLE, NEO CLICK,
REAL CLICK, Keyword Targeting
Video AD
YOUTUBE, Facebook
IPTV, CATV, Digital AD
Social AD
FACEBOOK, INSTAGRAM,
KAKAO Story, NAVER Band
Mobile AD
Official agency of KAKAO
mobile app

7. BOC provides all tasks from A to Z
for performance marketing.
Strategic Planning
Marketing insights from vast experiences
Best planning acknowledged
from partner and industry
Performance marketing work experience
with TOP TIER clients
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Campaign Mgmt
Experienced marketers
Stable management
by designated team for industry
Custom-made marketing process
Work network specialized in
new media
Technology/Analysis
Marketing solution application ability
Google Analytics and Facebook
AD platform
Tech support
Design/Production
Production insight for performance
marketing
Fast In-house production for big tasks
Designer pool for higher quality

8. OUR
Company Name
Employees
CEO
Capital
Date of Founding
Address
Website
BlueorangeCommunuications
52 (2019. 3)
Lee, Sang Hwa
200 millions
July. 1st 2014
33, Seocho-daero 48-gil,
Seocho-gu, Seoul
www.blorange.co.kr0
50
100
150
200
250
0.9B
2014
4.6B
2015
12.6B
2016
18.9B
2017
22.5B
2018
Management
support
Design
Group
Data Analysis
Finance
Team. 1
Specialized in
New Media
Performance DA
Hospital/Clinic
Food Brand
Duty Free
Team. 2
Specialized in
Big Data
Travel/Shopping Mall
charge of Overseas
Company
Travel
Hospital/Clinic
Team. 1
Data Analysis
Finance
Team. 1
Focused on
DB Increase
Finance
Team. 2
Performance
Marketing
Finding New Media
SNS Marketing
Travel
Wedding
Team. 3
BOC is founded on July 2014, it has becoming medium-size agency
by achieving sales of 20 billion Won in just 3 years.
Lee, Kyeo Re
Dep.1
Lee, Seong Min
Dep.2
Lee, Sung Hoon
Dep.3
Lee, Sang Hwa
CEO
Lee, Sung Hoon
Marketing

9. LEADERS
CEO Director
Experienced 20 years
CEO of Emforce
Consultant in OpenTide Korea
Samsung Fire and Marine Insurance, Samsung Corporation
Director of DMAA(Digital Marketing )
Director of KDAAA (Korea Digital Ad Agency Associations)
Board of Education of KOA (Korea Onlinead Association)
2013 Korea Digital Marketing Festival – Gold Prize (NEO-CAOS)
2012 Desired employment on Innobiz
2011 OMS Marketing Professionals (Shinsegae-mall)
Main Clients
Gmarket, Shinsegae Mall, Emart Mall, Home&Shopping
AXA Direct, Samsung Insurance, Lina Life, Hyundai Capital
HotelsCombined, Modetour, Agoda
Experienced 16 years
Director of Snowman Comms
GM of eMFORCE, C-Partners
National city bank
2013 OMS Marketing Frontier Granprix
(Emartmall)
Main Clients
Emart Mall, Galleria Mall, AK Mall,
HotelsCombined, EF Korea,
Dongbu Fire, Hanhwa Insurance, AXA Direct,
Insurance Plus, Grand Plastic Surgery
I am Dental Clinic, Block Chain (boscoin), EBATES,
Meritz Fire, Kyobo Life Planet, etc.
LEE
SANG
HWA
LEE
SUNG
HOON

10. Our Partners
2015
Meritz Fire
HotelsCombined
KOREA & JAPAN
Mr.Pizza
WEDDEX
2014
EBATES
WONJIN
Beauty Medical
Group
2017
2016
HOSTELWORLD
CHUBB
DOOTA Duty Free
Shandong
Tourism Agency
LG U+ IoT
VDL
Junglian
2018
ORGANICA
SC301
STEEL St.1
HOTELPASS
KB LiivON
KPC
Japan
Tourism Agency
KKday
Spigen Korea
FORHAIR
Hidden Cliff
2019
Hanhwa
Aqua Planet
WINS

11. REPORTS
For your successful marketing,
BOC is your best partner.
Director Lee Sung Hoon 010-5151-3332

12. S
Hotel booking comparison site which HQ based in Ausralia.
After launching in Korean market, grew fast and ranked no. 3 for brand awareness.
Due to success in Korean market, it executed Yahoo ad in Japan.
1. Ad channel expansion using network ad
other than search ad
2. Application of KES methodology : segment
optimization based on efficiency
3. Strengthen brand keyword management
Action
To maintain efficiency and maximize sale in
third year in Korean market
Task
2014 VS. 2015 Peak season comparison
・ Weekly sales AVR $8,754 → $66,538 (7.6 times increase)
・ Weekly booking AVR 312건 → 2,469건 (7.9 times increase)
・ ROAS 102% → 150%
Performance
HotelsCombined (2015. 1 ~ 2017. 12)
SALES
Weekly salesand ROAS change
ROAS
Account transfer to BOC
BOC sets a goal to create best performance.

13. Hotels Combined JP run test to incorporate marketing strategy of Korean market into the Japanese market with BOC.
In particular, HotelScombine's global marketing team has managed Google ad directly,
but they has difficulty with operating Yahoo’s advertising, so they asked to BOC.
1. TEAMING marketers YAHOO Ads Experienced +
available in Japanese
2. Obtain YAHOO direct contact and our support personnel
3. Regular meetings with HotelScombine KR marketers
4. Successful methodology in the Korean market Applied
to the Japanese market
Action
To increase growth for Japan performance marketing in
reverse growth To achieve YAHOO ad optimization.
Task
Triple the number of bookings and leads compared
to high season January in six months
Improved overall conversion rate (CVR) and
increase brand K lift 1.5 times
Performance
HotelsCombined JP (2016. 1 ~ 2017. 1)
BOC can work directly with Japanese YAHOO.
200
180
160
140
120
100
80
60
40
20
- ￥-
￥10
￥20
￥30
￥40
￥50
￥60
Booking
Keyword
matching
type
changed
Stabilization of CPC is
done
CPC
$0.5
CVR
1.5%
Stage 1 (The first half of 2016)
More often
Assist Click
Hotel
More often
Last Click
Purchase
Active bidding of keywords
with low bidding price
Summer vacation
(more competitive)
Golden week
(more competitive)
CPC
Place
Brand
Generic CPC
$0.5
CVR
1.5%
Stage 2 (Prediction of the latter half of 2016)
More often
Assist Click
Hotel
More often
Last Click
Purchase
Place
Generic
Brand

14. ‘18.7 ‘18.8
The Number of Session
‘18.9 ‘18.10 ‘18.11 ‘18.12 ‘19.1 ‘19.2
Transfer to BOC
Online DA (Naver Mobile 720x240) Subway Screen Door AD
Naver Brand Query (PC+Mobile AVR)
ClicksBooking
32,060 60,761
1.
2.
3.
4.
Expanding managing keyword according to product for sales
Weekly product monitoring for management of booking and sales
Strengthening DA to increase points of contact for clients
Execute of branding campaign online/offline
Action
Website influx / Increase session and booking / Maximize saleTask
Compared to data before Oct. 2018 (All GA),
New visitors/session INCREASED 60%
The number of booking/sales INCREASED 100%
Performance
Overseas activity shows the biggest increase among growing travel industry.
KKday has HQ in Taiwan, it executed online & offline AD with BOC. Its growth has been accelerating.
KKday (2018. 10 ~ )

15. ‘18.11 ‘18.12 ‘19.1
Account transfer
‘19.2
ExposureBooking ButtonClick
1.
2.
3.
SA : Customized operation for each device to increase the number of reservation
DA : Cost-per-impression Low-cost media Budget control to manage efficiency
Communication through standard production request book to shorten
material production period
Action
To increase the number of bookings through SA
To increase impressions and clicks from DA
Task
Monthly average exposure after transfer 66% increase,
Click on the monthly average reservation button 18% increase
Performance
Aiming to increase ad exposure and increase site traffic through SA and DA ads
by Jeju Island Infiniti Pool luxury hotel sales site.
Hidden Cliff (2018. 12 ~ )

16. As a global online hostel reservation platform of HQ in Ireland, we implemented online
advertising campaign centered on our main customers (university students) in their 20s.
1.
2.
3.
Management of integrated device operating
system efficiently by device
Management of season / issue response
through trend analysis
Proposal of next month operation through monthly
reporting of operational result including reviews
Action
To promote the brand among 20’s (main target customer)
and increase the number of reservation
Task
Overall CVR improved by 17% compared to before
device efficiency management
DIRECT BOOKING Rise compared to the previous year
Monthly CVR status Direct Booking Status by Parking
(Based on Data of 1H 2018)
1W 23W21W19W17W15W13W11W9W7W5W3W
Performance
HOSTELWORLD (2017. 1 ~ 2018.12)
CVR
2017
Booking
2018

17. TVChosun_Where’s ding ding (PPL ads)
As a global online hostel reservation platform of HQ in Ireland, we implemented online
advertising campaign centered on our main customers (university students) in their 20s.
HOSTELWORLD (2017. 1 ~ 2018.12)

18. CPC and ROAS comparison by the number of keyword
Goal ROAS
CPC
linear(CPC)
ROAS
Exclusively affiliated with Booking.com
It focuses on SA among on/offline marketing.
1.
2.
3.
Expanding the number of keywords to manage to prevent CPC increase
Systematically expanding with proven keyword for mobile efficiency
Efficiency optimization by keyword characteristic
Action
To maintain goal ROAS and increase bookingTask
1.
2.
Managing keyword expanded 10 times,
leading to 106% INCREASE for monthly exposing keyword
Made possible for stable management from expansion of keyword pool
Performance
Junglian (2016. 4 ~)
BOC aims to create best performance.

19. 1.
2.
3.
4.
5.
Focuses on SA media
Date and Day Ranking management for MAIN KEYWORD
Instant response to new brand and promotion keyword expansion
Using differentiated phrases for BRAND / promotion
Expansion and filtering of conversion keyword
Action
Increase of online sales from online media
Promotes newly launched brands and sales events
Task
With same budget of last year, SALES INCREASED 109%Performance
It is a first duty free that enable midnight shopping. It sets up trend for young and dynamic duty free shopping.
In 2016 to 2018, its internet shopping increased continuously.
DOOTA Duty Free (2016. 5 ~ )
‘17.11 ‘17.12 ‘18.1 ‘18.2 ‘18.3 ‘18.4 ‘18.5 ‘18.6 ‘18.7 ‘18.8 ‘18.9 ‘18.10 ‘18.11 ‘18.12 ‘19.1 ‘19.2
Budget Sales

20. Video AD Execution
1.
2.
3.
Setting up media mix and goals using video
AD execution considering devices and target
Managing views and CPV through daily analysis
Action
To promote launching of its new store and
products efficiently
Task
1st campaign :
2nd campaign :
3rd campaign :
50% MORE CLICK ACHIEVED
20% MORE VIEW ACIEVED
CPV 39 WON → 18 WON
Performance
Korea’s no.1 mobile device accesary manufacturer. Its products are exported to 60 countries through Amazon platform.
Executed video AD for its new store and products.
Spigen Korea (2018. 11 ~ )

21. 1.
2.
3.
Introduction of log analysis solution for clear efficiency measurement
(Ace Counter, Google Analytics)
→ Existing agency did not proceed with DB efficiency measurement.
(We measured efficiency by media and area.)
Strategies for acquiring DBs by branch
→ Reducing inefficient advertising budget with keyword location
settings of Main/General/Local keywords
Increase of inflow and medium efficiency strategy
→ Efficiency-based budget allocation by adding non-operating
detail keywords and by device-specific separation
** PERFORMANCE DA scheduled after Medical examination proceeding
Action
Accurate efficiency measurement through online marketing and
secured database by branch
Task - Keeping goal CPA stable after escalation
- Proper distribution of marketing budget
Performance
Opened in 1989 as a hospital for non-incision hair transplant, they have transfered from existing agency to BOC to enhance online marketing
efficiency, not only tfor the simple traffic inflow but also efficiency measurement and database acquisition for Seoul, Busan, Daegu Branches.
FORHAIR (2018. 12 ~ )
‘19.1 ‘19.2‘18.12
Goal CPA
CPADB Seoul Daegu Busan
DB & CPA Redistribution of Marketing Budget by Branch

22. Mr. Pizza became no.1 pizza brand in Korea by focusing on women targe.t
In addition to sales from offline store, it try to strengthen online sale by performance marketing.
1.
2.
3.
4.
5.
Efficiency management by analyzing time and date of search media
Executing performance DA such as TG and DDN in addition to SA
Producing seasonal ad material
Media expansion through New Media Test
Proposal of management strategy using market analysis and monitoring of competitors
Action
Sales increase from online by channel optimizationTask Compared to last year, the number of pubchase increased 292%,
sales 358%
‘19.2‘19.1‘18.12‘18.9 ‘18.10 ‘18.11‘18.8‘18.7‘18.01‘18.5‘18.4‘18.3‘18.2‘18.1‘17.12‘17.11
Performance
Mr.Pizza (2015. 3 ~)
BOC offers best media mix from vast experiences.
Media expansion / Additional brand search AD

23. Complement CPC competition for main keyword by improving conversion rate
→ with continuous LP optimization, conversion rate increase from low 10% to 20%
→ Secure remaining power for CPC by improving mobile LP
Facebook/Instagram/Kakao channel established with targeting
→ AD optimized for singles in their 20‘s 30‘s
→ Develop AD depend on media platform
1.
2.
Action
Optimized SA efficiency and establish new channel for client gatheringTask
3 month AVR before transfer, CPA 84,000 won → ’17 2Q CPA 36,000
→ ’18 1Q maintain CPA 20,000
CPA by channel
: SA 20,000 ~30,000 won, Facebook/Instagram 10,000~20,000 won, Kakao 20,000 ~30,000 won, Targeting DA 30,000 won
Performance
WEDDEX (2015. 5 ~)
WEDDEX wedding is a organizer of 20 years old COEX wedding expo. It needed fundamental solution to increase its efficiency from
fiercer SA competition. With BOC’s help, it hires more personnel to respond increasing demand again.
BOC understands Facebook, Instagram and Kakao as platform.
CPA 80% decrease after transfer DB 280% increase after transfer

24. From price cutting race among competitions,
Stopped aggressive execution, then turn into performance online marketing.
1.
2.
3.
4.
Focus on ad all year long : Ranking management by work day and work hour efficiency
Reconsidering inefficient media
→ Power contents : aggressive execution of efficient BASE keyword by changing contents format
→ Other media : CPA guaranty through negotiation with platform
Define management standard by analyzing DATE for each keyword
→ Apply keyword MATRIX : Management ranking strategy from conversion efficiency DATA
From A to Z
→ Plan and produce LP process according to keyword characteristics
→ Plan and test mobile page for potential customer to minimize breakaway
Action
Focus on SA followed by hold of inefficient media in 2018
Performance MKT execution based on budget
Task MAINTAINING 2% CPS INCREASE
while surrounding is for 24% CPC increase
Monthly sales of 7.9 billion won in Jan 2018
(3 BILLION INCREASED compared to last year)
Sales decreased from hold of branding and SA in 2018
Sales improved by changing of strategy
7 65432112111098
Performance
MERITZ Direct Auto Insurance (2016. 1 ~)
BOC is strong in performance marketing for finance company in need of direct marketing.

25. 1.
2.
3.
4.
Channel expansion to SNS and Performance DA
Efficiency analysis through GOOGLE ANALYTICS
Message development and LP optimization to create synergy with infomercial
Optimized media mix for CM/TM
Action
Web-in / Call DB increase and online channel optimizationTask
4.2 TIMES DB INCREASE compare to launching in 2016
Maintain 55% CPS compare to home shopping channel
Performance
CHUBB ACE INSURANCE (2016. 3 ~)
ACE INSURANCE grew in Korean market by concentrating on home shopping and infomercial channel. It is a leading company for
dental insurance with monthly sales of more than 7 billion won.It started online TM with BOC, now it is expanding to CM insurance.
BOC has many specialist for analysis of performance marketing.
AUG 2016
CVR 2.8% CVR 5.1% CVR 5.8%
JUN 2017
With LP A/B Test and customizing CVR increased double fold

26. Nobody cares at launching, Now Everybody’s benchmark. Main keyword for online long-term insurance is “catch-up MERITZ”
Its M/S is increasing by focusing on differences.
.
1.
2.
3.
Client-centered mind
AD asset produced based on big data
Leading change : Monitoring / Chasing Format
Action
To make MERITZ No.1 for M/S
To expand significantly for long-term insurance
Task
Compared to its launching, potential source increased 590%,
CPA improved 37% and CVR improved 87%
After changing of ad asset based on big data.
Conversion rate has been improved, too.
Performance
MERITZ DIRECT Long-term TM (2016. 8 ~)
BOC is strong in performance marketing for finance company in need of direct marketing.
2016 2017
1 2 3 4 5 6
Potential
CPA

27. BOScoin is first Korean made cryptocurrency. It held ICO(Initial Coin Offering) in May 2017.
BOC recruit edinvestors successfully. Now it is being exchanged in Hongkong Hitbtc.
1.
2.
3.
4.
Utilized global media “GDN" : language targeting for EU and USA
Campaign optimization through google adaptive ad function with targeting
Increased click rate through color and location A/B test
Solved BOUNCE RATE by GA Analysis: communicate Google HQ directly
Action
To promote and recruit investor in Europe and USATask
W1 CTR 0.5% → W4 CTR 1.4% 2.8 TIMES INCREASE
Attract 15.2 billion won for just 9 minute after ICO
with budget of just 70 million Won
Performance
BOSCoin, Block chain OS (2017. 3 ~)
BOC has experienced successful overseas GDN AD.
EX. Of adaptive AD CTR maximized by adapting ad asset
by device and size

28. SC301 Plastic surgery is one and only stem cell researching breast surgery clinic in Korea. To strengthen online marketing,
they has transferred their agency to BOC for SA and DA. It successfully increased actual DB, not just influx to its site.
1.
2.
3.
PC / Mobile SA optimization for NAVER, DAUM
→ Increase UV and DB gathering by expasion of media
Filtering and ranking management of efficient keyword for
each device for mobile and PC
→ Differentiated management strategy and DB and
keyword grouping for efficiency
DA media MIX expansion
→ Target customized ad execution for additional DB gathering
** Managing FB, Instagram and ADN DA
Action
To increase DB performance and site UVTask The number of conversion increased continuously and
CPA improved after transfer.
Creating landing page to increase DB
654
CPA
DB
Performance
SC301 Clinic (2018. 4 ~)
BOC aims to create best performance.

29. 1.
2.
3.
→
Retargeting site visitors
Retargeting Customers who did not purchase after
putting in a shopping cart
Extending Media MIX
SA , Shopping search, SNS targeting(FB/Insta), TG,
DDN, Media mass
Action
To promote new products, increase sales, and encourage
existing customers to come back
Canvas type
Product images are exposed on one screen and
all products are exposed in a catalog format when clicked.
Basic Single Cut Slide type
Task
Facebook
DDN
1. Increase re-visits and sales with in-house retargeting
with various monthly material changes
2. Increased CTR by material reduces CPC
Performance
ORGANICA (2018. 1 ~ 2018. 10)
It is a Natural food site founded hy Mr. Hong of Herald .
After they changed the company name to Olga Nica in October, 2013,
moved from other advertising agency to BOC. Positioning itself in Korean natural food market.

30. Product images are exposed on one screen and
all products are exposed in a catalog format when clicked.
1. Focused on exposure to women who fit the characteristics
of the product Focused on beauty / cosmetics to promote
new products Cosmic enthusiasts with a high probability
of buying (product interest) Expanded DA media MIX
→ Unpa app, Insite, Facebook, Instagram, GDN
Action
To promote new products and gain revenue within
special price promotion period
Slide type
Basic Single Cut, Slide Type Canvas type
Story type Insite Unpa app
Task
Instagram Others
Facebook
1. During promotion period (7 days), Short-term Facebook +
Insta Total exposure 600,000, more than 8,000 flows
2. In case of Facebook, impact Maximized by being exposed to
your friends' feeds in your ad likes / comments compared to Instagram
Performance
VDL (2017. 12 ~ 2018. 9)
Cosmetic brand launched by LG H & H launched.
Targeting young modern women Advertise once per month as a spot

31. GDN
1. Execute a total of 20 media including Google GDN, TG
2. Explore the Optimal Medium and
Material through AB TESTING
3. Applying segmentation to Facebook interests /
custom targeting techniques
Action
To increase membership and purchases with
non-search performance banner enforcement
Task
New membership subscription doubled
(cost per membership subscription maintained) Additional
sales by performance banner without search ads
increased by 30%
Performance
EBATES (2014. 8 ~ 2018. 5)
It is the world's largest cashback site in the US headquarters. EBATES Singapore branch is in charge
of marketing in Korea and is targeting the Korean market with BOC. As EBATES Korea site grew rapidly,
it became a leading company in overseas direct purchase boom of Korean customers .
BOC does away with search reliance and mainly performs campaigns extended to Performance DA.
Facebook

32. 1. Extending Naver, Daum, and Google SA Ads
→ Increase from monthly budget of 20 million won to budget
of 70 million won in November
2. Focusing on major banner media over the two days of
Black Friday (Budget 200 million won)
→ Advertise on Naver Time Board, Nate On Login Popup,
Next Main and AD @ M
3. Maximize site inflow to Pop Art TONE & MANNER Utilization site
Action
To increase overseas direct purchase sales
and new costumers on Black Fridays
Task
Black Friday Day Site 2014 Visitor 200,000 / Membership 27,000
On that day, Sales exceeded 100 million won
Performance
EBATES (2014~2016 November Campaign)
The most important season for the overseas direct purchase service EBATES,
is Black Friday. We did a successful Black Friday campaign.
BOC is also strong in DA / SA integrated campaign to create short-term performance.

33. Bigpoint Games is a game company in Hamburg, Germany. Dragon-Rise has entered the Korean market with NHN
as a publishing company but had a primary failure. After Bigpoint has changed the way it manages its own campaigns,
BOC has been selected as a partner for 2 years because it needs to communicate directly with the agency
1. Acquire new customers through Naver SA ADs, Neoclick SA AD
2. Focus on Google GDN Interest / Topic Targeting
3. 'Inven' banner advertisement for promoting new members and
promoting pre-registration events
4. CPS-based partnership planning and progress with Culture (Gift Certificate)
Action
To re-promote the Dragon Rise game and increase new customers
Campaign through direct communication with head office in Germany
Task GDN
Cost per membership via SA and GDN 14% less than goal
Achieved 35% of total subscriber turnover rate through CPS (1 month basis)
Performance
Bigpoint Games Dragon-Rise (2015. 6 ~ 2016. 12)
BOC is good at communicating with Overseas customers who are particularly sensitive to performance.

34. 1. Maximize site inflow through Naver SA ADs, Neoclick SA AD, and GDN ADs
2. Focus on facebook custom targeted Ads
→ operated by main product ‘Star sealer foundation, paste’ and ‘My Little
Television’ materials
→ ‘Find #정쌤‘ launching event video promotion
3. Mobile area expansion after performance increase through web zone operation
Action
To increase inflow to official shopping mall site and sales of new customersTask
120,000 visitors, more than 800 new members, ROAS 500% or more
In the site opening month
Compared to newly opened cosmetics in the same industry,
High sales and high performance (Evaluated by advertiser)
Performance
JUNG SAEM MOOL Beauty (2015. 12 ~ 2016. 5)
Cosmetics brand with the know-how of makeup artist Jung Saem mool needs an efficient online marketing strategy in a
situation where the number of products is still small and the recognition is low. After launching a successful shopping mall with BOC,
steadily increased online sales with high efficiency.
BOC has a lot of experience with our new clients.

35. WOJIN is top level clinic in Korea. They are aggressive on online marketing.
To strengthen mobile marketing, it gives task of mobile marketing to BOC separately from existing agency.
BOC successfully expanded DB through mobile, not just simple traffic inflow.
1. Mobile search ad optimization for Naver, Google and Daum
→ Increase DB gathering by expanding mobile media channel
2. Efficient keyword filtering and intensive ranking care for each
mobile device and PC
→ Differentiated management strategy and DB and keyword
grouping for efficiency
3. Mobile media MIX expansion
→ Test and optimize 80 mobile media channel around year
→ Proposal of pre-selected media and management for plastic surgery
Action
Increase mobile site UV and DB performanceTask in less than a year of account transfer, 157% increase for consulting DB
27 times more influx from mobile channel
→ Ad budget changed PC : Mobile = 30 : 70
Performance
WONJIN AESTHETIC SURGERY CLINIC (2014. 7 ~)
10
20
30
Increased mobile site influx DB
500
1,000
1,500
BOC is confident in mobile performance marketing.

36. Director Lee Sung Hoon (cmo) 010-5151-3332 / cmo@blorange.co.kr