OITUR-FULP. Investigación universitaria y tendencias tecnológicas en el sector, por Carlos Navarro. Expuesto durante la III Tourism Revolution Convention

1. Título Píldora o Taller
III Convención para la Transformación Turística
Paraninfo ULPGC, Las Palmas de Gran Canaria
Islas Canarias
OITUR - FULP.
Investigación universitaria y tendencias
tecnológicas en el sector turístico
D. Carlos Andrés Navarro Martínez
Título Píldora o Taller

2. Índice de Contenidos
Qué es la Vigilancia Tecnológica
Por qué creamos OITUR
Quienes trabajan con nosotros
A quién damos servicios
Tendencias tecnológicas en el sector turístico

3. Qué es la Vigilancia Tecnológica
Proceso organizado,
selectivo y permanente
Analizarla y convertir en
conocimiento
Tomar decisiones

4. Por que creamos OITUR

5. Quienes trabajan con nosotros

6. A quién damos servicios
NOTICIAS Y EVENTOS
MOTORES DE
RESERVAS
SISTEMAS DE
LIMPIEZA
EFICIENCIA
ENERGÉTICA
TIC´s
DOMÓTICA
EQUIPAMIENTO DE PATENTES
COCINAS
FINANCIACIÓN

7. Tendencias tecnológicas en el sector turístico

8. El cliente que viene
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9. Más informado
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10. Más organizado
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11. Más confiado
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12. El precio lo pones tú
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13. Dónde tú quieras cuando tú quieras
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14. La que tú quieres
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15. La que tú quieres
SeatGuru (http://www.seatguru.com/) helps passengers select airplane
seating, in-flight amenities and airline information based upon the airline and
type of aircraft they’re flying. The site now features 25,000+ user comments,
and offers more than 650 airline seat maps covering 90+ airlines.
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16. Déjate aconsejar
TripKick (http://www.tripkick.com/) tackles an equally important aspect of
travel: hotel rooms. Coverage of each hotel includes detailed information on
which rooms to request—which rooms are oversized, which have great
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bathrooms or are quieter than others. TripKick also points out which floors are
better, and which to avoid.

17. Te puedes fiar
Oyster Hotel Reviews (http://www.oyster.com/) employs 13 professional
reporters who independently review hotels (http://www.oyster.com/about/
reporters), paying for their own stays. Once a review of a particular hotel has
been posted online, Oyster invites other travelers who've visited the same hotel
to add their comments and reviews.
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18. Anticipate
Farecast (http://www.bing.com/travel/about/howAirPredictions.do) offers airfare predictions
from over 75 US departure cities to major domestic destinations, as well as for 200
international routes. Users can check if fares are increasing or dropping, and are provided
with recommendations on when to buy. The website makes its predictions primarily by
searching for patterns in ticket prices on airline and travel agent websites and claims a
74.5% accuracy. Farecast also offers rate indicators for hotels (http://www.farecast.com/
hotels) in 30 destinations.
• FareCompare.com (http://www.farecompare.com/) offers historical prices for trips in
77,000 markets in the US and Canada. It seeks out fares and destinations at a billion
combinations per query, while keeping track of 500 airlines serving more than 270,000
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markets around the globe the airline.

19. Enriquecer la experiencia
Una aplicación basada en localizacion, denominada EpicMix que utiliza
tecnología RFID permite a los esquiadores ver dónde esquiaron ese día,
pendientes y obtener puntos EpicMix. Los resultados obtenidos los pueden
compartir vía Facebook yTwitter.
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20. Recomendación
TripAdvisor’s Trip Friends permite a los usuarios preguntar a sus amigos de
Facebook en busca de consejo en relación con la planificación de sus
vacaciones directamente desde la página de TripAdvisor. Lanzado el año
pasado utiliza la popular aplicación de Facebook “Citties I’ve Visited” para
localizar amigos que han visitado lugares de interés.
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21. Autenticidad, todavía hecho aquí
The Andaz (www.andaz.com), a hotel on Wall Street, NY, launched its own
farmers' market in July 2010. Customers are able to browse and buy goods
from all of the hotel's restaurant suppliers such as duck and pheasant eggs,
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pickled vegetables and chutneys.

22. Plataformas de innovación
One Billion Minds (www.onebillionminds.com) is a prize-led innovation
platform that connects problem-solving scholars with solution-seeking
companies and non-profits. One Billion Minds challenges student and alumni
crowds from universities worldwide to come up with innovative solutions to
real-world problems. Prizes from the participating corporations include cash,
professional recognition, and opportunities to interview for full-time or
internship positions.
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23. Tal y como tu quieres….otros también
Restaurant 4Food (http://4food.com), opened in New York City in 2010, has a unique
proposition that turns the dining experience into a competition engaging a customer's
online social network. Customers start by going to the 4Food website, where they can
build a 'healthy' burger from typical ingredients. They then name the creation and
broadcast it to their social network (Facebook, Twitter, etc) with the objective of having
friends order their unique creation. 4Food has a leader-board that shows the most
23 ordered burger and the creator receives USD 0.25 credit per order.
.

24. P2P
Weeels (www.weeels.org), launched in June 2010, is a cab-sharing app designed
for New York City. Users are able to search for other travelers heading in the same
direction as them and then arrange to meet-up in a convenient place - where the taxi
(organized by Weeels) can pick them up.
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25. P2P
Launched in January 2011, IMGuest (http://imguest.com) is a social platform for
business travelers to meet and network. Free to access, users sign into the site using
their Twitter or Facebook account, check-in to IMGuest and then meet other guests
staying in the same hotel. It's possible to search for other users according to age,
gender, nationality and interests..
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26. P2P
O.cn (http://www.o.cn), es el Google Maps chino para 38 de las mayores
ciudades de China.
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27. El cliente manda
Launched in beta during March 2011, UK based HolidayCrowd (http://
www.holidaycrowd.com) begins by inviting prospective travelers to list a trip they'd like to
take, specifying details such as destination or budget. Participating travel agents then
assess the request and build an itinerary, knowing that they're competing with one
another. HolidayCrowd verifies each agent individually to ensure they're legitimate and
licensed. After reviewing the bids, consumers can chat to get any questions answered,
and then choose the one they like and book it for free through HolidayCrowd..
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28. Food reviews
In invitation-only beta in February 2011, TopDish (http://www.topdish.com) is a social
network featuring user-generated food reviews. The site offers images and ratings of
individual dishes, as well as diners' comments. Users can also create a food profile,
specify their tastes and preferences and the service will then suggest restaurants..
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29. Historias geolocalizadas
Launched in April 2011, Germany based Storytude (http://www.storytude.com) is a
website and app for Android and iPhone that offers location-based stories as a way to
tour several German cities (Berlin, Hamburg, Frankfurt, Munich and Cologne). Using its
apps, consumers are able to follow along with a variety of fictional stories that use real-
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life locations as their backdrops. Each chapter is typically associated with a different spot
in the city in question.

30. Exclusividad
Launched in February 2011, Dutch company Buitengewoon In Het Land (http://
www.buitengewooninhetland.nl) is offering a pop-up dining experience in countryside
areas of natural beauty. Accommodating over 100 guests, the sites are selected and the
events and menus are planned in collaboration with regional producers, landowners and
30restaurant owners.

31. Diseño cool
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32. Slow travel
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33. hibridación
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34. Nuevas formas de interactuar
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35. Muebles inteligentes
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36. Tendencias tecnológicas en el sector turístico
…si no analizas, difundes, conviertes en
conocimiento y sobre todo...

37. Como trabajar juntos
Contacto
Observatorio Sobre Innovación en el Sector Turístico (OITUR)
Unidad de Promoción de la Innovación
FUNDACIÓN CANARIA UNIVERSITARIA DE LAS PALMAS (FULP)
Edificio Polivalente II, Parque Científico Tecnológico del
Campus Universitario de Tafira
Las Palmas de Gran Canaria, 35017 – España
http://www.oitur.com
e-mail: info@oitur.com
Teléfono: 928459956
Fax: 928459961