Internet as a distribution channel(titto sunny)

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Internet as a distribution channel(titto sunny)

  1. 1. TOURISM MARKETING
  2. 2. QUESTION Describe how firms in the tourism industry are using internet as a distribution channel?
  3. 3. INTERNET AS A DISTRIBUTION CHANNEL  The internet is quickly becoming an effective distribution channel.  Today, over a billion dollars in travel products are booked on the web.
  4. 4. ADVANTAGES OF THE INTERNET  It never closes, it is open 24 hours a day, seven days a week.  Has worldwide coverage  Can transmit colour pictures- this makes it an exciting distribution channel.
  5. 5. ADVANTAGES OF THE INTERNET  Internet saves labour.  Internet is an example of how service companies can get the customer to be their employer.  Visitors to an internet site can print hard copies of the information provided on the site.
  6. 6. ADVANTAGES OF THE INTERNET  Low cost distribution channel.  Allows independent operator to gain access to world markets.  Allows multiunit operator to give informations about all locations, including colour brochures.
  7. 7. INTERNET- APPLICATIONS  In hotel industry:  Hotel chains such as Hilton and Marriott book millions of dollars worth of rooms over the web.  Marriott’s internet reservation system takes 10,000 reservations in one day.
  8. 8. INTERNET- APPLICATIONS  In airline industry:  Southwest Airlines receives over a billion dollars in ticket sales through its sites.
  9. 9. INTERNET- APPLICATIONS  In restaurant industry:  Pizza Hut and Domino’s have online ordering systems.  TerraNet was developed in Boston for customers wanting home delivery of restaurant meals.
  10. 10. INTERNET- APPLICATIONS  In restaurant industry:  Restaurants have even developed sites that allow their customers to reserve a table.
  11. 11. INTERNET- APPLICATIONS  In resort industry:  The Grand Aleutian resort which is located in the southwest of Anchorage promotes itself through an internet site called “Historic Inns of America”.
  12. 12. INTERNET- APPLICATIONS  In resort industry:  Mandalay Bay Resort gives daily rates on their internet site.  This resort has a great swing in rates based on their convention and meeting business.
  13. 13. INTERNET- APPLICATIONS  In entertainment industry:  Hyatt provides a video clip of the Park Hyatt Tokyo.  Stardust Casino provides a video clip of its show “Enter the Night”.
  14. 14. INTERNET- APPLICATIONS  In travel agencies:  Travel agencies like Travelocity and Expedia capitalize on the benefits of the internet.  Expedia is one of the top fifty internet sites.
  15. 15. Thank you

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