The audience profile of a fun-loving, 16-25 year old mass market demographic.

1. Audience Profile
A culturally sophisticated, 16–25 class AB demographic.

4. Features of a Culturally Sophisticated
Audience
• Interested in high-brow content
• Well-read and well educated- perhaps a university student or
graduate
• Into fashion- knows how to style themselves well and appropriately
• Perhaps well travelled, accepting of other cultures and ethnicities
• Do not segregate anyone within society- accepting and friendly
towrads minority groups

5. What is meant by
Culturally Sophisticated?

6. How to be 'culturally sophisticated'
• http://ladybeatrix.com/8-things-culturally-sophisticated-people-dont/
• This website suggests certain things that someone culturally
sophisticated wouldn’t do.
• There are also some controversial posts on sites such as 'WikiHow'
which set out points for someone to adhere to in order to become
sophisticated.
• https://www.wikihow.com/Be-a-Sophisticated-Young-Woman