Workitout consulting international-profile


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Workitout consulting international-profile

  1. 1. WORKitOUT Consulting International ProfileⅠ . HistoryWORKitOUT Consulting International Co.Ltd. , invested by business elite from the UnitedStates, Malaysia and Chinese mainland, headquartered in Beijing, is an businessWORKitOUT Consulting Int.
  2. 2. organization focusing on marketing research and marketing consulting services.Our consulting team has been working in marketing forefront for more than 15 years andintegrated rich experiences and know-hows in research and consulting services byworking with large numbers of world renowned brand owners and 4A companies. Ourservice industry ranges from finance, travel&tourism,home appliances,telecommunications consuming goods,medicine&health, etc.As one of founders, Dr. Reid Thompson came to China mainland in 2003 and started hisown business. After witnessing fast economy development and deep social changeswhile deepgoingly understanding local cultures, he decided to cooperate with partners ,to contribute their industry experience and intelligence with more than 30 years intomarketing opportunities and problems brought by development and revolutions in thisprosperous country.Our long-term cooperation partners in Chinese mainland include Peking UniversityCenter of Social Survey Research(PUCSSR), Research Center of ‘the Chinese Banker’(CBRC) and Travel&Tourism Marketing Research Center of Beijing International StudiesUniversity (TTMRC).Ⅱ . Main Partners Dr.Reid E.Thompson Partner Post-graduate of Psycology, University of Minnesota PhD. of Chiropractic, Northwestern College of Chiropractic St. Paul, Minnesota Marketing Director of KFC – St. Paul, Minnesota, 1978 -1988 Private practice as a holistic physician in USA, 1988 - Retired from active practice in 2003 Billy Kam Partner Post-graduate of Marketing/Economics, University of Montana Marketing Director of Asia-Pacific in JohnsonDiversey,1998-2005 CFO of Asia in WD-40,2005-2009 Larry Sun Partner Marketing Director Deputy Director of China Talent Semimonthly, 1995-2003 Director of American Education Federation, 2004-2009WORKitOUT Consulting Int.
  3. 3. Miss Fanny Zhang Partner Senior Consultant Post-graduate of Tourism Marketing,Beijing International Studies University Research Manager of Sinomonitor International ,2007-2009Ⅲ Core ServiceA. Consumer Discovery‘Consumer Discovery’ is one of our core business. Our ‘Discovery Team’ constitutes ofexperienced professionals from statistics, sociology , marketing,etc. Meanwhile, there areindustrial background professionals in each of our tailored research project, to ensureenough profession of related industries in our final solutions.Our ‘Consumer Discovery’ covers the following aspects:  Earlier Stage of Market Entry: Market Size Forecast & Consumer Needs Exploration  Earlier Stage of Market Entry: Competitor Analysis  Earlier Stage of Market Entry: Concept Development&Testing / New Product Testing  Earlier Stage of Market Entry: Media Strategy / Pre-Testing of Advertising Concept  Earlier/Medium Stage of Market Entry: Market Segment Analysis  Medium/Later Stage of Market Entry: Consumer Satisfaction/Loyalty System Establishment&Tracking Study  Medium/Later Stage of Market Entry: Pro-Testing of Advertising Effectiveness ,Integrating Marketing Effectiveness  Medium/Later Stage of Market Entry: Brand StudyWe offer the following research services:  Ethnography Research(Qualitative), includes homo visit, Shop Alongs, TravelWORKitOUT Consulting Int.
  4. 4. Alongs©  Focus Group Interview (Qualitative)  In-depth Interview (Qualitative)  Quantitative Research , mainly contains On-line Panel Survey, Street Intercept, CAPI(Computer Assisted Personal Interview)B. Biz TrainingBased on long-term cooperation with leading organizations in finance, Peking Universityas well as other authoritative organizations, combined with professionals from home andabroad, we have successfully hold business trainings in banking , insurance, retails ,media , travel&tourism industries,etc.Some of our latest training programs are as follows:  Risk Management& Inner Control in Banking Industry  Database Mining&Customer Relationship Management in Banking Industry  How to Create City BrandWelcome to contact us for keeping track of latest training programsⅣ . Research ModelsOur research team has developed a series of analysis models and solutions byincorporating state-of-the-art methods globally and Chinese local practice, to help ourclient clarify marketing questions and find out solutions. X-Media Advertising Effectiveness Testing Event Marketing Effectiveness Testing Key-Touch TestWORKitOUT Consulting Int.
  5. 5. X-Media Advertising Strategy Solution New Product Concept Development&Testing SolutionⅤ . Industry Foci■ FinanceSegments in finance industry we have cooperated with contains banks, insurance,security and capital fund. Some of our ad-hoc research are as follows: - X-Media Advertising Pro-Testing and Strategy Study - Event Marketing Effectiveness Study - Branding and Influence Factor Study - Consuming Behaviors and UX Study - Satisfaction-Loyalty Study - Satisfaction & Competitiveness Study of Bank Outlet - Site Selection Study of Bank Outlet -Besides, we will incorporate hot topics and discussions of finance industry in ourtraining programs as well as salons, which will also be expatiated in ‘WorkitOut Insight’.■ Tourism&TravelTourism&Travel is promising industry in Chinese mainland with rich ‘Chinese’ features.WorkitOut Consulting Int. has been focusing on tourist behavior study since 2007 , whichcontains high-end tourism market analysis, inbound segment market, latest trends ofoutbound tour market,etc.Our clients list as follows: - Tourism Bureaus from local and aboard (consuming behaviors & trends study/ brand image study / X-media Campaign Effectiveness Testing &Strategy Study / Promotion Planning & Advertising Agent Service) - Developers (Feasibility Analysis / Market Size Forecast& Needs Study) - Tourism zones/Scenic Spots (Satisfaction Study / X-media Campaign Strategy Study / Promotion Planning & Advertising Agent Service)WORKitOUT Consulting Int.
  6. 6. - Tourism Planning Agency (Potential Needs Study) - Tourism Retailers/Wholesalers (Potential Needs Study / X-media Campaign Strategy Study / Promotion Planning & Advertising Agent Service )TRW (Tourism Research WorkitOut) has integrated widely-applied consuming researchmodels into tourism industry research, to bring about solutions and strategy navigationsderived from cutting edge know-hows and techniques in consuming behaviors andattitude for marketers and decision makers in tourism marketing frontier.Welcome to follow us for the latest discussions in ‘WorkitOut Insight’ on hot topics intourism industry.■ Medicine & Health■ Auto & Fittings■ FMCGwww.workitout-consulting.comTel:+86-10-63049602 +86-10-63394166Addr:4C Building 1, Lang qin yuan, Shou pa kou S.T. , Xicheng District ,BJ,100055Contact (English): Mona Huo +86-15210892151 Mona@workitout-consulting.comContact (Chinese): Ryan Wong +86-13520209785 Ryan@ workitout-consulting.comWORKitOUT Consulting Int.