Connectvision software creates powerful visual messaging channels for organizations to improve internal and external communications. It unlocks organizations' information to inform, influence, and inspire audiences. Direct Line, a UK car insurer, implemented Connectvision screens across six floors of its Glasgow contact center to better communicate with over 1,000 employees about products, regulations, and other important information in an engaging multimedia format. Surveys will assess how well Connectvision enhances Direct Line's internal communications and dissemination of business and regulatory changes discussed in weekly team briefings. Connectvision acknowledges employees are an organization's most valuable asset and helps improve processes for communicating with them.

1. direct line
Connectvision is a range of Microsoft® Windows based software specifically developed to create powerful visual messaging
channels for large organisations to improve employee, brand and customer communication.
Connectvision ‘unlocks’ information held within an organisation to inform, influence and inspire any target audience. Connectvision
works in harmony with existing communication technologies and adds value by creating a unique platform for organisations
to communicate visually rich media to stakeholders.
Connectvision's range of software products has been developed to complement and enhance the effectiveness of existing
case study
communication methods by providing powerful visual messaging solutions for TV, Plasma and Desktop.
Connectvision has already been adopted by a number of the UK’s leading organisations as a vital visual messaging channel.
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connectvision created by “By using Connectvision we are acknowledging the fact that our
saturn communications group limited employees are our most valuable asset.”

2. > direct line case study
The UK's leading car insurer, Direct Line is a good
judge of risk - it has to be. So it comes as no
surprise that Direct Line has chosen Connectvision
multimedia messaging to engage and motivate
agents at its Glasgow contact centre.
GRAEME ORR Direct Line is a part of the Royal Bank of Scotland’s For security reasons the screens are on a
PROGRAMME MANAGER (RBS) insurance business. In addition to car and standalone network within the building. Graeme
CUSTOMER CONTACT PROJECTS DEPARTMENT home insurance, it offers rescue cover and recognises that this has both advantages and
domestic emergency call out services from six disadvantages. “We can't tap into real-time sales
contact centres across the UK. The Glasgow and call statistics information which might have
office is the largest and fastest growing centre been useful in giving sales teams continuous
with over 1,000 employees. performance feedback. However, the up-side is
that we have more freedom to update the screens
Until recently the centre was split across three and develop the content without the need to rely
sites in Glasgow. Bringing all its sales agents on IT services,” he notes.
within a single building prompted Direct Line to
review their staff communications. “Competition Connectvision offers Direct Line’s internal
for good agents has lead Direct Line to adopt a communications and business teams a wide
highly flexible approach to recruiting and retaining choice of digital formats to attract interest, inform
staff. There are many types of shifts available and educate agents. Initially Connectvision is
within the contact centres - 8:00am to 9:00pm - being used to show adverts in JPEG and MPEG
Monday to Friday. This flexibility has increased formats, TV, PowerPoint presentations and free
our pool of skilled staff, however as a consequence text. The screen content can be scheduled so
it makes internal communications more that, for example, on Monday morning’s during
challenging for the Direct Line business teams,” Direct Line’s busiest part of the week the content
explains Graeme Orr, Programme Manager, is less demanding. It can also be shown to
Customer Contact Projects Department, RBS everyone in the building such as promoting the
Insurance. benefits of the ‘RBSelect’ package for employees,
zoned to a particular floor or even to a single
It is in the nature of selling insurance services that screen.
there are FSA regulatory and underwriting
requirements to be adhered to, as well as Direct The Connectvision screen presentation for Direct
Line’s best business practices. Each week Line is split into three elements: two-thirds of
business teams and agents meet for about 30 the screen is given over to the main messages
minutes to catch up on corporate and business which might include the latest Direct Line ads
news, briefings on new products and promotions, and regulatory news, for example. The remaining
as well as regulatory changes. These are third is made up of digital clock display and a free
supplemented by e-mails, posters and flyer text area. The free text area is used for quick
campaigns. Direct Line was looking for a better messages without disrupting the schedule and
way of reinforcing the key messages from the this is edited via a web-based interface.
briefings as well as ensuring that those agents
who couldn’t attend the briefings are kept informed. To give a consistent presentation and ‘feel’ to the
screen, Saturn has developed a standard template
Graeme briefly looked at using call statistics dot within the Direct Line branding guidelines. It has
matrix telecasters, but quickly realised that being also trained two Connectvision system users per
limited to 20 characters would have made all business team.
but the most simple messages impossible.
“Connectvision gives us so much more. We have Connectvision is a powerful means of enhancing
highly visual multimedia content, so the screen the way in which Direct Line communicates with
is attractive and gets the message across in a its staff. Initially employee surveys will be used to
way that people can easily relate to,” says Graeme. assess the effectiveness of Connectvision together
with knowledge of business and regulatory
Connectvision is used to drive the content for changes discussed at team briefings.
48 x 42" plasma screens over six floors. Each
floor is split into two working areas by the building “By using Connectvision we are acknowledging
central atrium, each half of the floor has four the fact that our employees are our most valuable
screens positioned on each wall so that the screen asset. It also gives us the opportunity to re-evaluate
content is readable for all employees. our business processes regarding how we can
improve the way in which we work with agents
and engage them more effectively,” Graeme
concluded.