Kubik Portfolio And Awards Overview 2012

Introduction

kubik: Thirty years of outstanding creations

At kubik, ideas are transformed into unique unforgettable brand
experiences that enthral audiences and go Beyond Imagination®.

For the past 30 years we have been designing, fabricating, installing
and managing exhibits, events andenvironments for businesses,
institutions and museums all around the world. With offices in
Amsterdam, Toronto and New Jersey, we serve the needs of many of
the world’s leading commercial brands and leading cultural, science
and education centers.

Global brands demand global services. With a combined staff of
over 200 employees our clients have come to depend on our global
resources to support their requirements anywhere in the world.

Our vision:

To create the most extraordinary experiences in the world

Building experiences:

(exhibits + environments + events = experiences)

Our promise:

Imaginative thinking

kubik: The specifications

Global Reach: We have an outstanding team of skilled
professionals working worldwide on every continent.’

Multi-disciplinary Approach: Our team includes strategic
personnel, designers, planners, project managers, craftsmen
and fabrication specialists.

Comprehensive Offering: We develop, create and deliver
brand and visitor experiences for Events, Museums, Exhibits,
Retail and Corporate Environments.

Flexibility: As the scope of the project changes, our team
adapts to fit our clients’ needs.

Our locations Trust: Our clients know our solutions are creative, technically
sound, and fiscally responsible.
kubik North America kubik bv Europe
Canada The Netherlands Turnkey Solutions: We take projects from the initial creative
1680 Mattawa Avenue Plotterstraat1, 1033 RX idea, through architectural and engineering development
Mississauga, Ontario, Canada Amsterdam, The Netherlands to cost-effective fabrication, site management, logistics,
L4X 3A5 T 31 20 581 3030 installation and finally, to storage.
Toll Free 1.877.252.2818
T 905.272.2818 info@thinkubik.com
F 905.272.2120 thinkubik.com Our range of services
Design Engineering
USA
Graphic Design & Production Project Management
7000 Commerce Parkway
Manufacturing Logistics & Installation
Mount Laurel, NJ
Event Management Pre & Post-Show Marketing
08054, USA
ROI Tracking & Analysis CSR Staffing & Training
T 856.234.0052
F 856.234.0760

The Details

kubik Overview | Exceeding expectation Delivering the Bottom Line | Trust
We’re kubik and we design and build experiences for some of the world’s Budgeting and Itemized Accounting
most preeminent companies. For three decades, we’ve honed our expertise, We tackle cost accounting on a per project basis. Our up-to-the-minute
originality and style to become an industry leader in providing integrated tracking methods, combined with a computerized docket system, help
design build solutions. As a true global entity, with offices in Toronto, us to determine the financial status of any given project at a glance.
New Jersey and Amsterdam we are focused on exceeding our customers’ We can anticipate final billing amounts, including documented pre-
expectations through creativity, enthusiasm, respect, commitment and approved additions and/or deletions. This attention to detail keeps the
the drive to succeed. kubik is recognized for exceptional work in building project running smoothly and the budget on track.
captivating trade show exhibits, compelling environments and outstanding
events around the globe showcasing the world’s leading brands and corporate Cost Control
identities, providing our customers with the most extraordinary experiences kubik employs an extensive network of suppliers and professionals.
in the world. We build brand experiences. We are a full-service corporation We also constantly research cost- effective production methods and
with expertise in design, fabrication and installation. We serve a variety of mutually beneficial joint ventures. All outside requirements are multi
sectors, including: Trade Shows, Retail Interiors, Visitor Centres, Museums & tendered to ensure fair market value. When requested, we will supply
Leisure Environments, and Special Events. We design and fabricate in-house, detailed estimates for supplier services based on our experience in the
housing full-time crafts people and a roster of on-call specialists. Our facilities marketplace. Estimates are submitted to the client for approval prior to
in North America and Europe give us the flexibility to respond to the most commencement of actual production.
challenging demands quickly.

We’ve proven time and time again, no matter how big the dream…
We can design it. We can build it. So think big. Think kubik.

Working with kubik | Commitment
What can you expect when you work with us? First: Service and execution! Your
satisfaction is paramount to each of us. We work alongside you throughout
the process to resolve challenges and deliver confidence that your project
is running smoothly and successfully. kubik is your partner. Our role is to
interpret, design and construct world-class exhibits and events that convey
the theme and meet the project’s objectives. We are not afraid to offer you
imaginative design options to assist with the decision-making process. From
managing the minute details to unveiling the final picture, you’ll find that
we are a friendly, highly professional group who pride ourselves in flawless
execution. At kubik,we measure our success by the quality of your results.

The Details

DESIGN
Our designers excel at creating experiential spaces – right from the conceptual stage to full computer generated
environments. We’re always watching trends and staying current on new technologies and materials, to bring you
the most extraordinary environmental experiences.

At kubik we know that good design sets the stage for success. Our creative staff includes Industrial designers whose
job it is to transform your marketing campaign into a three-dimensional face-to-face experience. Good design gets
noticed, saves money and translates into stronger leads for our clients. It starts with an idea, a challenge and a brief.
Your brand becomes the focus in the ideation process. At kubik it’s all about providing imaginative solutions.

ENGINEERING
From small exhibit kiosks to multi-million dollar museums, everything we design and build at kubik is engineered
and drafted through our detailing department. Our CAD detailers work closely with our production team, designers
and project managers to ensure the product you see on paper is what you get on the show floor. Our production
experts are skilled at devising the most efficient use of materials and construction methods to ensure a smooth
transition to our manufacturing facilities.

GRAPHIC DESIGN & PRODUCTION
At kubik we have demonstrated proficiency in understanding and interpreting our clients’ brands. Our graphic
artists can step in at any point in the process. Whether our clients need us to work with their existing agency, modify
artwork, or do it all from scratch, we have full in-house capabilities to design and produce all graphics for our
tradeshow exhibits, events, interiors and museums.

PROJECT MANAGEMENT
The role of kubik’s Project Manager is imperative to the successful execution of every project. Budget development,
quality assurance and production status updates, are just some of the responsibilities our PM team is tasked with.
Paramount to all of this, is open, timely, effective communication with the client, throughout every phase of the
project, ensuring that the client needs are always met, and exceeding expectations.

The Details
MANUFACTURING
We understand that many firms can build exhibits. kubik has been in business for 30 years because we build them
well. We work with some of the world’s most recognizable brands and, for them, looking good is the only option.

We strive to maintain state-of-the-art manufacturing facilities and employ master craftsmen. Our finishing
regarded as a cut above, and our repertoire of materials and processes is expansive. From wood, laminate and
paint, to aluminum, fabric and fiberglass, we draw on a variety of methods including a complete program of
environmentally friendly options. Our years of skill and experience can transform any conceivable idea into
reality.

LOGISTICS & INSTALLATION
kubik has over 200,000 square feet of climate controlled warehouse space complete with full on-site logistics
management across the globe. Our warehouses in Toronto, New Jersey, Edmonton, Las Vegas and Amsterdam
are positioned to service your needs wherever you are. We only partner with logistic companies that provide
direct shipments, handle tight turnarounds and enable up-to-the-minute tracking.

Our lead installers are trained to manage large crews under difficult deadlines and have worked on six continents.
We provide all site equipment and schedules down to the last detail. We have access to worldwide resources for
subcontracting labor and show services. kubik job sites are easy to distinguish… always organized, efficient and
on schedule.

EVENT MANAGEMENT
We have a team of dedicated Event Coordinators with expertise in the design and execution of Corporate Event
programs. Handling Sales Meetings, Product Launches, Sporting Events and Sponsorship Activations. Our
team can offer support where you need it: Event planning, Presentation Scripting, Graphics Design, Staging,
Registration, and of course the full installation and dismantle of the event.

Other Services:
PRE & POST-SHOW MARKETING
ROI TRACKING & ANALYSIS
CSR STAFFING & TRAINING

thinkubik.com Tradeshow Exhibits

DSM | FIE show, Paris
Challenge:
kubik recently completed a new exhibit environment for multi-national
health, nutrition and materials company, DSM. The 250 m2 square
meter stand, which debuted at Food Ingredients Europe (FIE) in Paris,
translates DSM’s new corporate identity guidelines into a clean, white
“Supermarket of the Future.”

Highlights:
A key feature is the clutter-free digital depiction of products and shelves
displayed on 55” LCD touch monitors. Touching individual products
brings up additional information including a list of DSM ingredients
included in each product. Interactions with customers, data collection,
and fulfillment are all conducted electronically via tablet device enabling
a clutter and paper-free exhibit. “Technology will drive the exhibits of the
future, from lead generation to content delivery to measurement,” says
Hajo Reinders, Managing Director of the European office from kubik in
Amsterdam.

Results:
Due to the very successful format of the exhibit, the interactive concept
will be used at upcoming shows of DSM Nutritional Products and DSM
Food Specialties. The environmental setting, that kubik has also created
for other divisions within the DSM corporation, will be the starting-point
for upcoming exhibits for DSM around the world.

© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.


Brookfield
Challenge:
Brookfield Asset Management is a global asset manager focused on
property, renewable power and infrastructure assets. They rank among
the world’s leaders with approximately $150 billion of assets under
management, including extensive retail shopping centre properties.
With that in mind, their new booth for the ICSC show was intended to be
contemporary and stylish on one hand, and a showcase for sustainable,
efficient management on the other.

Highlights:
kubik worked with detailed designs from Lorenc+Yoo to create a shining
example of what can be achieved using the simplest of materials such
as acrylic panels, painted laminates, naugahyde, and a touch of carrara
marble. Two features stood out above all: One was the huge 16 ft x 12
ft seamless video wall with upholstered seating in the viewing area.
The other was the surprisingly generous set of private meeting rooms,
each with comfortable furniture, ideal lighting and full audio/video
equipment.

Results:
The new Brookfield booth provided an ideal venue for serious business
discussion, in an environment that reflected the best qualities of the
assets the company has under management. The strong yet understated
statement was a perfect reflection of the Brookfield brand.



Trojan Technologies
Challenge:
Trojan Technologies is the market leader in UV water treatment
technology, respected for producing Ultraviolet technologies that are
cleaner, greener and more efficient than chlorine based systems. Their
mission is expressed in the phrase “Water Confidence” - the peace
of mind that comes from knowing your water is truly clean. Trojan
recently challenged kubik to find a tradeshow interpretation of “Water
Confidence” that would reinforce their brand strength and have a big
impact on visitors.

Highlights:
With the tranquility of a Zen garden as inspiration, the kubik team created
the Trojan “Peace of Mind” campaign. The exhibit space was defined by
surrounding walls of upright acrylic tubes that mimicked bamboo, with
many of them internally lit to suggest Trojan’s UV lamp technology. Inside
the booth, we created a modern Japanese rock garden with Trojan’s
unique UV lamps and purification equipment serving as the stones and
the traffic flow moving around them as the sand. Featured throughout
were graphics of people meditating near pools of water and bamboo
fountains.

Results:
When combined with a kubik designed program of interactive activities
before and during the show, was everything Trojan expected it to be.



Bayer
Challenge:
Brand image and flexibility were MaClaren Momentum’s chief directives
when it reached out to kubik to create an in-line exhibit for Bayer
CropScience. Bayer required a sleek and contemporary exhibit—with
modular construction to accommodate a variety of ceiling heights and
space configurations ranging from 10’ x 10’ to 20’ x 20’.

Highlights:
A unique sheen was created by finishing custom millwork with
pearlescent automotive paint. Bayer’s green and blue logo glowed
against white towers located at either side of the exhibit, an effect created
by rear-lighting 3D plexi letters. Rear-lit fabric graphics gave the exhibit
additional pop. Meanwhile, modular components accommodated inline
floor plan options up to 10’ x 40’ and a finished backside ensured that the
exhibit could also be used in island configurations.

Results:
Both Bayer CropScience and Maclaren Momentum delivered rave
reviews, saying the finished exhibit is as beautiful as it is versatile.



SPX Power Energy
Challenge:
SPX’s objective was to make itself known as the parent company
behind a dozen well known, industry-specific manufacturing brands.
The challenge was to design a clean and visually consistent exhibit that
would communicate this positioning while showcasing SPX’s wide range
of brands and products.

Highlights:
kubik found inspiration in the green “X” in the SPX logo—actually two
green chevrons meeting—and in the company’s tagline, “Where ideas
meet industry.” Converging angles throughout the exhibit reiterated
this messaging while fields of green visually linked exhibit components
to the logo. Clean and open, the environment exuded an ambiance
of professionalism and organization—despite the presence of large
industrial products and components. Use of printed fabric panels
minimized costs.

Results:
SPX communicated its parent company status with style and elegance.



One Lambda
Challenge:
One lambda wanted a dramatic and engaging new exhibit that reflected
their leadership in the medical resource industry. They asked kubik to
provide a new custom rental booth, and meet a specific installation
challenge: a hotel ballroom setting with an 10 foot height limit.

Highlights:
kubik designed a solution that fit all of the criteria and more. The
highlight of the booth was the plasma wall playing a highly detailed
and engaging video that introduced the company and its offerings. Bold
colors complemented the floor-to-ceiling light boxes and demo kiosks,
and a large work surface gave space for real time demonstrations.

Results:
The booth had an open feel, with room for undisturbed and intimate
conversation. The effect was a striking and memorable statement from
an industry leader.



Daimler Alliance
Challenge:
For the Alliance Parts exhibit kubik created a space with a distinct
NASCAR theme incorporating the new Alliance brand look.

Highlights:
Replica concrete and chain-link barriers create a racetrack perimeter and
form the edges of the booth, while also providing space for graphics
and display areas. A terraced “grand stand” provides a 30’ long product
display while counters made from mechanic’s toolboxes offer a space for
computer workstations to navigate product catalogues, build your own
bumper or to enter the Alliance NASCAR sweepstakes. A finish line floor
treatment and a printed fan backdrop complete the experience.

Results:
As an overarching theme, this statement collectively connects the
Alliance brand to racing and its NASCAR sponsorship, while also
communicating that Alliance has the ability to get you where you’re
going; fast!.



Cadillac | General Motors
Challenge:
Cadillac required an exhibit that merged its design vision with the
functionality required on the auto show circuit. kubik’s expert engineering
and fabrication delivered. The resulting environment remained true to
the design by Maclaren Momentum—yet was easy to assemble and
transport.

Highlights:
The design integrated a pair of 40’ long by 20’ high structures comprised
of angled panels that resembled the cut facets of a gemstone. Elegant
finish materials included glass, mesh, fabric, tile, leather, steel and mirror.
Structural components within the structure were both sturdy and
lightweight. Two “kits” of properties were fabricated to accommodate a
rigorous show schedule.

Results:
The exhibit brought the client’s vision to life while fulfilling all logistical
and functional criteria.



Hyundai
Challenge:
Hyundai’s theme, “well engineered” embodied the challenge to adapt its
global design standard to meet the needs and challenges of the North
American market. This included elevating the brand experience to reflect
the quality of Hyundai’s well-engineered, increasingly more upscale line.

Highlights:
Every aspect of the exhibit was purposefully selected to convey
commitment to quality and innovation. kubik upped the ante with the
addition of a full raised floor inlaid with black, blue and gloss-white
surfaces. Walls and identity structure were built from tension fabric
applied over cost-saving, lightweight metal frames. Infusion of Hyundai
blue LED lighting throughout the space symbolized continuity of
engineering. The visitor experience included displays that communicated
technology stories—and a gallery of Hyundai achievements.

Results:
The well engineered and detailed exhibit reflected Hyundai’s standard
of quality.



Nissan
Challenge:
Nissan’s direction was clear: translate its Innovation for All corporate
campaign into its exhibit program. To succeed, this exhibit had to
embody Nissan’s commitment to industry-leading innovation, both in
its flagship models and its vehicle lineup.

Highlights:
kubik translated this directive into a single line, a rectilinear ribbon of
sorts, which represented the idea of innovation. Sometimes horizontal,
sometimes vertical, the ribbon ran through the entire exhibit—signifying
the innovation that runs through every Nissan product. Visitors
journeying along the ribbon experienced feature vehicles, technology
stories and interactive displays.

Results:
By utilizing fabric fabrication for a portion of the structure, kubik reduced
the weight and shipping bulk of the exhibit—which translated into
multiple cost efficiencies. The exhibit will travel across the Canadian
Auto Show Circuit throughout 2012.



AUTO RAI | Amsterdam Motor Show
Challenge:
The organizers of the Amsterdam Motor Show had a tough 3-part
challenge for kubik: develop a totally new concept for this automotive
exhibition, reduce the cost of participation by 80%, and at the same
time make sure every visitor enjoyed a total overview of all available car
brands and models.

Highlights:
kubik proposed a radical idea: we would group the vehicles not by
manufacturer, but by how they are used! Vehicles were placed in
thematic environments that grouped the cars and light trucks into six
specific “worlds”: Family & Travel; Cabrio; Luxury & Sport; Adventure;
City & Compact; and Green Innovations. A unique graphic language
was developed for each world, featuring spectacular images of the
participating car brands. Individual brand lounges were erected in a
dedicated exhibition hall as reception areas for car manufactures and
dealers.

Results:
kubik’s concept helped the Amsterdam Motor Show prosper despite
difficult economic conditions. The new concept was a cost-efficient
solution for participating car brands and more than 220,000 visitors saw
the latest car models in an entirely new way.



Michelin
Challenge:
For their new booth at CONEXPO – CON/AGG and MINE Expo in Las
Vegas, Michelin had three directives for kubik: make it new, fresh and
spectacular; make it modular and transportable; and make it to follow
Michelin’s corporate visual guidelines. Just the sort of challenge we
enjoy!

Highlights:
kubik’s idea for Michelin was to use all of the space we had – both
horizontal and vertical. The main level was for product display and was
dressed with large images of product at work around the world. Above
that was an 800 sq.ft. upper deck that was used as a meeting space with
a large office, closed door internet lounge, and social area with a serving
bar and lots of soft seating. Above that was an 18’ diameter ring with
3 large logos. Components featured boldly curved surfaces and blue
glowing walls, all strategically lit to draw attention to Michelin products
on display throughout.

Results:
CONEXPO - CON/AGG and MINE Expo are the biggest Construction/
Aggregate and Mining shows in North America, and the new Michelin
booth stood out and made a spectacular visual impact – and was a true
reflection of Michelin brand quality.



Visual Sonics
Challenge:
As a world leader in high-resolution micro imaging systems, Visual
Sonics sees its tradeshow program as a way to connect professionals
in new ways. Their new kubik-designed booth had to serve as a live
demonstration environment that could highlight and promote Visual
Sonics products on the show floor – even in a limited space.

Highlights:
The “organic” geometry of the Visual Sonics logo depicts the “focusing
on cell division” which is the core of the company’s mission. The kubik
team captured that idea in a 3-dimensional form by creating a flowing,
energetic form that rose above the booth and made a strong visual
impact. A reception desk presides over the space in an open corner, and
3 double-sided work-stations, each with graphics suitable for a specific
demonstration, help draw visitors into the stand from all sides.

Results:
The new booth creates maximum impact in minimum space, and the
unified shapes, colors and graphic treatment fortify the brand impression.



Caterpillar
Challenge:
Think of a forklift, and you’ll likely think about strength and power. So
it’s no surprise that exhibits for forklift manufacturers tend to look the
same. Caterpillar, wanting to take a different tack during a major show in
Utrecht, Holland, asked kubik to help.

Highlights:
“Lift your mind” was our creative concept for an eye-catching, all new
show stand. Caterpillar’s machinery occupied centre stage, but behind
it stood a lounge-café that provided a refuge of peace and relaxation for
weary show-goers – an environment that dovetailed perfectly with a key
client message: Caterpillar solutions help users work in a relaxed way.

Results:
kubik helped set Caterpillar apart from its competitors by steering away
from the expected. What’s more, in a sea of predictable presentations,
Caterpillar was lifted above the pack with a solidly branded message.



Grolsch
Challenge:
“You have beer, and then you have Grolsch.” A defining statement that
has been setting the tone for Grolsch stand presentations for years. Our
challenge was to create an exhibit that welcomed and invited visitors
and fully supported Grolsch’s position.

Highlights:
kubik designed an environment that blended the old with the new,
showcasing the fact that while Grolsch is one of the oldest breweries
in the world, its beers still have true modern appeal. The innovative
modular stand featured hundreds of traditional bottles with Grolsch’s
famous logo along with modern photographs of the brand.

Results:
This innovative stand is modular and highly adaptive, allowing a
variety of configurations for different events and target groups. Grolsch
International and several different business units use the stand all over
Europe to meet their diverse requirements.



L’Oréal Paris
Challenge:
L’Oréal Paris asked kubik to design a new booth for their annual exhibition
program that would serve as a mobile salon, provide a great participant
and spectator experience – and function as a true retail environment.
Sustainability and flexibility were keywords that drove the design.

Highlights:
Based on the long-standing theme “Because you are worth it”, the new
booth has four different area’s that offer visitors a total beauty experience
built around the L’Oréal brand. The showpiece is an entirely modular, fully
mobile beauty salon. Visitors attend special interactive workshops where
eight participants can enjoy the L’Oréal beauty experience. Spectators
can follow the workshops via integrated flatscreens that provide a clear
view of the action surrounding the models. Visitors can then purchase
L’Oréal products in a very efficient, high turnover selling area. The flexible
design allows all the booth elements to be used as individual settings to
create Point-of-Sales or Sampling units

Results:
No compromises were made during the built of the booth, and all
elements were produced with top-quality finishing and a luxurious
appearance, in line with the L’Oréal Paris brand.



Svelte Medical Systems
Challenge:
Svelte Medical Systems’ new Acrobat Direct Stent technology offers
doctors a way to dramatically reduce the procedural steps, cost and
patient recovery time. The Acrobat is the smallest, most nimble and
most responsive stent on the market and Svelte wanted a new booth
that showcased the product and allowed both virtual demonstrations
and a hands-on opportunity to see and touch the product.

Highlights:
kubik designed a new exhibit inspired by the sweeping curvature of the
product logo – in turn a reflection of how the device moved smoothly
through the patient’s body. The key feature was a wrapped fabric
helix that curved dynamically around the booth. Draped wire curtains
provided a private enclosure while maintaining visibility. The shapes
of the proprietary stent architecture were used to create a central
chandelier and discussion table with the same pattern, all from laser-
cut metal. Doctors were able to run interactive mock procedures and
physically handle the stents and delivery tools in order to gauge their
unique properties and feel.

Results:
The end product was a very light-weight and open exhibit that has
already been seamlessly transported and displayed in Paris, Stockholm
and Washington DC.



Nike Inc. | ISPO
Challenge:
Nike’s 700 m2 presentation at the ISPO sports fair in Munich was key to
introduce the new technologies Total Air, Zoom Air (air cushioned shoes)
and Nike FIT (innovative apparel fabrics) to the professional market.

Highlights:
kubik created monumental displays to present performance products
for Basketball, Running and Football. Each product was highlighted in a
recognizable context showing the featured technologies. The absolute
eye-catcher was presented on the Football monument: the new GEO
ball, floating 10cm above the kick-off dot

Results:
In order to achieve the installation of the exhibit within allotted time
frames, kubik developed easy interlocking components. The structure
had to disassemble into a compact mass for shipping yet remain
structurally sound and withstand the high volume of traffic of several
installations.


thinkubik.com Experiential Events

Nike Parks
Challenge:
Sometimes, Nike wants to “just do it” – this time they wanted to do it
raw, rough and edgy. That was kubik’s brief from Nike Design for creating
a series of street-savvy, multi-media, high energy sporting events.
Targeted at soccer-loving kids all over the world, 20 events had to be
timed to complement an on-going worldwide advertising campaign.

Highlights:
kubik staged events in some pretty raw places: An abandoned
slaughterhouse, an old tanker ship, an unfinished subway station, to
name just a few, using chain link, oil drums, rusted metal walls and
super-graphics of the world’s best soccer players.

Results:
kubik worked on five continents in 10 different languages to provide a
total Nike branded environment, and played host to thousands of young
soccer fans. Nike met their goal of bringing a great advertising campaign
into the street and reinforcing the connections between their brand,
their market, and soccer: The sport they both support.



Nike Inc. | World Cup Parks
Challenge:
Today’s Nike doesn’t “just do it” – it does it raw, rough and edgy. That was
our brief from Nike Design for creating a series of street-savvy, multi-
media, high energy sporting events. Targeted at soccer-loving kids all
over the world, 20 events had to be timed to complement an on-going
worldwide advertising campaign.

Highlights:
kubik staged events in some pretty raw places: an abandoned
slaughterhouse, an old tanker ship, an unfinished subway station, to
name just a few. We gave each location a tough industrial feel, using
chain link, oil drums, rusted metal walls and super-graphics of the world’s
best soccer players. Visuals, lighting and live DJ sound made the events
into totally immersive brand experiences.

Results:
We worked on five continents in 10 different languages to provide a
total Nike branded environment, and played host to thousands of young
soccer fans. Nike met their goal of bringing a great advertising campaign
into the street and reinforcing the connections between their brand,
their market, and soccer: the sport they both support.



ABN AMRO | Volvo Ocean Race
Challenge:
When the event is an around-the-world sailing race, your exhibit should
be very portable. And that’s exactly what we produced for ABN AMRO,
one of the largest banks in the world and sponsor of two boats in the
Volvo Ocean Race 2005-2006.

Highlights:
kubik designed an event marketing guide, an office and port branding
program, and a turnkey hospitality pavilion that we will produce
and install at seven major race stopovers. kubik also provided a
communications theme and 3D style guide that was the starting point
for the design of all event materials. As preferred supplier for Team ABN
AMRO, we are involved in the production and execution of all worldwide
activities organized by ABN AMRO so that they receive the greatest value
out of their sponsorship.

Results:
The event marketing guide provides our client with a communications
tool that ensures consistent branding, both to clients and employees of
the bank. And our international experience helps to guarantee flawless
execution of this prestigious worldwide hospitality program



Red Bull Air Race | Fleet Week
Challenge:
Red Bull was about to get wings as a sponsor of the heavily attended
‘Fleet Week’ Air Race at Municipal Pier in San Francisco, and came to
kubik to create an interactive consumer experience that would highlight
the Red Bull brand.

Highlights:
Our concept mirrored on land what everyone could see on the water - six
huge pylons that formed the course. Inside the Red Bull pylons visitors
were treated to flight simulators, interactive games and a dynamic video
of the race itself. kubik managed the design, construction and logistics of
the pylons, and also provided the graphic elements and all of the audio-
visual equipment, including 16 interactive kiosks.

Results:
More than 100,000 people attended the various events at Fleet Week,
giving Red Bull fantastic exposure over three days.



Coca Cola | D.O.C. Mission Olympic
Challenge:
Our assignment from Coca Cola was to create an event that would
introduce thousands of 12 to 19 year olds to different kinds of sports -
and tastefully emphasize the partnership between the Dutch Olympic
Committee and Coke.

Highlights:
kubik designed an interactive, mobile sport city - a traveling sports park
that was easy to install in city spaces and offered kids the opportunity
to play six different types of sports, including soccer, volleyball and
basketball. DJ’s, street dance and skate performances were fully
integrated with the sports program and the design, language and
special presentations all fit perfectly with the experience world of the
target group – and were completely in line with Coca Cola’s corporate
identity.

Results:
More than 100,000 students took part in the annual 10 city Netherlands
tour. At the School Finals hosted in the Amsterdam Olympic Stadium, over
5,000 students from 120 high schools in The Netherlands participated!



Bombardier | Paris Air Show Chalet
Challenge:
With exhibitors from 48 countries, and covering over 32 acres, the Paris
Air Show is one of the biggest air shows in the world, attracting nearly
400,000 air enthusiasts and professionals. Bombardier asked kubik
to design a show-stopper for the Paris event - an executive sales and
hospitality suite that was modern, functional and spectacular.

Highlights:
kubik created a strikingly modern new environment for Bombardier,
reflecting their commitment to engineering excellence and fine design.
The fully modular, environmentally-sustainable booth took advantage
of new technology from another Canadian firm. The 10,000 sq. ft. exhibit
is a complete traveling business office and hospitality chalet. The kubik
crew can quickly break down the whole works into 8 shipping containers
for easy and safe transport anywhere Bombardier needs to go.

Results:
At the Paris Air Show, kubik’s design helped Bombardier stand out
among 2,000 exhibitors and more than 360 entertainment chalets. The
exhibit will be shipped for use in Dubai, Singapore and Farnborough,
before returning to Paris.



Cole Haan | North American Fashion Show
Challenge:
For a private preview of Cole Haan’s fall 2006 collection by North
American retail buyers, kubik was challenged to transform a ballroom at
the Four Seasons Hotel in Las Vegas into a retail atmosphere complete
with all fixtures, displays graphic images.

Highlights:
In a late-inning decision and only two weeks away from the WSA show,
Cole Haan management decided to include an exclusive live preview
of their Fall Collection for their largest retail client. The kubik team
responded by designing, building and installing a high-style fashion
runway, complete with lighting sound and graphics, in record time.

Results:
kubik’s vision, design implementation and production management
delivered a resounding success. This unique previewing experience
has become incorporated into Cole Haan’s sales meetings and private
functions, thus delivering value well beyond the original intent of the
project.



ING Bank | The Amsterdam Marathon

Challenge:
How do you connect a major sporting event with ING Bank, a business that
isn’t exactly sporty? kubik’s answer: Make the company’s headquarters
look like a giant running shoe, of course.

Highlights:
ING’s corporate headquarters became the talk of Amsterdam when
added laces and all to transform the building with a state-of-the-art
wrap that showed off ING’s corporate color. Known locally as “the shoe,” it
soon became one of the most talked-about installations in our company
history, and photos of it made the covers of hundreds of newspapers
throughout Europe.

Results:
The re-styled building put ING’s indelible stamp on the city’s annual
marathon, and the sheer scale of this project put our work on the radar
screen for thousands of people every day.



Philips | Global Product Launch
Challenge:
Philips was about to launch a new global brand positioning, and came to
kubik for a launch event that was true to their latest advertising message:
“Technology should be as simple as the box it comes in.”

Highlights:
We designed and executed a multi-faceted campaign that was all about
the box. We custom-built a Mystery Box as a teaser and set it afloat in the
canals of Amsterdam. The project also included a giant version of this
white box that was used to unveil the new brand promise. To reinforce
the message at the launch press conference, we designed and produced
the White Room and organized a blowout wrap party for media and
guests.

Results:
The unique and entertaining launch generated media attention all
around the world – and earned a tremendous amount of free publicity
as a bonus.



Royal Dutch Air Force
Mission Decision Campaign

Challenge:
Teens can be a hard bunch to reach. So how do you clue them in to the
fact that if they want a cool career – like flying a jet fighter – they need to
study the right courses now?

Highlights:
Working with the youth outreach arm of the Royal Dutch Air Force, we
designed, developed and executed Mission Decision, a three-pronged
campaign designed to generate interest in a military career. To kick
off the program, mock fighter pilots visited schools with a life-sized
inflatable F-16, while a custom website simplified registration for the
main Mission Decision event. An interactive Base Camp featured pilot
demos around an Apache helicopter and an F-16.

Results:
We helped the Royal Dutch Air Force meet its objectives thanks to an
unprecedented amount of free publicity. What’s more, the campaign
produced 2,130 new youth memberships.


thinkubik.com Mobile Tours

Camper | Volvo Ocean Race
Challenge:
CAMPER, one of the world’s leading companies in the footwear design
industry, is collaborating with Emirates Team New Zealand to manage
their first Volvo Ocean Race (VOR) campaign. In-line with the design
philosophy of Camper, a unique pavilion is erected in the race village to
support their participation at several stop-overs during the race.

Highlights:
The Camper pavilion is designed by Shigeru Ban and is mainly made out
of paper tubes, the trademark material of the famous Japanese architect.
The round pavilion, with a diameter of 20 meters, was engineered to
install and dismantle in a short time frames and to withstand possible
severe weather conditions at the stop-over harbors such as Sanya in
China, Miami in the USA or Lorient in France.

Results:
The CAMPER pavilion is a great example of Camper’s daring design
approach, recognizing the value of natural materials and craftsmanship.
The pavilion is prominently placed at the entrance of the Race Village of
Alicante (Spain), the starting harbor of the VOR.



Puma | Volvo Ocean Race
Challenge:
As the official clothing supplier for the Volvo Ocean Race, PUMA wanted
a retail presence to match the spectacular impact of its hospitality
pavilion. The challenge for kubik was to develop a concept that could
help the client sell a wide range of product, and survive the rigors of
round-the-world travel in any weather.

Highlights:
kubik created a mobile merchandising store based on the spectacular
container concept of PUMA City. Four 40 foot sea containers held
everything needed during transport, and when connected together
on site, were transformed into a modern, dynamic retail environment.
Bright red paint and huge PUMA graphics left no doubt who was behind
it all. kubik delivered the fully operational stores within three days, with
all required technical facilities – including complete water-proofing!

Results:
The unique PUMA retail concept traveled successfully to Alicante
(Spain), Capetown (South Africa), Abu Dhabi (Abu Dhabi), Sanya( China),
Auckland (New Zealand), Itajai (Brazil), Miami (USA), Lisbon (Portugal)
and Galway (Ireland). The store lived up to the challenging Volvo Ocean
Race conditions, and sales were extremely successful as well.



CFL 100th Anniversary Grey Cup Train tour
Challenge:
GMR Marketing and kubik teamed up with the CFL in retrofitting The
Grey Cup train traveling across Canada to celebrate the CFL’s 100th
Anniversary season. The four car transformation took three weeks to
convert the train car’s existing conditions into a memorable historic
experience ready to endure a cross Canada tour.

Highlights:
Wrapped up in CFL insignia, the specially outfitted train includes
museum cars, displays of team–specific artifacts and a special car for the
Grey Cup itself. Features include an immersive locker room experience
decked out like the inside of a team dressing room, the actual Grey Cup
itself ready to be photographed with its biggest fan and shared through
social media sites, a 100 year timeline highlighting significant historic
moments, other significant trophies and a Hospitality Car where fans can
meet and converse with CFL Commissioner Mark Cohen and current and
past players from the CFL.

Results:
The tour travelled the country to visit more than 100 communities
from coast to coast. kubik is proud to invest in a project that brought
Canadians together, just as the Grey Cup itself has done for more than a
century.



Dead Sea Scrolls | traveling exhibition

Challenge:
Commissioned by Discovery Times Square and designed by Ralph
Appelbaum Associates, Dead Seas Scrolls is a one-of-a-kind 8,000 square
feet traveling exhibition debuted in the fall of 2011 and features over
500 never-before-seen artifacts from biblical times.

Highlights:
A pre-show theater and narrated introduction gives way to the largest
collection of artifacts ever assembled including actual remnants of the
Dead Sea Scrolls.

Results:
Described in The New York Times as “Stunning…Jarring…A provocative
new exhibition…”



Joe Fresh Mobile Marketing Tour
Challenge:
Loblaw’s new “Joe Fresh” brand was developed to give their customers
new quality clothing choices, so kubik’s challenge was to create a
national promotional concept that would be mobile, memorable and
above all, fresh.

Highlights:
kubik’s idea was to introduce Joe Fresh by getting it out of the store and
into the minds of the audience. We designed a traveling salesroom that
would take the line to the customer, rather than wait for them to discover
it in-store. Our mobile store was completely self contained and could be
transformed from road-worthy to open-for-business in less than 1 hour.
No outside help was needed except to staff and restock merchandise
that was sold on a daily basis.

Results:
The campaign goal of meeting customers “beyond the store” was
achieved and customers across the country were able to see, try and buy
– and then decide to come to Loblaw’s stores for more.



Olympic Torch Tour | RBC
Challenge:
RBC is a major sponsor of 2010 Olympic Torch Relay that crossed Canada
in the lead-up to the Winter Games in Vancouver. GMR Marketing,
an industry leader in mobile marketing, selected kubik to execute
the centerpiece of RBC’s travelling event, the “Eco Home”, in a truly
sustainable way.

Highlights:
The Tour gave RBC the opportunity to share its belief that building a
sustainable future can start at home. kubik executed the challenging
design centered on a unique trailer concept that incorporates both
wind and solar power to energize the vehicles during events across
the country. Inside, kubik constructed an environment with interactive
displays that use real products, lighting, sound, and a new software
program called “Augmented Reality” to show how various practices
can dramatically reduce our energy usage. The interactive elements
themselves were created using recycled materials, LED lighting and FSC
approved wood products.

Results:
Bringing sustainability to a travelling interactive experience, the “Eco
Home” is an innovation in mobile marketing and an excellent addition
to the Olympic Torch Tour.



KLM Hospitality Truck
Challenge:
For their 90th anniversary celebration, KLM Royal Dutch Airlines launched
a marketing campaign called ‘Journeys of inspiration’. The campaign
included a pan-European promotional tour featuring a unique custom
Hospitality truck with a specially fitted interior. Naturally, KLM turned to
kubik for design and execution.

Highlights:
The design for the truck is based on two themes: a ‘Tour of Inspiration’
showcasing new KLM products and services, and a ‘Tour in Time’
celebrating 90 years of company history. kubik delivered the interior
design for the truck and produced the interior elements. The design
makes use of every available surface in the truck, plus central displays
to relate the history and the future of KLM. It should be noted that KLM
calculated the Tour’s total expected CO2 emissions in advance which
was compensated for through its CO@ZERO program.

Results:
The Hospitality Truck traveled to 30 cities and 16 countries, delivering
KLM’s message of inspiration and celebration to thousands of people
across Europe. Special events were arranged at every stop that enabled
KLM to present its complete range of products and services to their most
important markets.



Diana: A Celebration
Challenge:
The traveling exhibit Diana: A Celebration was designed to showcase
memorabilia, personal possessions, letters and film footage related to
Princess Diana’s childhood and public life. Our assignment from Toronto’s
Design Exchange was to project manage key elements of artifact
handling, mount making, showcase detail development, fabrication and
the logistical coordination of the installation in Toronto.

Highlights:
kubik’s expertise in handling fragile cultural materials and valuable
artifacts was called to play in building protected environments for the
priceless collection. More than 200 items, including Diana’s wedding
gown, 28 other dresses, priceless jewelry, books and childhood toys
were housed in custom showcases and linked to elaborate audio visual
presentations.

Results:
Diana: A Celebration was attended by more than 300,000 people in
Toronto. Fashion writers and critics who visited the exhibition were
impressed by the stylish artifacts and described it as a “fantastic tribute”.


RETAIL & INTERIOR ENVIRONMENTS

thinkubik.com Retail and Interior Environments

Nike Inc. | Nike Town
Challenge:
If you’re setting up shop in the heart of some of the world’s most
competitive retail environments – like New York, Boston, London and
Berlin – you need to make a splash. That’s what Nike asked us to help
them do with their Niketown stores.

Highlights:
Part museum, part theme park, the Niketown stores are a powerfully
persuasive retail environment. But more than that, the Niketowns have
become tourist destinations that showcase innovative Nike products. For
the New York store alone, we collaborated on 20 different display areas
– many of which were complex interactive installations. While Nike’s in-
house design team set the tone, we were instrumental in developing
the Niketown concept designs at each locale. We engineered each
installation while meeting strict, pre-established budgets. Of course,
packing, shipping, and installation were executed flawlessly to very tight
deadlines.

Results:
We helped Nike create a shopping experience like no other.



Camper | North American Retail Program
Challenge:
kubik was awarded the General Contractor work and custom fixtures
fabrication for the Edmonton and Montreal Camper Store. kubik’s
responsibilities ranged from demolition of existing infrastructure
interior, to rebuilding interior and store front; installation of drywall, new
electrical, plumbing as per engineered drawings. In addition, we were
asked to fabricate and install new custom fixtures, all within a 4 week
period, ready for the Camper Grand Opening.

Highlights:
Custom fabrication of all interior fixtures including 250 acrylic shoe
display platforms fabricated in multiple colors; custom layered plywood
chandeliers and wooden shoe display plinths; shoe shaped couches
fabricated in multi colored urethane layers & 12 vacuum formed resin
lamps with LED lighting. The Montreal store was completed with a red
epoxy floor with a “story” hand painted on. Edmonton took on a more
natural approach.

Results:
kubik succeeded by completing all work in a short period of time. The
stores were torn down, rebuilt and a completely new custom interior
installed within 4 to 6 weeks.



Nokia | Flagship Retail Campaign
Challenge:
Nokia, the world leader in mobile communication technology, wanted
to promote their new luxurious phone, the Luna 8600, in their flagship
stores in an inspiring and innovative way. It was up to kubik to achieve
high quality design, production and installation under great time
pressure.

Highlights:
An environment was created that brought the Nokia Luna 8600
technology to consumers in an interactive and innovative way. kubik
designers broke the rules and adapted technology to incorporate LED
screens within the retail store displays, and the effect was exactly what
we were looking for. The environment lightened up the customer’s faces
and gave a sense of illumination throughout the store.

Results:
The innovative displays were implemented at Nokia’s flagship stores in
Hong Kong, Moscow, New York and Chicago. In Hong Kong the sales of
the Luna 8600 doubled the week after kubik installed the display.



Heineken International Headquarters
Challenge:
Heineken had just gone through a daunting company reorganization,
and decided that its new international headquarters should reflect its
new transparent attitude.

Highlights:
We were commissioned to engineer and implement multiple interior
environments within the new headquarters. The ground floor area was
dedicated to “The World of Heineken.” At its center was an iconic in-house
bar that dis layed Heineken beers from around the world, flat-screen
p
TVs and LED lighting. The rest of the four-storey office space featured
themed environments, such as the Lounge, the Garden, the Beach, Back
to Africa, the International Bar and the Travel Room. And we strategically
built and engineered all of them.

Results:
We created an architectural statement echoing Heineken’s new corporate
values, using new materials and engineering solutions. We completed
the project in co-operation with Heineken’s “On the Move“ team, along
with architects and designers, including representation from the design
agency.



Bentley Motors Dealership Program
Challenge:
In 2004, Bentley Motors set itself up as a solo brand, not tied in with
the Rolls Royce brand. The challenge we had to meet was to create
a dealership environment that maintained brand awareness while
showcasing the Bentley standards for luxury and understated elegance.

Highlights:
We developed, engineered, manufactured and installed the complete
dealership program as designed in conjunction with their brand
execution group, Executive Visions. All the showroom fixtures were
designed and fabricated to be true to the Bentley brand and meet the
automaker’s exacting quality standards. Even the paint finishes were
unique – they were 100% dust-free and made up of 13 coats, a mandatory
to get the kind of final look Bentley demanded.

Results:
The dealership re-branding program was executed seamlessly and
helped build new-customer awareness while retaining existing buyers.



Pink Roccade | Techno Plaza
Challenge:
PinkRoccade is one of Europe’s largest ICT groups and a global IT services
company with operations in The Netherlands, United Kingdom, Belgium
and Canada. kubik was approached to translate their new corporate
identity into 3D design solutions for office interiors, trade show
presentations and event programs.

Highlights:
kubik designed a completely new Techno-Plaza — a central presentation
area in PinkRoccade’s corporate offices that the company uses to
demonstrate all of its latest IT services. Based on the guidelines of the
corporate identity, we designed and produced office entrance areas,
meeting rooms, exhibition booths and presentation units, branded with
the consistent corporate look and feel of PinkRoccade.

Results:
The impact and success of Techno-Plaze led PinkRoccade to ask kubik to
develop our initial ideas into a full-scale communications campaign. We
designed and executed trade show booths and other events, flawlessly
carrying the initial concept through several communication media.



LG | Experiential Zone
Challenge:
We often face the challenge of making the most of small and sometimes
unusual spaces. For the exciting new LG Experiential Zone, the space was
small – and spread out over three levels of the Air Canada Centre (ACC)
in Toronto.

Highlights:
The LG Experiential Zone is a multimedia retail showcase of the
company’s technology. Designed, built and installed by kubik, the LG
Zone occupies a 20 sq. ft. x 30 sq. ft. space in the ACC Galleria, plus 2
additional showcases on other levels. The Zone is located in a huge traffic
flow area, and the ACC generously allowed us to expand our presence
by encroaching onto their space in a major walkway with branded pillar
wraps.

Results:
The unique space, with life size graphics and an amazing monitor collage
wall, make the LG Zone an ideal place to experience LG’s latest and
greatest products.



Schneider Electric Eco Lounge
Challenge:
After merging several facilities into one head office, Schneider Electric
decided it was time to create a means to tell its story to visitors. The
solution took the form of a three-space experience: a showroom,
executive boardroom and enlivened reception area.

Highlights:
kubik branded the space with liberal use of Schneider Electric green
accents. White walls and bright light minimized the gray, industrial look
of the equipment while raised white-on-white icons added texture to the
walls. Execution required careful adherence to fire codes and integration
of ventilation for equipment. Shadow-box framing and a removable grill
at the rear of the equipment facilitated mounting without having to drill
through the wall panels.

Results:
Schneider Electric is thrilled with its new visitor meeting facilities.


MUSEUMS, SCIENCE CENTERS & IMMERSIVE ENVIRONMENTS

thinkubik.com Museums, Science Centers and Immersive Environments

Thomson Galleries, Art Gallery of Ontario
Challenge:
Frank Gehry’s redesigned interiors and exteriors for the Art Gallery of
Ontario (AGO) provided spectacular settings for two new attractions:
the Thomson Collections of Ship Models and European Art. The design
presented display and casework challenges that many thought could
not be met – until they saw the work of the international partnership of
kubik Maltbie and Click Netherfield.

Highlights:
The European Art Collection, which features over 900 medieval,
Renaissance and Baroque sacred and secular works of art, is presented in
2 unique spaces that set new standards for galleries and museums. The
Ship Models Collection, which features one of the largest collection of
ship models ever assembled, required the creation of six stunning stand-
alone curved glass showcases that pushed the limits of what is possible
in a museum environment.

Results:
The Thomson collections are housed in exhibits that allow perfect
display, perfect protection, and a spectacular visitor experience.



Newseum, Washington DC
Challenge:
The Newseum is the world’s most comprehensive presentations of
international news artifacts and is one of the most talked about museums
in Washington D.C. kubik was responsible for housing the museum’s
huge collection – over 81,000 pounds of priceless materials – and for
developing exciting new approaches to installation and usage.

Highlights:
The Newseum has over 250,000 square feet of space and contain
thousands of artifacts of great historical and social importance, including
a shrapnel-riddled news truck, an original Berlin Wall guard tower, and
a gallery featuring every Pulitzer Prize winning photograph taken since
1942. Innovative and interactive multimedia centres, designed by kubik,
broadcast major news items from the past fifty years and show video
interviews with nearly 70 Pulitzer Prize winning photographers. In all,
kubik shipped over 100 tractor trailers of materials to be used throughout
the Newseum’s 15 theaters, 14 major galleries, 130 interactive stations
and two cutting-edge broadcast studios.

Results:
The 3-year Newseum project required us to develop new approaches
to installation and innovative new ways to utilize materials. The unique
content and exciting installation have made The Newseum one of
Washington’s premier cultural destinations, and critics agree that it
represents the future in terms of design and construction of museum
galleries.



Natural History Museum of Utah
Salt Lake City, UT

Challenge:
Located in Salt Lake City, the new Utah Museum of Natural History
opened in November, 2011. Housing approximately 37,500 square feet
of permanent exhibits designed by Ralph Appelbaum Associates, the
gallery spaces include eight thematic areas covering topics ranging from
Utah’s ancient ecosystems and first peoples to the cutting-edge science
of biogeography and genetics.

Highlights:
kubik Maltbie’s scope of work encompasses the fabrication and
installation of all exhibit components including fully conserved cases,
extensive scenic elements and a comprehensive graphics package
utilizing direct to substrate technology.

Results:
The Natural History Musuem is an architectural marvel and a case study
in “green” design created by community generosity.



Science Learning Center - Bishop Museum
Challenge:
The new “Science Learning Center” at the Bishop Museum provides
opportunities to explore and learn about the volcanoes, oceans and
biology of the Hawaiian Islands.

Highlights:
The 16,000 square feet of interactive exhibits include a walk-in volcano
that periodically “erupts,” a deep ocean tank where visitors can operate
underwater robotic vehicles and laboratories to provide close-up
examinations of the islands’ native plant and animal life.

Results:
kubik Maltbie was responsible for coordination of multiple
subcontractors, fabrication and installation of exhibits, interactive
displays and scenic elements.



Museum of Science and Industry
YOU! The Experience
Challenge:
You! The Experience is a new permanent exhibition at the Museum of
Science and Industry in Chicago, one of the largest museums in the
world and the largest science museum in the Western Hemisphere.

Highlights:
The exhibition highlights topics related to human health, personal
well being, medical technology and reinterprets historical museum
holdings of MSI’s Prenatal Specimens and Body Slices. The exhibition
also introduces a newly commissioned collection of plastinated human
specimens mounted within custom casework. In addition to this
fascinating array of specimens, the exhibition features a large array of
health and personal wellness related visitor activities and experiences,
including numerous mechanical and digital interactives, a new
education programming space with an interactive patient simulator, a
large gallery devoted to advances in cutting edge medical technology
and, most importantly, a new interactive Giant Heart exhibit suitable for
the 21st Century.

Results:
YOU! The Experience brings these elements together into an interactive
exhibit examining and celebrating the experience of life itself. It is one
of the first and largest exhibitions to showcase the connection between
the human mind, body and spirit in the 21st century



Science North
Northern Ecosystems Exhibit Area
Challenge:
kubik was tasked with the job of fabricating and installing highly
interactive displays and detailed habitats to enhance the visual
experience and immerse visitors in a vivid, one of a kind showcase of
natural environments.

Highlights:
The cutting-edge animal enclosures are fully equipped with functioning
life support systems carefully integrated into realistic rockwork and
vegetation unique to each habitat and to the needs of its occupant. The
expansion of the 6,500 sq. ft. third level included the partition of the
ecosystem exhibit into three major areas: the forest, the wetlands, and
lakes and rivers, all designed and built to resemble and bring to life the
great Northern Ontario landscape.

Results:
The new live animal habitats were carefully constructed to enhance the
experience for the animals while captivating the visitors with life-like
realism and creating a unique and educational experience through user
interaction.



NASCAR Hall of Fame | Charlotte, NCC
Challenge:
The interactive entertainment venue which honors the history and
heritage of this iconic sport includes 40,000 square feet of exhibit space.

Highlights:
Designed by Ralph Appelbaum Associates, the galleries include an
Orientation Theater, The Great Hall, Glory Road, Race Week, Heritage
Speedway and the Hall of Honor.

Results:
Visitors are able to view in excess of 900 artifacts housed in custom cases
and learn and play while interacting with both electronic and mechanical
exhibits.



Harley-Davidson Museum
Challenge:
Located in downtown Milwaukee, this new visitor experience presents
the story of the Harley-Davidson Motor Company. The museum located
on 20 acres, houses 40,000 square feet of exhibits and opened in July,
2008.

Highlights:
The museums extensive collection includes motorcycles beginning
with the 1903 Serial No.1 bike as well as other iconic examples of the
company’s heritage. Artifacts; both from the corporate archives and
those donated by enthusiasts tell a story which is unique to the Harley-
Davidson brand. The twelve galleries are divided into specific areas
including The Motorcycle Gallery Part I: 1903-1940, The Harley-Davidson
Journey Part I, The Engine Room, Clubs and Competition, The Poster
Wall and The Tank Wall; all located on the upper level. The lower level
consists of The Harley-Davidson Journey Part 2, The Motor Cycle Gallery
Part 2: 1940-present, Custom Culture, The Bridge, The Design Lab and
The Experience Gallery.

Results:
Each area offers the visitor an opportunity to learn the stories and see
firsthand, examples of the company’s storied history.



Harley-Davidson
Vaughan L. Beals Tour Center | York, PA

Located at Harley-Davidson’s York, Pennsylvania assembly facility, the
Tour Center is open to the public and allows visitors to explore exhibits
which explain the plant’s history, including the manufacturing and
assembly processes. The Kid’s Rally area allows children to engage in
activities which educate and entertain. Designed by Jeremy Hoffman
Design, kubik Maltbie was responsible for the fabrication and installation.


thinkubik.com

The William J. Clinton Presidential Center
Challenge:
The William J. Clinton Presidential Center houses the largest archival
collection in American Presidential history. Located in a new 27 acre
city park along the banks of the Arkansas River, the Presidential Center
includes the Presidential Library and Archives, educational and research
facilities, the renovation of the abandoned Rock Island Railroad Bridge
and adaptive reuse of the historic Choctaw Station, built in 1899. The
exhibit space is on two levels, with a 110 foot long timeline presenting
a history of the day to day work of the President and his administration,
using photographs, videos and interactive stations to highlight a range
of domestic and foreign policy efforts and achievements.

Services Provided:
Construction shop drawings, fabrication of exhibitry, design
development and fabrication of over 80 full conservation showcases,
interactives, artifacts and installation, graphics, shipping and installation
on-site.



Arctic Studies Center,
The Anchorage Museum of History and Art
Challenge:
The Arctic Studies Center is an integral part of the expansion of the
Anchorage Museum at Rasmuson Center. The exhibitions comprise
more than six hundred rare Native Alaska objects on long term loan from
the National Museum of the American Indian and National Museum
of Natural History. Design-developed with Ralph Appelbaum, Click
Netherfield and kubik Maltbie became involved with the Arctic Studies
Center project from the very early stages.

Highlights:
The opening of the Center marked the return of these artifacts to Alaska,
and the first time that they were exhibited anywhere in the world in
over 150 years for many of the objects. Click Netherfield engineered,
fabricated, and installed ten massive showcases for the Arctic Study
Center. Seven of these showcases are Community Cases, which represent
a diversity of Native Alaska communities and contain artifacts specific to
each of those communities. The remaining three showcases are Thematic
Cases, and contain artifacts grouped by type. Working in conjunction
with kubik Maltbie, Click Netherfield developed an object mounting
system comprised of stainless steel rods and custom-fabricated brackets
which safely support artifacts while allowing 360° visibility.

Results:
A series of media stations will acquaint and orient visitors to the collection
which includes over 600 items ranging in size from small garments to
large native built canoes.



E.ON Visitor Center
Challenge:
E.ON, one of the world’s largest energy companies, asked kubik to create
a visitor center concept with a big mandate: explore the role of energy in
our daily lives, promote information sharing, invite feedback, stimulate
open dialogue – all within a format that is suitable for new power plants
in several different countries.

Highlights:
The kubik team based all development on a single story line: “Energy
is all around us”. The idea allowed each visitor centre to become an
“Energy Meeting Point” where visitors could use the interactive displays
to calculate their own carbon footprint and explore the options and
implications of different energy mix scenarios (solar, wind, gas, coal,
etc.). kubik also produced a special Style Guide that incorporates both
the graphical and interior design language and ensures a consistent
presentation, while allowing for local variations to meet the needs of
different stakeholder groups.

Results:
The visitor center’s meeting rooms, corporate areas and tailor-made
interactive displays help explain the technology and the environmental
aspects of modern power generation. The centers have been successful
in facilitating education and creating open dialogue about both the
present and future of E.ON power plants.



US Holocaust Memorial Museum

Challenge:
The subject matter of the United States Holocaust Memorial Museum
is sobering and contains sensitive thematic material, the purpose of
which is to encourage visitors to build upon their own personal learning
experiences by interacting with exhibit elements. kubik’s task was to
develop 2 new galleries for the Washington DC museum, each telling a
representative story of survival and courage.

Highlights:
The first gallery is a 3,450 square-foot exhibition titled “Remember the
Children”, built to communicate a history of the Holocaust conceived
specifically for, and with children. It conveys the experiences of one
child, “Daniel”, who survived the Holocaust. The second gallery is a 5,280
square-foot exhibit titled “Assignment Rescue: The Story of Varian Fry
and the Emergency Rescue Committee.” American Varian Fry was able
to save thousands of artistic and intellectual individuals threatened
with immediate arrest and extradition to Nazi Germany. For both, we
interfaced directly with building architects and the general contractor to
include provisions for mechanical and electrical components as well as
all public safety and handicap regulations.

Results:
kubik met the museological challenge of creating a walk-through exhibit
that would survive the rigours of constant interaction with an immense
and varied audience – including school-age children, who can be very
‘hands-on’.



Montreal Holocaust Memorial Centre
Challenge:
Emotional sensitivity, priceless artifacts, tight timelines, multiple
stakeholders and new technology were all part of the challenge in kubik’s
role as key exhibit developer for a major new museum and cultural
center, the Montreal Holocaust Museum.

Highlights:
The 5 month project called on all of our skills for detailed project
management, including simultaneous creative development and
production of graphics, artwork, display cases and audio visual content.
Notable highlights included use of four languages - English, French,
Yiddish, and Hebrew – and presentation of rare archival film footage and
eyewitness testimony. The team used its inventive powers to develop
unique custom artifact mounts that provide flexibility for future display
updates.

Results:
The Memorial relates a vivid chronological history of the Holocaust in
a compelling yet sensitive way. kubik overcame obstacles that many
regarded as insurmountable, and ultimately, provided our Client with a
finished venue that meets and exceeds every expectation.


thinkubik.com AWARDS

GOLD - “Best Consumer Event Exhibit/Environment” SILVER - “Best Museum Environment”
Camper, Volvo Ocean Race Village The Nature Research Center
Event Design Magazine; 2012 Event Design Awards Event Design Magazine; 2012 Event Design Awards
Design: Shigeru Ban Architects Fabricator: kubik inc./kubik bv Design: Andrew Merriell & Associates
Fabricator: kubik Maltbie, Electrosonic, Batwin+Robin, Sosolimited, Hypersonic

EVENT DESIGN AWARD - “Best Temporary Pop-Up Store” EVENT DESIGN AWARD - Best All-Modular Exhibit
Puma, Volvo Ocean Race Village Dead Sea Scrolls
Event Design Magazine; 2012 Event Design Awards Event Design Magazine; 2012 Event Design Awards
Design/Fabricator: kubik inc./kubik bv Designer: Ralph Appelbaum Associates Fabricator: kubik Maltbie

SILVER - “Best Trade Show Environment (Over 50’X50’)” 2012 First Lady Maureen McDonnell’s
General Motors: Cadillac: Art+Science Opportunity Hall of Fame Award
Event Design Magazine; 2012 Event Design Awards Heartwood: Gateway to Southwest Virginia Visitor Center
Design: MacLaren Momentum Fabricator: kubik inc. Designer: 1717 Design Group Fabricator: kubik Maltbie

Best Road Show/Multivenue 2011 Creativity International Award
PUMA Volvo Ocean Race “Pompeii the Exhibit: Life and Death in the Shadow of Vesuvius”
2012 EXHIBITOR Corporate Event Awards, Exhibitor Magazine Travelling Museum Exhibition
Design/Fabrication: kubik inc./kubik bv Designer: Ralph Appelbaum and Associates Fabricator: kubik Maltbie

Bronze “Island Exhibit” Honor Award – Society for Environmental Graphic Design
Brookfield Asset Management Newseum
2011 EXHIBITOR Exhibit Design Awards - Exhibitor Magazine 2009 SEGD AWARDS
Designer: Journey Communications Fabricator: kubik inc. Designer: Ralph Appelbaum and Associates Fabricator: kubik inc.

Best Integrated Program Merit Award - Office/Workspace, Mixed-Use Centers
kubik booth at the EXHIBITOR2009 Show, E.ON Visitor Center, Datteln, Germany
Exhibitor Magazine; 2009 Sizzle Award 2009 SEGD AWARDS
Design/Fabrication: kubik inc. Design/Fabrication: kubik inc./kubik bv

Silver “Best Activation of an Entertainment Sponsorship” Outstanding Achievement Museum
Infiniti Cirque du Soleil Activation Newseum
Event Design Magazine; 2008 EX Awards 2009, 15th Annual THEA Award
Design/Fabrication: kubik inc. Designer: Ralph Appelbaum and Associates Fabricator: kubik inc.

Gold “Best B-to-B Hospitality Event Element” Gold Best Museum Environment
Infiniti Cirque du Soleil Activation, Newseum,
Event Design Magazine; 2008 EX Awards Event Design Magazine; 2008 Event Design Awards
Design/Fabrication: kubik inc. Designer: Ralph Appelbaum and Associates Fabricator: kubik inc.


Extraordinary clients. Extraordinary creations.
A client list that speaks volumes about our work.

CREATING THE MOST EXTRAORDINARY
EXPERIENCES IN THE WORLD

Kubik Portfolio And Awards Overview 2012

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