1.
To Whom It May Concern:
It is with great pleasure that I offer this letter of recommendation for Mr. Mike Baer. Mike worked for The Winvale
Group, LLC. with Kevin Lancaster, Managing Partner, and I as a Sales & Marketing Intern during the fall semester of
2013.
In his position, Mike assisted and was responsible for many aspects of Winvale’s sales and marketing initiatives from
concept to completion. Whether it was analyzing market data, researching sales prospects, or writing and editing blogs
and web pages, Mike took advantage of every opportunity to learn and perform a new skill.
Mike’s duties consisted of:
Researching and attracting new prospects through inbound and outbound activities.
Support departmental marketing and sales generation efforts.
Managing Winvale’s contact database by keeping records accurate in Salesforce.
Writing and editing blog posts weekly for Winvale and Partner marketing campaigns.
Supported the coordination of bi-‐weekly newsletter campaign— Created and edited content for distribution.
Website Management – SEO research, identification and management for blog posts and web pages, as well as
proofreading, editing, and creating content for GSAschedule.com.
All of Mike’s work was instrumental in representing the Winvale brand to current and prospective commercial and
government customers. Mike displayed a high degree of responsibility and ambition throughout his term with us. He
always possessed a commitment to learn and a high initiative toward his work and colleagues. He works incredibly well
with others and provided many contributions to Winvale’s dynamic team environment. The work he produced was
essential to providing the exceptional performance and results that Winvale clients and partners expect.
Mike would be a valuable asset to any organization, and I am happy to give him this sincere recommendation. Feel free
to contact me directly if you would like more information.
Sincerely,
Heather Young
Marketing Director
1012 14th Street NW, 5th Floor
Washington, DC 20005
(202) 296-‐5505 x800
hyoung@winvale.com
