1. Aly Gleason
(806) 440-3682 agleason89@gmail.com
OBJECTIVE
Obtain an entry level management position that will utilize my education and skills learned from
experience in problem solving, planning, and organizing
EDUCATION
West Texas A&M University December 2014
Bachelor of Business Administration, Marketing
SKILLS AND ABILITIES
• Able to pinpoint problems and initiate creative solutions
• Well-organized and self-motivated, able to plan and execute projects in a timely manner
• Able to handle a multitude of details and meet close deadlines under pressure
• Effective at organizing many documents into a coherent presentation
EXPERIENCE
Casual Dinning Restaurants Borger, Amarillo, and Lubbock, TX
Server / Trainer January 2008 – Present
• Multitasked, organized heavy workload, managed money, and tracked supplies
 Trained new hires
 Provided consistent positive results under time-sensitive and stressful conditions, attention
to detail, communication and problem-solving capabilities
Asher Media, Inc. Addison, TX
Intern / Contract Media Planner May – September 2015
• Conducted consumer profile research for Main Event using MRI (Market Research Insight)
and Nielsen Scarborough to plan media strategies
• Analyzed competitive spending reports using Kantar Media to help plan the allocation of ad
spend by media
• Utilized PointRoll to track and report on delivery, performance, and reach of online digital
campaigns
• Completed fan profile and market analysis for the Dallas Mavericks to determine types of
consumers to target with different types of media
The Richards Group Dallas, TX
Intern Media Planner February – May 2015
• Organized annual flowchart for Gander Mountain that included TV and radio in national and
local markets, out-of-home, print, and digital campaigns
• Conducted consumer behavior research for GoRVing to determine seasonal geographic
marketing to target traditional and digital media
• Created buy-recaps for Reilly Foods that detailed goal target rating points vrs purchased
target rating points that depicted buy negotiations
• Completed day-of-week analysis for Chuck E. Cheese to determine day-part allocation to
ensure appropriate distribution