1. Abridged Profile – Michael G Murning
Experienced B2B sales & marketing professional; experience acquired through
exposure to a diverse range of manufacturing industries in listed-, & VC-backed
environments (RSA & UK), as well in head office (matrix) & business unit
(operational) levels; this includes working for a multinational/global company.
As a senior team member reporting into a CEO/COO function for past 20+ years, I
have a successful track-record in:
 Scenario planning, business strategy design & execution.
 Leading change management programmes.
 Designing, directing & executing sales & marketing strategies, sales budgeting,
segmentation analysis, business development plans & margin management.
 Leading sales & marketing teams with a specific emphasis on driving improved
effectiveness to “own the space” & achieve targets.
 Determining “Share of Wallet” by product, customer, region, segment & national
levels (addressable market).
 Delivering differentiation through the design & implementation of innovative
brand-, solutions-, product-, & service offerings.
 Directing & implementing a demand driven pull strategy via raised brand
awareness & specification.
 Developing value add marketing collateral & sales aids for defined target
markets.
 Directing communication strategies on both traditional and digital platforms.
 Optimising market reach through distribution channel management.
 Defining pricing policy & models.
 ERP & CRM implementations; ensure business “fit”; process improvement.
Motivation drivers:
 Passion for B2B sales & marketing.
 Responsiveness to change & the challenges it brings.
 “Challenging the status quo” & “asking the difficult questions”.
Strengths:
 “Big picture’ thinking backed up by solid analytical skills.
 Ability to execute; “make things happen”
 Strong written, verbal & interpersonal communication skills.
 Connecting with people; building positive relationships at customer, supplier, &
industry affiliate levels.