The document discusses a 2010 UK general election campaign. It describes the campaign's goals of getting people to vote and persuading them to vote for specific candidates (David Cameron, Nick Clegg, Gordon Brown). It discusses targeting the campaign at adults since only adults can vote. It outlines techniques used in the campaign, including websites providing information on each candidate, videos reporting on election results and leading parties, and posters criticizing opposing candidates.

1. The United Kingdom general election of 2010 was held on Thursday
6 May 2010 to elect members to the House of Commons.
The election took place in 650 constituencies across the United
Kingdom under the first pass the post system.
The main message behind this campaign is to engage and persuade
the public to vote for who they want to be president of the United
Kingdom. Ideas behind this campaign is to show the public how
each candidate will change our country and how they can do this,
so if people agree with what the candidate wants to do then they
will vote for that individual candidate.
The target audience of this Political Campaign is adults, as only
adults can vote and because the information could be quite
confusing for children. The political campaign has also aimed their
focus on Adults as they know what’s going on and what happens to
our country and what needs improvement.
The strategy of the campaign and the methods used to reach the
target audience was to make the campaign look very boring, so it
doesn’t attract children as the target audience are adults. The
methods for this campaign were to let the public understand what
our country is going though and how the public can help.
The aims of this political campaign is to get as many people to vote
for who they want to be Prime Minister (David Cameroon, Nick
Clegg and Gordon Brown). Other aims are to advise the Public to
make the right decision, however to be honest it was who would put
more effort in order to get more votes for example advertisement
played a huge role in the elections.
The political campaign has achieved its aims by making sure every
person votes in the United Kingdom by making it free and by
getting the message across stuck in their publics head. Another
way was to have many advertisements to engage the target
audience into voting and the aim was successful.

2. Techniques used for this campaign was websites, this link takes
you to the National Elections website where people could vote;
http://news.bbc.co.uk/1/hi/uk_politics/election_2010/default.stm
This website highlights what each participant to be government
wants to do, for example David Cameroon wants to stop benefits
and if the public disagree with this then they won’t vote to him. The
public have free will and choose what values them more, in the
website there is a bar where the public can vote to who they want
to be presented. Facts and statistics also peoples responses to
each government was highlight through the news report in the
website.
Another technique used where videos that promoted the general
elections, a BBC News Report; http://www.youtube.com/watch?
v=rzDMcDJX5OQ
This news report shows us figures in who is in the lead of the
general election and who is behind. The video also shows each city
in the United Kingdom and the ones highlighted means they have
already voted, in the video you would see some cities having
problems with the voting. Also each city is highlighted blue, red or
orange to show the majority of the city voted for. The video shows
who each party is aiming for, an example of this are the Liberal
Democrat are aiming for Scotland and up north.
The poster below is another technique which highlights to the
public the fact that Labour wants to persuade the public not to vote
for the conservative party, as it leads to negative aspects such as
ruining the United Kingdom and making it old as himself. This
poster is very effective as it highlights what Labour will deliver and
how stereotypical that party can be, although majority say it’s true.

3. Thats all for night United Kingdom and Thank you
By Michael McCauley