The document discusses a campaign to change the food offered at Cranford Community College. The campaign aims to change the taste, portion sizes, presentation, and prices of the school food. The target audience is primarily the students, as the document argues they are being overcharged and deserve better food options. Success will be measured by changes to the food prices, quality, and variety offered at the school. Posters and videos are proposed as techniques to persuade the school to implement these changes.