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Ge2010

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Ge2010

  1. 1. #GE2010 #GENY<br />The state of UK PolitYcs<br />
  2. 2. Apathy?<br /> Only 4% voters had been on a political party’s website during the 2005 election.<br /> In the 2001 election, 46% 18-24 year-olds voted; in 2005 only 37% voted.<br /> More people voted on the 2009 series of The X-Factor (10m) than voted for Labour in the 2005 election (9.6m).<br />#GE2010 #GENYProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />Slide 2<br />
  3. 3. Oh dear<br /> Gordon Brown admitted recently that he had invited Simon Cowell to help with the national policy form.<br /> …however, the X-Factor judge was too busy.<br />#GE2010 #GENYProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />Slide 3<br />
  4. 4. The Social Media Factor<br /> Will social media, like Facebook and Twitter make a difference this time round?<br /> This kind of question was unthinkable in the 2005 election (even though Facebook had been around for a year).<br />#GE2010 #GENYProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />Slide 4<br />
  5. 5. The Social Media Factor<br /> There were 154,342 tweets amongst 33,000 people on the third leaders’ debate.<br /> The Conservatives 80,700 have fans on Facebook; Liberal Democrats have 81,260 fans; Labour trails at 36, 350 fans.<br />#GE2010 #GENYProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />Slide 5<br />
  6. 6. LiberallY<br />Facebook is particularly galvanising Lib dem supporters.<br /> In a recent Facebook poll, in which nearly half a million people voted, 42% want Nick Clegg as PM, as compared with David Cameron (31%) and Gordon Brown (27%).<br /> The group ‘We got Rage Against the Machine to #1, we can get the Lib Dems into office!’ has 164,000 fans.<br />#GE2010 #GENYProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />Slide 6<br />
  7. 7. Action?<br /> Facebook launched a campaign to galvanise the 18-24 age bracket into voting, but did it work? <br /> Will Generation Y be turning up to vote in the general election?<br />#GE2010 #GENYProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />Slide 7<br />
  8. 8. Galvanised<br /> The Electoral Commission has said that those expressing an interest in registering were disproportionately in the youngest age bracket of 18-24.<br /> 40% of visitors to the registration form website were 18-24.<br />#GE2010 #GENYProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />Slide 8<br />
  9. 9. Student Power<br />The NUS has launched a campaign to stop the rise in tuition fees, gaining the support of 200 Labour, 400 Lib Dem, but only 13 Conservative candidates.<br /> There are 2 million student voters in the UK.<br /> Students count for between 10% - 30% in 45 seats in the UK and for the first time look set to swing these votes over the NUS’s campaign.<br />#GE2010 #GENYProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />Slide 9<br />
  10. 10. Heading for a Hanging?<br /> As well as Facebook numbers, 64% of 18-24s are planning on voting Lib Dem, suggesting Generation Y could be instrumental in sending this country into a Hung Parliament…<br />#GE2010 #GENYProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />Slide 10<br />
  11. 11. Or not.<br /> Young people want change and could vote strategically.<br /> For example, a youth poll put both the Conservatives and Lib Dems on top, plus the Conservatives have as many Facebook fans as the Lib Dems.<br /> Either way, Labour seems to have lost the Y vote.<br />#GE2010 #GENYProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />Slide 11<br />
  12. 12. More commentary?<br />www.nakedgenerations.com/blog<br />@nakedgen_heledd<br />@nakedgen_chris<br />@nakedgen<br />#GE2010 #GENYProtected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />Slide 12<br />
  13. 13. References<br />Slide 2The Independent Voter’s Handbook, 2010<br />Slide 3The Independent Voter’s Handbook, 2010<br />Slide 4http://www.guardian.co.uk/media/2010/apr/30/social-media-election-2010<br />Slide 5http://www.guardian.co.uk/media/2010/apr/30/social-media-election-2010<br />http://www.facebook.com/libdems<br />http://www.facebook.com/libdems#!/conservatives?ref=ts<br />http://www.facebook.com/libdems#!/labourparty?ref=search&sid=506493147.3972892522..1<br />Slide 6http://www.facebook.com/#!/photo.php?pid=4028251&id=370142048888<br />http://www.facebook.com/group.php?gid=113749985304255<br />Slide 7http://www.computerweekly.com/blogs/election-2010-tech/2010/04/facebook-tv-and-the-web-get-thousands-more-to-register-to-vote.html<br />Slide 8http://www.guardian.co.uk/politics/2010/apr/22/surge-voter-registration-election-volatile<br />Slide 9http://news.bbc.co.uk/1/hi/education/8645705.stm<br />http://www.timeshighereducation.co.uk/story.asp?storycode=411370<br />Slide 10http://www.u.tv/election2010/Guardian-ICM-poll-Labour-support-could-fall-below-20/ada6a0cd-3fde-4625-a913-bd20f3542b65<br />Slide 11 http://www.timesonline.co.uk/tol/news/politics/article7111092.ece<br />http://www.politics.co.uk/news/general-election-2010/clegg-chases-youth-vote-$1372036.htm<br />#GE2010 #GENY Protected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />Slide 13<br />
  14. 14. #GE2010 #GENY Protected by Copyright © 2010 Naked Generations Limited. All Rights Reserved. <br />Slide 14<br />www.nakedgenerations.com<br />Experts on Generation Y<br />

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