Emerging Technologies Write a Research paper on three of the following topics as it relates to or complements Systems Analysis and Design (SAD): Descriptive, Predictive & Prescriptive Analytics (why SAD should consider Analytics) Analytics Competencies Centers (Collaboration between Business Analysts, IT Specialists and Users) Cloud Computing (PaaS, IaaS, SaaS, DaaS, AaaS) (how SAD is different for cloud solutions) Hadoop and Advanced Data Management (data sources that may impact SAD) Blockchains (how Blockchains impact SAD) . Your research paper must be at least 4 pages in length, double-spaced, 12 font, and include at least 5 references, at least 2 of which must be peer-reviewed. Your paper must be formatted using APA guidelines. Do not include a cover page. Do not include an abstract. The reference page is NOT included in the 4-page length requirement. The paper should include an Introduction (to include a Hypothesis based on the research), Literature Review (Evidence) and Analysis of the Literature. All references must be cited within the text. Since the paper includes multiple topics, each topic must be separated and start with a HEADING. Include a conclusion at the end of the paper to summarize the entire paper and analyze how each topic relates together as related to the use of Systems Analysis and Design. Things I look for when grading: • I will look for high SafeAssign scores where large blocks of text have been obtained from other sources without citation OR where blocks of text have been obtained from other students. Students will be assigned a ZERO when plagiarism is indicated. • I will use the WORD Review-Split option on the Research paper, with the top pane looking at the paper’s content and the bottom pane looking at the Reference page. I will then search the content using the author’s name, for each Reference, to make sure each Reference was Cited. I will then search for every Citation to make sure a Reference exists on the Reference page for each citation. • I will use the WORD Review-Check Document to look for Spelling and Grammar errors. • I will look for instances where main topic areas are not linked together. • I will want to see a Hypothesis that is specific enough and is based on the research (i.e. the Hypothesis is specifically addressed within the text). • I will look for extraneous content that does not link back to the Hypothesis and topic. Priority 1 Target Market and Demographics: African-American, Low income Department/Program/Service: hypertension Marketing Technique: YouTube, Billboard, newspaper Discussion: I decided this target market and demographic to be the first priority as disease and disability are frequent in this community, high death rates, and a reduction in life expectancies because of hypertension. The Services about hypertension for Missouri is critical to this demographic as it is the leading cause of death ...

1. Emerging Technologies
Write a Research paper on three of the following topics as it
relates to or complements Systems
Analysis and Design (SAD):
Descriptive, Predictive & Prescriptive Analytics (why SAD
should consider Analytics)
Analytics Competencies Centers (Collaboration between
Business Analysts, IT Specialists
and Users)
Cloud Computing (PaaS, IaaS, SaaS, DaaS, AaaS) (how SAD is
different for cloud
solutions)
Hadoop and Advanced Data Management (data sources that may
impact SAD)
Blockchains (how Blockchains impact SAD)
.
Your research paper must be at least 4 pages in length, double-
spaced, 12 font, and include at
least 5 references, at least 2 of which must be peer-reviewed.
Your paper must be formatted

2. using APA guidelines. Do not include a cover page. Do not
include an abstract. The reference
page is NOT included in the 4-page length requirement.
The paper should include an Introduction (to include a
Hypothesis based on the research),
Literature Review (Evidence) and Analysis of the Literature.
All references must be cited within
the text. Since the paper includes multiple topics, each topic
must be separated and start with
a HEADING. Include a conclusion at the end of the paper to
summarize the entire paper and
analyze how each topic relates together as related to the use of
Systems Analysis and Design.
Things I look for when grading:
• I will look for high SafeAssign scores where large blocks of
text have been obtained from
other sources without citation OR where blocks of text have
been obtained from other
students. Students will be assigned a ZERO when plagiarism is
indicated.
• I will use the WORD Review-Split option on the Research
paper, with the top pane

3. looking at the paper’s content and the bottom pane looking at
the Reference page. I
will then search the content using the author’s name, for each
Reference, to make sure
each Reference was Cited. I will then search for every Citation
to make sure a Reference
exists on the Reference page for each citation.
• I will use the WORD Review-Check Document to look for
Spelling and Grammar errors.
• I will look for instances where main topic areas are not linked
together.
• I will want to see a Hypothesis that is specific enough and is
based on the research (i.e.
the Hypothesis is specifically addressed within the text).
• I will look for extraneous content that does not link back to
the Hypothesis and topic.
Priority 1
Target Market and Demographics: African-American, Low
income
Department/Program/Service: hypertension
Marketing Technique: YouTube, Billboard, newspaper

4. Discussion:
I decided this target market and demographic to be the first
priority as disease and disability are frequent in this
community, high death rates, and a reduction in life
expectancies because of hypertension. The Services about
hypertension for Missouri is critical to this demographic as it is
the leading cause of death in Missouri. According to Spencer,
(2019). Hypertension is a serious issue in Missouri as it is a
“silent killer.
The strategies for marketing align with the purpose, vision, and
values of the organization since it is accountable and honesty
for the information shown on marketing tools, that is YouTube
and the newspapers, and billboards (Berkowitz, 2021). It
ensures that we can reach the old African-American population
in communities which is our primary goal. It helps to promote
and identify the implication of the state-funded funds hence
promote diversity hence allow the enormous amount of
information supporting in fighting the healthcare crisis.
Priority 2
Target Market and Demographics: Hispanic, low-income
Department/Program/Service: Rural-areas Health
Marketing Technique: Facebook, Television advertisements and
word of mouth
Discussion:
I have chosen this specific market and demographic to take the
second priority since the diseases and disability are rampant in
the Hispanic community. The market includes geographic
isolated, lower-socioeconomic status, increased risks in health
and limited career opportunities. Also, an increased percentage
of chronic disease and reduced general well-being in rural
groups.
The Rural-area Health Program for Missouri is important to this
specific group as is takes care of the requirements of Medicare

5. and Medicaid (CMS) patients in rural-areas. The program
therefore supports and stabilizes out-patient primary care in
under-served rural areas by providing doctors, and other
medical physicians.
The marketing plans align with the program’s purpose vision,
and values as it ensures the commercials adhere to moral ethics.
The primary goal is to ensure that we get to the patients and
also potential patients in rural-areas and help in promoting and
partnering with other organizations. According to Berkowitz
(2021), Facebook and TV commercials allow response and
timely communication to be reliable.
Priority 3
Target market and demographic: White-low-income
Department/Program: Oral-Health
Marketing technique: radio, pamphlets and Twitter
Discussion:
There is a little support in socioeconomic, illness, and decrease
in welfare and all-purpose health in the White-low-income
community. The market includes a population in geographic
isolated, low socioeconomic status, and a demographical area
with a poor access to education. The Oral-health program
provides preventive care as well as educates Missourians on
brushing and making better healthy food choices (Syed et al.,
2021).
The Oral-Health services aims in making available important
information in these areas for this market. The programs avail
the centers with low-cost dental and medical care services. The
Missouri oral health programs provide education to individuals
on various issues on dental hygiene, water fluoridation, and
support for individuals with developing disabilities of all ages.
The advertising tools such as, pamphlets, radios and Twitter
align with the purpose, vision, and values. They observe to the
ethical rules and follow the highest standards and requirements
(Berkowitz, 2021). The promotion strategies do not compromise

6. the truthfulness of this organization.
References
Berkowitz, E. N. (2021). Essentials of health care marketing.
Jones & Bartlett Learning.
Kerins, J. L., Koske, S. E., Kazmierczak, J., Austin, C.,
Gowdy, K., Dibernardo, A., ... & Seoul Virus Working Group.
(2018). Outbreak of Seoul virus among rats and rat owners—
United States and Canada, 2017. Morbidity and Mortality
Weekly Report, 67(4), 131.
Spencer, E. (2019). Management and support of uninsured
patients with diabetes type II within a nurse managed clinic.
Syed, M., Ahmed, F., Zahid, N., Khalid, N., & Israr, N. (2021).
Essentials of Healthcare Marketing. Asian Journal of Medicine
and Health, 73-79.
IHP 510 Module Eight Worksheet
For the Module Six worksheet task, you proposed marketing and
communication strategies based on the target market and
demographics for a department, program, or service of the
Missouri Department of Health and Senior Services.
For this follow-up worksheet task in Module Eight, you will
complete a basic budget for implementing the marketing
strategies you proposed in the Module Six Worksheet. In this
task, you will illustrate how you would allocate $100,000
among the three campaigns you proposed.

7. First, list the target market/demographic, the
department/program/service, and the marketing technique for
the three priorities you selected in the Module Six worksheet
task.
Next, illustrate how you would allocate a portion of the funds
for each priority. Be sure to consider direct, indirect, and
hidden costs. Please see the example below.
Finally, describe why you made the budgeting choices around
prioritization and specific costs. Be sure to include sources to
validate the proposed costs.
Note: Although you are not being asked to prioritize your
marketing tactics for a specific budget in your final healthcare
marketing plan, this is an important exercise to complete as it is
crucial to understand how healthcare organizations allocate
funds for their marketing campaigns.
To complete this worksheet, replace bracketed text with the
relevant information.
Example
Priority One: Here is where you list the target
market/demographic, the department/program/service, and the
marketing technique for the three priorities that you selected in
the Module Six worksheet task. (Ex: white low-income, oral
health, and television commercial/s.)
Funds Allocated for the Marketing Campaign: $50,000
Direct Costs
· Scriptwriter $5,000
· Actors and actresses $7,000
· Airtime $10,500
Indirect Costs
· Manager $15,000

8. · Two staff $7,500
Hidden Costs
· Outsourcing $5,000
Total Costs for Priority One: $50,000
Note: Based on this example, you would have $50,000
remaining for Priority Two and Three.
Priority One
Priority One: [Insert text.]
Funds Allocated for the Marketing Campaign: $ [Insert dollar
amount.]
Direct Costs
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
Indirect Costs
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
Hidden Costs
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
Total Costs for Priority One: $[Insert dollar amount.]
Discussion: [Insert text.]
Priority Two

9. Priority Two: [Insert text.]
Funds Allocated for the Marketing Campaign: $ [Insert dollar
amount.]
Direct Costs
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
Indirect Costs
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
Hidden Costs
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
Total Costs for Priority Two: $[Insert dollar amount.]
Discussion: [Insert text.]
Priority Three
Priority Three: [Insert text.]
Funds Allocated for the Marketing Campaign: $ [Insert dollar
amount.]
Direct Costs
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
Indirect Costs
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
Hidden Costs

10. [Insert text.] $[Insert dollar amount.]
[Insert text.] $[Insert dollar amount.]
Total Costs for Priority Three: $[Insert dollar amount.]
Discussion: [Insert text.]
IHP 510 Module Eight Worksheet Guidelines and Rubric
Overview: For the Module Six worksheet task, you proposed
marketing and communication strategies based on the target
market and demographics for a
department, program, or service of the Missouri Department of
Health and Senior Services—strategies that align to its mission,
vision, goals, and objectives. For
this follow-up worksheet task, you will complete a basic budget
for implementing the marketing strategies you proposed in that
task.
Prompt: First, complete the worksheet by listing the target
market/demographic, the department/program/service, and the
marketing technique for the three
priorities you selected in the Module Six worksheet task. Next,
address the following critical elements as outlined in the
worksheet:
• Prioritization of Funds: Identify how you will allocate a
portion of the funds for each priority.
• Costs: Identify the direct, indirect, hidden, and total costs in
the proposed healthcare marketing budget.

11. • Discussion: Describe why you made the specific budgeting
choices of prioritization and specific costs. Be sure to include
sources to validate the proposed
costs.
Rubric
Note: Although you are not being asked to prioritize your
marketing tactics for a specific budget in your final healthcare
marketing plan, this is an important
exercise to complete as it is crucial to understand how
healthcare organizations allocate funds for their marketing
campaigns.
Guidelines for Submission: Do not alter the worksheet or submit
the assignment in the form of an essay. For this and all
worksheets, you are not required to
include a cover page. You are expected to provide in-text
citations for your sources and a reference list at the end of the
worksheet.
Critical Elements Proficient (100%) Needs Improvement (75%)
Not Evident (0%) Value
Prioritization of Funds Identifies a portion of the funds
to be allocated for each priority
Does not identify a portion of
funds to be allocated for each
priority
25
Costs Identifies the direct, indirect,

12. hidden, and total costs in the
proposed healthcare marketing
budget
Does not identify the direct,
indirect, hidden, and total costs
in the proposed healthcare
marketing budget
25
Discussion Describes why budgeting choices
were made around prioritization
and specific costs
Describes why budgeting choices
were made around prioritization
and specific costs, but with gaps
in detail, clarity, or logic
Does not describe why
budgeting choices were made
around prioritization and specific
costs
50
Total 100%
IHP 510 Module Eight Worksheet Guidelines and RubricRubric