IHP 510 Module Six Worksheet First, review the required text readings for Module Six and revisit your posts and response posts to the Module Five discussion. In addition, review the website Missouri Department of Health and Senior Services and complete the following: · Select three target markets/demographics from the following: · low-income Hispanic population · low income African American population · low income white population · low income African American population · middle income Asian American · middle income Hispanic population · affluent white population · Select one department, program, or service from the Missouri Department of Health and Senior Services. · Prioritize your target markets/demographics as Priority One, Priority Two, and Priority Three based on the particular program or initiative you selected. · Identify the marketing technique you will use for each priority (use one traditional, one social media, and one other). · Briefly discuss your prioritization of the marketing techniques that you chose. Be sure to address how your communication and marketing strategies align with the department’s/program’s/service’s mission, vision, and values. Please see the example below. Note: For the follow-up worksheet task in Module Eight, you will complete a basic budget for implementing the marketing strategies you develop here. Example Priority One Target Market/Demographic: White, low-income Department/Program/Service: Oral Health Marketing Technique: Television Commercial(s) Discussion: Within at least three paragraphs, explain why you selected this particular population as your first priority, why you selected this particular program, and discuss the marketing technique you propose to target this particular demographic. Also, explain how your advertising campaign aligns with the department’s mission, vision, and values. Priority One Target Market and Demographic:                Low income African American Population Department/Program/Service:                           Minority Health                                            Marketing Technique:                                        Radio Commercials Discussion: I have selected low income African American population as my first priority because the low income African-Americans are among the most disadvantaged individuals in the country. Health inequalities continue to prevail for the minority population leading to the increased danger of injuries, diseases, and death. This minority population includes the low income African Americans (MacLeod, 2018). According to statistics, minority populations are excessively afflicted with vital health conditions such as cancer, HIV/AIDS, diabetes, heart diseases, and many more. In fact, diseases resulting from air pollution remains in most regions, especially those areas where African-Americans and low-income earners resides. This is why I have selected the minority heal ...

1. IHP 510 Module Six Worksheet
First, review the required text readings for Module Six and
revisit your posts and response posts to the Module Five
discussion. In addition, review the website Missouri Department
of Health and Senior Services and complete the following:
· Select three target markets/demographics from the following:
· low-income Hispanic population
· low income African American population
· low income white population
· low income African American population
· middle income Asian American
· middle income Hispanic population
· affluent white population
· Select one department, program, or service from the Missouri
Department of Health and Senior Services.
· Prioritize your target markets/demographics as Priority One,
Priority Two, and Priority Three based on the particular
program or initiative you selected.
· Identify the marketing technique you will use for each priority
(use one traditional, one social media, and one other).
· Briefly discuss your prioritization of the marketing techniques
that you chose. Be sure to address how your communication and
marketing strategies align with the
department’s/program’s/service’s mission, vision, and values.
Please see the example below.
Note: For the follow-up worksheet task in Module Eight, you
will complete a basic budget for implementing the marketing
strategies you develop here.

2. Example
Priority One
Target Market/Demographic: White, low-income
Department/Program/Service: Oral Health
Marketing Technique: Television
Commercial(s)
Discussion: Within at least three paragraphs, explain why you
selected this particular population as your first priority, why
you selected this particular program, and discuss the marketing
technique you propose to target this particular demographic.
Also, explain how your advertising campaign aligns with the
department’s mission, vision, and values.
Priority One
Target Market and Demographic: Low
income African American Population
Department/Program/Service: Minority
Health
Marketing Technique: Radio
Commercials
Discussion:
I have selected low income African American population as my
first priority because the low income African-Americans are
among the most disadvantaged individuals in the country.
Health inequalities continue to prevail for the minority
population leading to the increased danger of injuries, diseases,
and death. This minority population includes the low income

3. African Americans (MacLeod, 2018). According to statistics,
minority populations are excessively afflicted with vital health
conditions such as cancer, HIV/AIDS, diabetes, heart diseases,
and many more. In fact, diseases resulting from air pollution
remains in most regions, especially those areas where African-
Americans and low-income earners resides. This is why I have
selected the minority health program.
Commercial advertising normally give an organization or a
department an opportunity to promote a product, service, or
opinion. I have selected radio commercials as the marketing
strategy in the low-income African American segment because a
good number of low income African Americans can afford a
radio. There are approximately twelve thousands radio stations
in America which can help reach the target market.
The mission of the department is to eradicate health inequalities
through advocacy support, emphatic leadership, and interaction
with the minorities, which can only be achieved through
community engagement, strategic partnership, and amplified
awareness (mo.gov). Radio advertising aligns with this mission.
Through radios, the department can reach their audience
repeatedly to create the awareness.
Priority Two
Target Market and Demographic: Low Income Hispanic
population
Department/Program/Service:
Immunization
Marketing Technique: Television
commercial
Discussion:
I have selected Low income Hispanic population as my second
priority because low income Hispanic families are also among
the most disadvantaged minority population. I have also
selected immunization program since immunization inequalities
continue to prevail within Hispanic populations (Guntzviller et
al., 2017). Most at danger for under-immunization are those
marginalized due to poverty/low-income, low education, lack of

4. insurance, and many more.
I have selected television advertisements because it has a
broader reach. In order for the advertisement to be successful it
is important to blend both English and Spanish into the
commercial, keeping English as the main language but
incorporating Spanish quotes, phrases, terms, and many more, to
connect with the consumers effectively.
Missouri’s immunization program is trying hard to end the
spreading of vaccine-preventable illnesses by providing
vaccinations to adolescents and children who cannot afford
them; educating healthcare providers, educating the public, and
ensuring that children are immunized adequately against
harmful diseases (mo.gov). TV commercials align with this
mission. With repetitive and effective advertising that captures
the attention of Hispanic consumers, the department can create
awareness on the importance of immunization.
Priority Three
Target market and demographic: Affluent white
people
Department/Program: Wellness and
Prevention
Marketing technique: Publication
Advertisement
Discussion:
I have selected the affluent white people as my third priority
because they are among the most privileged majority. I have
also selected wellness and prevention program because in most
cases the rich have been associated with poor health habits. In
most scenarios, we have seen the affluent being connected with
stroke, heart diseases, cancer, and diabetes, which are all
dangerous diseases. All these are connected with lack of
exercise and unhealthy diet.
Strategists and media planners all agree that the usual rule of
marketing is irrelevant when targeting the affluent, especially
the wealthy white people. They are hard to find and they are
poor users of media. Publication advertisement is therefore

5. among the preferred advertising strategy because the affluent
white people are likely to read publications such as Wall Street
Journal and Forbes Magazine.
The mission of Missouri’s wellness and prevention department
is to provide programs, learning opportunities, and activities
essential to help people live a lengthier, healthy, and a more
productive life (mo.gov). This mission aligns with the
marketing technique. Through effective publications, the
department can reach the wealthy white consumers.
References
https://health.mo.gov/living/families/minorityhealth/
https://health.mo.gov/living/wellness/immunizations/index.php
https://health.mo.gov/living/wellness/index.php
MacLeod, J. (2018). Ain’t no makin’it: Aspirations and
attainment in a low-income neighborhood. Routledge.
Guntzviller, L. M., King, A. J., Jensen, J. D., & Davis, L. A.
(2017). Self-efficacy, health literacy, and nutrition and exercise
behaviors in a low-income, Hispanic population. Journal of
immigrant and minority health, 19(2), 489-493.
Sample Article Summary Assignment #1

6. Prepared by: Dr. Cindi Nadelman
Date: May 26. 2018
ECS 6200 – Managing Information SecurityArticle Title: Could
a Cyber Attack Knock Out Your Computer?
Reference: https://www.lifewire.com/cyber-attacks-4147067
Cyber-attacks disguise themselves in a variety of ways ranging
from email messages that appear to be sent from a person in
your contacts list, to malicious files sent as attachments from a
familiar source such as your bank or other businesses you
frequent. Understanding what not to do may be just as important
as what to do when these events occur.
In the event of a successful cyber-attack, the attacker may
demand some form of ransom payment to regain access to your
files that have either been compromised or stolen. Releasing
control is usually requested in the form of cryptocurrency which
is much more difficult to track.
Downloading apps from unknown developers, opening files
from random email sources, visiting infected web sites, or
clicking on links that are unfamiliar to you may all be ways you
are lured in and cause you to be more vulnerable to attacks.
The best way to protect yourself is to be keenly aware as you
search the web or read through your email messages. Training
yourself to spot a potential attack is your best defense and the
the best way to protect yourself from cyber-attacks.